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All Journal International Journal of Artificial Intelligence Research Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Primanomics : Jurnal Ekonomi & Bisnis Jurnal Mantik Jurnal Ilmiah Teknik Industri Management Studies and Entrepreneurship Journal (MSEJ) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) International Journal of Social and Management Studies (IJOSMAS) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Kolaboratif Sains Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Jurnal Cakrawala Ilmiah Jurnal Peradaban Masyarakat (JPM) Media Bina Ilmiah The International Conference on Education, Social Sciences and Technology (ICESST) Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research Society Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health
Wijaya, Elyzabeth
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The Impact of Transformational Leadership Style on Employee Engagement Cynthia Wibowo; Elyzabeth Wijaya; Agus Susanto; Susanto Susanto
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 1 No. 1 (2021): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v1i1.107

Abstract

It is important that companies attract and retain employees. The human resource is important for company in achieving the goal. Employees who feel engaged have high levels of involvement and satisfaction. The employees are said to be engaged when they have passion, commitment and the willingness to expend their effort to help the employer in achieving the goals. One of the ways to keep employee productivity is through employee engagement. The organizational effectiveness will be realized if the employees who perform assigned duties are willing to engage in activities. The leader should make employees feel comfortable in doing the job. Research design used in this research is descriptive research design and correlational research design. Research methods which used are descriptive statistic analysis, validity and reliability test, normality test, coefficient correlation, coefficient of determinant, simple linear regression analysis and Z testing. The conclusion of this research is there is impact transformational leadership style towards employee engagement. The conclusion is proved with Z test. The calculation of Z test shows that Zcount (10.13) is higher than Ztable (1.96). The alternative hypothesis is accepted and null hypothesis is rejected. Coefficient of correlation is 0.896. It shows that there is strong and positive relationship between variables. Coefficient of determination is 80.3%. It shows that employee engagement can be explained by transformational leadership style in 80.3% while the remaining in 19.7% can be explained by other factors.
The Relationship Between Incentive and Employees’ Job Performance Alvine Jonathan; Elyzabeth Wijaya; Agus Susanto; Susanto Susanto
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 2 No. 1 (2022): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v2i1.108

Abstract

Employees are essential to the attainment of an organization's objectives, vision, and mission. Employees are essential to a business, hence the corporation must prioritize their requirements. Several issues arose. The employees' performance deteriorated because of insufficient remuneration. Several individuals did not fulfill their responsibilities punctually, leading to a reduction in their job output. The corporation offered incentives to improve their job performance. This research will investigate the correlation between incentives and employee work performance. The author will utilize all of them as a sample for this investigation. This procedure is termed census sampling. The study substantiates the efficacy of Variable X (incentive) and Variable Y (workers' job performance). The reliability test further validates the results' dependability. The correlation coefficient is 0.73. This indicates a robust correlation between incentives and employee work performance. The hypothesis test produced a score of 4.53, demonstrating that the tcount surpasses the ttable (2.101). Consequently, we may exclude the null hypothesis (H0), which posits that no correlation exists between incentives and employees' job performance. This indicates a substantial correlation between the incentive (variable X) and workers' job performance (variable Y). This research shows that a correlation exists between incentives and workers' job performance. The incentive was a contributing factor to the enhancement of employee performance, while other elements, such as working environment, also had a role.
Memberdayakan Dosen melalui Kepemimpinan Pelayan: Pengaruh Literasi Digital dan Adaptasi Budaya Susanto, Agus; Wijaya, Elyzabeth; Hendry, Hendry; Nabella, Septa Diana; Rivaldo, Yandra
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.781

Abstract

This study examines the impact of digital literacy and adaptable culture on lecturer performance, with servant leadership as a mediating variable. The Institute of Information Technology and Business executed the study, with several lecturers participating as responders. Digital literacy is a crucial component in the age of technological transition, whereas adaptable culture signifies an institution’s capacity to adjust to evolving environmental conditions. This study proposes that servant leadership, prioritizing service-oriented leadership, mediates the association among digital literacy, adaptable culture, and lecturer performance. This study uses a validated questionnaire to gather data through a quantitative methodology and survey technique. We employ route analysis methodologies to examine the interrelationships among variables. The study’s outcomes are anticipated to elucidate how digital literacy and adaptable culture might enhance professor performance by reinforcing servant leadership conduct. These findings hold significant implications for formulating higher education policies, particularly in addressing the challenges of the digital age and the intricacies of the professional landscape. This study offers theoretical contributions by enhancing the comprehension of the interplay between digital literacy, corporate culture, and leadership within an academic framework.
Socialization and Creation of Entrepreneurial Products for Class XII Tritech Informatics Accounting Vocational School Medan Harianto, Adi; Chandra, Kuandi; Fakhrul Hirzi, M.; Arahman, Hamjah; Rivai, Ahmad; Budiman, Indra; Wijaya, Elyzabeth; Susanto, Agus; Restu Razaq, Mhd.; Nasib
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i2.4090

Abstract

In the current era of globalization and information technology, entrepreneurship is an important key in developing one's potential and helping drive the economy at various levels of society. The Medan Tritech Informatics Vocational High School (SMK) Accounting as one of the vocational secondary education institutions plays a role in equipping its students with entrepreneurial skills. Entrepreneurship refers to the process of creating, managing and developing a new venture or business, with the aim of generating profits. It involves various activities such as identifying business opportunities, developing product or service ideas, designing a business plan, gathering necessary resources (such as capital and labor), and managing day-to-day business operations.
THE INFLUENCE OF PRODUCT DEVELOPMENT AND PROMOTION TOWARD SALES VOLUME AT PT CIPTA LONA LESTARI MEDAN Ali Syah Putra; Eddy, Eddy; Sri Aprianti Tarigan; Elyzabeth Wijaya; Agus Susanto
Media Bina Ilmiah Vol. 19 No. 5: Desember 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of product development and promotion on sales volume at Cipta Lona Lestari Medan. This research is a type of quantitative research. The population in this study are all consumers who make purchases at the Cipta Lona Lestari Medan, the number of which is unknown. The sampling technique using the Lemeshow sampling technique obtained as many as 96 research samples. The method of collecting data in this research is literature study and questionnaires. Methods of data analysis using descriptive analysis and simple linear regression analysis. The results showed that the value tcount (2.909) > ttable (1.985) with a significance of 0.005 < 0.05 so it can be concluded that there is an influence between Product Development on the Sales Volume. The value of tcount (5.158) > tTable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Promotion on the Sales Volume. Simultaneous Testing Results (F-Test), the value of Fcount (62.621) > FTable (3.07) with a significant level of 0.00 < 0.05 so it can be concluded that H3 is accepted with the understanding that there is an influence between Product Development and Promotion on the Sales Volume
Pelatihan UMKM Di Kelurahan Helvetia Timur Elyzabeth Wijaya; Ester; Tina Linda; Devia Febrina; Agus Susanto
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

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Abstract

Usaha mikro kecil dan menengah (UMKM) memiliki peran penting bagi suatu negara. Keberadaan UMKM akan memberiakan sumbangsih terhadap peningkatan pertumbuhan dan perkembangan ekonomi suatu negara. UMKM muncul dari orang-orang yang memiliki inisitif dan keberanian dalam mendirikan usaha atau bisnis. Jumlah UMKM di Indonesia terus mengalami peningkatan termasuk di provinsi Sumatera khususnya di kelurahan Helvetia Timur. Banyak potensi yang ada di kelurahan Helvetia Timur yang bisa dimanfaatkan untuk diolah menjadi kegiatan bisnis atau usaha. Untuk menciptakan peluang usaha baru maka diperlukan orang-orang kreatif dan inovatif dalam mengembangkan bisnisnya. Pengabdian ini bertujuan untuk memberiakan motivasi kepada masyarakat agar tertatik untuk mengembangkan potensi yang dimilinya agar dapat menciptakan dan mengembangkan kegiatan usaha atau bisnis baru.
The Impact of Customer Relationship Management (CRM) on Achieving Customer Loyalty of CV. Tifa Permai Medan: Dampak Customer Relationship Management (CRM) Terhadap Tercapainya Loyalitas Pelanggan CV. Tifa Permai Medan Benny Lim; Mega Sanjaya; Darwan Tanady; Elyzabeth Wijaya; Agus Susanto
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.584 KB) | DOI: 10.56338/jks.v2i1.736

Abstract

As the traditional economy disappeared competition increasingly appears in the new dimensions, customers become the main elements of all organizational activities. A lot of companies are not just attracting customers, but are working at building long term relationships with customers. Knowing your customers better will enable you to serve them better and keep them loyal forever. This is the main theme of Customer Relationship Management (CRM). Customer loyalty, on the other hand, is the result of an organization’s creating a benefit for customers so that they will maintain and increasingly repeat business with the organization. CV.TIFA PERMAI finds out some of their customers no more coming back to use their service or buying their product. They also find out there it’s difficult to see a reliable and holistic view of all customer interactions. From this problem caused them to lost revenue of mishandling and losing potential sales opportunities. With intense competition and the recession of sale has been difficult maintain of customer loyalty for companies nowadays. The problem identifications in the company are “How strong does customer relationship management impact on achieving the customer loyalty at CV. Tifa Permai Medan?” The writer uses the indicators of customer relationship management are information sharing, customer involvement, long-term partnership, joint problem solving, and technology based CRM by Ru-Jen, Chen, and Chiu (2010) and according to Lehman and Winer ( 2005:240) the indicators of customer loyalty are aware, repeated purchase, attracted/ happy, more order and advocates. In analyzing data, the writer used some methods such as statistics, the validity test, reliability test, normality test, correlation test, determination test, linear test, and hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result which means that customer relationship management has a strong impact on achieving the customer loyalty at CV. Tifa Permai Medan. From the calculation of determination test, the writer found out and concluded that customer relationship management has impact on achieving the customer loyalty.
The Impact of Niche Marketing Towards Sales at Pt Sardana Indah Berlian Motor Medan Jung Sen; Agus Susanto; Elyzabeth Wijaya; Felix Leonardi; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4516

Abstract

The company launches the new Strada Triton HD-X. The aim is to know whether there is an impact on how niche marketing of this company can initiate a good outcome towards the sales of the company by doing research. Research will be done in the company and the population taken will be customers of this company that consist of 1,000 people. In this study, the sample that will be taken is 10% of population or 100 people. The questionnaires will contain 12 questions. The Mean of variable X is 4.28 and that of variable Y is 4.37. Most of the validity tests on both variables show high validity. The coefficient of correlation test is 0.74. Determination test results in 54.61% while the hypothesis test results in 7.4. From the data analysis, the writer has finally compiled his research that the data of questionnaires are valid to be processed on this skripsi. Niche marketing can be used in the company to gain profit from smaller market segments. Majority of the customers are males who are 30 years and above and from entrepreneurs’ classes. The correlation of the variables shows a strong positive relationship, in which it explains how strong the impact of niche marketing toward sales and the data can be trusted. Along with the other tests, hypothesis test shows that the null hypothesis must be rejected while the alternative hypothesis must be accepted.
Co-Authors Adi Harianto Agus Susanto Agus Susanto Agus Susanto Albert Albert Ali Syah Putra Alvine Jonathan Amin Hou Andi Andi Benny Lim Chaniago, Sabaruddin Cynthia Wibowo Darwan Tanady Debora Tambunan Devia Febrina Djohan, Deva Duffin Eddy Eddy Eddy Eddy, Eddy Erina Alimin Ester Ester Fakhrul Hirzi, M. Felix Leonardi Hamjah Arahman Hendry Herdiyanti Herdiyanti Indra Budiman Juliana, Juliana Jung Sen Kosasih, Hengky Kuandi Chandra Lim, Benny Linda, Tina Martin Martin Mega Sanjaya Muh. Abduh Anwar Muhammad Asir Nasib Restu Razaq, Mhd. Rivai, Ahmad Septa Diana Nabella Solly Aryza Sri Aprianti Tarigan SUSANTO Susanto Susanto Susanto Susanto Susanto Teguh Setiawan Wibowo Thamrin Thamrin Theng, Bestadrian Prawiro Tina Linda Tina Linda Vivian Vivian Yandra Rivaldo Yurida Ekawati