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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Al-Kharaj: Journal of Islamic Economic and Business Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Social and Management Studies (IJOSMAS) Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Media Ekonomi Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Eduvest - Journal of Universal Studies The Es Economics and Entrepreneurship Paradoks : Jurnal Ilmu Ekonomi West Science Journal Economic and Entrepreneurship IIJSE Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi International Journal of Economics and Management Research
Erny Rachmawati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Social Sciences Other

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Journal : Media Ekonomi

 1 
PERILAKU KONSUMEN DALAM PEMBELIAN BAKSO DI PURWOKERTO Erny Rachmawati
Media Ekonomi Media Ekonomi : Vol 16 No 1 Januari 2016
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v16i1.1280

Abstract

Research on Consumer Behavior in Purchasing Meatballs in Purwokerto , the issue is what factors are dominating the consumer decision in purchasing meatballs in Purwokerto , so the purpose of this study are 1) to determine what factors are dominating the consumer decision in purchasing meatballs in Purwokerto , 2 ) to describe the factors of consumer behavior in purchasing meatballs in Purwokerto The research method used is descriptive qualitative with survey method using a questionnaire. Respondents were selected purposively work in productive age. Accidental sample data obtained. Collected data is displayed in tables and each factor in variables assessed percentage. The result, obtained a description that purchase meatballs in Purwokerto dominated by women aged between 16 to 25 years, the Islamic religion to the level of high school education and unmarried status. Respondents were mostly from outside Purwokerto with a length of stay of more than 10 years, and started eating the meatballs aged less than 10 years. Respondents obtain information where to sell meatballs comes from a friend. Typically, consumers buy meatballs in a stall, with a clean environment and has parking facilities. Assessment of marketing strategy, has the impression of a special taste factor making it easier for friends to draw consumer information. Meatballs is a food and culinary interlude, with the highest value of the visit comes from the arrival of the consumer with the family every month about 1 to 2times. Keywords : Meatballs, Consumer Behaviour , Purchasing Decision.
Co-Authors A., Chevy Herli Sumerli Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Amir Antika, Rindi Fitri Arif Johar Taufiq Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Bima Cinintya Pratama Citadiantoro, Khafifatuzzahra Dian, Alvy Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Evanthi, Olivia Dea Fathin, Karina Hardiyani Fauzan Putra, Evan Fitriati, Azmi Hadi Pramono Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hidayati, Septiana Nur Ikhsani, Mastur Mujib Iwan Fakhruddin Jamaluddin Majid Juni Rianti Kharismasyah, Alfato Yusnar Latifah, Halim Pandu Melani, Kiki Merlinda Silfiana Miftahuddin, Muchammad Agung Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Nawalin Nazah Nazah, Nawalin Nur Akbar, Gilang Pratama Prasetyo, Rizki Galih purnadi purnadi Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia Satria, Muhamad Teguh Wafa Sri Wahyuni Suyoto Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tiara Diva Putriyanti Totok Haryanto Tri Septin Muji Rahayu, Tri Septin Wahyu Triana Wida Purwidianti Widyaningtyas, Dian Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika Zamakhsyari, Luthfi