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All Journal Dimensi Interior Nirmana MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Product Design Jurnal Sosioteknologi ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) Panggung SOSIOHUMANIKA Visualita : Jurnal Online Desain Komunikasi Visual Jurnal Telematika Gelar : Jurnal Seni Budaya Keluwih: Jurnal Sains dan Teknologi Wimba: Jurnal Komunikasi Visual Jurnal Islam Nusantara Makara Human Behavior Studies in Asia International Research Journal of Business Studies Dinamika Kerajinan dan Batik: Majalah Ilmiah
Agus Sachari
Institut Teknologi Bandung
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Journal : Nirmana

 1 
PERGESERAN NILAI ESTETIS PADA DESAIN KARYA CETAK INDONESIA DI ABAD KE 20 Sachari, Agus
Nirmana Vol 7, No 1 (2005): JANUARY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.287 KB) | DOI: 10.9744/nirmana.7.1.

Abstract

Through historical study%2C design works of advertising and book covers can be viewed as important variables in detecting synergic relationship between aesthetic values. This study is of design works with aspects that become keyelements in modernization process%2C such as thought pattern change%2C lifestyle%2C social dynamics%2C economic policy%2C and technological development in 20th century Indonesia. The cultural synthesis process%2C as part of cultural transformation fragmentation%2C essentially happens as a whole. It happens in the form ofaesthetic works that become important signs in modern design discourse%2C as well as conceptual thoughts that base various limited design activities. Based on observation of design style shift in advertising and book covers in the 20th century%2C aesthetic value shifts can be viewed as a determinative model for a strategy in developing aesthetic values in Indonesia s future design works. Abstract in Bahasa Indonesia : Melalui kajian historis%2C karya desain iklan dan kulit buku dapat dijadikan variabel penting untuk menditeksi hubungan sinergis antara nilai-nilai estetis pada karya desain dengan aspek yang menjadi unsur-unsur kunci proses modernisasi berlangsung; seperti perubahan pola pikir%2C gaya hidup%2C dinamika sosial%2C kebijakan ekonomi dan perkembangan teknologi yang terjadi di Indonesia di abad ke-20. Proses terjadinya sintesis budaya yang menjadi bagian dari fragmentasi transformasi budaya hakikatnya terjadi secara keseluruhan%2C baik dalam bentuk karya estetis yang menjadi tanda penting dalam wacana desain modern%2C maupun pemikiran konseptual yang melandasi pelbagai kegiatan desain secara terbatas. Berdasar pengamatan terhadap pergeseran gaya desain iklan dan kulit muka buku di abad ke-20%2C pergeseran nilai estetis dapat dijadikan model diterminatif bagi strategi pengembangan nilai-nilai estetis pada karya desain di Indonesia untuk masa yang akan datang. aesthetic values%2C advertising and book cover design%2C 20th century Indonesia.
Co-Authors A. Erwan Suryanegara A.A. Ketut Agung Cahyawan W Acep Iwan Saidi Achmad Haldani Destiarmand Adhitama, Gregorius Prasetyo Agung Eko Budi Waspada Agustianto, Merdy Aldy Rizqi Kasatia Rama Alfian Candra Ayuswantana Andar Bagus Sriwarno Andry -, Andry Annisa Lutfia Ardhyaska Amy Arianti Ayu Puspita Astrid Kusumowidagdo Azhar Natsir Ahdiyat Cama Juli Rianingrum Cicilia Larasati Rembulan D, Achmad Haldani Daffi Ranandi Dhika Yuan Yurisma EBW, Agung Fajar Ciptandi Fakhruddin, Dimas Fakhruddin, Dimas I Nyoman Larry Julianto Irfansyah Irfansyah Kahfiati Kahdar Kemala Montesa Faizul Komarudin Kudiya, Komarudin Mansoor, Alvanov Z. Mohamad Zaini Alif Mustikasari, Hany Muthi'ah, Waridah Muthi?ah, Waridah Naomi Haswanto Natarina, Diah Nurcahyanti, Desy Pribadi Widodo Prizilla, Aquamila Bulan Rahmatsyam Lakoro Sadah, Khozinatus Santoso, Sandi Setiawan Sabana Sriwarno, ⁠Andar Bagus Triana Hapsari Wantoro, A M Widyasari, Rachmi Kumala Yan Yan Sunarya Yannes Martinus Pasaribu