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All Journal Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen International Humanities and Applied Science Journal At-Tadbir : jurnal ilmiah manajemen Jurnal Pengabdian Masyarakat Borneo Jurnal Ilmiah Manajemen Kesatuan ARSY : Jurnal Aplikasi Riset kepada Masyarakat Management and Accounting Expose International Journal of Community Service Munaddhomah: Jurnal Manajemen Pendidikan Islam Al-Rabwah : Jurnal Ilmu Pendidikan Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Golden Ratio of Human Resource Management Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Bhinneka Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Lajagoe Pustaka AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Advances in Human Resource Management Research JER Lajagoe Journal of Management and Business INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Jurnal Pengabdian Kepada Masyarakat Indonesia
Shalahuddin
Fakultas Ekonomi Univesitas Borneo, Tarakan.
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Reasons Consumers Switch Products in the Era of Digital Abundance:: A Study of E-Commerce Behavior in the Border Region of North Kalimantan Syahran Syahran; Ferawati Usman; Shalahuddin Shalahuddin; Zakaria Basran; Iqrima Mas Mappangile
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3652

Abstract

This study aims to examine the influence of price sensitivity, perceived variety abundance, and electronic word-of-mouth (eWOM) on consumer switching behavior in e-commerce platforms, with consumer trust in alternatives as a mediating variable. A quantitative approach with an explanatory design was used to analyze data from 300 active e-commerce user respondents in the North Kalimantan border region. Data processing was carried out using Structural Equation Modeling (SEM) techniques based on Partial Least Squares (PLS). The results of the analysis show that all exogenous variables have a significant influence on switching behavior, both directly and indirectly through consumer trust. Price sensitivity has the largest total influence on switching, followed by perceived variety abundance and eWOM. This study contributes to strengthening the Stimulus–Organism–Response (S-O-R) theory in the context of digital consumer behavior, specifically by positioning trust as a psychological mechanism that bridges the influence of the digital environment on switching decisions. These findings also have practical implications for e-commerce managers in designing pricing strategies, presenting product variations, and managing online reviews to build trust in alternative products and manage consumer loyalty more effectively in the era of high digital competition.
A COMPARATIVE ANALYSIS OF SERVICE QUALITY ON CONSUMER SATISFACTION BETWEEN GRAB AND MAXIM SERVICE USERS IN TARAKAN CITY Nurjannatul Hasanah; Rahmi Nur Islami; Nur Rahmat; Shalahuddin Shalahuddin
International Humanities and Applied Science Journal Vol. 9 No. 2 (2026): IHASJ VOLUME 9, ISSUE 2, 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasingly competitive landscape of the service industry compels companies to continuously enhance their service quality in order to meet consumer expectations. This endeavor is crucial to prevent consumers from switching to other service providers. Driven by this urgency, this study aims to analyze the significant differences between the service quality and the level of consumer satisfaction among users of Grab and Maxim services in Tarakan City. This research employs a comparative approach, utilizing a survey method for data collection involving 200 respondents, consisting of 100 Grab users and 100 Maxim users. Data analysis was conducted using an Independent Sample T-test with the assistance of SPSS software version 25. The study was carried out from February to September 2025. The analysis results indicate that Grab's service quality has a higher mean score compared to Maxim. Meanwhile, the consumer satisfaction levels for both Grab and Maxim users are relatively similar. Based on the hypothesis testing results, a significant difference was found in the service quality between the two services; however, no significant difference was detected in the level of consumer satisfaction.
Co-Authors AB, Nizhamuddin Achmad Afrianoor Firdaus Adhy Satya Pratama Afuiata, Denisius Agus Tri Darmawanto Ahmad Juliana Ahmad Shakani Abdullah Ahmatang Ainur Rofiq Amir Hamzah Amir Hamzah Andi Aris Mattunruang Andre Suandi Simbolon Arfah, Aryati Ariani Aryati Arfah Aswan Aswan Basran, Zakaria Basri, Jumriah Budi Hasyim Budi Hasyim Cahyaningrum, Widyastuti Danang Alfian Saputra Dedi Darmawan, Dedi Dedy Darmawan Dedy Dedy Dendi Sanjaya Deni Marsha Devi, Charitin Dodi Apriadi Emilia Pratiwi Erick Karunia Erick Karunia Erick Karunia Erick Karunia Ester Julan Lian Fadlina Fadlina Farida Yulianti Ferawati Usman Ferawati Usman Gunawan, Willy Oktrisio Haeril Haeril Hamris, Saddiya Hari Yeni Hasanah, Nurjannatul Hasyim, Budi Huriati, Huriati Idris, S.E., M.M , Muhammad Iqrima Mas Mappangile Ismail Ismail Ismail Ismail Istiana Agustika Anandy Istiana Agustika Anandy Jeni Kamase Jimainal, Mohd Noor Hidayat Kahono, Tri Kahono Kamase, Jeni karunia, Erick Kaujan, Kaujan Lidya Agustina Mappa Panglima Banding Mappa Panglima Banding Mappangile, Iqrima Mas Maria Ulfa Meilia Fatika Sari Minawati Wening Mohammad Zainul Mohd Noor Hidayat Jimainal Muh. Irfandy Azis Nikolaus Likuwatan Werang Ningtyas, Ajeng Purwati Nizhamuddin Nor Afifah Yusof Nur Hidayah Nur Hidayah Nur Rahmat Nurjannatul Hasanah Nursia Nursia Nurul Hidayat Olivia Pamilangan Andilolo Paulina, Irma Periyadi Periyadi  Pratama, Adhy Satya Pribadi, Julianda Pustri D, S.M., M.M, A. Kartini Sari Rahmi Nur Islami Riyans Ardiansyah S.E., M.M, Nurul Fajeriani, S.E., M.M, Rahayu Japar, S.E., M.M, Sugianto, S.E., M.M, Sutriana S.IP., M.Si, Suharto, S.S., M.Comn, Rahma Saiyed, Suaib Suaib Suaib Suaib Suaib, Suaib Sukmawati, Siti Nur Suriyanti Suryaningsih Suryaningsih Suryaningsih syahran syahran Syahran, Syahran Tabsir, S.E., M.Si, Muhammad Kusnady Tinik Sugiati Toppan Ramadhan Utomo, E Mohammad Nur Utomo, Mohamad Nur Utomo, Muh. Nur Vickalia Wahyuning Hidayah WAHYUDI Werang, Nikolaus Likuwatan Wijayanti, Yessi Putri Wismadina Wulan Ramadhanty, Pramesty Yonti, Kholiqul Lutfi Alfizar Yusof, Nor Afifah Yusrie, Yusrie Zakaria Basran