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All Journal Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen At-Tadbir : jurnal ilmiah manajemen Journal of Innovation in Business and Economics Jurnal Pengabdian Masyarakat Borneo Jurnal Ilmiah Manajemen Kesatuan ARSY : Jurnal Aplikasi Riset kepada Masyarakat Management and Accounting Expose International Journal of Community Service Munaddhomah: Jurnal Manajemen Pendidikan Islam Al-Rabwah : Jurnal Ilmu Pendidikan Golden Ratio of Human Resource Management Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Bhinneka Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Lajagoe Pustaka AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Advances in Human Resource Management Research Lajagoe Journal of Management and Business INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Jurnal Pengabdian Kepada Masyarakat Indonesia
Shalahuddin
Fakultas Ekonomi Univesitas Borneo, Tarakan.
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Media and Digital Marketing: Bibliomatrix Analysis using R (Future Research Directions) Wening, Minawati; Sugiati, Tinik; Karunia, Erick; Shalahuddin, Shalahuddin
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 2 (2026): February - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i2.2375

Abstract

This study aims to analyze the development of research trends on social media and digital marketing in scientific articles indexed in the Scopus database during 2020–2025. The research uses a descriptive quantitative approach with bibliometric methods to map patterns of scientific publications, researcher collaboration, and the development of research topics in the field. Research data were obtained from the Scopus database using the PRISMA approach, yielding 544 articles that met the inclusion criteria. Data analysis was carried out in RStudio using the Bibliometrix package and the BiblioShiny interface to identify annual publication trends, author productivity, country contributions, citation analysis, and research topic mapping. The results showed that publications on social media marketing increased significantly each year during the study period. In addition, it was found that several countries make a dominant contribution to publications, and that there has been an increase in international collaboration in digital marketing research. Thematic analysis also shows that topics such as social media marketing, consumer engagement, and digital strategy are the main focus in the scientific literature. This research contributes to understanding the direction of development in social media-based digital marketing research. It provides a reference for academics, practitioners, and policymakers to develop more effective digital marketing strategies in the era of digital transformation.
Co-Authors AB, Nizhamuddin Achmad Afrianoor Firdaus Adhy Satya Pratama Adi, Tiomy Butsianto Afuiata, Denisius Agus Tri Darmawanto Ahmad Juliana Ahmatang Ahmatang Ainur Rofiq Amir Hamzah Amir Hamzah Andi Aris Mattunruang Andre Suandi Simbolon Ardiansyah, Riyans Arfah, Aryati Ariani Ariani Aryati Arfah Aswan Aswan Aswan Aswan Aswan Basran, Zakaria Basri, Jumriah Budi Hasyim Cahyaningrum, Widyastuti Danang Alfian Saputra Dedi Darmawan, Dedi Dedy Darmawan Dedy Darmawan dedy dedy, dedy Dendi Sanjaya Deni Marsha Devi, Charitin Dodi Apriadi Dwi Jessika, Gusti Ayu Fadlina Fadlina Farida Yulianti Ferawati Usman Ferawati Usman Firmansyah, Sigit Gulabdin, Shaierah Gunawan, Willy Oktrisio Haeril Haeril Hamris, Saddiya Hari Yeni Hasanah, Nurjannatul Hasyim, Budi hatta, djuanda Huriati Huriati Huriati Huriati Huriati, Huriati Idris, S.E., M.M , Muhammad Ilham Safar Islamiah, Farida Ismail Ismail Ismail Ismail Istiana Agustika Anandy Istiana Agustika Anandy Jeni Kamase Jimainal, Mohd Noor Hidayat Kahono, Tri Kahono Kamase, Jeni karunia, Erick Kaujan Kaujan, Kaujan Kumala Sari, Novita Kurnia M, Fakhruddin Lidya Agustina Long, Ang Hong Mappangile, Iqrima Mas Maria Ulfa Marsha, Deni Meilia Fatika Sari Muh. Irfandy Azis Muh.Irfandy Azis Nikolaus Likuwatan Werang Ningtyas, Ajeng Purwati Nizhamuddin Nur Hidayah Nur Hidayah Nur Islami, Rahmi Nur Utomo, Mohamad Nursia Nursia Nursia, Nursia Nurul Hidayat NURUL HIDAYAT Olivia Pamilangan Andilolo Paulina, Irma Periyadi, Periyadi Pratama, Adhy Satya Pribadi, Julianda Pustri D, S.M., M.M, A. Kartini Sari Rahmawati, Meylin Rahmi Nur Islami S.E., M.M, Nurul Fajeriani, S.E., M.M, Rahayu Japar, S.E., M.M, Sugianto, S.E., M.M, Sutriana S.IP., M.Si, Suharto, S.S., M.Comn, Rahma Saiyed, Sidin, Julian Paul Sondoh, Stephen Laison Suaib Suaib Suaib Suaib Suaib, Suaib Sukmawati, Siti Nur Suriyanti Suryaningsih Suryaningsih Suryaningsih Syahran Syahran, Syahran Tabsir, S.E., M.Si, Muhammad Kusnady Tinik Sugiati Toppan Ramadhan Umayna, Farah Utomo, E Mohammad Nur Utomo, Mohamad Nur Utomo, Muh. Nur Vickalia Wahyuning Hidayah WAHYUDI Wening, Minawati Werang, Nikolaus Likuwatan Wijayanti, Yessi Putri Wismadina Wulan Ramadhanty, Pramesty Yonti, Kholiqul Lutfi Alfizar Yuliawati, Witri Yusof, Nor Afifah Yusrie, Yusrie Zainul, Mohammad