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Cultural Studies of Television Advertisements: An Analysis Based on Stuart Hall's Circuit of Culture and Roland Barthes' Semiotics Rayhan, Muhammad
Indonesian Journal of Applied Linguistics Review Vol. 6 No. 2 (2025): Indonesian Journal of Applied Linguistics Review
Publisher : Program Studi Magister Linguistik Terapan UNJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/ijalr.62.06

Abstract

This research aims to analyze the “AQUA 100% Murni Air Mineral Pegunungan” television commercial through Stuart Hall's Circuit of Culture approach, which consists of five main elements: representation, identity, production, consumption, and regulation. In addition to revealing the layers of meaning in the visual and verbal messages conveyed, this research also utilizes Roland Barthes' semiotic theory, specifically related to denotative, connotative, and mythical meanings. The method used is qualitative content analysis of the transcript of the ad video text uploaded on SehatAQUA's official YouTube channel. The results show that the advertisement represents mineral water as a symbol of health, freshness, and an active lifestyle that is harmonious with nature. Consumer identity is formed as a modern individual who cares about health and the environment. Ad production reflects a marketing strategy that is tailored to local values and the aspirations of urban communities. Consumption shows the negotiation of meanings by audiences based on their respective socio-cultural backgrounds, while regulations influence the limits of the content and presentation of advertising messages. This study concludes that television advertising acts not only as a promotional tool but also as a cultural medium that shapes values, identities, and consumption practices in contemporary society.
Edukasi dan Pemberdayaan Masyarakat Dalam Pemanfaatan Eco Enzyme Sebagai Solusi Pengelolaan Sampah Organik Rumah Tangga Anissa Waheeda, Azzahra; Yendri, Resvika; Taporuk, Hidayati; Safitri, Elvina; Amelia Putri, Finna; Rayhan, Muhammad; Pristika Putri, Windy; Astari, Dini; Rahmi, Afzahul; Rahma, Gusni; Warman, Oktri
Jurnal Pengabdian Ilmu Kesehatan (JPIK) Vol. 4 No. 2 (2025): JPIK - Desember 2025 Volume 4 Nomor 2 Tahun 2025
Publisher : Universitas Alifah Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33757/jpik.v4i2.125

Abstract

The problem of household organic waste remains an environmental challenge that requires sustainable solutions. One management innovation is the use of eco-enzymes, a liquid produced by fermenting organic waste that can be used as a fertilizer, cleaner, and disinfectant. This community service activity aims to improve community knowledge and attitudes regarding the use of eco-enzymes as a household waste management effort. The methods used included interactive outreach, eco-enzyme production demonstrations, and the distribution of educational leaflets. The activity was carried out in July 2024 in Jorong Aro Sawah Ujung, Nagari Talang, Gunung Talang District, Solok Regency, with 22 participants. Evaluation was conducted using pre-test and post-test questionnaires. The results of the activity showed an increase in community knowledge from 76.7% before the intervention to 95.8% after the intervention, as well as an increase in positive attitudes from 65% to 75%. This activity successfully equipped the community with basic skills in processing organic waste into useful products while raising awareness of the implementation of the zero-waste concept. Thus, this program has the potential to be replicated as a model for community-based organic waste management.
PEMBENTUKAN KELOMPOK WANITA TANI TERNAK KAMBING DAN PELATIHAN MOL UNTUK PENINGKATAN PRODUKTIVITAS DI DESA GUMELAR, BANYUMAS Amanda, Ariesta; Fitria, Restuti; Pambudi, Mardhika Ardi; Rayhan, Muhammad
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3073

Abstract

Somebody carried out yhis activity to optimize the role of women farmers through the establishment of the Independent Advanced Goat Livestock Farmers Group with MOL training to increase the productivity of farmers in Gumelar Village. This service program is designed through a participatory approach with socialization stages, group management training, technical training on feed processing using MOL starters, and continuous mentoring. The results of the activity show that the formation of the Goat Livestock Farmers Women Group can increase the capacity of members in managing livestock businesses in a more structured manner. Furthermore, the evaluation of activities was measured by pre-test and post-test questionnaires. Group members gain skills in feed processing management using vegetable waste-based MOL Starters. The results of the pre-test showed an average of 42% of farmers' understanding, and after the activity (post-test), increased to an average of 81%. In addition, strengthening group institutions provides space for women farmers to play an active role in decision-making, expand cooperation networks, and access market opportunities. Before the training (pre-test), the average level of technical & managerial skills was 38%. After the training (post-test), the skill level increased to an average of 83%. The real impact that can be seen is the increase in livestock productivity, the efficiency of business management, and the increase in the income of farmer families. Socially, this program also strengthens solidarity among members, increases the confidence of women farmers, and encourages gender equality in the development of agriculture and village livestock. Thus, optimizing the role of women farmers through the formation of livestock groups has proven to be effective as a strategy to empower rural communities to achieve economic independence and better welfare.  
Implementasi Sistem Deteksi Bunyi Klakson Dan Sirine Kendaraan dengan Ekstraksi Fitur Mel Frequency Cepstral Coefficients Dan Bayesian Gaussian Mixture Model Rayhan, Muhammad; Henryranu Prasetio, Barlian
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 9 No 12 (2025): Desember 2025
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemacetan lalu lintas dan kepadatan kendaraan di area perkotaan seringkali menimbulkan akibat penggunaan klakson yang berlebihan, sehingga meningkatkan tingkat kebisingan lingkungan. kondisi ini tidak hanya mengganggu kenyamanan masyarakat, tetapi juga menjadi indikator perilaku pengemudi serta potensi situasi darurat di jalan. Penelitian ini bertujuan untuk mengimplementasikan sistem deteksi bunyi klakson kendaraan dan sirine menggunakan ekstraksi fitur Mel Frequency Cepstral Coefficients (MFCC) dan Bayesian Gaussian Mixture Model (BGMM). Implementasi sistem deteksi bunyi klakson kendaraan bertujuan untuk mengenali suara klakson dan sirine secara otomatis menggunakan metode ekstraksi fitur Mel Frequency Cepstral Coefficients dan klasifikasi Bayesian Gaussian Mixture Model. Sistem ini memanfaatkan karakteristik frekuensi suara klakson dan sirine yang diubah menjadi representasi spektrum menggunakan teknik Mel Frequency Cepstral Coefficients untuk memperoleh fitur akustik yang efektif. Selanjutnya, Bayesian Gaussian Mixture Model diterapkan sebagai metode klasifikasi untuk membedakan bunyi klakson dan sirine dari suara lain dengan akurat serta program berbasis Python untuk proses klasifikasi secara real-time.  
Implementasi Strategi Pembelajaran Saintifik dalam Pembelajaran Sejarah Kebudayaan Islam di Kelas X Madrasah Al Ittihadiyah Arlina, Arlina; Rayhan, Muhammad; Naziha, Nayla; Rasyid, Ichwanul
MUDABBIR Journal Research and Education Studies Vol. 5 No. 2 (2025): Vol. 5 No. 2 Juli-Desember 2025
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/mudabbir.v5i2.2276

Abstract

Penelitian ini bertujuan untuk mendeskripsikan implementasi strategi pembelajaran saintifik serta mengkaji kendala yang dihadapi guru dalam penerapannya pada pembelajaran Sejarah Kebudayaan Islam di Kelas X Madrasah Al-Ittihadiyah. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan secara sistematis. Hasil penelitian menunjukkan bahwa strategi pembelajaran saintifik telah diupayakan guru melalui tahapan mengamati, menanya, mengumpulkan informasi, menalar, dan mengomunikasikan. Namun, dalam pelaksanaannya guru menghadapi berbagai kendala, antara lain keterbatasan waktu pembelajaran, rendahnya kesiapan dan keaktifan siswa dalam bertanya serta menalar, minimnya sumber belajar yang variatif, serta kesulitan guru dalam mengelola kelas yang heterogen. Selain itu, pemahaman guru terhadap penerapan strategi saintifik secara utuh masih belum optimal, sehingga beberapa tahapan belum terlaksana secara maksimal. Kendala-kendala tersebut berdampak pada kurang optimalnya pencapaian tujuan pembelajaran SKI yang menekankan pemahaman historis dan penanaman nilai-nilai keteladanan. Penelitian ini menegaskan pentingnya peningkatan kompetensi pedagogik guru serta dukungan sarana pembelajaran agar strategi pembelajaran saintifik dapat diimplementasikan secara efektif dalam pembelajaran Sejarah Kebudayaan Islam.
Analysis of Leadership Model for Participation of River Guard in the River Waste Management System for Sustainable Healty City in Banjarmasin South Kalimantan, Indonesia Herawati, Herawati; Kausar, Lola Illona Elfani; Arifin, Syamsul; Atqiya, Ilma Hudatil; Rayhan, Muhammad
International Journal of Law, Environment, and Natural Resources Vol. 4 No. 1 (2024): April Issue
Publisher : Scholar Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51749/injurlens.v4i1.91

Abstract

(1) Background: Health issues in wetland environmental areas, especially the problem of waste in rivers, is still a strategic issue, so it was important to study about river management. Whatever management, it cannot be separated from the leadership aspect, because leadership plays a key role in formulating and implementing strategies policy, including encourage community participation. Thus, community participation becomes an important thing in integrated river management to create a sustainable Healthy City. One element that is part of the community participation is the river guard. This research was aimed to analyze the leadership model for the participation of river guard in the river waste management system in Banjarmasin City; (2) Methods: The research design used mixed methods research (qualitative and quantitative research methods). The research subjects were 30 river guards and other informants who involved of river waste management in Banjarmasin City; (3) Results: The research results showed that the majority of river guards had good participation, and only a few of river guards had sufficient participation. Furhermore, it was found that the Laissez Faire leadership model or style tends to influence the participation of river guards in the river waste management system in Banjarmasin City; (4) Conclusions: The laissez faire leadership style does not always mean negative, but of course there are positive things or effects, when a leader is able to transform it. Keywords: community participation; healthy city; leadership model; river waste management
Restorative Justice in Resolving Juvenile Crimes in Indonesia Rayhan, Muhammad
Journal of Law and Humanity Studies Vol. 1 No. 1 (2024): Journal of Law and Humanity Studies
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/msv92d22

Abstract

In the juvenile criminal justice system in Indonesia, the restorative justice approach is an alternative that is increasingly prioritized compared to the retributive justice system which tends to punish children without considering the psychological and social impacts. Restorative justice emphasizes the restoration of relationships between perpetrators, victims, and the community with the aim of rehabilitation and social reintegration of children who are facing the law. Although it has been supported by regulations such as Law Number 11 of 2012 concerning the Juvenile Criminal Justice System (SPPA Law), the implementation of restorative justice still faces various obstacles, such as lack of understanding by law enforcement officials, community resistance, and coordination challenges between institutions. This study aims to analyze the effectiveness of the implementation of restorative justice in the settlement of juvenile crimes in Indonesia and explore the challenges and opportunities in its implementation. The method used is a literature study with a systematic literature review (SLR) approach, which includes the analysis of various journal articles, books, and laws and regulations related to the juvenile criminal justice system in Indonesia. The results show that the restorative justice approach is able to reduce the level of child recidivism, increase the involvement of victims in case resolution, and minimize the negative impact of the judicial process on child development. However, the success of this approach still depends heavily on the support of the law enforcement authorities, the role of the community, and adequate rehabilitation infrastructure. Therefore, a more systematic strategy is needed to strengthen the implementation of restorative justice to create a fairer and rehabilitation-oriented juvenile justice system.  
PENGEMBANGAN E-LKPD BIOLOGI BERBASIS MODEL PEAS TERINTEGRASI LEARNING MANAGEMENT SYSTEM Endris, Wahyu Maulana; Ginanjar, Gigin; Rayhan, Muhammad
EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/edutech.v6i2.9775

Abstract

The implementation of virtual practicums through Learning Management Systems (LMS) is often unidirectional and lacks the stimulation needed for students' critical thinking skills. Static worksheets have not been able to serve as interactive cognitive partners. This study aims to describe the development of an-Electronic Student Worksheet (E-LKPD) for Biology based on the AI-assisted PEAS (Prompt, Evaluate, Analyze, Synthesize) framework integrated within an LMS, and to evaluate its feasibility and practicality through a limited trial. This study employed a Research and Development (R&D) method using the ADDIE model, delimited to the Development phase. The limited trial subjects involved two biology subject matter experts, two media experts, and 15 Biology study program students. Data were collected using Likert scale questionnaires and analyzed using descriptive percentage statistics. Expert validation results showed an average feasibility score of 89.37% (Highly Valid), indicating scientific substantive accuracy and reliable media functionality. The practicality test by users obtained a score of 89.68% (Highly Practical), highlighting the ease of interface navigation and cognitive stimulation facilitated by the virtual assistant. In conclusion, the LMS-integrated PEAS-based Biology E-LKPD prototype is highly feasible and practical to be used as an intellectual scaffold in virtual experiments, with future prospects for effectiveness testing on a real class scale. ABSTRAK Pelaksanaan praktikum secara virtual melalui Learning Management System (LMS) sering kali berjalan satu arah dan kurang menstimulasi keterampilan berpikir kritis mahasiswa. Lembar kerja statis belum mampu menjadi mitra kognitif yang interaktif. Penelitian ini bertujuan untuk mendeskripsikan pengembangan Lembar Kerja Peserta Didik Elektronik (E-LKPD) Biologi berbasis kerangka PEAS (Prompt, Evaluate, Analyze, Synthesize) berbantuan kecerdasan buatan yang terintegrasi di dalam LMS, serta mengevaluasi kelayakan dan kepraktisannya melalui uji terbatas. Penelitian ini menggunakan metode Research and Development (R&D) dengan model ADDIE yang dibatasi hingga tahap Development. Subjek uji terbatas melibatkan dua ahli materi biologi, dua ahli media, serta 15 mahasiswa program studi Biologi. Data dikumpulkan menggunakan angket skala Likert dan dianalisis dengan statistik deskriptif persentase. Hasil validasi ahli menunjukkan rata-rata skor kelayakan sebesar 89,37% (Sangat Valid), yang mengindikasikan akurasi substansi keilmuan dan keandalan fungsionalitas media. Uji kepraktisan oleh pengguna memperoleh skor 89,68% (Sangat Praktis), menyoroti kemudahan navigasi antarmuka dan stimulasi kognitif yang difasilitasi oleh asisten virtual. Kesimpulannya, purwarupa E-LKPD Biologi berbasis PEAS yang terintegrasi LMS ini sangat layak dan praktis digunakan sebagai perancah intelektual dalam eksperimen virtual, dengan prospek lanjutan untuk diuji efektivitasnya pada skala kelas yang riil.
Penerapan Behaviorisme Dalam Pesan Dakwah : Kajianterhadap Video “Momentum Besar Hidup Saya” Oleh Raim Laode arfan, ahmad; Rayhan, Muhammad; Dwi Maharani, Nur Afni; qudratullah, qudratullah
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.10578

Abstract

Overall, the combination of behaviorist theory and Islamic moral learning theory provides a more comprehensive understanding of how digital da'wah messages can influence a person's behavior. Stimuli in the form of verbal messages and personal narratives provide a powerful stimulus; responses emerge in the form of motivation and a desire to change; reinforcement arises from positive feelings after receiving the message; and motivation serves as a bridge between stimulus and response. This process then continues in the form of long-term moral habituation, resulting in stable behavioral change. Thus, digital da'wah, such as that carried out by Raim Laode, not only provides momentary inspiration but also has significant potential to shape the behavior, character, and morality of audiences through interconnected psychological and spiritual mechanisms. The integration of behaviorist theory and Islamic moral learning demonstrates that digital media can be an effective means of da'wah if managed well, combining the power of a heartfelt message, communicative delivery, and the presence of a preacher who serves as a moral role model for the audience.
STRUKTUR KOMUNITAS IKAN PADA PENANGKAPAN SIANG DAN MALAM MENGGUNAKAN BUBU KAWAT DI SUNGAI ALAI KABUPATEN TEBO Rayhan, Muhammad; Nurhayati, Nurhayati; Rahayu, Dyah Muji
Mantis Journal of Fisheries Vol. 2 No. 03 (2025): Desember 2025
Publisher : Department of Fisheries, Animal Science Faculty, Universitas Jambi.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/mjf.v2i03.48682

Abstract

Bubu kawat merupakan alat tangkap pasif yang memiliki kelebihan tidak merusak ekosistem perairan, sehingga penggunaan pada siang maupun malam diharapkan tidak merusak struktur komunitas perairan. Tujuan penelitian adalah mengetahui struktur komunitas ikan pada penangkapan siang dan malam menggunakan bubu kawat di sungai Alai Kabupaten Tebo Provinsi Jambi. Metode penelitian yang digunakan adalah survei dengan menggunakan 5 bubu kawat masing-masing dioperasikan pada siang dan malam hari. Analisis data dilakukan secara deskriptif kuantitatif dengan rumus komposisi jenis, indeks keseragaman, indeks keanekaragaman, indeks dominasi dan uji-t. Hasil penelitian menunjukkan bahwa hasil tangkapan bubu kawat di sungai Alai pada siang dan malam hari terdiri dari 14 spesies ikan dengan komposisi paling tinggi pada siang adalah ikan Nilem (18,56%) dan komposisi jenis paling tinggi pada malam hari adalah ikan betok (20%). struktur komunitas ikan pada penangkapan siang dan malam menggunakan bubu kawat di sungai Alai Kabupaten Tebo Provinsi Jambi tidak menunjukkan adanya perbedaan, baik dari indeks keanekaragaman siang (2,26) dan malam (2,1), indeks keseragaman siang (0,86) dan malam (0,84), serta indeks dominasi siang (0,13) dan malam (0,13).
Co-Authors Adhiyatunnisa, Najwa Latvia Adrian, Sesilia Firsty Agus Fikri Akhmad Sodiq Albian, Moehammad Roffi Ali, Muhammad Hasyir Amanda, Ariesta Amelia Putri, Finna Amrillah, Rizki Anissa Waheeda, Azzahra Aradimas, M. Ilham ARDIANSYAH ARDIANSYAH Arfan, Ahmad Arlina Arlina, Arlina Asep Kadarisman Astari, Dini Atqiya, Ilma Hudatil Aulia, Divanka Avorizano, Arry Bari, Isyat Zain Budi Praptono Dessy Maeyangsari Desy Kurniawati Dimas Tri Frasetiyo Dinda Khairunnisa, Dinda Dwi Maharani, Nur Afni Dyah Muji Rahayu Dzikrillah, Achmad Rizal Eko Purwanto Endris, Wahyu Maulana Endry Boeriswati Fang, Ng Suk Firmawati Firmawati Forlandito, Ryan Sebastian Gigin Ginanjar Gustiani, Lia Hafiz, Abdul Hamid, Nabilla Haifa Handayani Nasution, Tina Hardiansyah, Hendri Haslindah, Andi Hendri Marhadi Henryranu Prasetio, Barlian Herawati Herawati Idrus, Ilham Ifan Iskandar Ikhtiara Kaideni Isharina Jati, Danang Kuncoro Junaidi Arsyad, Junaidi Kee, Daisy Mui Hung Kumba Digdowiseiso, Kumba Lola Illona Elfani Kausar, Lola Illona Elfani Lubis, Ar-Rohim Maria Harliyono Maulianto, Arief Muhammad Mu’tasim Billah Muhsyi, Ufairoh Aqilah Mutia, Nur Nabilla, Tasya Putri Nandrini, Fadhila Triza Nasution, Ahbib Rizqa Putra Arnadi Naziha, Nayla Ni, Nelly Lau Yenn Nizar, Aufa Novaliana, Mery Nurfatimah Nurhayati, Nurhayati Oktarina Heriyani Pakpahan, Wellmason Pambudi, Mardhika Ardi Pramasurya, Tangguh Prastyo, Yudi Pristika Putri, Windy Putra, Suadi Sapta Putri, Khania Tyana Putri, Triana Qudratullah, Qudratullah Rahma, Gusni Rahmi, Afzahul Ramadhan, Farida Eka Ramlan, Rosyadi Rasyid, Ichwanul Renny Sukawati Restuti Fitria Riyan Ariyansah Rizal, Mochammad Fahru Rochmawati, Rochmawati Rooswhan Budhi Utomo Rosmalia Ahmad Rustono - Safitri, Elvina Samsinar, Riza Sativa, Annisa Setiawan, Yazmin Putri Sidhi, Arif Harnowo Sin, Liem Gai Solihah Titin Sumanti, Solihah Titin Suci, Aurora Tifani Syamsul Arifin Syarip Hidayat Syawala, Alifia Dielva Taporuk, Hidayati Tora Fahrudin Tri Rahardjo Sutardi Vionita, Deviyani Wakhidati, Yusmi Nur Wardhana Suryapratama Warman, Oktri Wen, Ng Kar Yatiea, Tiara Verita Yendri, Resvika Yose, Joseph Willy Yuan, Neo Zhan Yuwono, Pembudi Zaky, Faiz Nafan Zulham