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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Informatika dan Teknik Elektro Terapan Eco-Entrepreneur KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) International Journal of Artificial Intelligence Research NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Kepolisian Pena Justisia: Media Komunikasi dan Kajian Hukum Performance : Jurnal Bisnis dan Akuntansi International Journal of Economics Development Research (IJEDR) AL-Ishlah : Jurnal Ilmiah Hukum Jurnal Hukum Lex Generalis Jurnal Ilmiah Wahana Pendidikan Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Impresi Indonesia Jurnal Pengabdian Teratai Formosa Journal of Sustainable Research (FJSR) Asian Journal of Management Analytics Jurnal Kajian Ilmu Manajamen Jurnal Pengabdian Teknik dan Ilmu Komputer (PETIK) Data Sciences Indonesia (DSI) Return : Study of Management, Economic and Bussines IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research Global Education Journal International Journal of Emerging Research and Review Jurnal Pengabdian Tri Bhakti jurnal Ilmu Sosial EQUILIBRIUM : JURNAL BISNIS DAN AKUNTANSI (EJBA) Brand Communication Varied Knowledge Journal
Hadi Purnomo
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Kajian Ilmu Manajamen

 1 
Peran Citra Merek Dalam Memediasi Pengaruh Pemasaran Media Sosial Terhadap Niat Beli Nurfaizi, Junita; Purnomo, Hadi
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 3 (2025): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i3.30903

Abstract

The purpose of this study is to determine the influence of Mie Endess Bangkalan social media marketing on the purchase intention of generation z consumers in Bangkalan City through their brand image. This study uses a quantitative method by collecting data through a questionnaire distributed using google forms on social media, the number of samples in this study amounted to 97 respondents calculated from the lemeshow formula and determined by purposive sampling technique. The results of the analysis of data processing using SPSS Version 30 showed that the social media marketing variable had a positive and significant effect on purchase intention and brand image, as well as the brand image variable on the purchase intention variable showed a positive and significant influence, while brand image in this study was proven to play a role in mediating the influence of social media marketing on purchase intent. These findings show the important role of social media marketing activities for businesses in shaping brand image and purchase intent and how the brand image can lead consumers to purchase intention.The purpose of this study is to determine the influence of Mie Endess Bangkalan social media marketing on the purchase intention of generation z consumers in Bangkalan City through their brand image. This study uses a quantitative method by collecting data through a questionnaire distributed using google forms on social media, the number of samples in this study amounted to 97 respondents calculated from the lemeshow formula and determined by purposive sampling technique. The results of the analysis of data processing using SPSS Version 30 showed that the social media marketing variable had a positive and significant effect on purchase intention and brand image, as well as the brand image variable on the purchase intention variable showed a positive and significant influence, while brand image in this study was proven to play a role in mediating the influence of social media marketing on purchase intent. These findings show the important role of social media marketing activities for businesses in shaping brand image and purchase intent and how the brand image can lead consumers to purchase intention.
Co-Authors Agus Kurniawan Aji Bakhtiar, Zaeni Albart, Nicko Anbiyaa, Fajri Anwar, Eng. Saiful Arif, M. Fadhlan Fadillah Atmaja, Niko Surya Azis, Farid Nur Bachtiar, Muchlis beny nasution, beny Bunyamin, Bubun Darmansyah, Tengku Devi, Nurwulan Kusuma Dwi Rahayu, Aprilia Edi Santoso Euis Eka Pramiarsih Fadlia Adiwijaya, Fakhrian Febrianto, Vicky Tri Fitro, Joko Gautam Kumar Jha Hardyanto, Chrismikha Hargo Utomo HENDRATNO Hermawan, Febry Hernawati RAS Hidayasha, Ainun Hodijatussolihah Ilham Perdana Indri Astuti Insani, Nursolihi Istiqfaroh, Nurul Jati, prihatina Kabry, Futhri Raudhatul Kastatik, Sri Katim, Ciavi Adinda Giantri Krisnawati, Fransiska Kurniasari, Nina Listiorini, Dewi Makmur, Tjuwati Makmur, Tjuwati Maryati, Mari Mijan Miliyandra Millah, Fahmi Syaeful Muslim, Thariq Nafis, Runanda Fachri Nasution, Mutiah Nelly S, Junita Nirma Kurriwati, Nirma Nurfaizi, Junita Panjaitan, M. Ardiansyah Permana, Diki Pratiwi, Hayati Eka Pratyksa, Putu Gede Caka Rosidah Rosimah, Siti Salma, Zahara Saputri, Rizka Sofyan Sembiring, Rinawati Setiawan, Devi Avianto Setiyowati, Ayu Shyva Leysandry Silitonga, Witler Slamat Halomoan Siregar, Ahmad Riyadi Siregar, Rahmat Siti Anah Kunyanti Suarmita, I. G. N. Adi Sugihardjo Sugihardjo Suherman Sumantri, Gumilar Sunarsih, Tiwik Surya Dharma Syahrial, Ego Syahrial, Ego Tatag Yuli Eko Siswono tobing, edward ML Tobing, Edward ML Wiryanto Wiryanto Yanti, Mia Sri Dwi Yogi Angistya Tamara Yusron, Amri Zaharuddin Zaharuddin, Zaharuddin Zulkifli Rangkuti