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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Almana : Jurnal Manajemen dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Manajemen Bisnis Eka Prasetya Jurnal Kajian Komunikasi dan Pembangunan Daerah VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Akuntansi dan Teknologi Informasi Jurnal Ilmu Manajemen Advantage International Journal of Management Science and Information Technology (IJMSIT) The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Solo International Collaboration and Publication of Social Sciences and Humanities Riwayat: Educational Journal of History and Humanities IIJSE Jurnal Sistem Informasi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Riset Akuntansi dan Keuangan Indonesia JER Benefit: Jurnal Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
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Price, Quality, and Availability Factors on Consumption Intention of Healthy Food Kusdiyanto Kusdiyanto; Edy Purwo Saputro; Zulfa Irawati; Sri Murwanti; Irmawati Irmawati; Dewi Probowati Setyaningrum
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.878

Abstract

The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.
The Impact of Brand on Purchasing Decisions Edy Purwo Saputro; Dewi Probowati Setyaningrum
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.879

Abstract

Many factors influence purchasing decisions as they relate to several aspects. It becomes more complex when the choice is diverse and prices vary, including the influencing factors that provide freedom of choice. Brand is the concept of consumers and affects consumers’ decision-making. Therefore, brand image and brand trust of consumers are linked to each other. Thus, brand image will affect brand trust of consumers. In addition, the brand also indirectly influences purchasing decisions due to the increasing number of products. To that end, this research’s problem is whether the brand influences purchasing decisions. This research method employed regression analysis involving samples of 100 students from Faculty of Economics and Business, Universitas Muhammadiyah Surakarta representing the millennial generation. The results showcased that brand image did not affect purchasing decisions, but brand trust did. Further, limitations and suggestions are presented for theoretical deepening and further research.
Application of The Technology Acceptance Model in Measuring Customer Satisfaction and Loyalty Muh Tasrif; Anton Agus Setiawan; Edy Purwo Saputro; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1049

Abstract

This study aims to investigate the influence of technology acceptance factors and website service quality in measuring customer satisfaction and loyalty for online shopping. This research was conducted in Mamuju, Indonesia. The sample was selected using accidental sampling involving 200 Shopee marketplace users. The data in this study were processed using structural Equation Molding (SEM) with partial least square alternative 3.0 (PLS). The results of this study indicate that the technology acceptance factor has a positive and significant effect on customer satisfaction, the technology acceptance factor has a positive and significant effect on customer loyalty, website service quality has a positive and significant effect on customer satisfaction, website service quality has a positive and significant effect on customer loyalty and Consumer satisfaction has a positive and significant influence on consumer loyalty as well as customer satisfaction also plays a moderating role in the technology acceptance factor on loyalty through customer satisfaction and website service quality on customer loyalty through customer satisfaction.
The Effect of Social Media and Service Quality on Patient Loyalty with Satisfaction as Mediation at Mojosongo Clinic 1 Rahmad Setia Budi; Edy Purwo Saputro; Yusuf Alam R
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1874

Abstract

Mojosongo 1 Clinic is a health clinic that was established in 2017. The clinic has a busy situation every day. This is a reference for researchers to find out whether social media factors and customer quality can affect customer loyalty. The clinic has social media accounts in the form of Instagram and WhatsApp to carry out marketing through social media. The use of social media as a marketing tool has been used for 6 years. The purpose of this study is to analyze the effect of social media and service quality on patient loyalty with satisfaction as mediation at Mojosongo 1 Clinic. This research is quantitative. The participants in this study were visitors to Mojosongo 1 Health Centre. Purposive sampling is the sampling method used. The calculation uses Ferdinand's idea. 140 respondents were obtained as the research sample. Primary data was used in making this research.  Questionnaire distribution is the data collection method in this study. The data analysis method in this study uses SMARTPLS software, namely Partial Least Square (PLS). The results of this study show that social media has a positive and significant impact on Loyalty. Service quality has a negative and insignificant impact on Loyalty. Social Media and service quality have a positive and significant impact on Satisfaction. Satisfaction has a positive and significant impact on Loyalty. Social Media has a positive and significant impact on Loyalty through Satisfaction. Service quality has a positive and significant impact on Loyalty through Satisfaction.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Nurul Muhriza; Edy Purwo Saputro; Muhammad Sholahuddin; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Sirup Marjan Dengan Minat Beli Sebagai Variabel Intervening Maharani Avrilia Naila Putri; Edy Purwo Saputro
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 4 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7478

Abstract

Penelitian ini meneliti dampak Kualitas Produk dan Harga terhadap Keputusan Pembelian sirup Marjan, dengan Minat Beli sebagai Variabel mediasi. Dengan menggunakan pendekatan kuantitatif deskriptif, data dikumpulkan melalui kuesioner terstruktur daring yang disebarkan kepada konsumen yang sebelumnya telah membeli atau mengonsumsi sirup Marjan. Penelitian ini menggunakan Structural Equation Modeling (SEM) dengan menggunakan Smart PLS untuk menganalisis hubungan antar Variabel, termasuk Kualitas Produk dan Harga sebagai Variabel independen, Keputusan Pembelian sebagai Variabel dependen, dan Minat Beli sebagai faktor intervening. Temuan penelitian mengungkapkan bahwa Kualitas Produk dan Harga secara signifikan memengaruhi Keputusan Pembelian, baik secara langsung maupun tidak langsung melalui Minat Beli. Khususnya, Harga memiliki efek tidak langsung yang lebih kuat pada Keputusan Pembelian dibandingkan dengan Kualitas Produk, yang menyoroti perannya yang lebih besar dalam membentuk minat konsumen sebelum melakukan pembelian. Hasil ini menunjukkan bahwa bisnis harus fokus tidak hanya pada peningkatan Kualitas Produk tetapi juga pada penerapan penetapan harga strategis dan upaya promosi untuk merangsang minat konsumen.
The Effect of Brand Ambassador and Electronic Word of Mouth on The Purchase Decision of Erigo Apparel Products With Brand Image As An Intervening Variable Rheznandya Aranda Putra; Edy Purwo Saputro
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 4 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7507

Abstract

This study examines the impact of brand ambassador and electronic word of mouth (E-WOM) on the purchase decision of Erigo Apparel products, with brand image as an intervening variable. A quantitative research approach was used, where primary data was collected through questionnaires distributed to 100 students in Surakarta. The study utilized purposive sampling and employed a five-point Likert scale to measure the responses. The data was analyzed using SPSS Statistics 22, including classical assumption tests, multiple linear regression, and hypothesis testing with the F test and t test. The findings indicate that brand ambassador has a negative but insignificant effect on purchase decisions, while E-WOM has a positive and significant influence. Brand image was found to have a negative but insignificant effect. The study suggests that future research should explore additional variables and larger sample sizes for more comprehensive insights into factors affecting purchase decisions.
Analysis Of The Role Of Social Media In Marketing Communication Strategies And Their Impact On Consumer Loyalty Naufal Rafif Rabbani; Ihwan Susila; Edy Purwo Saputro
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.41805

Abstract

In today's digital era, social media has become a key tool in marketing communication strategies, allowing companies to interact more intensively with consumers. However, a deep understanding of the specific elements that drive customer engagement and loyalty through social media is still needed. This study aims to analyze the influence of Trendiness, Interactivity, Informativeness, Advertisement, Entertainment on Customers Engagement and Customers Loyalty. The research method in this study uses a questionnaire as a measuring instrument. The population in this study were all consumers as users of the Rucas brand, male and female aged 15-40 years, the sample in this study was 124 people. This type of research is explanatory research with an analysis tool, namely PLSSEM (Partial Least Square - Structural Equation Modeling). The results of data analysis show that the influence of Trendiness, Advertisement, and Entertainment on Customers Engagement has a positive and significant effect, then Trendiness, Advertisement, and Entertainment on Customers Loyalty have a positive and significant effect. However, Interactivity and Informativeness have no effect on Customers Engagement. The variables Interactivity and Informativeness on Customers Loyalty also have no positive and insignificant effect
Pengaruh Brand Ambassador Joe Taslim dan Daya Tarik Iklan terhadap Keputusan Pembelian Produk Head & Shoulders dengan Brand Awareness sebagai Variabel Moderasi pada Generasi Z di Kota Surakarta Mufti Nashwan Arrosyid; Edy Purwo Saputro
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2511

Abstract

Riset terfokus pada pada pengkajian hubungan antara Brand Ambassador Joe Taslim, Daya Tarik Iklan, Brand Awareness, dan Keputusan Pembelian produk Head & Shoulders pada kelompok Generasi Z di Kota Surakarta, dengan menempatkan Brand Awareness sebagai variabel mediasi. Rancangan penelitian menerapkan pendekatan kuantitatif berorientasi eksplanatori guna menjelaskan keterkaitan antarkonstruk secara empiris. Sebanyak 100 partisipan yang dipilih melalui teknik purposive sampling menjadi sumber data utama penelitian, dengan pengumpulan informasi dilakukan menggunakan kuesioner berbasis skala Likert sebagai instrumen penelitian. Analisis keterkaitan antarkonstruk dilakukan melalui pendekatan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan dukungan perangkat lunak SmartPLS untuk menguji kesesuaian model konseptual. Hasil estimasi memperlihatkan bahwa Brand Ambassador bersama Daya Tarik Iklan memberikan kontribusi positif sekaligus signifikan terhadap pembentukan Brand Awareness. Meskipun demikian, bukti empiris tidak mengonfirmasi signifikansi pengaruh langsung Brand Ambassador, Daya Tarik Iklan, maupun Brand Awareness terhadap Keputusan Pembelian. Evaluasi terhadap mekanisme pengaruh tidak langsung semakin menegaskan bahwa peran mediasi Brand Awareness belum mampu meneruskan maupun memperkuat hubungan antara Brand Ambassador serta Daya Tarik Iklan dengan Keputusan Pembelian. Kondisi tersebut mengindikasikan bahwa tingginya tingkat pengenalan merek belum secara otomatis dikonversi menjadi perilaku pembelian pada konsumen Generasi Z di Kota Surakarta. Dengan demikian, implikasi penelitian menegaskan pentingnya perumusan strategi pemasaran yang melampaui peningkatan Brand Awareness, melalui integrasi faktor-faktor lain yang memiliki kontribusi lebih kuat dalam membentuk keputusan pembelian konsumen.
Pengaruh Komunikasi Pemasaran Model AIDA terhadap Minat Beli Gen Z pada Produk Mykonos Nadhiya Putriani; Edy Purwo Saputro
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 2 (2026): Juli - Desember 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/2ae4fx63

Abstract

Era digital saat ini mendorong praktisi pemasar untuk menerapkan strategi komunikasi pemasaran yang paling efektif, khususnya brand parfum Mykonos. Tujuan penelitian ini yakni mengetahui pengaruh komunikasi pemasaran model AIDA terhadap minat beli gen z pada produk mykonos. Metode kuantitatif diterapkan melalui pendekatan survei. Populasi penelitian yakni mahasiswa Universitas Muhammadiyah Surakarta dengan sampel 100 responden. Regresi linier berganda diterapkan dalam analisis data. Penelitian kuantitatif terhadap 100 mahasiswa UMS menunjukkan bahwa secara simultan, variabel AIDA berpengaruh kuat terhadap minat beli (R^2 = 87,8%). Namun, secara parsial hanya variabel desire dan action yang signifikan, sementara attention dan interest tidak berpengaruh. Hal ini menunjukkan bahwa aspek emosional dan dorongan tindakan lebih menentukan dalam meningkatkan minat beli dibandingkan sekadar perhatian dan ketertarikan awal. Dengan demikian, strategi komunikasi pemasaran yang menekankan pada penciptaan keinginan dan mendorong tindakan konsumen dinilai lebih efektif dalam meningkatkan minat beli. Hasil penelitian diharapkan berguna bagi praktisi pemasaran untuk fokus pada strategi komunikasi pemasaran yang mampu menciptakan keinginan melalui emotional branding dan storytelling kolaboratif, serta memperkuat action melalui call to action yang jelas, promosi waktu terbatas, dan kemudahan transaksi untuk mempercepat konversi.
Co-Authors Achmad, Nur Adawiali, Robiatul Adhitya Hanutama Agus Muqorobin Agus Setiawan, Anton Agus Triyono Alam R, Yusuf Aldipa Anogara Wardana Alfi Khoirunisa Alkhansa, Muhammad Rafi Alvin Valerian Anggit Estu Prayogi Anggun, Nita Putri Anisya Cahyaningrum Anton Agus Setiawan Anton Agus Setyawan Aprisa Chindy Ariesca Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Astuti Atmajayanti Atmajayanti, Astuti Azaria Maharani, Nova Azhara, Cindy Ayu Bima Satriawan Candra Kusuma Wardana Catherina Amalia Putri Ardian Chandra Reta Mevia Cika Yanuari Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Seyaningrum Dhika Sekar Mawardani Dian Purworini Didit Purnomo Dina Damayanti Diva Aisyah Ardelia Diyah Ayu Puspita ewi Probowati Setyaningrum Fajar Kurniawan Fauzan Janothama Fauzi Janothama Febby Raya Febriyanto, Ahmad Felia Mutiara Ardana Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Garnisa Febriantika Chaterin Nastiti Handayani, Sih Hanif Muhtarom Ayoga Hasrini Hasrini Hisan, Rumaisa Ihwan Susila Indria Kurniawan Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Iwan Setiawan Adji Jati Waskito Khoirunnisa, Sya’bani Kusdiyanto Kusdiyanto Kusdiyanto, K Kussudyarsana Larasati Larasati Lelita Azaria Rahmadiva Lukman Hakim Lukminto Aji Saputro Lulu Septiana M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani Avrilia Naila Putri Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Mawardani, Dhika Sekar Meisya, Nanda Melinda Alfiananda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Mufti Nashwan Arrosyid Muh Tasrif Muh. Tasrif Muhammad Faiz Fauzan Muhammad Faiz Fauzan Muhammad Fajri Firdausi Muhammad Govinda Ramdhani Muhammad Iqbal Fauzan Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muhriza, Nurul Muzakar Isa Nabila Zulfa Nur Latifa Nabilla, Seikha Nadhiya Putriani Nanda Meisya Nasla Bintang Pramudita Naufal Rafif Rabbani Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurul Muhriza Nurvita, Ridha Afni Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Probowati Setyaningrum, Dewi Probowati Setyaningrum, ewi Purwaningrum, Revi Oktaviani Puspita Sari, Dela Putra, Rheznandya Aranda Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafidah Calistarahma, Inas Rahmad Setia Budi Raya, Febby Reyhan Darmawan Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rheznandya Aranda Putra Rias Fatika Sari Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa Rochmattunisa Sari, Berliana Endah Kartika Septiana Dewi Larasati Septiyana Eka Cahya Ningrum Setia Budi, Rahmad Setyaningrum, Dewi Probowati Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sidiq Setyawan Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Uwase Shakilla Valerian, Alvin Vanesya Auliya Putri Awalupi Wella Manovia Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yudha Adhitya Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Yusuf Alam R Zahra Dwi Maudina Zulfa Irawati Zulfa Irawati, Zulfa