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Keputusan Pembelian Mahasiswa di Shopee karena Electronic Word of Mouth (E-WOM) dan Brand Image (Studi pada Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang) Musprihadi, Ribut; Riyanto, Joko; ‘Adilah, Jihan Miftah
Serat Acitya Vol. 13 No. 2 (2024): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v13i2.2083

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth dan Brand Image terhadap Keputusan Pembelian di Shopee. Populasi penelitian ini adalah mahasiswa fakultas ekonomika dan bisnis Universitas 17 Agustus 1945 Semarang Kelas regular pagi yang berjumlah 312 mahasiswa. Sampel diambil berdasarkan Mahasiswa FEB Universitas 17 Agustus 1945 Semarang kelas regular pagi; mempunyai aplikasi dan akun shopee; dan pernah berbelanja di marketplace shopee sebanyak 80 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis linier berganda dengan asumsi klasik. Hasil penelitian secara parsial variabel Electronic Word of Mouth dan Brand Image berpengaruh positif dan signifikan terhadap Keputusan.
Transformasi Digital Desa melalui Aplikasi Web Terpadu: Integrasi E-commerce dan Sistem Manajemen Inventaris Assabilla, Rahma; Rosya, Senna Bela; Al Rozaq, Muhammad Abdulloh; Riyanto, Joko
Journal of Informatics Management and Information Technology Vol. 5 No. 3 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jimat.v5i3.610

Abstract

Sukamukti Village, located in Tanjungmedar District, Sumedang Regency, is grappling with a severe digital divide that necessitates immediate attention. Consequently, the village faces significant challenges posed by limited technological infrastructure and inadequate community knowledge regarding internet utilization, largely attributed to low digital literacy rates. This predicament threatens to impede various aspects of village development, encompassing economic growth, education, and administrative governance. To address this issue, a proposed solution involves leveraging digital transformation to foster MSME development through the integration of e-commerce platforms and web-based applications. These solutions aim to enhance inventory management efficiency, improve public services, and promote transparency. Research findings indicate that community members have demonstrated improved comprehension of digital technology. Implementation of this application has yielded more effective inventory management, mitigating the risk of asset misappropriation and streamlining public administrative services provided by the village government. Furthermore, the development of e-commerce features has empowered local MSME stakeholders to market their products digitally, expand their customer base, and increase revenue.
PEMBERDAYAAN ANGGOTA KTT JAYA DAN KTT MBS DI DESA PURWOREJO MELALUI PELATIHAN HANDLING SUSU KAMBING PERAH PROGRAM PEMBERDAYAAN DESA BINAAN Riyanto, Joko; Intan Sari, Ayu; Dzakiy Pradana, Defasta; Widyantoro, Satrio; Sabila Wardatussa'adah, Hilya; Hilmi Nabila, Talitha; Iqbal Ramadhan, Musyaffa; Parama Astirin, Okid; Hadi, Syamsul; Prasetyo, Ari; Husein Abdurrahman, Zakaria
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 10 No 2 (2025): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v10i2.5547

Abstract

Program bina desa merupakan salah satu program pemerintah dalam membangun perekonomian desa. Program ini mengambil tema Optimalisasi Peternakan Kambing Perah dan Produk Olahannya dalam rangka terbentuknya Desa Purworejo Sragen sebagai Sentra Susu Kambing. Program pemberdayaan desa binaan yang dilaksanakan di Desa Purworejo Kecamatan Gemolong Kabupaten Sragen. Program Desa Binaan ini didanai oleh Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi. Desa purworejo merupakan desa di Gemolong, Sragen yang memiliki potensi di kambing perah. Kambing perah adalah salah satu komoditas peternakan yang memiliki potensi tinggi untuk dikembangkan, terutama dalam skala peternak rakyat. Metode dalam pengabdian ini adalah dengan sosialisasi, workshop, pendampingan, monitoring, dan evaluasi. Target kegiatan ini adalah  semua anggota Kelompok Tani Ternak dapat meningkatkan kualitas produk dengan meningkatnya  0,21/ekor/hari susu yang memenuhi syarat kualitas susu sehat serta memenuhi syarat kualitas susu pasaran. Observasi pasca pelatihan menunjukkan masyarakat telah melakukan prosedur handling susu yakni seperti membersihkan ambing sebelum pemerahan, pengemasan susu kurang dari 2 jam setelah pemerahan, dan prosedur handling yang lain. Hasil yang diinginkan setelah serangkaian program telah selesai dilaksanakan ialah peternak dapat memahami dan mengaplikasikan proses handling susu yang baik dan benar sehingga dapat menghasilkan susu yang aman dikonsumsi dan memiliki harga jual yang cukup di pasaran.
PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN TRAVELOKA DI KOTA SEMARANG Riyanto, Joko; Muchayatin, Muchayatin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 1 (2023): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v2i1.899

Abstract

This study aims to analyze the effect of digital marketing and marketing of consumer relations on consumer loyalty, especially for Traveloka train ticket consumers in Semarang City. The number of samples in this study amounted to 100 respondents using a random sample method. Respondents in this study were consumers of Traveloka train tickets in Semarang city using a Likert scale. The analysis technique in this research is descriptive quantitative. The research results obtained are that there is a positive and significant influence between digital marketing and consumer relationship marketing variables on consumer loyalty. These results provide a basis for Traveloka to increase customer loyalty by providing service satisfaction by implementing digital marketing and consumer relationship marketing Penelitian ini bertujuan untuk menganalisis pengaruh dari pemasaran digital dan pemasaan hubungan konsumen terhadap loyalitas konsumen, terkhusus untuk konsumen tiket kereta api Traveloka di Kota Semarang. Jumlah sampel pada penelitian ini sebesar 100 responden dengan mnggunakan metode sampel secara acak. Responden dalam penelitian ini adalah konsumen tiket kereta api Traveloka di kota semarang dengan menggunakan skala likert yang kemudian diolah dengan mnggunakan SPSS. Teknik analisis pada penelitian ini adalah deskriptif kuantitatif. Hasil penelitian yang didapatkan adalah terdapat pengaruh positif dan signifikan antara variabel pemasaran digital dan pemasaran hubungan konsumen terhadap loyalitas konsumen. Hasil ini memberikan dasar acuan bagi Traveloka untuk meningkatkan loyalitas konsumen dengan memberikan kepuasan layanan dengan menerapkan pemasaran digital dan pemasaran hubungan konsumen
Reproductive Performance of Buffalo (Bubalus bubalis) in Small Scale Farm in Boyolali Regency Central Java Zahrotul Fitriani; Joko Riyanto; Ratih Dewanti; Muhammad Cahyadi; Ari Kusuma Wati; Wari Pawestri; Yanti, Yuli
Jurnal Ilmu-Ilmu Peternakan Vol. 33 No. 3 (2023): December 2023
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2023.033.03.03

Abstract

This study aimed to determine the reproductive performance of female buffalo in Boyolali Regency, Central Java, Indonesia. The sampling method used was the purposive sampling method. The number of respondents was 30 buffalo farmers with a total sample were 100 female buffalo. Collecting data using interview, observation, and literature study methods and analyzing descriptively. The data that has been obtained is then calculated into percentages, averages, and standard deviations, then analyzed descriptively. Buffalo farmers are rice farmers who are still productive with a dominant age of less than 65 years. The main feed given was rice straw, and 64% of buffalo received additional field grass when grazing. The farming experience of farmers was quite long, which is more than 15 years, and was classified as a small-scale farm with the number of buffalo less than 5 heads. The management system used by buffalo farmers is mostly (90%) semi-intensive. The values of gestation length, postpartum estrus, and postpartum estrus were 308.0±7.4 days, 102.2±6.2 days, and 406.8±8.9 days, respectively. The age of first calving for buffalo in the study in Boyolali Regency was 3.60 ± 0.3 years. This study concluded that the reproductive performance of buffaloes in smallholder farms in Boyolali Regency, Central Java Province was in good condition
Effect of the Addition of Protected Soybean Groats on the Digestibility of Complete Feed for Thin-tailed Sheep Riyanto, Joko; Ikhsan, Muh; Delji, Roby; Nissa, Nasta ‘Ainun
Jurnal Ilmu-Ilmu Peternakan Vol. 34 No. 2 (2024): August 2024
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2024.034.02.9

Abstract

This study aims to investigate the effects of the use of complete feed containing different protected soybean groats on the digestibility of dry matter (DM), organic matter (OM), crude protein (CP), and total digestible nutrient (TDN) contents in male thin-tailed sheep. The materials used in this study were 15 male, thin-tailed sheep with an average initial body weight of 23.43 ± 1.40 kg. The research design used was a completely randomized design (CRD) with 3 treatments and 5 replicates. The treatments in this study were as follows: T1 = 100% complete feed, T2 = 90% complete feed + 10% protected soybean groats, and T3 = 80% complete feed + 20% protected soybean groats. The data were analysed via analysis of variance. The results of the analysis of variance revealed that the use of complete feed containing protected soybean groats had no significant effect (P > 0.05) on the consumption of dry matter, organic matter, or crude protein or on the digestibility of dry matter, organic matter, or crude protein. In conclusion, the use of complete feed containing protected soybean groats has no effect on the digestibility of dry matter (DM), organic matter (OM), crude protein (CP), or total digestibility of nutrients (TDN) in thin-tailed sheep.
Rintisan Desa Wisata melalui Kearifan Lokal dan Digitalisasi di Desa Sumbersari / Wilayah Kayen Kabupaten Pati (Kajian Kearifan Lokal dan Peningkatan Ekonomi dalam Bentuk Pengabdian Kepada Masyarakat) Agung Wibowo; Aris Mardiyono; Camilus Isidorus; Heru Eko Prasetyo; Joko Riyanto; Nurchayati; Parju; Ribut Musprihadi; Setyobudi; Siti Aminah; Rr.Suprantiningrum
Jurnal Suara Pengabdian 45 Vol. 2 No. 3 (2023): September: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/pengabdian45.v2i3.1037

Abstract

Wisata yang terletak di Desa Sumbersari, Kecamatan Kayen, Kabupaten Pati memiliki beberapa wisata antara lain Gua Pancur, Lorotan Semar, Bukit Pandang, dan masih terdapat wisata lainnya. Dengan adanya wisata tersebut sangat menguntungkan bagi masyarakat di desa Sumbersari untuk peningkatan ekonomi masyarakat, namun pengelolaan wisata tersebut belum dikelola secara optimal. Hal tersebut merupakan peluang untuk pengembangan wisata tersebut, dengan cara memberikan penyuluhan terhadap masyarakat dan pengelola wisata tersebut, sehingga menjadikan desa wisata yang inovatif dan kreatif. Peluang tersebut bisa diciptakan dengan memanajemen dan mendigitalisasikan wisata tersebut sehingga dapat meningkatkan potensi wisatawan di Desa Wisata Sumbersari, Wilayah Kayen. Metode pengabdian ini dengan memberikan penyuluhan serta edukasi kepada masyarakat dan pengelola wisata di Desa Wisata Sumbersari Wilayah. Kayen. Kegiatan tersebut terlaksana dengan didukung pihak kepala desa setempat dan masyarakat. Kegiatan pengabdian masyarakat ini dapat menambah wawasan dan ketrampilan, serta mendorong masyarakat maupun pengelola wisata aktif untuk meningkatkan desa wisata tersebut.
Penggunaan Teknik Boundary Value Analysis untuk Pengujian Aplikasi Stok Barang Tsalatsah, Ibnu Elna; Pratama, Dayu; Hakim, Arip Rahman; Budiman, Luqman Aziz; Riyanto, Joko
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 5 No. 1 (2022): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The application of data collection of goods in a store has many uses in running a sales business. By using a data collection application, errors will be minimized and management is better and controlled. In recording goods, business owners can monitor what items are needed when the availability of goods is running low. To minimize errors that occur testing the application is very necessary. This application will be tested in a GUI to check whether the GUI in the application has an error that causes the application to crash. For example, the price on the goods is listed with other characters that are difficult to remove, then before the test occurs, it must be done. Of the several testing methods, Black Box testing is the most commonly used. By using the Boundary Value Analysis method that is suitable for the application of the availability of goods. The method tests the maximum and minimum digits to produce valid values and is easy enough to test an application. The result of the analysis of the method used is the quality of the application that is in accordance with the function, and can be used properly by the user.
Perancangan Aplikasi Pemesanan Material Furnishing Berbasis Android Di Arcade Living BSD City Khoerun Nisa; Joko Riyanto
OKTAL : Jurnal Ilmu Komputer dan Sains Vol 3 No 01 (2024): OKTAL : Jurnal Ilmu Komputer Dan Sains
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ordering material is an activity that customers carry out to buy. To achieve customer satisfaction the company must have a good ordering system. The ordering system currently provided is to record the material requirements needed and then provide the notes to the admin. The research method used is by observing direct objects in existing problems as well as literature studies from various sources by searching for data. The resulting information system in the form of Android can solve problems in Arcade Living in managing furnishing material ordering data so that the data process becomes systematic and computerized. This android-based furnishing material ordering application at Arcade Living uses the Waterfall development method and the system implementation uses the Java and MySQL programming languages as a database and the system testing used uses black box testing.
Perancangan SPK Menentukan Kualitas Getah Karet Terbaik Dengan Metode AHP Di PT. Lonsum Bulukumba Reski Amaliah; Joko Riyanto
OKTAL : Jurnal Ilmu Komputer dan Sains Vol 2 No 12 (2023): OKTAL : Jurnal Ilmu Komputer Dan Sains
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As time goes on, the development of technology is also increasing. People's lives are now dependent on technology, including companies in Indonesia, including PT. London Sumatra, located in Bulukumba Regency, South Sulawesi. The company is a company that focuses on rubber plantations. Rubber sap or commonly called latex is a thick solution obtained from tapping rubber rods. Latex is very useful for human life because it can be processed into tires, buckets, medical gloves and others. In determining the quality of PT. PP London Sumatra Indonesia Tbk. Bulukumba, in determining the quality of rubber sap, the company requires the use of information technology because in determining the quality of rubber the company only conducts research. It is less efficient because it takes a long time. There needs to be a system that can help workers to make time efficient. The application of the AHP method in determining the quality of rubber latex is very useful because it helps determine the priority of the many existing criteria.
Co-Authors Abdurrahman, Zakaria Husein Agung Wibowo Ahmad Pramono Al Rozaq, Muhammad Abdulloh Alyanisa Amsar Amsar Arba Septiyani, Risa Ari Kusuma Wati Ari Prasetyo Ari Prasetyo Aris Mardiyono Assabilla, Rahma Az Zahra, Salsabila Budiman, Luqman Aziz C H Asta Nugraha Cahyadi, Muhammad Camilus Isidorus Chairul Anwar Delji, Roby Dimas Rahadian Aji Muhammad, Dimas Rahadian Aji Dwi Syahputra, Akmal Dwi Yanti, Wulan Dzakiy Pradana, Defasta Dzikri Mansyursyah Amin Faris Tio Kurniawan Ferdinandus, Aprildy Randy Andrew Fissilmi, Naily Frans Sudirjo Gita Sugiyarti Hakim, Arip Rahman Heru Eko Prasetyo Hilmi Nabila, Talitha Ikhsan, Muh Imam Gozali Imana, Dede Indrawan M. Nur, Yusri Intan Sari, Ayu Iqbal Ramadhan, Musyaffa Janti Soegiastuti Kani Daffa, Mochammad Kharunia Rezki Akbar, Kharunia Rezki Khoerun Nisa Kurniawati, Dhyan Ayu Lita, Siti Nur Mahmudah, Fitrotul Merry Muspita Dyah Utami Muchayatin, Muchayatin Muhammad cahyadi Muji Rahayu Musprihadi, Ribut Nindy Sepang Nissa, Nasta 'Ainun Nissa, Nasta ‘Ainun NURCHAYATI Nurchayati Nurchayati Nurul Hikma, Az’zahra Okid Parama Astirin OKID PARAMA ASTIRIN Parju Parju, Parju Pawestri, Wari Penatari, Resi Intan Pratama, Dayu Pratiwi, Adinda Putriani Priska Shirty Thelma Mawuntu Puji Astuti Putra, Fajar Desta Putri Muharom, Ersa Ratih Dewanti Ratih Dewanti -Hariyadi Reski Amaliah REZA FAHLEVI Riyan Nopriyana Riyanisma, Besti Ismi Rokhmaniyah Rokhmaniyah, Rokhmaniyah Rosya, Senna Bela Rr. Suprantiningrum Rr.Suprantiningrum Sabila Wardatussa'adah, Hilya Setyobudi Setyobudi Setyobudi Siti Aminah Siti Aminah SITI AMINAH Soegiarto, Salma Rachmanda Sri Haryanti Sri Puji Lestari Sudibya Sudibya, Sudibya Suhartono Sulistyani Sulistyani Suwarso, Bhaktiar Ghisa Syamsul Hadi Tania, Mira Toharuddin Ali, Danny Tsalatsah, Ibnu Elna Wara Pratitis Sabar, Wara Pratitis Wari Pawestri Wati, Ari Kusuma Wianto, Ardian Ozzy widyantoro, satrio Wiweka, Toh Jaya Yuli Yanti Yuli Yanti Zahrotul Fitriani Zulfikar, Ahmad Fikri ‘Adilah, Jihan Miftah