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Yose Rizal
Fakultas Kehutanan Universitas Tanjungpura Pontianak. Jalan Imam Bonjol Pontianak 78124
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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
The Development Of Self-Employed Novice Entrepreneurs In Lampung Province, Indonesia Arisandy, Yosy; Mekaniwati, Ani; Munawar, Aang; Darmawan, Iwan; Rizal, Yose
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3510

Abstract

The empowerment of novice entrepreneurs is vital for fostering inclusive economic development and addressing structural unemployment in Indonesia. This study evaluates the effectiveness of the Independent Novice Entrepreneur Program (Tenaga Kerja Mandiri Pemula/TKMP) implemented by the Ministry of Manpower in Lampung Province. Using a mixed-methods approach, the research integrates quantitative data from surveys and progress reports with qualitative insights from interviews with mentors and participants. The program’s performance is assessed based on five Key Performance Indicators (KPIs): (1) production of goods/services, (2) implementation of marketing strategies, (3) maintenance of financial cash flow records, (4) acquisition of Business Identification Numbers (NIB), and (5) development of structured business plans. Findings reveal that the program exceeded the 60% achievement target across all KPIs, with the highest performance in product development (94.19%) and marketing strategy (91.60%). However, challenges remain in financial literacy, NIB registration, and long-term business sustainability. This study highlights the importance of continuous mentoring, digital literacy, and academic collaboration to strengthen entrepreneurial ecosystems at the local level. The results offer evidence-based recommendations for improving policy design and implementation of entrepreneurship support programs in developing regions.   Keywords:  novice entrepreneurs, entrepreneurship development, government program, business mentoring, financial literacy, digital marketing, Lampung Province, mixed-methods, policy evaluation, small business empowermen
Co-Authors Aang Munawar Abdul Basyir, Abdul Ade saputra Ahadiyah Yuniza Ahmad Fathoni Ahmad Fathoni Aidir Amelia, Syaranni Amin, Amin Siregar Annisa Aprizal Aprizal Aprizal Arisandy, Yosy Augustine Lumangkun Ayu Permata Ayuningtias, Ratih Azhar, Fachri Boby Samra Daeng, HM Yusuf Daeng, Mohd Yusuf Darmadi Darmadi Dewi , Asiska Permata Dewi, Yelsi Listiana Dwiningtyas, Hannisyah Eko Mulyanto Yuniarno Fadlan Fadlan Fahri, Aldi Fajrona, Kadran Ferdi Setiawan Handayani, Ulvi Fitri Hariani Ratih , Rini Harnani Husni Harry Kurniawan Hasibuan, Sabri Hendri Silva, Hendri Herlina, Sara hidayati Zein, Renni Imam Robandi ismaningsih, ismaningsih Iwan Darmawan Mahendra, Azri Mardhiyani , Dini MARIA ENDO MAHATA Mariza, Amelia Dwi Marni, Yunis Marzuki, Toto Mekaniwati, Ani Mirnawati Mirnawati Muammar Alkadafi Nelviandi, Utari Pasol Permata, Ayu Pohan, Wirandi Prasetiasari, Christiani Prayitna, Usep Purwo Subekti Putri, Ruswita REFIKA KOMALA Refinaldi, Refinaldi Relida Samosir, Nova Repi Repi, Repi Rika Cheris Rinaldi Riyan, Yanna Rusli, Ridho Kurniawan Samosir, Nova Relida Saniya sapitri, Imelda Saputra, Andra Sepfitrah Sepfitrah - Sepri Reski Siswo Pranoto Suripto, Heri Susalam, Malikil Kudus Syafri Edi Triyulianti, Sari Vikri Fahrezi, Muhammad Vivi Hendrita Wizna Yanto, Handi Yolani Utami