Claim Missing Document
Check
Articles

Digital Marketing Training for UMKM of Tarakan City Erick Karunia; Ahmad Juliana; Syahran; Ahmatang; Nurul Hidayat; Budi Hasyim; Muh. Irfandy Azis; Shalahuddin
International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i2.3

Abstract

This Community Service activity was carried out by a team of management and accounting lecturers of the Faculty of Economics, University of Borneo Tarakan on Digital Marketing Training  for UMKM in the city of Tarakan. This training aims to provide knowledge about digital marketing to UMKM in the city of Tarakan which was held on Juny 28 to 11 july, 2021. The method used is the current approach with the participatory method of rural approach in the form of training and mentoring which is generally done through three stages; preparation, training and evaluation, so that it can be more easily understood by UMKM in the city of Tarakan. Participants in this training are representatives of several people with a number of 30 people who have a profession as UMKM actors in the city of Tarakan, and who are still relatively young on average also fall into the category of beginners. The result obtained is to increase knowledge for MSMEs in the city of the importance of Digital Marketing (DM) to increase sales and for the sustainability of the business carried out. This activity is expected to help UMKM actors in increasing revenue and also improving the knowledge in the digital era so as not to be crushed by the changing times.
Increased Added Value Of Fish Wasted In Efforts To Commercialize Competitive Products And Based Information Technology Shalahuddin; Nur Utomo, Mohamad; Kaujan; Cahyaningrum, Widyastuti; Karunia, Erick
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.67

Abstract

The community service plan (PKM) in this article aims to inform the community about the use of marine resources in the coastal area of Tarakan to increase economic value, The target to be achieved in this program is for the target group to be able to optimize the results of marine resources, especially the use of wasted fish to boost their economy. This activity is carried out through lectures and discussions with partners or community groups who want to market their products, by providing understanding and training in efforts to commercialize competitive products, and of course through information technology so that they can add value for their income. This kind of discarded fish processing business or business is carried out by partners who want to help their household finances. Wastaged fish processed products that have been produced by partners in the PKM grant are further proposed. There are several problems faced, especially in the commercialization and marketing process. The next problem faced by partners is how to make marketing and commercialization media to be able market their products and can be known by all levels of society. The method used in this event is: First, give guidance through brainstorming to open up the mindset about the importance of marketing media and commercialization in order to be able to market their products. The second is consulting on management and commercialization or marketing processes as a determinant of the success of the waste fish processing business in terms of production and management. The output of this activity includes: 1). Aspects of commercialization, namely increasing product marketing so as to increase added value, as well as the use of information technology media. 2). The management aspect is the management of the sustainable management system, that is, the marketing management that has a wide range of influence and is well-known to the public. As a result, partners can understand the benefits, commercialization and effective marketing. In addition, partners can also understand the importance of using information technology to market their products.
Suara Pesisir: Pemberdayaan Soft Skills Public Speaking bagi Anak-anak Kampung Terang Philips, Juata Laut Kota Tarakan Shalahuddin, Shalahuddin; Utomo, Muh. Nur; Azis, Muh Irfandy; Karunia, Erick; Gunawan, Willy Oktrisio; Pribadi, Julianda; Yonti, Kholiqul Lutfi Alfizar; Afuiata, Denisius
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.154

Abstract

Artikel ini bertujuan untuk mendeskripsikan pelaksanaan program pengabdian kepada masyarakat “Suara Pesisir” yang difokuskan pada pengembangan keterampilan berbicara di depan umum (public speaking) bagi anak-anak di Kampung Terang Phillips, Juata Laut, Kota Tarakan. Program ini dilatarbelakangi oleh rendahnya kepercayaan diri dan kemampuan komunikasi anak-anak di wilayah pesisir. Untuk mencapai tujuan tersebut, kegiatan dilakukan melalui tiga tahapan utama: observasi dan identifikasi masalah, pelaksanaan program pengembangan, serta monitoring dan evaluasi. Metode yang digunakan bersifat partisipatif dan interaktif, melibatkan anak-anak dalam berbagai aktivitas seperti diskusi, permainan peran, dan simulasi pidato. Program dilaksanakan pada bulan Desember 2024 dan mendapat respon positif dari anak-anak dan masyarakat setempat. Hasil evaluasi menunjukkan peningkatan keterampilan berbicara anak-anak secara signifikan, baik dari aspek keberanian, kelancaran, maupun penguasaan materi saat berbicara di depan umum. Kesimpulannya, program “Suara Pesisir” berhasil mencapai tujuannya dan dapat dijadikan model pengembangan soft skills anak-anak di daerah pesisir lainnya.
LITERATURE REVIEW ON COGNITIVE FLEXIBILITY IN THE FIELD OF BUSINESS MANAGEMENT AND ACCOUNTING USING THE SCOPUS DATABASE Shalahuddin, Shalahuddin; Hasyim, Budi; Hasanah, Nurjannatul; Nursia, Nursia; Suryaningsih, Suryaningsih
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.169

Abstract

This study aims to examine the development of research on cognitive flexibility in the fields of business management and accounting through a bibliometric approach based on data from the Scopus database. Cognitive flexibility is understood as an individual’s ability to shift perspectives and adapt responses to situational dynamics, which is crucial in modern managerial decision-making. The analysis was conducted on 166 documents published between 1989 and 2025. The results show a significant increase in publication volume since 2019, with research articles dominating (98.8%). The journal that most frequently published related articles is the Journal of Business Research, while the most productive author is Septianto, F. The largest contributions come from institutions in the United States, China, and Australia. The subject areas are dominated by Business, Management and Accounting (45.5%), followed by Social Sciences and Psychology. These findings indicate that cognitive flexibility is an increasingly global and interdisciplinary topic, with great potential for further development in the context of strategic management, organizational innovation, and human resource development.
THE MEDIATING ROLE OF SELF-LEADERSHIP STRATEGIES IN THE EFFECT OF JOB AUTONOMY ON INNOVATIVE WORK BEHAVIOR AMONG 2024 PROBATIONARY LECTURER AT HALU OLEO UNIVERSITY Ningtyas, Ajeng Purwati; Hamris, Saddiya; Wulan Ramadhanty, Pramesty; Shalahuddin
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1693

Abstract

The purpose of this study is to investigate how job autonomy affects creative work practices among 2024 probationary lecturer at Halu Oleo University, using self-leadership techniques as a mediating variable. A closed-ended questionnaire with a 5-point Likert scale was used to gather data using a quantitative causal-associative technique. The questionnaire was disseminated online using Google Forms. Using a census method, a final sample of 75 respondents was selected from the population, which included 93 lecturers. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the data. with SmartPLS software. The results show that job autonomy has a positive and significant effect on innovative work behavior and self-leadership strategies. Furthermore, self-leadership strategies have a positive and significant effect on innovative work behavior and mediate the relationship between job autonomy and innovative work behavior. These findings highlight that granting adequate job autonomy, combined with the development of self-leadership skills, plays a crucial role in fostering innovative work behavior among lecturers.
Increasing Competitive Advantage with Creativity and Innovation: The Moderating Effect of Digital Leadership Umayna, Farah; Shalahuddin, Shalahuddin; Darmawan, Dedy; Long, Ang Hong; Gulabdin, Shaierah; Sondoh, Stephen Laison; Sidin, Julian Paul
Advances in Human Resource Management Research Vol. 3 No. 3 (2025): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v3i3.490

Abstract

Purpose: This study explores how psychological empowerment influences competitive advantage through creativity and innovative work behavior while also analyzing the moderating role of digital leadership. The study emphasizes the importance of building sustainable competitive strategies in Micro, Small, and Medium Enterprises (MSMEs) through innovation-driven human capital. Research Design and Methodology: A quantitative approach was employed, using a structured questionnaire distributed to 254 MSMEs in South Sulawesi, Indonesia. Data analysis was conducted through Structural Equation Modeling using the Partial Least Squares (SEM-PLS) method to test direct and indirect effects among the studied variables. Findings and Discussion: The results reveal that psychological empowerment significantly affects creativity and innovative work behavior, not a competitive advantage. Creativity influences innovative work behavior but does not directly lead to competitive advantage. Innovative work behavior significantly contributes to competitive advantage. Moreover, creativity mediates the relationship between psychological empowerment and innovative behavior, but not with a competitive advantage. Innovative work behavior mediates both psychological empowerment and creativity in achieving competitive advantage. Digital leadership strengthens the transformation of creativity into innovative behavior. It reinforces the impact of innovative behavior on competitive advantage but does not enhance the direct effects of psychological empowerment and creativity on competitiveness. Implications: This study offers theoretical and managerial insights by highlighting the strategic role of innovation and digital leadership in building sustainable competitive advantage. MSME leaders are encouraged to enhance employee empowerment, nurture creativity, and embrace digital leadership to drive innovation.
PENGARUH KURS YEN, HARGA ACUAN BATU BARA, HARGA LNG DAN PRODUKSI BATU BARA TERHADAP EKSPOR BATU BARA INDONESIA KE JEPANG Pratama, Adhy Satya; Yuliawati, Witri; Hatta, Djuanda; Shalahuddin, Shalahuddin
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.243

Abstract

This study examines the influence of yen exchange rate, coal reference price, LNG price, and coal production on Indonesian coal exports to Japan to understand bilateral energy trade dynamics in optimizing Indonesian coal exports. This quantitative explanatory research uses time series data from 2000-2023. The study aims to comprehensively analyze the influence of economic variables on coal exports. The research results show that only the LNG price variable has a significant positive effect with a coefficient of 0.2311, while yen exchange rate, coal reference price, and coal production have no significant effect, which becomes the main finding from this multiple regression analysis. Additionally, the ability of the four variables to explain 69.41% of coal export variation indicates a good model in explaining the energy substitution phenomenon. Therefore, export strategies that consider LNG price dynamics as a determining factor are needed. Thus, all factors, both supporting and hindering, need to be identified immediately so that solutions can be found in efforts to optimize Indonesian coal exports to Japan.
Meningkatkan Kepercayaan Konsumen Online melalui Peran Brand awareness, Persepsi Privacy, dan Persepsi Keamanan dengan Kepuasan sebagai Variabel Mediasi Apriadi, Dodi; AB, Nizhamuddin; Nur Islami, Rahmi; Shalahuddin, Shalahuddin; Wijayanti, Yessi Putri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 2 (2024): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i2.1779

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak brand awareness, persepsi privacy, dan persepsi keamanan terhadap kepercayaan konsumen online, dengan kepuasan sebagai variabel mediasi. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan survei. Populasi penelitian melibatkan konsumen online di media sosial Instagram di Tarakan. Pengambilan sampel dilakukan secara purposive dengan melibatkan 190 responden. Pengumpulan data dilakukan melalui kuesioner online yang telah diverifikasi validitas dan reliabilitasnya. Analisis data menggunakan teknik analisis jalur (path) dengan regresi sederhana dan uji sobel. Temuan penelitian menunjukkan bahwa: (1) Persepsi keamanan, persepsi privacy, dan brand awareness mammallike pengaruh positif dan signifikan terhadap kepuasan konsumen. (2) Kepuasan memiliki pengaruh positif dan signifikan terhadap kepercayaan konsumen. (3) Persepsi keamanan, persepsi privacy, dan brand awareness juga berpengaruh positif dan signifikan terhadap kepercayaan konsumen. (4) Pengaruh positif dan signifikan persepsi keamanan, persepsi privacy, dan brand awareness terhadap kepercayaan konsumen online ditemukan, dengan kepuasan sebagai variabel mediasi.
Pengaruh pelatihan, konsep diri dan budaya organisasi terhadap organizational citizenship behavior Suriyanti; Wahyudi; Shalahuddin; Karunia, Erick; Asdar, Muh.
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i4.2635

Abstract

Organizational Citizenship Behavior (OCB) adalah perilaku sukarela di luar tugas utama di lingkungan kerja. Penelitian ini memeriksa hubungan variabel Pelatihan, Konsep Diri, dan Budaya Organisasi terhadap OCB. Studi dilakukan di STIE X Kota Makassar dengan 69 dosen sebagai responden menggunakan kuesioner. Data dianalisis dengan uji validitas, reliabilitas, asumsi klasik, dan regresi linier berganda melalui Smart PLS Versi 4. Hasil menunjukkan Pelatihan berpengaruh signifikan pada OCB dosen di STIE X Kota Makassar. Konsep Diri dan Budaya Organisasi juga berpengaruh signifikan sebagian terhadap OCB. Ketiga variabel ini memiliki pengaruh signifikan bersama-sama terhadap peningkatan OCB. Hasil ini menyarankan organisasi dapat meningkatkan OCB dosen dengan fokus pada Pelatihan, Konsep Diri, dan Budaya Organisasi
Strengthening Financial Literacy and Entrepreneurship for Sebawang Village MSMEs Syahran, Syahran; Cahyaningrum, Widyastuti; Usman, Ferawati; Shalahuddin, Shalahuddin; AB, Nizhamuddin; Mappangile, Iqrima Mas; Basran, Zakaria
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.704

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sebawang melalui pelatihan dan pendampingan di bidang literasi keuangan dan kewirausahaan. Permasalahan utama yang dihadapi UMKM setempat meliputi rendahnya pemahaman terhadap pencatatan keuangan serta keterbatasan dalam perencanaan dan pengembangan usaha. Kegiatan ini dilaksanakan melalui pelatihan partisipatif, praktik langsung, serta sesi berbagi pengalaman dari pelaku usaha lokal, yang dilengkapi dengan evaluasi pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta, terutama terkait pencatatan transaksi harian, penyusunan laporan laba rugi sederhana, pengelolaan arus kas, perencanaan usaha, dan strategi promosi digital. Dari 30 peserta, lebih dari 80% mampu menyusun catatan keuangan dasar secara mandiri. Beberapa peserta mulai melakukan diversifikasi produk dan memanfaatkan media sosial untuk pemasaran. Program ini berdampak positif dalam mendorong profesionalisme dan keberlanjutan usaha UMKM.
Co-Authors AB, Nizhamuddin Achmad Afrianoor Firdaus Adhy Satya Pratama Adi, Tiomy Butsianto Afuiata, Denisius Agus Tri Darmawanto Ahmad Juliana Ahmad Shakani Abdullah Ahmatang Ahmatang Amir Hamzah Amir Hamzah Andi Aris Mattunruang Andre Suandi Simbolon Arfah, Aryati Ariani Ariani Aryati Arfah Aswan Aswan Aswan Aswan Basran, Zakaria Basri, Jumriah Budi Hasyim Budi Hasyim Cahyaningrum, Widyastuti Danang Alfian Saputra Dedi Darmawan, Dedi Dedy Darmawan Dedy Darmawan Dendi Sanjaya Deni Marsha Devi, Charitin Dodi Apriadi Dwi Jessika, Gusti Ayu Emilia Pratiwi Erick Karunia Erick Karunia Erick Karunia Erick Karunia Ester Julan Lian Fadlina Fadlina Ferawati Usman Ferawati Usman Firmansyah, Sigit Gulabdin, Shaierah Gunawan, Willy Oktrisio Haeril Haeril Hamris, Saddiya Hari Yeni Hasanah, Nurjannatul Hasyim, Budi hatta, djuanda Huriati, Huriati Idris, S.E., M.M , Muhammad Islamiah, Farida Ismail Ismail Ismail Ismail Istiana Agustika Anandy Istiana Agustika Anandy Jeni Kamase Jimainal, Mohd Noor Hidayat Kahono, Tri Kahono Kamase, Jeni karunia, Erick Kaujan Kaujan, Kaujan Kurnia M, Fakhruddin Lidya Agustina Long, Ang Hong Mappa Panglima Banding Mappa Panglima Banding Mappangile, Iqrima Mas Maria Ulfa Mas Mappangile, Iqrima Meilia Fatika Sari Minawati Wening Mohd Noor Hidayat Jimainal Muh. Irfandy Azis Muh. Irfandy Azis Muh.Irfandy Azis Nikolaus Likuwatan Werang Ningtyas, Ajeng Purwati Nizhamuddin Nor Afifah Yusof Nur Hidayah Nur Hidayah Nur Utomo, Mohamad Nursia Nursia Nursia, Nursia Nurul Hidayat NURUL HIDAYAT Olivia Pamilangan Andilolo Orlibernawati, Orlibernawati Paulina, Irma Pratama, Adhy Satya Pribadi, Julianda Pustri D, S.M., M.M, A. Kartini Sari Rahmawati, Meylin Rahmi Nur Islami Riyans Ardiansyah S.E., M.M, Nurul Fajeriani, S.E., M.M, Rahayu Japar, S.E., M.M, Sugianto, S.E., M.M, Sutriana S.IP., M.Si, Suharto, S.S., M.Comn, Rahma Saiyed, Sidin, Julian Paul Sondoh, Stephen Laison Suaib Suaib Suaib Suaib Suaib, Suaib Sukmawati, Siti Nur Suriyanti Suryaningsih Suryaningsih Suryaningsih Syahran Syahran, Syahran Tabsir, S.E., M.Si, Muhammad Kusnady Tinik Sugiati Tinik Sugiati Toppan Ramadhan Umayna, Farah Utomo, E Mohammad Nur Utomo, Mohamad Nur Utomo, Muh. Nur Vickalia Wahyuning Hidayah WAHYUDI Werang, Nikolaus Likuwatan Wijayanti, Yessi Putri Wismadina Wulan Ramadhanty, Pramesty Yonti, Kholiqul Lutfi Alfizar Yuliawati, Witri Yusof, Nor Afifah Yusrie, Yusrie