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All Journal Buletin Peternakan Media Ekonomi dan Manajemen Jurnal Peternakan Indonesia Livestock and Animal Research SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Informatika Universitas Pamulang Jurnal Teknoinfo Jesya (Jurnal Ekonomi dan Ekonomi Syariah) J-Dinamika: Jurnal Pengabdian Kepada Masyarakat International Journal of Education, Science, Technology, and Engineering (IJESTE) Jurnal Ilmu Peternakan Terapan Bubungan Tinggi: Jurnal Pengabdian Masyarakat Journal of Engineering, Technology, and Applied Science (JETAS) Journal of Informatics Management and Information Technology Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Suara Pengabdian 45 Jurnal Teknik Informatika dan Teknologi Informasi Transformasi: Journal of Economics and Business Management Seminar Nasional Aplikasi Iptek (SINAPTEK) Journal of Livestock and Animal Health (JLAH) OKTAL : Jurnal Ilmu Komputer dan Sains JRIIN :Jurnal Riset Informatika dan Inovasi Untag Business and Accounting Review Serat Acitya Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Ilmiah Manajemen Dan Kewirausahaan
Joko Riyanto
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Belanja Implusif di Era Digital: Peran Harga, Fear of Missing Out, dan Dorongan Hedonis Arba Septiyani, Risa; Riyanto, Joko
Transformasi: Journal of Economics and Business Management Vol. 4 No. 1 (2025): Maret: Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v4i1.2695

Abstract

This study aims to examine the influence of Hedonic Shopping, Price, and Fear of Missing Out (FOMO) on impulsive buying behavior on the TikTok Shop platform. The research subjects are students from the Faculty of Economics and Business at Universitas 17 Agustus 1945 Semarang who have made purchases via TikTok Shop. The sampling technique used was purposive sampling combined with proportional sampling, resulting in a total of 76 respondents. Primary data were collected through questionnaires, and the data were analyzed using multiple linear regression analysis. The results indicate that the Hedonic Shopping variable has a negative and significant effect on impulsive buying. In contrast, Price and FOMO variables show a positive and significant influence. The coefficient of determination (R²) value of 0.701 suggests that these three independent variables collectively explain 70.1% of the variation in impulsive buying behavior. These findings suggest that while hedonic motives do not always lead to impulsive purchases, attractive pricing and social pressure stemming from FOMO are key drivers of impulsive buying behavior among students. The results offer important implications for marketers in designing effective strategies on social commerce platforms like TikTok Shop.
Keputusan Pembelian Mahasiswa di Shopee karena Electronic Word of Mouth (E-WOM) dan Brand Image (Studi pada Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang) Musprihadi, Ribut; Riyanto, Joko; ‘Adilah, Jihan Miftah
Serat Acitya Vol. 13 No. 2 (2024): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v13i2.2083

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth dan Brand Image terhadap Keputusan Pembelian di Shopee. Populasi penelitian ini adalah mahasiswa fakultas ekonomika dan bisnis Universitas 17 Agustus 1945 Semarang Kelas regular pagi yang berjumlah 312 mahasiswa. Sampel diambil berdasarkan Mahasiswa FEB Universitas 17 Agustus 1945 Semarang kelas regular pagi; mempunyai aplikasi dan akun shopee; dan pernah berbelanja di marketplace shopee sebanyak 80 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis linier berganda dengan asumsi klasik. Hasil penelitian secara parsial variabel Electronic Word of Mouth dan Brand Image berpengaruh positif dan signifikan terhadap Keputusan.
Transformasi Digital Desa melalui Aplikasi Web Terpadu: Integrasi E-commerce dan Sistem Manajemen Inventaris Assabilla, Rahma; Rosya, Senna Bela; Al Rozaq, Muhammad Abdulloh; Riyanto, Joko
Journal of Informatics Management and Information Technology Vol. 5 No. 3 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jimat.v5i3.610

Abstract

Sukamukti Village, located in Tanjungmedar District, Sumedang Regency, is grappling with a severe digital divide that necessitates immediate attention. Consequently, the village faces significant challenges posed by limited technological infrastructure and inadequate community knowledge regarding internet utilization, largely attributed to low digital literacy rates. This predicament threatens to impede various aspects of village development, encompassing economic growth, education, and administrative governance. To address this issue, a proposed solution involves leveraging digital transformation to foster MSME development through the integration of e-commerce platforms and web-based applications. These solutions aim to enhance inventory management efficiency, improve public services, and promote transparency. Research findings indicate that community members have demonstrated improved comprehension of digital technology. Implementation of this application has yielded more effective inventory management, mitigating the risk of asset misappropriation and streamlining public administrative services provided by the village government. Furthermore, the development of e-commerce features has empowered local MSME stakeholders to market their products digitally, expand their customer base, and increase revenue.
PEMBERDAYAAN ANGGOTA KTT JAYA DAN KTT MBS DI DESA PURWOREJO MELALUI PELATIHAN HANDLING SUSU KAMBING PERAH PROGRAM PEMBERDAYAAN DESA BINAAN Riyanto, Joko; Intan Sari, Ayu; Dzakiy Pradana, Defasta; Widyantoro, Satrio; Sabila Wardatussa'adah, Hilya; Hilmi Nabila, Talitha; Iqbal Ramadhan, Musyaffa; Parama Astirin, Okid; Hadi, Syamsul; Prasetyo, Ari; Husein Abdurrahman, Zakaria
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 10 No 2 (2025): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v10i2.5547

Abstract

Program bina desa merupakan salah satu program pemerintah dalam membangun perekonomian desa. Program ini mengambil tema Optimalisasi Peternakan Kambing Perah dan Produk Olahannya dalam rangka terbentuknya Desa Purworejo Sragen sebagai Sentra Susu Kambing. Program pemberdayaan desa binaan yang dilaksanakan di Desa Purworejo Kecamatan Gemolong Kabupaten Sragen. Program Desa Binaan ini didanai oleh Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi. Desa purworejo merupakan desa di Gemolong, Sragen yang memiliki potensi di kambing perah. Kambing perah adalah salah satu komoditas peternakan yang memiliki potensi tinggi untuk dikembangkan, terutama dalam skala peternak rakyat. Metode dalam pengabdian ini adalah dengan sosialisasi, workshop, pendampingan, monitoring, dan evaluasi. Target kegiatan ini adalah  semua anggota Kelompok Tani Ternak dapat meningkatkan kualitas produk dengan meningkatnya  0,21/ekor/hari susu yang memenuhi syarat kualitas susu sehat serta memenuhi syarat kualitas susu pasaran. Observasi pasca pelatihan menunjukkan masyarakat telah melakukan prosedur handling susu yakni seperti membersihkan ambing sebelum pemerahan, pengemasan susu kurang dari 2 jam setelah pemerahan, dan prosedur handling yang lain. Hasil yang diinginkan setelah serangkaian program telah selesai dilaksanakan ialah peternak dapat memahami dan mengaplikasikan proses handling susu yang baik dan benar sehingga dapat menghasilkan susu yang aman dikonsumsi dan memiliki harga jual yang cukup di pasaran.
PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN TRAVELOKA DI KOTA SEMARANG Riyanto, Joko; Muchayatin, Muchayatin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 1 (2023): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v2i1.899

Abstract

This study aims to analyze the effect of digital marketing and marketing of consumer relations on consumer loyalty, especially for Traveloka train ticket consumers in Semarang City. The number of samples in this study amounted to 100 respondents using a random sample method. Respondents in this study were consumers of Traveloka train tickets in Semarang city using a Likert scale. The analysis technique in this research is descriptive quantitative. The research results obtained are that there is a positive and significant influence between digital marketing and consumer relationship marketing variables on consumer loyalty. These results provide a basis for Traveloka to increase customer loyalty by providing service satisfaction by implementing digital marketing and consumer relationship marketing Penelitian ini bertujuan untuk menganalisis pengaruh dari pemasaran digital dan pemasaan hubungan konsumen terhadap loyalitas konsumen, terkhusus untuk konsumen tiket kereta api Traveloka di Kota Semarang. Jumlah sampel pada penelitian ini sebesar 100 responden dengan mnggunakan metode sampel secara acak. Responden dalam penelitian ini adalah konsumen tiket kereta api Traveloka di kota semarang dengan menggunakan skala likert yang kemudian diolah dengan mnggunakan SPSS. Teknik analisis pada penelitian ini adalah deskriptif kuantitatif. Hasil penelitian yang didapatkan adalah terdapat pengaruh positif dan signifikan antara variabel pemasaran digital dan pemasaran hubungan konsumen terhadap loyalitas konsumen. Hasil ini memberikan dasar acuan bagi Traveloka untuk meningkatkan loyalitas konsumen dengan memberikan kepuasan layanan dengan menerapkan pemasaran digital dan pemasaran hubungan konsumen
Co-Authors Abdurrahman, Zakaria Husein Agung Wibowo Ahmad Pramono Al Rozaq, Muhammad Abdulloh Alyanisa Amsar Amsar Arba Septiyani, Risa Ari Kusuma Wati Ari Prasetyo Aris Mardiyono Assabilla, Rahma Az Zahra, Salsabila C H Asta Nugraha Cahyadi, Muhammad Camilus Isidorus Chairul Anwar Dimas Rahadian Aji Muhammad, Dimas Rahadian Aji Dwi Syahputra, Akmal Dwi Yanti, Wulan Dzakiy Pradana, Defasta Dzikri Mansyursyah Amin Faris Tio Kurniawan Ferdinandus, Aprildy Randy Andrew Frans Sudirjo Gita Sugiyarti Heru Eko Prasetyo Hilmi Nabila, Talitha Imam Gozali Imana, Dede Indrawan M. Nur, Yusri Intan Sari, Ayu Iqbal Ramadhan, Musyaffa Janti Soegiastuti Kani Daffa, Mochammad Kharunia Rezki Akbar, Kharunia Rezki Kurniawati, Dhyan Ayu Lita, Siti Nur Mahmudah, Fitrotul Merry Muspita Dyah Utami Muchayatin, Muchayatin Muhammad cahyadi Muji Rahayu Musprihadi, Ribut Naily Fissilmi Nindy Sepang Nissa, Nasta 'Ainun NURCHAYATI Nurul Hikma, Az’zahra Okid Parama Astirin OKID PARAMA ASTIRIN Parju Pawestri, Wari Pratiwi, Adinda Putriani Priska Shirty Thelma Mawuntu Putra, Fajar Desta Putri Muharom, Ersa Ratih Dewanti Ratih Dewanti -Hariyadi REZA FAHLEVI Riyan Nopriyana Rokhmaniyah Rokhmaniyah, Rokhmaniyah Rosya, Senna Bela Rr. Suprantiningrum Rr.Suprantiningrum Sabila Wardatussa'adah, Hilya Setyobudi Siti Aminah SITI AMINAH Soegiarto, Salma Rachmanda Sri Haryanti Sudibya Sudibya, Sudibya Suhartono Suwarso, Bhaktiar Ghisa Syamsul Hadi Tania, Mira Toharuddin Ali, Danny Wara Pratitis Sabar, Wara Pratitis Wari Pawestri Wati, Ari Kusuma widyantoro, satrio Wiweka, Toh Jaya Yuli Yanti Yuli Yanti Zulfikar, Ahmad Fikri ‘Adilah, Jihan Miftah