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All Journal IQTISHODUNA JURNAL EDUCATION AND DEVELOPMENT Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Samudra Ekonomi dan Bisnis Budimas : Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Munaddhomah: Jurnal Manajemen Pendidikan Islam Attadrib: Jurnal Pendidikan Guru Madrasah Ibtidaiyah E-JRM International Journal of Islamic Studies Jurnal Manajemen Pendidikan Islam IIJSE Majapahit Journal of Islamic Finance dan Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Majapahit Journal of Islamic Finance dan Management Attadrib: Jurnal Pendidikan Guru Madrasah Ibtidaiyah KOPEMAS Global Management: International Journal of Management Science and Entrepreneurship Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman
Achmad Agus Priyono
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : E-JRM

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Pengaruh Electronic Word of Mouth, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Online Shop (Studi Kasus Pada Mahasiswa Generasi Z UNISMA) Tanari, Vika; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Electronic Word of Mouth, Product Quality, and Brand Image on online shopping purchase decisions among UNISMA Generation Z students.  The population of this study is the UNISMA Generation Z who are over 18 years old and have made online purchases in the marketplace.  Meanwhile, the sample used consisted of 85 samples.  SPSS 16 for Windows data analysis.  The research results show that 1) electronic word of mouth has a positive and significant influence on online shop purchase decisions.  2) Product quality has a positive and significant influence on online shop purchase decisions.  3) Brand Image has a positive and significant influence on online shop purchase decisions. Keywords: E-WoM, Product Quality, Brand Image and Purchase Decision.
Pengaruh Lingkungan Kerja, Beban Kerja, dan Kepuasan Gaji Terhadap Kinerja Karyawan (Studi Kasus Pada Jack Runner Roastery di Kota Bandung) Pratiwi, Dinda Intan; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the Jack Runner Roastery coffe shop in Bandung, this research investigates how the work environment, workload, and salary satisfaction influence employee performance. This research was conducted quantitatively using multiple linear regression analysis. Data was collected through questionnaires distributed to 32 staff members as research samples. The research result show that employee performance is significantly influenced by the work environment, workload and salary satisfaction. This shows that these elements increase the productivity and effectiveness of employee performance.These findings have implications for company management in developing better strategies to improve employee performance. A more comprehensive approach is needed in managing human resources, including increasing employee motivation and welfare. In addition, this researcher contributes to the human resource management literature by showing that work environment, workload and salary satisfaction are important factors in increasing productivity. Future research is recommended to examine other factors such as leadership and organizational culture that may further influence employee performance in the service industry.  Keywords : Work Environment, Workload, Salary Satisfaction, Employee Performance, Jack Runner Roastery
Pengaruh Sosial Media Marketing, Electronic Word Of Mouth ( Ewom ) , Dan Konten Marketing Terhadap Keputusan Pembelian Skincare Skintific ( Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2021 ) Al Amin, Rintan Anastasya; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study investigates the impact of social media marketing, electronic word of mouth (eWOM), and content marketing on purchasing decisions for Skintific skincare products among students at the Islamic University of Malang, class of 2021. Using a quantitative approach with a survey method, 60 respondents were selected through non-probability sampling with the snowball technique. Data were collected via questionnaires and analyzed using multiple linear regression. The results show that while all three variables significantly influence purchasing decisions simultaneously, only content marketing has a significant partial effect, whereas social media marketing and eWOM do not. These findings highlight content marketing as the key factor driving consumer purchasing behavior for Skintific. Therefore, companies should focus on optimizing content marketing strategies to enhance product appeal and consumer interest. Keywords: Social media marketing, Electronic Word Of Mouth (eWOM), Content marketing, Purchasing decisions, Skintific skincare
Pengaruh Resiko Bisnis, Profitabilitas Dan Pertumbuhan Aset Terhadap Struktur Modal Rafi, Syahfri Amirul; Susyanti, Jeni; Priyono, Achmad Agus
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of Business Risk, Profitability, and Asset Growth variables on Capital Structure in basic and chemical companies listed on the Indonesia Stock Exchange (IDX) during 2018–2021. The population consists of 73 basic and chemical companies that were and are still listed on the IDX in the 2018–2021 period. The sampling technique used is purposive sampling, resulting in a sample of 32 basic and chemical companies listed on the IDX for the 2018–2021 period. The data were analyzed using multiple linear regression, processed with SPSS 25 software. The data analysis methods include normality test, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination (R²). The results show that the business risk ratio has a negative and insignificant effect on capital structure. The profitability ratio has a positive and significant effect on capital structure. Meanwhile, asset growth has a negative and insignificant effect on capital structure. Keywords: Business Risk Ratio, Profitability Ratio, Asset Growth Ratio
Pengaruh Inovasi Financial Technology, Influencer Media Sosial, dan Locus of Control Terhadap Minat Investasi Generasi Z Putra, Dicky Pratama; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of fintech innovation, social media influencers, and locus of control on investment interest of generation Z. The quantitative method was used with a survey of 90 FEB UNISMA students of class of 2021 selected through purposive sampling. Data analysis used SPSS 27 software. The research instrument has passed the validity and reliability test. The analysis was carried out using multiple linear regression. The results showed that fintech innovation and social media influencers have a significant positive effect on investment interest. Conversely, locus of control has no significant effect. This research model is simultaneously significant with a coefficient of determination of 0.567 so that 56.7% of the variation in investment interest can be explained by the independent variables. Keywords: Financial Technology Inovation, Media Social Influencers, Locus of Control, Investment Interest
Pengaruh Media Sosial dan QRIS (Quick Response Code Indonesian Standard) Terhadap Peningkatan Penjualan UMKM di Kecamatan Dampit Kabupaten Malang Enjelita, Yayang; Priyono, Achmad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of social media and QRIS on increasing sales of Micro, Small, and Medium Enterprises in Dampit District, Malang Regency. Social media is used as a promotional tool that can reach a wider range of consumers, while QRIS facilitates non-cash transactions quickly and efficiently. The method used is a quantitative approach by distributing questionnaires to Micro, Small, and Medium Enterprises actors. The sampling technique was applied with purposive sampling, with a sample size of 75 respondents. Data analysis was carried out using multiple linear regression. The results of the simultaneous test (F test) show that the use of social media and QRIS has a positive and significant effect on increasing sales of Micro, Small, and Medium Enterprises. While the partial (t test) shows that social media and QRIS have a significant positive effect on increasing sales. This second factor helps Micro, Small, and Medium Enterprises in expanding the market and increasing consumer convenience in transactions. Keywords: Social Media, QRIS, Micro, Small, and Medium Enterprises, Sales  
Pengaruh Diferensiasi Produk, Customer Experience Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Pada Kedai Sayur 24 Malang Hidayat, Rahmat; Priyono, Achmad Agus; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine how "The Influence of Product Differentiation, Customer Experience and Customer Loyalty on Kedai Sayur 24 Malang" The data collection method used purposive sampling, namely sampling from the population based on certain criteria. The data analysis technique used to measure the indicators of questions on the questionnaire is the Likert scale. In this study, the data source used is primary data using the analysis and statistical tools of the IMB SPSS25 program. This study uses a data collection method with a questionnaire and the sample used in this study was 85 respondents. Data analysis methods include quantitative analysis using multiple linear regression techniques and hypothesis testing simultaneously (F test) and partially (t test). The results of this study indicate that simultaneously Product Differentiation, Customer Experience and Quality have a simultaneous influence on Customer Loyalty at Kedai Sayur 24 Malang with a significance level of 0.000 <0.05. Then, partially, the Product Differentiation variable has a significant effect on customer loyalty with a significance level of 0.004 <0.05, while Customer Experience and Service Quality partially have a positive and significant effect on Customer Loyalty with a significance level of 0.021 and 0.000 <0.05. Keywords: Differentiation Product, Customer Experience and customer Loyality on Customer Loyality.
Pengaruh Viral Marketing, Brand Image, Product Quality, Terhadap Keputusan Pembelian Product Somethinc (Studi Kasus Pada Mahasiswa FEB Unisma) Maghfirah, Inayatul; Priyono, Achmad Agus; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Viral Marketing, Brand Image, and Product Quality on the purchasing decisions of Somethinc products among students of the Faculty of Economics and Business at the Islamic University of Malang (FEB UNISMA). Somethinc is a local skincare brand that has successfully emerged through digital marketing strategies, viral content, and support from beauty influencers. The research method used is quantitative with an associative approach. Data were collected through questionnaires distributed to 130 respondents who are users of Somethinc products and active students of FEB UNISMA. The data analysis technique used was multiple linear regression with the help of SPSS software. The results show that simultaneously, Viral Marketing, Brand Image, and Product Quality have a significant influence on purchasing decisions. Partially, each variable also has a positive and significant impact. These findings highlight that effective digital marketing strategies, a strong Brand Image, and high Product Quality play a crucial role in increasing consumer purchasing decisions. This research is expected to serve as a practical reference for companies in designing targeted marketing strategies and as a theoretical contribution for future studies in the field of marketing management. Keywords: Viral Marketing, Brand Image, Product Quality, Purchasing Decision, Somethinc 
Pengaruh Persepsi Harga, Kepuasan Pelanggan, Dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Di Kopi Studio 24 (Studi Kasus Pada Generasi Z Di Kota Malang) Fazzira, Amanda Dilla; Priyono, Achmad Agus; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of price perception, customer satisfaction, and product quality on repurchase decisions at Kopi Studio 24 among Generation Z in Malang City. The background of the study is based on the tight competition of the coffee shop industry in Malang, changes in lifestyle, and the importance of customer loyalty. Data were collected through questionnaires to Kopi Studio 24 customers. The findings are expected to be useful for the development of marketing strategies and coffee shop business management. Keywords : Price perception, customer satisfaction, product quality, repurchase, Kopi Studio 24.
Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan Dan Promosi Media Sosial Terhadap Keputusan Pembelian Produk Kosmetik Wardah (Studi Kasus Mahasiswa Feb Universitas Islam Malang) Erlista, Silfa; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of price, product quality, service quality, and social media promotion on purchasing decisions of Wardah cosmetic products (a case study on students of the Faculty of Economics and Business, Islamic University of Malang). The research uses a quantitative approach with purposive sampling technique, involving 140 respondents who are active students from the 2021–2024 batch and have previously purchased Wardah cosmetic products. Data was collected through an online questionnaire distributed via Google Form and analyzed using instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results show that the variables of price and product quality do not have a significant effect on purchasing decisions. Meanwhile, service quality has a positive and significant influence on purchasing decisions. On the other hand, social media promotion does not show a significant influence on purchasing decisions. These findings indicate that although price and social media promotion are part of marketing strategies, good service plays a more vital role in influencing consumer purchasing decisions. Keywords: Price, Product Quality, Service Quality, Social Media Promotion And Purchasing Decision.
Co-Authors Abdul Kodir Djaelani Abdul Qodir Djaelani ABS, M Khoirul Adis Fransiska Romadhon Aditya Firmansyah Dimas Riadi Afi Rachmat Slamet Afifah Ardiyanti Pramesti AH. Hifni Ahmad Junaidi Ahmad Nurdin Ainun Rahmatulloh Aisyah Wulandari Akhmad Farikhin Al Amin, Rintan Anastasya Aleria Irma Hatneny Alfin Aulia Rahman Alif Sholahudin Sumantri Alviona Alviona Amalia, Putri Hafida Amalyani, Meifiana Aminulloh, Mohammad Faris Andi Normaladewi Andy Prasetya Budy Nugroho Annisa Abidah Al-Rahma Apriliani Dewi Kurniawati Ari Kartiko, Ari Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashar Ashar Asnawati, Zubaidah Ajeng Asrori Tamam Audi Hani Setiawati Aziz, Achmad Ridwan Abdul Bastomi, Mohamad Desiy Ema Sakiyah Desy Wulandani Dewi Masitah Diajeng Kusuma Wardani Dimas, Moh Fahrezi Dina Alfina Helmania Putri Djaelani, Abdul Qodir Djuariyah Djuariyah Eli Aliyana Enita yuliasari Enjelita, Yayang Erlista, Silfa Eva Ruswinda Evi Rahmawati Lazuardini Fahmi Aldian Yuhanata Fahrurrozi Rahman Farhan Fani Ihsan Fatkhul Akmal Maulana FATMATUL MAS’AMAH Fatmawati Fatmawati Fazzira, Amanda Dilla Fa’jiah, Cholifatul Fella Rizky Kurniawati Fidyani Anura Hidayati Fitrah Khairun Nisa Gita Lestari Hadi Sunaryo Hafidah Hafidah Hamzah Hamzah Hardiani Permata Sari Haryati Haryati Heni Pujiastuti Heri Mohammad Setiawan Hilya Salsabila Ichsanuddin Akbar Atma Saputra Iffatul Masrurah IMRO’ATUS SHOLIHAH Indri Ludyah Irsyada, M Rihal Isma, Viona Aulia Ismail Hidayat Isnaini Firdayanti Istianah Liizzah Ita Athia Itna Ernas Iyan Hidayat Jeni Susyanti Juliana, Krisma Kartika Rose Rachmadi Khalikussabir, Khalikussabir KHOIRUL ANWAR Khoirun Nisa’ Sri Agustin Kurniati Kurniati Lisfatin Nihla Loviana Risca Mandagi M Agus Salim M. Agus Salim M. Agus Salim Al Fathoni M.Agus Salim Maghfirah, Inayatul Mauhibur Rokhman Maulidatun Nikmah Mifthaul Hanan Millaningtyas, Restu Moh. Rizal Mohamad Efendi Mohamad Fathanudin Abas Mohammad Ainul Yaqin Mohammad Hasby Ashshiddiqi Muhammad Agus Muljanto Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Ajye Saputra Muhammad Ali Murtadho Muhammad Ariasa Muhammad Mansur N Rachma N. Rachma Nadia Nor Rohma Nanang Tri Nugroho Nasrudin Islam Neng Lina Sulastri Norliyana Norliyana Nova Ade Fajar Wijaya Nur Atika Zuchrufillah Nur Eni Suhudi Nur Hidayati Nur Mahfudh Febriansyah Nurfarida Nurfarida Nurhidayah Nurhidayah Nurqomaria Nurqomaria Nurus Sofi Olivier, Kevin Pratiwi, Dinda Intan Prayoga, Ahmad Danang Putra, Dicky Pratama Putri, Fira Selfiana Qolbi, Syafira Naurin Rachman, Muchammad Zidane Raden Mohamad Herdian Bhakti Rafi, Syahfri Amirul Rahmat Hidayat Rana, Dhifah Tsabitah Reny Afrevita Restu Millaningtyas Restu Millaningtyas Retno Damayanti Soejoedono Revita Dwi Putri Riza Eka Pratama Rizky Amelia Husniyah Rohmah, Dikri Minatur Rois Arifin Rokhman, Mauhibur Ronny Malavia Mardani Ronny Malavia Mardani Rony Malavia Mardani Rosaliana, Hilda Angeningtyas Rovita Tri Rezeki Rozul, Risky Nada Sania, Nila Alin Saraswati, Ety Satria Putra Utama Silfi Wahyu Firdayanti Sinta Fathiyar Maulida Siti Maghfirotul Ummah Siti Nur Afiyah Soerya Mahatma Wisnoe Subhan Riadi Sulton Sholehuddin, Sulton Sunaryo, Hadi Susanto Susanto Susanto Susanto Susilo, Agung Syahrul Nur Rizky Syamsul Ibad Tanari, Vika Taufiqulhakum, M Fadhila Titian Nurmaulidia TITIN APRIATI Tsania Mutamassikah Biddin Nasir Ulfa Afrianti Umi Haniatul Faridah Uun Nur Laila Via Ainun Nur Habibah Vivin Ulfiantari Agustina Wahyu Irawan Wahyudi, Rochman Wahyuningtyas, Nanik Wanda Yunita Pramesti Widarko, Agus Wulan Setyo Rini Yesi Umita Sari Yesri Rahma Mediantin Yogi Adetya Kurniawan Yulianah Yulianah Yuni Rahmawati Yusvita Pavita Syamsudin Zakia Ilhami Zulkifli Zulkifli Zuqni Fitri Astuti