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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial LUGAS Jurnal Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Pengabdian Masyarakat Madani Jurnal Public Relations (J-PR) Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora PENGABDIAN SOSIAL Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Indonesian Research Journal on Education Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies Journal International Dakwah and Communication International Journal of Educational Narratives Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik West Science Interdisciplinary Studies International Journal of Management and Business Intelligence (IJMBI) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Dialogos Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Brand Communication An Nafi’; Multidisciplinary Science Tamilis Synex: Multidimensional Collaboration Journal of Dialogos
RR Roosita Cindrakasih
Universitas Bina Sarana Informatika
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Journal : Tamilis Synex: Multidimensional Collaboration

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Edukasi Komunikasi Efektif Terhadap Orang Tua untuk Dukung Tumbuh Kembang Anak Pada Entitas Masyarakat (Studi Kasus Desa Karang Tengah, Babakan Madang, Bogor) RR Roosita Cindrakasih; Adinda Riefwanti; Keiyza Akeyla Aulia Zili; Maytha Anuru Malihah; Tiara Defitri Khairunisa
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2025
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.vi.793

Abstract

Dasar untuk membentuk karakter anak, mulai dari cara menerapkan pola komunikasi ligkungan yang efektif. Dalam penerapannya, masalah muncul untuk pasangan desa yang baik, orang tua dan anak -anak yang berkaitan dengan penerapan pengasuhan anak. Tujuan dari kegiatan ini adalah untuk meningkatkan pembesaran dan pemahaman tentang pola komunikasi orang tua dalam menerapkan pendidikan karakter pada anak -anak. Kegiatan dilakukan dalam bentuk program implementasi kuliah kerja nyata (KKN) melalui bantuan dengan orang tua, komunitas dan siswa sesuai dengan bidang program ilmiah/kerja. Hasil dari kegiatan layanan masyarakat ini adalah, dapat meningkatkan pengetahuan orang tua dan pemahaman tentang pola komunikasi yang efektif kepada anak -anak dalam pendidikan karakter dari sudut pandang berbagai program kerja. Implikasi dari kegiatan layanan masyarakat (KKN) adalah bahwa materi dan praktik program kerja dapat membantu manajer/peralatan desa, terutama kader Posyandu dalam menerapkan prinsip -prinsip pengasuhan anak dalam kegiatan interaksi sosial mereka sehingga orang tua dan anak -anak dapat mengatasi masalah perkembangan anak, kekerasan terhadap anak -anak, kekurangan gizi dan peningkatan kreativitas.
Strategi Marketing Public Relation Gramedia Matraman Dalam Mempertahankan Eksistensi Diki Abdullah; RR Roosita Cindrakasih; Rizky Hidayat
Tamilis Synex: Multidimensional Collaboration Vol. 3 No. 1 (2025): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v3i1.747

Abstract

Currently the business world is facing major changes in industry, changes that make all kinds of businesses face difficult challenges. The change in question is the presence of the digitalization phenomenon and changes in consumer interest in consumption or shopping. Various types of businesses are having difficulty dealing with this phenomenon, especially retail businesses that focus on bookstores. Many bookstores, both independent and part of large chains, have to compete with online-based digital bookstores. Many consumers appreciate Gramedia, because of its complete book collection. This is what makes Gramedia a leading retail company and book publisher in Indonesia. Currently, no business can survive without adapting to technological developments. Therefore, this research aims to understand how the Marketing Public Relations strategy of the Gramedia Matraman bookstore is able to adapt to changes in consumer behavior amidst the dynamic digitalization phenomenon. They have not only succeeded in maintaining relationships with their loyal consumers both through physical stores and digital platforms. This research uses a qualitative approach, which describes each information obtained with a clear explanation. The type of approach used is descriptive, where descriptive research aims to explain solutions to existing problems based on the data collected. The data collection techniques used by researchers in research are interviews, observation, literature study and documentation. The research results show how Gramedia Matraman's Marketing Public Relations (MPR) strategy is implemented in maintaining its existence
Strategi marketing public relations genio Untuk mempertahankan brand awareness Melalui influencer endorsement Fahmi Wijayanto; RR Roosita Cindrakasih; Rizky Hidayat
Tamilis Synex: Multidimensional Collaboration Vol. 3 No. 1 (2025): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v3i1.748

Abstract

His study aims to analyze the marketing public relations strategy implemented by Genio in maintaining brand awareness through influencer endorsement. This research employs a qualitative method with a descriptive approach through in-depth interviews, observation, and documentation. The findings indicate that Genio's marketing public relations strategy focuses on the Three Ways Strategy, consisting of Pull, Push, and Pass Strategies. In the Pull Strategy, Genio utilizes influencer endorsement to convey product information through storytelling content. In the Push Strategy, Genio provides exclusive discount codes through influencers to encourage audience purchases. Lastly, in the Pass Strategy, Genio builds relationships with the audience through a content- based campaign called "Genio Spreads Cleanliness." This campaign aims to raise audience awareness of the importance of environmental cleanliness while strengthening Genio's brand awareness.
Peran Media Sosial Dalam Membentuk : Popularitas Budaya Pop Jepang Pada Komunitas Cosplay Yagaro Japanese Club Sadid Rizqillah Turrahman; RR Roosita Cindrakasih; Rizky Hidayat
Tamilis Synex: Multidimensional Collaboration Vol. 3 No. 1 (2025): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v3i1.749

Abstract

This study aims to analyze how social media contributes to building the popularity of Japanese pop culture among the younger generation, particularly within the cosplay community of Yagaro Japanese Club. Using a qualitative research method with a descriptive approach, this research explores strategies for utilizing social media, its impact on community identity, and its contribution to the popularity of Japanese pop culture. The findings reveal that social media platforms, especially Instagram, TikTok, and YouTube, play a significant role as promotional and interaction tools for the cosplay community. Through features such as short videos, stories, and collaborations with influencers, this community has successfully expanded the reach of Japanese pop culture both nationally and internationally. Additionally, social media not only facilitates promotion but also strengthens social bonds among community members and supports individual creative expression.
Co-Authors Abdul Azis Abdul Aziz Adelarasati, Zahra Adinda Riefwanti Adityo Fajar Adityo Fajar, Adityo Agung Rahardjo Agung Rahardjo, Agung Agus Tapaningsih , Weni Indah Doktri Ahmad Jurnaidi Wahidin Ali Imron H Alinda Rahmatunnisa Amalliah Amalliah Amalliah Amalliah, Amalliah Anisti Anisti Arman Syah Putra Arvin Hardian Asmuri, Asmuri Bobby Octavia Yuskar Bonardo Marulitua A Bryan Givan Budiawan, Budiawan Cindya Yunita Pratiwi Debby Andra Fortuna Deby Puspitaningrum Diana Tambunan Diantoro, Karno Diki Abdullah Dina Safira Dwi Nurahman Eni Saeni Eni Saeni Eric Krisna Sandi Eva Yuniarti Utami Fahmi Wijayanto Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Flora Meliana Siahaan Flora Meliana Siahaan Ginting, Sunardi Gregorius Cristison Bertholomeus Halek Mu'min Herman Herman Ilham Albar Pane, Ilham Albar Jahara, Jahara Jaka Atmaja Jaka Atmaja, Jaka Jeffry Latumahina Jumui Junianto, Pilifus Jurnaidi, Ahmad Keiyza Akeyla Aulia Zili Lela Elvira Marlina Rahmi Shinta P Marlina Rahmi Shinta P. Marlina Rahmi Sinta Maytha Anuru Malihah Ma’mur, Angghi Muliya Ma’sum, Hadiansyah Mega Angkasa Mu'min, Halek Muhamad Jejen Jaelani Muhammad Reza Nur Hakim Muherni Asri Utami Novianita, Riastri Nurdiansyah, Chepi Nurdin Fajar Pramelani Priyo Lulut Anggito Puspitaningrum, Deby Putri Aprillia Syavira Rafly Ramadhansyah Reva Widyanti Reza Fahlevi Nurpaiz Riastri Novianita Rizki Hidayat Rizky Hidayat Rizky Hidayat Rizky Hidayat, Rizky Sabil Sabil Sadid Rizqillah Turrahman Saeni, Eni Safrezi Fitra Sandi, Eric Krisna Setyorini, Efi Endang Dwi Sholihin Shobroni Siahaan, Flora Meliana Siregar, Achiruddin Slamet Heri Winarno Soegiarto, Ita Sultan Himawan Suseno Syarif Fitri, Syarif Taqwa Sejati Tiara Defitri Khairunisa Utami , Eva Yuniarti Vika Yustia Weni Indah Doktri Agus Tapaningsih Wulan Muhariani Wulandari Wulandari