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Journal : Eco-Entrepreneur

Pengaruh Bauran Pemasaran Jasa Terhadap Pengambilan Keputusan Mahasiswa Baru Dalam Memilih Program Studi S1 Manajemen Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura Febrianto, Vicky Tri; Purnomo, Hadi
Eco-Entrepreneur Vol 9, No 1 (2023): Juni
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i1.29756

Abstract

This study aims to determine the effect of the service marketing mix on the decision making of new students in choosing the Bachelor of Management study program, Faculty of Economics and Business, University of Trunojoyo, Madura. The object of this research is new students (Class of 2022). The method used is a quantitative method with data collection techniques through questionnaires.The results of this study indicate that the service marketing mix which consists of product, price, place, promotion, people, physical evidence, and process variables has a positive and significant influence on the decision making of new students in choosing the S1 Management study program, Faculty of Economics and Business, University of Trunojoyo Madura. As well as the promotion variable has a dominant influence on the decision making of new students in choosing the Bachelor of Management study program, Faculty of Economics and Business, University of Trunojoyo Madura.
Co-Authors Agus Kurniawan Aji Bakhtiar, Zaeni Albart, Nicko Anbiyaa, Fajri Anwar, Eng. Saiful Arif, M. Fadhlan Fadillah Atmaja, Niko Surya Azis, Farid Nur Bachtiar, Muchlis beny nasution, beny Bunyamin, Bubun Darmansyah, Tengku Devi, Nurwulan Kusuma Dwi Rahayu, Aprilia Edi Santoso Euis Eka Pramiarsih Fadlia Adiwijaya, Fakhrian Febrianto, Vicky Tri Fitro, Joko Gautam Kumar Jha Hardyanto, Chrismikha Hargo Utomo HENDRATNO Hermawan, Febry Hernawati RAS Hidayasha, Ainun Hodijatussolihah Ilham Perdana Indri Astuti Insani, Nursolihi Istiqfaroh, Nurul Jati, prihatina Kabry, Futhri Raudhatul Kastatik, Sri Katim, Ciavi Adinda Giantri Krisnawati, Fransiska Kurniasari, Nina Listiorini, Dewi Makmur, Tjuwati Makmur, Tjuwati Maryati, Mari Mijan Miliyandra Millah, Fahmi Syaeful Muslim, Thariq Nafis, Runanda Fachri Nasution, Mutiah Nelly S, Junita Nirma Kurriwati, Nirma Nurfaizi, Junita Panjaitan, M. Ardiansyah Permana, Diki Pratiwi, Hayati Eka Pratyksa, Putu Gede Caka Rosidah Rosimah, Siti Salma, Zahara Saputri, Rizka Sofyan Sembiring, Rinawati Setiawan, Devi Avianto Setiyowati, Ayu Shyva Leysandry Silitonga, Witler Slamat Halomoan Siregar, Ahmad Riyadi Siregar, Rahmat Siti Anah Kunyanti Suarmita, I. G. N. Adi Sugihardjo Sugihardjo Suherman Sumantri, Gumilar Sunarsih, Tiwik Surya Dharma Syahrial, Ego Syahrial, Ego Tatag Yuli Eko Siswono tobing, edward ML Tobing, Edward ML Wiryanto Wiryanto Yanti, Mia Sri Dwi Yogi Angistya Tamara Yusron, Amri Zaharuddin Zaharuddin, Zaharuddin Zulkifli Rangkuti