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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Almana : Jurnal Manajemen dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Manajemen Bisnis Eka Prasetya Jurnal Kajian Komunikasi dan Pembangunan Daerah VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Akuntansi dan Teknologi Informasi Jurnal Ilmu Manajemen Advantage International Journal of Management Science and Information Technology (IJMSIT) The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Solo International Collaboration and Publication of Social Sciences and Humanities Riwayat: Educational Journal of History and Humanities IIJSE Jurnal Sistem Informasi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Riset Akuntansi dan Keuangan Indonesia JER Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Edy Purwo Saputro
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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The Influence of Brand Image and Price Perception on Customer Loyalty to Apple Smartphones with Customer Satisfaction as Mediation Diva Aisyah Ardelia; Edy Purwo Saputro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6290

Abstract

This study examines how pricing perception and brand image affect customer loyalty among Apple smartphone users, with customer satisfaction as a mediating variable. Data was collected from 100 undergraduate students in Surakarta, aged 18 to 25, who have used or owned an Apple smartphone. While this sample provides insights into a specific demographic, it may limit the study's generalizability. Structural Equation Modeling (SEM) with SmartPLS 3 was used to analyze the data. SEM was chosen due to its ability to model complex relationships and examine direct and indirect effects. The results show that brand image positively influences customer satisfaction but does not directly affect loyalty. Price perception significantly impacts satisfaction, which in turn affects loyalty. Customer satisfaction mediates the relationship between price perception, brand image, and loyalty. The study's limitations include the focus on a specific sample, suggesting future research should compare brands and explore factors like customer experience to deepen understanding of loyalty drivers.
Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact? Larasati Larasati; Wiyadi Wiyadi; Rini Kuswati; Edy Purwo Saputro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6571

Abstract

This study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation. All FEB UMS students comprised the population of this study. This study focused on 170 respondents through a questionnaire survey, thus collecting primary data. This study used structural equation modeling in data analysis testing. The results show that social media marketing influences purchase intention. In addition, purchase intention is heavily influenced by brand awareness. Influencer credibility is influenced by social media marketing. Influencer credibility benefits greatly from brand awareness. Purchase intention is influenced by influencer credibility. Influencer credibility does not influence social media marketing on purchase intention. Influencer credibility helps moderate the influence of brand awareness on purchase intention.
The Impact of Negative Online Reviews by Social Media Influencers on the Formation of Brand Loyalty to Cosmetic Products Hasrini Hasrini; Kussudyarsana Kussudyarsana; Edy Purwo Saputro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates how negative electronic word-of-mouth (e-WOM) from social media influencers affects brand loyalty in the cosmetics industry. Specifically, it examines the mediating roles of brand attitude and consumer dissatisfaction and the moderating role of influencer credibility. Using a quantitative, associative design, data were gathered from 250 respondents who had been exposed to negative influencer reviews of cosmetic products through purposive sampling. A structured questionnaire was administered, and the data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results reveal that negative influencer reviews significantly weaken brand attitude, which subsequently increases consumer dissatisfaction and reduces brand loyalty. Brand attitude and dissatisfaction significantly mediate the relationship between negative reviews and brand loyalty, indicating that unfavorable influencer content can indirectly drive brand disloyalty through these psychological pathways. However, influencer credibility does not significantly moderate the impact of negative reviews on brand attitude. These findings highlight the critical role of managing e-WOM and monitoring influencer content to protect brand equity. For cosmetic brands, proactive communication strategies and consumer engagement are essential to mitigate the adverse effects of negative influencer reviews. The study contributes to digital marketing literature by integrating mediation and moderation mechanisms into the understanding of how negative e-WOM shapes brand loyalty.
Revolutionizing Management: The Role of AI and Technology in Modern Leadership Practices Uwase Shakilla; Edy Purwo Saputro
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 3 No. 01 (2025): Solo International Collaboration and Publication of Social Sciences and Humani
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v3i01.235

Abstract

Objective: The incorporation of artificial intelligence (AI) and technological tools into managerial processes marks a significant evolution in modern leadership practices, driven by the need to address complex organizational challenges and capitalize on technological advancements. This study aims to investigate the impact of AI and technology on leadership practices, focusing on their implications for efficiency, adaptability, and employee engagement. Theoretical framework: The research is grounded in a theoretical framework that combines technological innovation with contemporary leadership models, emphasizing the role of AI-powered tools and project management software in enhancing managerial workflows. Literature Review: A literature review provides insights into previous studies that highlight the transformative potential of these technologies while addressing associated challenges, such as ethical concerns and employee resistance. Methods: Employing a qualitative methodology, this study analyzes case studies and relevant literature to explore how organizations integrate AI and technological tools to achieve competitive advantages. Results: The findings reveal that AI-driven insights significantly improve predictive analytics, enabling leaders to make strategic decisions, while project management software optimizes task allocation and communication, fostering team collaboration. However, challenges such as resistance to adoption and the need for employee training are identified as critical barriers to effective implementation. Implications: The study's implications are twofold: first, it offers a practical framework for leaders aiming to integrate AI and technology into their management practices, emphasizing strategies to enhance efficiency, decision-making, and teamwork; second, it highlights the importance of addressing ethical considerations and ensuring employee readiness through comprehensive training programs. Novelty: This research contributes novelty by providing a holistic perspective on the integration of AI and technology in leadership, bridging the gap between technological innovation and human-centric management approaches. By adopting the proposed framework, leaders can navigate potential challenges and leverage technological tools to transform their leadership practices, ensuring organizational adaptability and sustained success in a rapidly evolving landscape.
Pengaruh Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Pada Konsumen Shoope Food Dengan Minat Beli Sebagai Variabel Intervening Mahendra, Brampubu Elok Panji; Saputro, Edy Purwo
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1526

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana promosi dan kualitaslayanan bisa memengaruhi keputusan seseorang dalam membeli, baiksecara langsung maupun melalui minat beli sebagai perantara. Penelitiandilakukan pada pengguna Shopee Food di Kabupaten Sukoharjo, denganpendekatan kuantitatif. Data dikumpulkan lewat kuesioner yang dibagikankepada 125 orang yang pernah memakai layanan tersebut. Analisis data menggunakan metode Partial Least Square melalui aplikasi SmartPLS 3.0. Hasilnya menunjukkan bahwa promosi dan kualitas layanan sama-samapunya pengaruh yang positif dan signifikan terhadap keputusan pembelian, baik secara langsung maupun lewat minat beli. Promosi terbukti mampumembangkitkan minat beli, sementara kualitas layanan juga punya peranbesar dalam mendorong minat dan keputusan pembelian. Minat beli sendiriterbukti menjadi penghubung penting antara promosi dan kualitas layanandengan keputusan membeli. Temuan ini menegaskan bahwa strategi promosi yang tepat dan pelayanan yang terus ditingkatkan sangat pentinguntuk menarik minat konsumen dan mendorong mereka melakukanpembelian lewat Shopee Food.
Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Cimory dengan Influencer Marketing Sebagai Variabel Intervening Nuranindia, Vina; Edy Purwo Saputro
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1672

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan electronic word of mouth terhadap keputusan pembelian produk cimory, dengan influencer marketing sebagai variabel intervening. Dengan  menggunakan metode pendekatan kuantitatif, data dikumpulkan dengan membagikan kuisioner kepada 150 mahasiswa universitas muhammadiyah yang pernah mengonsumsi atau membeli produk cimory. Penelitian ini menggunakan metode Partial Least Square - Structural Equation Modeling (PLS-SEM) untuk mengalisis data dengan bantuan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa content marketing dan electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Keduanya juga berpengaruh signifikan terhadap influencer marketing selain itu influencer marketing juga berpengaruh positif terhadap keputusan pembelian. Pada pengujian mediasi menunjukkan bahwa influencer marketing mampu memediasi hubungan antara content marketing dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini menegaskan pentingnya strategi pemasaran digital yang terintegrasi terutama melalui konten dan ulasan digital yang diperkuat oleh peran influencer, dalam memengaruhi keputusan pembelian konsumen.
Unveiling the Mediating Role of Emotions and Engagement in Celebrity Endorsement and Purchase Intention Anggun, Nita Putri; Setyawan, Anton Agus; Saputro, Edy Purwo; Kussudyarsana, Kussudyarsana
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2974

Abstract

Research on purchase intention in the digital era shows inconsistent findings regarding the impact of celebrity endorsement, with some studies highlighting its influence while others emphasize the stronger role of psychological factors. This study aims to examine the effect of celebrity endorsement on purchase intention by positioning emotional attachment and customer engagement as mediating variables. A quantitative approach was used with 200 followers of Somethinc’s official social media account as respondents. Data were analyzed using PLS-SEM with SmartPLS 3.0. The results reveal that celebrity endorsement has a significant positive influence on purchase intention. Furthermore, celebrity endorsement enhances emotional attachment and customer engagement, both of which strengthen consumers’ intention to purchase. Mediation analyses confirm that emotional attachment and customer engagement play important roles in bridging the relationship between celebrity endorsement and purchase intention. In conclusion, the study demonstrates that celebrity endorsement is most effective when supported by strategies that foster emotional closeness and active engagement, offering valuable insights for digital marketing practices in the skincare and cosmetics industry.
Price Discounts, Sales Promotions, and In-Store Displays as Drivers of Consumer Purchase Intention: Consumer Trust as a Mediator Valerian, Alvin; Saputro, Edy Purwo
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9846

Abstract

This study investigates how price discounts, sales promotions, and in-store display strategies influence consumer purchase intention, with consumer trust examined as a mediating variable. A quantitative approach is applied using a structured questionnaire distributed to 135 customers of Toserba Luwes Wonogiri selected through purposive sampling. Five variables price discount, sales promotion, in-store display, consumer trust, and purchase intention are measured using operational indicators and assessed on a five-point Likert scale. Data are analyzed using SmartPLS after validity, reliability, and classical assumption testing to ensure model suitability. The results demonstrate that price discounts, sales promotions, and in-store displays significantly and positively influence purchase intention. Consumer trust also shows a significant direct effect while acting as a mediator that strengthens the influence of marketing strategies on purchasing interest. Although the research provides meaningful academic and managerial implications, it is limited by the scope of variables and reliance on self-reported online responses. Future studies are recommended to integrate additional behavioral factors and apply broader methodological approaches.
The infuence of content marketing and social media influencers on purchase decisions through consumer trust as an intervening in fresh milk products in Boyolali City Maudina, Zahra Dwi; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6826

Abstract

This research examines how content marketing and social media influencers impact purchase decisions, using consumer trust as an intervening variable. The study focuses on fresh milk consumers in Boyolali City. Because previous studies show conflicting results regarding how digital marketing affects consumer behavior through trust, this study aims to fill that research gap. Using a quantitative causal design, primary data were collected from 121 fresh milk consumers via purposive sampling and structured questionnaires. Data analysis using SmartPLS 3.2 indicates that content marketing significantly and positively influences both consumer trust (?> 0; p < 0.05) and purchase decisions (? > 0; p < 0.05). While social media influencers significantly boost trust (? > 0; p < 0.0), they lack a statistically significant direct effect on buying behavior (p > 0.05). Furthermore, consumer trust positively impacts purchase decisions (?> 0; p < 0.05) and functions as a critical mediating variable that reinforces the overall relationship between marketing strategies and consumer actions. These findings highlight that trust is essential for turning digital marketing efforts into actual sales within the fresh milk industry.
The effect of promotion and service quality on purchase decisions with price as a mediation variable at wizzmie in surakarta city Janothama, Fauzan; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6844

Abstract

This study examines the influence of promotion and service quality on consumers’ purchase decisions at Wizzmie in Surakarta, with perceived price positioned as a mediating variable. A quantitative approach was employed, collecting primary data through a structured questionnaire distributed to consumers with verified purchasing experience using purposive sampling. All constructs were measured with a five-point Likert scale and analyzed using SmartPLS, which included measurement model assessment and structural model testing with bootstrapping procedures. The findings indicate that promotion does not directly influence purchase decisions, while service quality and perceived price demonstrate significant effects. The results also show that both promotion and service quality significantly affect perceived price, which in turn mediates their indirect influence on purchase decision-making. These findings suggest that perceived value plays a pivotal role in shaping consumer behavior. Practically, the results imply that marketers should design promotional strategies that strengthen price perception for example through discount bundles, loyalty programs, and targeted offerings. The study is geographically limited to Surakarta; therefore, future research is recommended to expand sample coverage and explore alternative promotional variables.
Co-Authors Achmad, Nur Adawiali, Robiatul Adhitya Hanutama Adji, Iwan Setiawan Agus Muqorobin Agus Setiawan, Anton Agus Triyono Alam R, Yusuf Alkhansa, Muhammad Rafi Anggun, Nita Putri Anisya Cahyaningrum Anton Agus Setiawan Anton Agus Setyawan Aprisa Chindy Ariesca Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Astuti Atmajayanti Atmajayanti, Astuti Azaria Maharani, Nova Azhara, Cindy Ayu Bima Satriawan Cahya Ningrum, Septiyana Eka Candra Kusuma Wardana Chandra Reta Mevia Cika Yanuari Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Seyaningrum Dhika Sekar Mawardani Dian Purworini Didit Purnomo Dina Damayanti Diva Aisyah Ardelia Diyah Ayu Puspita ewi Probowati Setyaningrum Fajar Kurniawan Febby Raya Febriyanto, Ahmad Felia Mutiara Ardana Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Garnisa Febriantika Chaterin Nastiti Handayani, Sih Hanif Muhtarom Ayoga Hasrini Hasrini Hisan, Rumaisa Ihwan Susila Indria Kurniawan Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Janothama, Fauzan Janothama, Fauzi Jati Waskito Khoirunisa, Alfi Khoirunnisa, Sya’bani Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, K Kussudyarsana Larasati Larasati Larasati, Septiana Dewi Lelita Azaria Rahmadiva Lukman Hakim Lukminto Aji Saputro Lulu Septiana M Mabruroh M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Maudina, Zahra Dwi Mawardani, Dhika Sekar Meisya, Nanda Melinda Alfiananda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Muh Tasrif Muh. Tasrif Muhammad Faiz Fauzan Muhammad Govinda Ramdhani Muhammad Iqbal Fauzan Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muhriza, Nurul Muzakar Isa Nabila Zulfa Nur Latifa Nabilla, Seikha Nanda Meisya Nasla Bintang Pramudita Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurul Muhriza Nurvita, Ridha Afni Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Prayogi, Anggit Estu Probowati Setyaningrum, Dewi Probowati Setyaningrum, ewi Purwaningrum, Revi Oktaviani Puspita Sari, Dela Putra, Rheznandya Aranda Putri Awalupi, Vanesya Auliya Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafidah Calistarahma, Inas Rafif Rabbani, Naufal Rahmad Setia Budi Raya, Febby Reyhan Darmawan Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa Rochmattunisa Sari, Berliana Endah Kartika Sari, Rias Fatika Setia Budi, Rahmad Setyaningrum, Dewi Probowati Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sidiq Setyawan Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Uwase Shakilla Valerian, Alvin Wardana, Aldipa Anogara Wella Manovia Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yudha Adhitya Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Yusuf Alam R Zulfa Irawati Zulfa Irawati, Zulfa