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All Journal Jurnal Kajian Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Prima Medika Sains Community Engagement and Emergence Journal (CEEJ) Jurnal Darma Agung Indonesian Journal of Global Health research Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat International Journal of Research in Community Services Pahlawan : Jurnal Ilmu Pendidikan, Sosial dan Budaya Scientific Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) New Language Dimensions ArtComm : Jurnal Komunikasi dan Desain Jurnal Riset Teknik Pertambangan Buletin Kedokteran dan Kesehatan Prima Jurnal Dimamu Sinergi International Journal of Communication Sciences Jurnal Bhakti Karya dan Inovatif Comdent: Communication Student Journal In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Journal of Business Transformation and Strategy Jurnal Lentera Kesehatan Masyarakat (JLKM) Jurnal Ilmiah Kesehatan Keperawatan International Journal of Law, Crime and Justice International Journal of Linguistics, Communication, and Broadcasting ATDS Saintech Journal of Engineering
faisal Reza
Program Studi Ilmu Komunikasi, Fakultas Komunikasi Dan Desain, Universitas Informatika Dan Bisnis Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Business Transformation and Strategy

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The Effect of Local Wisdom-Based Training and Task Performance on Work Engagement in the Preservation of Pupur Bangkal as Traditional Skincare Angriani, Maya Rezeki; Nurhayati; Tino Kemal Fattah; Faisal Reza; Zuyyina
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.114

Abstract

This study aims to examine the effect of Local Wisdom-Based Training and Task Performance on Work Engagement in the preservation of Pupur Bangkal, a traditional skincare product from South Kalimantan, Indonesia. The research is grounded in the Resource-Based View (RBV), which posits that unique and inimitable resources, including culturally embedded human resources, can generate sustainable competitive advantage. A quantitative explanatory research design was employed using a saturated sample of 199 management students at Sari Mulia University who were associated with the local traditional industry context. Data were collected through a structured questionnaire and analyzed using multiple linear regression with SPSS. The results indicate that Local Wisdom-Based Training and Task Performance simultaneously have a significant effect on Work Engagement. Partially, Local Wisdom-Based Training shows a significant and positive influence on Work Engagement, whereas Task Performance does not have a significant partial effect. These findings suggest that the internalization of cultural values, traditional knowledge, and authentic production processes plays a more critical role in fostering employees’ psychological attachment to work than merely achieving technical performance standards. In conclusion, Local Wisdom-Based Training emerges as the dominant predictor of Work Engagement, highlighting the importance of values-based human resource development in traditional industries. Integrating local wisdom into training programs is essential to strengthen employee engagement and support the sustainable preservation of culturally rooted products such as Pupur Bangkal
Co-Authors Achmad Achmad Achmad Lutfi Adi, Achwan Noorlistyo Aggi Panigoro Sarifiyono Agustian, Syahrul Agustin, Pramudita Aldiansyah, Rizky Amni , Muhammad Anggita Lestari Anggita Lestari Anggraeni, Risa Angriani, Maya Rezeki Azahar, Yudi Kurnia Citra, Savitri Daeli, Elisa Hotmauli Gratia DENI SETIAWAN Dessi Isnaeni Dewani , Yunita Divan Fadhila Eko Retno Wulandari Erissa Yuliani Ernanda, Fury Elvira Fattah, Tino Kemal Ferdinand, Sahna Firman Aripin Furqan Pratama GB, Nur Tsabita Hafiz Fiqi Delmizar Hanaf, Hanafi Hanafi Hanafi Hanafi Hanafi Hanafi Hanifan, Lutfi Hartono Hartono Haryadi - Hilman Mulyadi hn Hanafi Ika Merdekawati Kusmayadi Ikbal, Dadan Muhammad Ira Valentina Silalahi Ira Valentina Silalahi Ira Valentina Silalahi Ivonne, Ivonne Jumiati Kunardi, Sidharta Lathifah, Nisa Lestari, Anggita Libertia, Yosi marsito - Maulana, Muhammad Dandi Maulana, Very Aji Maulida, Anissa Noor Midaya P, G Guci Derry Mita Hendriyani Muchtar, Muhammad Arafat Muhammad Hatta Muhammad Irfan Lutfikal Basit Muhammad Luthfi Mujahidin Mujahidin Mukhtar, Zulfikri Mustakim Mylano, Tri Adi Nasrul Nasrudin Nasution, Ikhwanul Hakim Nisa Lathifah Novianti, Desi Nugraha Sugiarta Nurfaizy, Ramadhan Nurhayati P, Ashady Adhe Tri Utama Pafritasary, Getse Permana, Putih Pusti Prihaswan, Irawadi Putri, Shinta Hartini Putriani, Regita Rachmawati Windyaningrum Rachmawati, Selvy Raseko Putra Prabowo Ridwan, Endy Novryan Rina Saras Wati Risa Nurisani Risa Nurisani Riskaldy, Riskaldy Rizkiani, Meti Agni Sabri, Ihsan Saidul Fikri Salamuddin Salamuddin Salma, Siti Silalahi, Ira Valentina Simarmata, Gracia Imanuela Subekti, Hamzah Sugiarta, Nugraha Surahman, Irmawati Surti, Surti Surya Dharma Suwanto, Denny Tobing, Andrico Napolin Lumban Wenti Anggraeni, Wenti Wicaksono, Theo Widjaja, Daniel Widya Yanti Sihotang Widyastuti Widyastuti Wijaya, Aby Putri Willano, Almira Yanuar Ilham Yanuar, Rd. Zidni Rizan Al-Zhahir Zuyyina