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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Almana : Jurnal Manajemen dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Manajemen Bisnis Eka Prasetya Jurnal Kajian Komunikasi dan Pembangunan Daerah VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Akuntansi dan Teknologi Informasi Jurnal Ilmu Manajemen Advantage International Journal of Management Science and Information Technology (IJMSIT) The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Solo International Collaboration and Publication of Social Sciences and Humanities Riwayat: Educational Journal of History and Humanities IIJSE Jurnal Sistem Informasi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Riset Akuntansi dan Keuangan Indonesia JER Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Edy Purwo Saputro
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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The effect of brand image and price on purchase decisions for erigo products with product quality as a mediation variable Janothama, Fauzi; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6845

Abstract

Research on purchasing decisions in the fashion industry continues to show inconsistent findings regarding the roles of brand image, price, and product quality. In the Indonesian context, Erigo represents a rapidly growing local brand with strong visibility, yet limited empirical evidence explains the factors driving consumers’ purchase decisions toward it. This study examines how Brand Image and Price influence Purchase Decisions by integrating Product Quality as a mediating variable. A quantitative method was employed, and data were collected through a structured questionnaire distributed to consumers with prior experience using Erigo products. All measurement indicators were adapted from established literature and assessed using validity and reliability testing. SmartPLS was used for analysis, including measurement and structural model evaluation with a 5% significance level. The findings indicate that Brand Image does not directly influence Purchase Decisions but significantly improves Product Quality, which strongly drives purchasing behavior. Price shows both direct and indirect effects through Product Quality, making it a key determinant of purchase decisions. Overall, the study highlights the importance of maintaining strong product performance and strategic pricing alignment to enhance consumer purchasing behavior toward Erigo products.
The effect of price and digital marketing on new balance shoe purchase decisions through consumer satisfaction as a mediation variable Wardana, Aldipa Anogara; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6848

Abstract

This study investigates how price and digital marketing influence New Balance shoe purchase decisions, with customer satisfaction serving as a mediating variable. Employing a quantitative approach grounded in positivist philosophy, data were collected via structured questionnaires from consumers who had previously purchased and used New Balance footwear. Responses were analyzed using SmartPLS, including tests for reliability, validity, regression, and mediation. Price was found to have a significant positive effect on both customer satisfaction and buying decisions, highlighting its central role in shaping consumer behavior. Digital marketing significantly enhanced satisfaction but did not exert a direct significant influence on purchase decisions. Customer satisfaction did not mediate the relationship between price or digital marketing and buying decisions, indicating that satisfaction alone does not guarantee actual purchases, which are also affected by trends, needs, and affordability. Overall, pricing emerged as the dominant factor influencing buying behavior, while digital marketing primarily reinforced perception and engagement. The study is limited by its focus on a single brand, a narrow set of variables, and reliance on online surveys. Practically, firms should maintain competitive pricing and optimize interactive marketing strategies, while future research could expand the range of variables and product categories
The influence of online customer reviews, discounts, and cod features on purchase decisions for jiniso products in tiktok shop for gen z Cahya Ningrum, Septiyana Eka; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6861

Abstract

This study analyzes the effects of Online Customer Reviews, Discounts, and Cash on Delivery (COD) features on Generation Z’s Purchase Decisions for Jiniso products on TikTok Shop. Despite the platform’s rapid growth, prior research has not sufficiently clarified which factors most strongly shape Gen Z’s purchasing behavior in short-video–based social commerce, creating a gap in understanding the relative importance of reviews, promotional incentives, and payment flexibility. This study addresses that gap by simultaneously examining these three determinants within a single predictive model. Using a quantitative design, data were collected from 105 purposively selected respondents aged 17 and above in the Solo Raya region through structured questionnaires. Key variables were measured through indicators of review credibility, discount characteristics, COD convenience and security, and decision-making stages. Data were analyzed using PLS-SEM with SmartPLS 3.0 to assess reliability, validity, and hypothesis significance. The findings show that Online Customer Reviews and COD features exert a significant positive influence on Purchase Decisions, whereas Discounts demonstrate a positive but non-significant effect. These results highlight the dominant role of credible reviews and flexible payment methods in shaping Gen Z consumer behavior on TikTok Shop and provide practical guidance for optimizing marketing strategies on emerging social commerce platforms.
Customer Trust as a Mediator of eWOM, Brand Trust, and Promotion on Online Purchase Intention: A Study of Skintific Products on TikTok Shop, Indonesia Putri Awalupi, Vanesya Auliya; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6882

Abstract

This study investigates the influence of Electronic Word of Mouth (EWOM), Brand Trust, and Promotion on consumers’ interest in online purchases, with Customer Trust as a mediating variable, focusing on Skintific products on TikTok Shop in Indonesia. While previous studies have examined online purchase behavior, limited research has explored the simultaneous roles of EWOM, Brand Trust, and Promotion in the context of short-video social commerce platforms. Using a quantitative approach, data were collected from 435 students in Surakarta via purposive sampling and structured Likert-scale questionnaires, complemented by secondary sources for contextual understanding. Analysis was performed using SmartPLS software, applying multiple linear regression and Sobel tests to evaluate both direct and indirect relationships. Validity and reliability were confirmed through Pearson correlation and Cronbach’s alpha, with classical assumption tests ensuring regression robustness. Results show that EWOM positively affects Brand Trust but not Promotion perception, while Customer Trust significantly strengthens both Brand Trust and responsiveness to Promotion. Transparent and attractive Promotions further enhance Brand and Customer Trust, ultimately increasing online purchase interest. This study contributes to the literature by highlighting the mediating role of Customer Trust in short-video social commerce and providing practical strategies for brands to leverage EWOM and Promotions to drive online purchasing behavior.
The Effect Job Insecurity, Work Flexibility, and Cyberloafing Behavior on Employee Performance (Case Study of Generation Z in Solo) Muhammad Faiz Fauzan; Edy Purwo Saputro
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6939

Abstract

This study digs into how job insecurity, work flexibility, and cyberloafing shape employee performance among Generation Z workers in Solo. The research took a quantitative approach, gathering data from 110 participants who completed questionnaires distributed via Google Forms. Purposive sampling was used to select participants, and their responses were measured using a five-point Likert scale. Data analysis was handled through SPSS, which included running validity and reliability tests, checking classical assumptions, and testing hypotheses with multiple linear regression analysis. What emerged from the findings is that job insecurity doesn't really move the needle on employee performance, but work flexibility clearly does it has a strong positive impact. Cyberloafing behavior, meanwhile, doesn't seem to matter much either way. The takeaway here is that offering Generation Z employees flexible work arrangements can genuinely boost their performance, while concerns about job insecurity and cyberloafing behavior turn out to be less influential than one might expect.
PENGARUH KEPEMIMPINAN SPIRITUAL TERHADAP KEPUASAN KERJA KARYAWAN MELALUI WORK ENGAGEMENT SEBAGAI VARIABEL MODERASI Wella Manovia; Adji, Iwan Setiawan; Saputro, Edy Purwo
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ct63s923

Abstract

This study aims to analyze the influence of spiritual leadership on employee job satisfaction by considering the role of work engagement as a moderating variable at RS PKU Muhammadiyah Karanganyar. Spiritual leadership is viewed as a leadership style that emphasizes ethical values, spirituality, and exemplary behavior in influencing organizational members. These values are expected to provide meaning and a sense of belonging to employees, thereby positively impacting job satisfaction. The study employs a quantitative approach with an associative-causal research design, utilizing data collection through research instruments and statistical analysis. The results show that spiritual leadership, which includes vision, faith/hope, and altruistic love, has a significant and positive effect on employee job satisfaction. Furthermore, work engagement which comprises vigor, dedication, and absorption also shows a significant influence on job satisfaction. In addition, work engagement acts as a moderating variable that strengthens the relationship between spiritual leadership and job satisfaction. This means that higher levels of employee engagement enhance the positive impact of spiritual leadership on job satisfaction. These findings highlight the importance of spiritual leadership and the need to cultivate a work environment that fosters full employee involvement.
The Effects of Digital Marketing and E-WOM on Purchase Decisions in the Automotive Industry: The Mediating Role of Purchase Intention Alkhansa, Muhammad Rafi; Saputro, Edy Purwo
Akuntansi dan Teknologi Informasi Vol. 19 No. 1 (2026): Volume 19, No.1 Maret 2026
Publisher : Jurusan Akuntansi,Fakultas Bisnis dan Ekonomika,Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jati.v19i1.8543

Abstract

Purpose –The purpose of this study is to examine the effect of digital marketing and electronic word of mouth (E-WOM) on purchasing decisions in the automotive industry, with purchase intention as the mediating variable. Methods – A quantitative approach was applied in this study, with data collection through surveys conducted on automotive consumers participating in digital forums and marketplaces. The data obtained was analyzed using the Smart PLS 3 application to test the relationship between variables, both directly and indirectly. Findings - This study concludes that digital marketing has a positive effect on purchase intention, which ultimately increases purchase decisions. E-WOM has also been proven to have a significant positive effect on consumer purchase intention and purchase decisions, based on the credibility of reviews from other users as the main factor. In addition, purchase intention plays an important role as a link between digital marketing, E-WOM, and purchase decisions. Implications - This finding provides practical contributions for automotive companies to develop more optimal marketing strategies through digital platforms, as well as utilizing E-WOM to drive increased purchase interest so that consumers ultimately decide to buy the product. Originality - The novelty of this study lies in its comprehensive analysis of digital marketing, E-WOM, and purchase interest in relation to purchasing decisions, whereas previous studies tended to analyze these variables separately.
Pengaruh Brand Image dan Celebrity Endorser Terhadap Keputusan Pembelian Skincare Skintific dengan Minat Beli Sebagai Variabel Intervening Cika Yanuari; Edy Purwo Saputro
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.6970

Abstract

This study aims to analyze the influence of brand image and celebrity endorsers on the purchase decision of Skintific skincare, with purchase intention as an intervening variable. The research employs a quantitative approach, collecting data through questionnaires using a five-point Likert scale. Data were analyzed using SEM-PLS with SmartPLS 3.0 software. The respondents consisted of 115 students from Universitas Muhammadiyah Surakarta who have used or purchased Skintific products. The results show that brand image has a positive and significant effect on purchase decisions, with purchase intention as an intervening variable, while celebrity endorsers have a positive but not significant effect on purchase decisions, with purchase intention as an intervening variable.
Pengaruh Inovasi Produk dan Persepsi Harga terhadap Loyalitas Pelanggan di KKV dengan Kepuasan Pelanggan sebagai Variabel Intervening Lulu Septiana; Edy Purwo Saputro
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7806

Abstract

This study aims to analyze the effect of product innovation and price perception on customer loyalty, with customer satisfaction as an intervening variable at the KKV retail store. The method used is a quantitative approach by distributing questionnaires to 130 respondents who are students of the Muhammadiyah University of Surakarta and the general public who have shopped at KKV. Data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results of the study indicate that product innovation and price perception have a positive and significant effect on customer satisfaction. In addition, price perception has a greater influence on customer loyalty than product innovation. Customer satisfaction is also proven to be a mediating variable that strengthens the relationship between product innovation and price perception on customer loyalty. This study provides theoretical and practical contributions in understanding strategies that can increase customer loyalty through innovation and price management.
The Effect of Service Quality, Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction Mediation at Mie Gacoan Surakarta Nabila Zulfa Nur Latifa; Edy Purwo Saputro
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1974

Abstract

Customer satisfaction acts as a mediating variable at Mie Gacoan Surakarta. This study examines the influence of service quality, product quality, and brand image on customer loyalty. The background of this study is based on conflicting results from previous investigations regarding the relationship between these factors. The quantitative methodology of this study is based on partial least squares (PLS) and structural equation modeling (SEM). A closed questionnaire was sent to 165 Mie Gacoan Surakarta customers who had made purchases to collect primary data. These findings show that customer satisfaction is visibly and profitably influenced by brand image, product quality, and service quality. Client loyalty is not overly affected by these three factors. On the other hand, client satisfaction has been shown to have a substantial and beneficial impact on customer loyalty, serving as a mediator between brand image, service quality, and product quality. Therefore, at Mie Gacoan Surakarta, ensuring client satisfaction is essential to building client loyalty. The conclusion of this study highlights the importance of improving the quality of goods and services while strengthening brand recognition, ensuring customers remain happy and loyal amid fierce competition in the culinary sector.
Co-Authors Achmad, Nur Adawiali, Robiatul Adhitya Hanutama Adji, Iwan Setiawan Agus Muqorobin Agus Setiawan, Anton Agus Triyono Alam R, Yusuf Alkhansa, Muhammad Rafi Anggun, Nita Putri Anisya Cahyaningrum Anton Agus Setiawan Anton Agus Setyawan Aprisa Chindy Ariesca Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Astuti Atmajayanti Atmajayanti, Astuti Azaria Maharani, Nova Azhara, Cindy Ayu Bima Satriawan Cahya Ningrum, Septiyana Eka Candra Kusuma Wardana Chandra Reta Mevia Cika Yanuari Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Seyaningrum Dhika Sekar Mawardani Dian Purworini Didit Purnomo Dina Damayanti Diva Aisyah Ardelia Diyah Ayu Puspita ewi Probowati Setyaningrum Fajar Kurniawan Febby Raya Febriyanto, Ahmad Felia Mutiara Ardana Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Garnisa Febriantika Chaterin Nastiti Handayani, Sih Hanif Muhtarom Ayoga Hasrini Hasrini Hisan, Rumaisa Ihwan Susila Indria Kurniawan Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Janothama, Fauzan Janothama, Fauzi Jati Waskito Khoirunisa, Alfi Khoirunnisa, Sya’bani Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, K Kussudyarsana Larasati Larasati Larasati, Septiana Dewi Lelita Azaria Rahmadiva Lukman Hakim Lukminto Aji Saputro Lulu Septiana M Mabruroh M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Maudina, Zahra Dwi Mawardani, Dhika Sekar Meisya, Nanda Melinda Alfiananda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Muh Tasrif Muh. Tasrif Muhammad Faiz Fauzan Muhammad Govinda Ramdhani Muhammad Iqbal Fauzan Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muhriza, Nurul Muzakar Isa Nabila Zulfa Nur Latifa Nabilla, Seikha Nanda Meisya Nasla Bintang Pramudita Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurul Muhriza Nurvita, Ridha Afni Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Prayogi, Anggit Estu Probowati Setyaningrum, Dewi Probowati Setyaningrum, ewi Purwaningrum, Revi Oktaviani Puspita Sari, Dela Putra, Rheznandya Aranda Putri Awalupi, Vanesya Auliya Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafidah Calistarahma, Inas Rafif Rabbani, Naufal Rahmad Setia Budi Raya, Febby Reyhan Darmawan Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa Rochmattunisa Sari, Berliana Endah Kartika Sari, Rias Fatika Setia Budi, Rahmad Setyaningrum, Dewi Probowati Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sidiq Setyawan Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Uwase Shakilla Valerian, Alvin Wardana, Aldipa Anogara Wella Manovia Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yudha Adhitya Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Yusuf Alam R Zulfa Irawati Zulfa Irawati, Zulfa