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All Journal Jurnal Ilmiah Merpati (Menara Penelitian Akademika Teknologi Informasi) Proceeding International Conference on Information Technology and Business Jurnal Ilmiah Ekonomi Islam Jurnal TAM (Technology Acceptance Model) IJEBD (International Journal Of Entrepreneurship And Business Development) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Keteknikan dan Sains (JUTEKS) Journal of Socioeconomics and Development Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Journal on Education IJISCS (International Journal Of Information System and Computer Science) Iqtishoduna: Jurnal Ekonomi Islam AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Computer System and Informatics (JoSYC) Jurnal Signaling jurnal syntax admiration Jurnal PkM: Pemberdayaan Masyarakat Jurnal Aktiva : Riset Akutansi dan Keuangan Dinamika Dinar Islamic Review NEAR: Jurnal Pengabdian kepada Masyarakat IJECman (International Journal of Ecma Science) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ekonomi, Teknologi dan Bisnis The Es Accounting and Finance Journal of Marketing and Business Intelligence Jurnal TAM (Technology Acceptance Model) Jurnal Signaling
Fauzi
Prodi Sistem Informasi, Institut Bakti Nusantara, Lampung
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ANALYSIS OF THE FACTORS OF CONVENIENCE, PRICE, AND QUALITY OF SHOPEE APPLICATION ACCEPTANCE SERVICES FOR STUDENTS OF THE BAKTI NUSANTARA INSTITUTE USING THE TAM MODEL Fauzi Fauzi; Miswan Gumanti; Muhamad Muslihudin
JMBI (Journal of Marketing and Business Intelligence) Vol. 4 No. 1 (2026): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v4i1.181

Abstract

This study aims to analyze the influence of perceived ease of use, price perception, and service quality on the acceptance of the Shopee application among students of Institut Bakti Nusantara using the Technology Acceptance Model approach with SEM-PLS. This research employs a quantitative method with data collected through questionnaires from 103 respondents consisting of second, fourth, and sixth semester students. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships among variables. The results indicate that perceived ease of use, price perception, and service quality have a positive and significant effect on application acceptance, both partially and simultaneously. Service quality is identified as the most dominant factor, followed by perceived ease of use and price. The coefficient of determination (R²) of 0.72 indicates a strong predictive capability of the model. This study contributes theoretically to the extension of TAM by incorporating relevant external variables in the e-commerce context and provides practical implications for digital platform providers to enhance service quality, usability, and competitive pricing strategies.
Co-Authors Abdul Hamid Acep Fatchuroji Adi Nurdian Candra Afrizal Martin Agus Salim Agus Suryana Agustomi Agustomi Albertus Dwiyoga Widiantoro Annisa Hikmatul Aliyah Arief Priyono Asri Ady Bakri Aza Azlina Md Kassim Bagus Hari Sugiharto Basrawi Basrowi Bernadhita H. S. Utami Bernadhita H.S Utami Bernaditha H.S Utami Buchori Buchori Citrawati Jatiningrum Citrawati Jatiningrum Citrawati Jatiningrum Ferdinandus Sampe Fergiawan Listianto Festus Evly R.I. Liow Fiqih Satria Firman Santoso Garaika Garaika Garaika Garaika Hatta, Heliza Rahmania Hendrik ES Samosir Henky Hendrawan Hidayatul Asra I Dewa Kadek Laksana Digita I Kadek Noppi Adi Jaya Ika Wulandari Ikhsan Amar Jusman Junaidi Junaidi Kasmi, Kasmi Keni Puspita Sari Khavid Normasyhuri Khilyatin Ikhsani Laksamana Bangsawan Laros Tuhuteru Leni Rahmayana M. Isam Mahdi Mekar Meilisa Amalia Meta, Monanda Rio Miswan Gumanti Miswan Gumanti Miswwan Gumanti Muhamad Muslihudin Muhamad Wardany Anwar Muhammad Ade Kurnia Harahap Muhammad Iqbal Al-Safei Muhammad Junaidi Muhammad Muslihudin Muhammad Suhaidi Nasution, Annio Indah Lestari Novian, Hendra Pertiwi Utami Rika Rida Sari Riswandha Immawan Rita Irviani Rustam Effendi Saludin Saludin Siska Aprilia Siti Mukodimah Sitti Nur Alam Sri Rahayu Sri Rahayu Sri Rahayu Ningsih Sri Surya Mandala Sudewi Sudewi Sulaiman Sulaiman Usmanto, Budi Warkianto Widjaja Wulandari Wulandari Wulandari Wulandari Wulandari Wulandari Yudhistira Ardana Yulia Puspita Sari