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Ramlawati
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Journal : Journal of Management Research and Studies

 1 
The Influence of Product Quality and Price on Purchasing Decisions Ramlawati; Murniati, Sitti
Journal of Management Research and Studies Vol. 1 No. 1: January - June (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i1.29

Abstract

This research is included in the type of explanatory research. This technique uses multiple regression analysis, where the technique will test the hypothesis that there is an influence between the independent variable and the dependent variable. Multiple regression analysis is an analysis of the relationship between one dependent variable and or more independent variables. The objects of this research are product quality, price, and purchasing decisions. The subject of this research is visitors who buy products at BINTANG Market. The types of data used are primary data in the form of questionnaires, and secondary data in the form of documentation information published by the company. The sampling technique used the Slovin formula, so that the sample in this study amounted to 80 respondents or BINTANG Market consumers. The data analysis technique in this study is descriptive statistical analysis, classical assumption test, and hypothesis testing. The results of this study indicate: 1) product quality has a significant effect on purchasing decisions; 2) price has a significant effect on purchasing decisions. 3) The Adjusted R Square value of 0.395 means that 39.5% of purchasing decisions are determined by product and price variables, while the other 60.5% is caused by other variables not examined.
Co-Authors A. Afrinaramadhani Hatta Abdul Rahman Mus Abdurrachman, Malik Adya Hermawati Ahmad, Rifqi Akhmad Syakur Alfabetian Harjuno Condro Haditomo Amalia Safitri Amir Mahmud Amiruddin Amra, Wahidah Andi Afrinaramadhani Hatta Andi Ulvayanti Angga Prayudha Ashari H Mallu Anggriani, Sri Ayu Anita Wulandari, Anita Anugera Taruna Dewangga Arfah, Aryati Arfandi, Masri Arie Arma Arsyad Arif, Rifda Mardian Arif, Rifda Nur Hikmahwati Arminas Bahar Sinring Budiandriani, Budiandriani Damayanti, Putri Darmayani , Dwi Edni Fahlevi, Mochammad Fatmawati Fatmawati Fauziah Novianty Fitha Armeinty Lino Padang Gani, Ackhriansyah Achmad Gusman, Muh. Dafid Hamzah, Fyrda Faradyba Harianto Herlina Hilmi Humaerah Agus Idris, Nur Afni Yunita Ijma Ilham Safar Imaduddin Indriani Irma Irma Ismawati Iswati Iva Nilawati Kisworo, Banu M. Fadhil Maharani, Tini Mahfudnurnajamuddin Majid, Putri Fidyah Marnia Martang, Arlin Fiky Moh. Rezky Ramadhan Muallif Muh. Arif Muh. Ayub Amin Muh. Ayyub Amin Muh. Ibnu Fajar Ramadhan Muhammad Aqil Rusli Muhammad Harisa Alim Muhammad Irvan Muhiddin, St. Mulia Alfiyanti Mujahid Munawwarah Munawwarah Murniati, Sitti Mus, Abdul Rahman Muthia Indah Permatasari Nasmur MT Kohar Netty Herawati Nislaini Nur Faadhillah Jufri Nur Hikmahwati Arif, Rifda Nur Rajemi Hasan Nurbina Nurhayani H. Muhiddin, Nurhayani H. Nursam Samal Nurul Aisyah Hasan NURUL HIDAYAH Palippada, Firman Pelu, M Faisal A R Purnama, Hukma Ratu Rahmat, Irwandi Ramadhan, Moh. Rezki Ramadhan, Moh. Rezky Retno Ayu Puspita S Riskianti Rizaldi Roby Sambung Salsabilah, Dini Samputri, Salma Sari, Aisyah Ambar Serlin serang Shoffan Fatkhulloh Suci Muliana Sukmadewi. M, Fitrah Suriyanti Syafiqah, Inayah Wardah Syarful Annam Tjan, Juliyanty Sidik Totok Hendarto Usman, Musawwir Yunus, Sitti Rahma Zulqifli Alqadri Zulqifli Alqadri