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All Journal Wahana Didaktika Sebatik Journal of Tourism Destination and Attraction Enrichment : Journal of Management Edutourism : Journal Of Tourism Reseach Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis International Journal of Educational Research Excellence (IJERE) Innovative: Journal Of Social Science Research Journal of Commerce Management and Tourism Studies Dinamika: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Sharia Economic and Management Business Journal (SEMBJ) Journal of Education, Social & Communication Studies INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Firman Sinaga
Institut Paiwisata Dan Bisnis Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALYSIS OF THE RELATIONSHIP BETWEEN CHARACTERISTICS AND MOTIVATIONS OF FOREIGN TOURISTS ON THE DECISION TO STAY AT A HOTEL Firman Sinaga; I Gusti Made Riko Hendrajana, Firlie Lanovia Amir; Robiatul Adawiyah
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the relationship between the characteristics and motivations of foreign tourists with their decisions in choosing a hotel as a place to stay. The characteristics analyzed include age, gender, income, and cultural origin, while tourist motivations include recreational, business, health, and cultural purposes. This study uses a quantitative method with a survey approach, where data is collected from a number of foreign tourists who stay in various types of hotels. The interaction between tourist characteristics and motivations reveals that these factors do not work separately, but influence each other in the decision-making process. Hotels with relevant facilities and good reputations are more likely to be chosen by foreign tourists, especially if they have positive experiences or receive recommendations from third parties. This study concludes that a deep understanding of tourist characteristics and motivations is key for hotels to develop effective marketing strategies and more personalized services.
The Venue Attributes on Customer Satisfaction of Balinese Dinner in Bali Case Study : Megibung Event at The One Legian Hotel Firman Sinaga; Santi Palupi; Sabalius Uhai; Muhammad Ali
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 1 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i1.2023

Abstract

Background: The tourism industry plays a crucial role in contributing significantly to the economy, particularly through increased tourism activity, increased cash flow, and the potential for increased local income. This study aims to analyze the influence of venue attributes on customer satisfaction at a traditional Balinese dinner (megibung) at The One Legian Hotel. Method: This study was conducted over three months at the research location, One Legian Hotel, which conducted a two-part study. First, a descriptive research approach was used to determine respondents' perceptions of venue attributes. Second, a correlational research approach was used to analyze the influence of venue attributes on guest satisfaction during the Mengibung event. Results: The results showed that guests rated the service as very satisfactory, the decor very beautiful, the price very reasonable, the food very delicious, the ambiance very good, and the facilities very complete. Meanwhile, guests had a high overall satisfaction score of 3.62 (very satisfied). Of the six place attribute variables, there is a significant positive impact (p < 0.05) on satisfaction: price (X3) with 1 price indicator in relation to dinner quality, atmosphere (X5) with 1 place atmosphere indicator, and food (X4) with 2 indicators: appearance and color. Conclusion: High customer satisfaction leads to increased loyalty and repeat visits, ultimately contributing to the growth of the events industry and increased revenue for businesses and the surrounding community. Therefore, events like megibung not only provide a quality tourism experience but also improve the economic well-being of the community through job opportunities and increased income
Echoes of devotion: Okokan in Tabanan as ritual sound, social cohesion, and Balinese spiritual life Ni Wayan Sadiyani; M. Agus Sutiarso; Firman Sinaga; Jumhur Hakim; Asma Khan; Chet Narayan Acharya; Dr. Nirdosh Kumar Agarwal; Md. Alaul Haque; Tijjani Ahmed Ajayi
Journal of Education, Social & Communication Studies Vol. 3 No. 2 (2026): May 2026
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v3i2.50

Abstract

The Tektekan Okokan tradition of Kediri, Tabanan, is a surviving Balinese ritual using sonic instruments—Okokan, Kulkul, and Tengteng—to repel disease outbreaks (grubug) and neutralize negative forces in the village. Historically performed for days or even months following spiritual messages (pawisik) and signs of occult disturbance, today it is mainly held on Pengerupukan, the eve of Nyepi, as a replacement for ogoh-ogoh processions while circling the village. This practice inspires the creation of a contemporary fashion collection. Data on the tradition were obtained through literature study, observation, and documentation. The design process follows the eight‑stage Frangipani method (design brief; research and sourcing; design development; final collection; prototype, sampling, and construction; promotion, branding, and sales; production; and business). The resulting works comprise three categories—ready to wear, ready to wear deluxe, and haute couture—visualizing Tektekan Okokan through selected keywords and plague‑like, enveloping motif details that symbolically depict the village under attack and ritually protected.
Potential And Challenges Of Organic Agrotourism In Sambangan Tourism Village Firman Sinaga; Komang Shanty Muni Parwati; Komang Trigita Juliastari
Jurnal Ilmiah Hospitality Management Vol. 16 No. 2 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i2.325

Abstract

This study aims to identify the potential and challenges of developing organic farming-based agrotourism in Sambangan Tourism Village, Buleleng, Bali. This village has abundant natural resources, fertile agricultural land, and high local community support for sustainable agricultural practices. The main potential includes the existence of organic commodities such as rice, vegetables, and tropical fruits which can become educational tourist attractions while also supporting the local economy. However, this study also identified a number of challenges, including limited infrastructure, farmers' low knowledge of digital marketing, and the need for synergy between the government, communities, and the private sector. Through SWOT analysis, this study confirms that Sambangan Village is in a strategic position to develop organic agrotourism with a stable growth strategy. The results of this research are expected to be the basis for planning policies and programs for developing sustainable tourism villages.
Utilizing Digital Storytelling and Social Media to Expand The Reach of Tourism Village Promotion: Pengabdian Firlie Lanovia Amir; Firman Sinaga; Febianti; Komang Trigita Juliastari; Komang Shanty Muni Parwati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7268

Abstract

Sektor pariwisata berbasis desa (desa wisata) di Bali memiliki potensi budaya dan alam yang luar biasa, namun serin The village-based tourism sector (tourist villages) in Bali has extraordinary cultural and natural potential, but often faces obstacles in the effectiveness of promotion and market reach. This Community Service (PkM) aims to increase the capacity of tourism village managers in expanding promotional reach through the use of Digital Storytelling and social media. The use of digital narrative methods is considered to provide a stronger emotional value for potential tourists compared to conventional promotions. Partners in this activity are tourism awareness groups (Pokdarwis) and tourism village managers in Bali. The implementation method of the activity includes three main stages: (1) training in creating storytelling-based content, (2) technical assistance in optimizing social media (such as Instagram, TikTok, and YouTube), and (3) evaluation and monitoring of content sustainability. The results of this PkM activity show an 85% increase in partners' understanding in creating engaging digital narratives, as well as an increase in interaction (engagement rate) on tourism village social media after the program implementation. Through this activity, partner tourism villages are now able to independently produce authentic and creative promotional content, which in turn contributes to expanding market reach and increasing tourist visits. gkali menghadapi kendala dalam efektivitas promosi dan jangkauan pasar. Kegiatan Pengabdian Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas pengelola desa wisata dalam memperluas jangkauan promosi melalui penggunaan Digital Storytelling dan media sosial. Penggunaan metode narasi digital dianggap memberikan nilai emosional yang lebih kuat bagi calon wisatawan dibandingkan dengan promosi konvensional. Mitra dalam kegiatan ini adalah kelompok penyadar pariwisata (Pokdarwis) dan pengelola desa wisata di Bali. Metode pelaksanaan kegiatan ini meliputi tiga tahap utama: (1) pelatihan dalam membuat konten berbasis storytelling, (2) bantuan teknis dalam mengoptimalkan media sosial (seperti Instagram, TikTok, dan YouTube), dan (3) evaluasi dan pemantauan keberlanjutan konten. Hasil kegiatan PkM ini menunjukkan peningkatan pemahaman mitra sebesar 85% dalam menciptakan narasi digital yang menarik, serta peningkatan interaksi (tingkat keterlibatan) di media sosial desa wisata setelah pelaksanaan program. Melalui kegiatan ini, desa-desa wisata mitra kini mampu secara mandiri memproduksi konten promosi yang autentik dan kreatif, yang pada gilirannya berkontribusi pada perluasan jangkauan pasar dan peningkatan kunjungan wisatawan.
Green Tourism: A Strategy for Realizing an Environmentally-Based Wonderful Indonesia Firman Sinaga; Komang Shanty Muni Parwati; Febianti; Komang Trigita Juliastari; Firlie Lanovia Amir
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1518

Abstract

The tourism sector is a fundamental pillar of Indonesia's national economy, contributing crucially to Gross Domestic Product (GDP) growth and job creation. However, amidst the acceleration of tourist arrivals, a serious threat emerges in the form of ecosystem degradation that could erode the identity of "Wonderful Indonesia." This study aims to analyze the implementation strategy of Green Tourism as a vital instrument in realizing sustainable, environmentally-based tourism in Indonesia. Using descriptive qualitative methods and policy analysis, this study explores the synergy between government regulations, the readiness of environmentally friendly infrastructure, and local community involvement in preserving natural assets. The study results indicate that the transition to green tourism is no longer merely an ethical option but a strategic necessity to maintain Indonesia's global competitiveness in the eyes of international tourists who are now highly aware of sustainability issues. Green tourism strategies have proven effective in mitigating the destructive impacts of mass tourism while creating long-term economic value through biodiversity preservation and strengthening local culture. This study recommends stricter integration of green certification policies at the regional level and the use of digital technology to monitor environmental carrying capacity in priority destinations.
PROGRAM PENGELOLAAN DAYA TARIK WISATA BERBASIS MASYARAKAT DI KAWASAN NUSA PENIDA Ayu Widiya Sasmita; I Made Trisna Semara; Firman Sinaga
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.1244

Abstract

Penelitian ini bertujuan untuk merancang program pengelolaan daya tarik wisata berbasis masyarakat di kawasan Nusa Penida. Sebagai salah satu destinasi unggulan di Bali, Nusa Penida memiliki keindahan alam yang luar biasa dan kekayaan budaya lokal yang berpotensi besar untuk di Kelola. Pengelolaan pariwisata di daerah Nusa Penida ini masih menghadapi berbagai tantangan, kurang nya pengelolaan disamping dengan terbatasnya infrastruktur. Melalui pendekatan kualitatif, penelitian ini mengkaji peran serta masyarakat dalam pengembangan pariwisata serta strategi yang dapat diterapkan untuk pengelolaan daya Tarik wisata yang berkelanjutan. Untuk pengelolaan daya tarik wisata melibatkan masyarakat setempat karena dengan adanya peran pemerintah tentunya akan terbats dari segi dana dan bantuan penyuluhannya Hasil penelitian menunjukkan bahwa pelibatan aktif masyarakat, pelatihan kepada pemandu wisata serta kolaborasi antara pemerintah, swasta, dan masyarakat menjadi kunci keberhasilan program. Dengan pendekatan ini, diharapkan pariwisata di Nusa Penida tidak hanya berkembang secara ekonomi, tetapi juga memberi manfaat sosial dan pelestarian lingkungan di Kawasan Nusa Penida.
The rise of decentralized finance (DeFi): Opportunities for disruption in traditional financial models I Gede Wahyu Antara Kurniawan; Made Sudiarta; Luh Mei Wahyuni; Ida Ayu Ketut Sumawidari; Kasiani Kasiani; Maria Bernadetha; Muhammad Zulfan; Firman Sinaga
Journal of Education, Social & Communication Studies Vol. 2 No. 2 (2025): May 2025
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v2i2.15

Abstract

The rise of Decentralized Finance (DeFi) represents a transformative shift in the global financial landscape, challenging traditional financial models and offering new possibilities for a more inclusive and efficient financial system. This study aims to explore the opportunities and challenges that DeFi poses to the conventional financial sector, focusing on its impact on banking, credit systems, investments, and payment systems. A mixed-methods approach was employed, including secondary data analysis, expert interviews, and first-hand experience with DeFi protocols such as lending, borrowing, and arbitrage. The findings highlight the significant potential of DeFi in creating alternative financial models that can increase financial inclusion, enhance access to capital, and reduce transaction costs. Recent data indicates that the Total Value Locked (TVL) in DeFi platforms has surged to over $50 billion as of January 2025, reflecting growing adoption. Additionally, daily transaction volumes across major DeFi platforms have reached approximately $10 billion, with active users exceeding 4 million globally. However, the research also identifies critical challenges, including regulatory uncertainty, security vulnerabilities, and the complexity of DeFi platforms, which pose barriers to mainstream adoption. This paper contributes to the understanding of how DeFi can reshape the financial ecosystem, offering insights into its future potential, the risks involved, and the steps required to address the existing challenges. Furthermore, it underscores the need for ongoing research into the regulatory aspects of DeFi and its collaboration with traditional financial institutions.
Co-Authors A Rinto Dwiatmojo Amir, Firli Lanovia Ananda , I Wayan Aris Trisna Mega Andani , Desak Komang Tri Anggriawan , Egi Saltia Arif Aidil Adha Asma Khan Asmidana, Samuel Hagi Axnestasya , Axnestasya Ayu Widiya Sasmita Bagus Putu Wahyu Nirmala Chet Narayan Acharya Christanto, I Putu Ari Grace Devi Triana Puspa Devi, Ni Kadek Sintya Loka Dr. Nirdosh Kumar Agarwal Drs. I Wayan Mudana,M.Si. . Efendi, Moch Nur Febianti Febianti Firli Lanovia Amir Fitriani, Saroh Gede Yudiya Permana Gunawan Gunawan GUSTI AYU PRAMINATIH Gusti Ngurah Yoga Semadi Hendrajana, I Gusti Made Riko Hendri , Angelia I G. M. Riko Hendrajana I Gede Wahyu Antara Kurniawan I Gusti Made Riko Hendrajana I Gusti Made Riko Hendrajana, Firlie Lanovia Amir I Gusti Made Suka Arnawa I Ketut Gde Nata Adi Putra I Ketut Surata I Nyoman Kanca I Putu Fajar Eka Febryanta I Wayan Lanang Nala I Wayan Putra Aditya I Wayan Restu Suarmana, I Wayan Restu Ida Ayu Ketut Sumawidari Imaddudin, Imaddudin Ismail , Deden Juliastari, Komang Trigita Jumhur Hakim Juniartha, I Made Erik Kadek Ayu Ekasani Kasiani Kasiani Kimberley Kimberley Komang Shanty Muni Parwati Komang Trigita Juliastri Krisnaputra, Gede Rendi Lanovia Amir, Firlie Liestyowati Luh Eka Susanti Luh Mei Wahyuni M. Agus Sutiarso Made Sudiarta Maria Bernadetha Masih, Ni Ketut Md. Alaul Haque Moch Nur Efendi Moch Nur Efendi Mohamad Tamrin Muhammad Ali Muhammad Ali, H. Muhammad Zulfan Ni Luh Supartini Ni Wayan Sadiyani Novita Indriani Nur Efendi, Moch. Nurwijayanti Pambudi, Bondan Pantiyasa, I Wayan Paramita, Putu Dian Yuliani Paramitha, Made Widya Parwati , Komang Shanty Muni Parwati, Komang Shanty Muni Pemayun, I Dewa Gede Ari Putra, A.A. Gede Bagus Sedana Putu Diva Krisna Maharani Putu Eka Wirawan Riko Hendrajana, I Gusti Made Robiatul Adawiyah Robiatul Adawiyah Sabalius Uhai Sanjaya, I Wayan Kiki Santi Palupi Santi Palupi, Santi Saroh Fitriani Sasmita, Ayu Widiya Semara, I Made Trisna Suadnyana, I Wayan Suarja , I Ketut Suarja, I Ketut Sukmana, Eman Susanti, Putu Herny Swandewi, Putu Anindya Tijjani Ahmed Ajayi Titing Koerniawaty, Francisca Utami , Luh Yuni Sri Utik Kuntariati Vena Maria Jessica Noya Wahyudi, Kadek Andi Widhyadanta, I Gede Dirga Surya Arya Widyaningsih, Ni Kadek Ari