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Pelatihan UMKM Di Kelurahan Helvetia Timur Elyzabeth Wijaya; Ester; Tina Linda; Devia Febrina; Agus Susanto
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha mikro kecil dan menengah (UMKM) memiliki peran penting bagi suatu negara. Keberadaan UMKM akan memberiakan sumbangsih terhadap peningkatan pertumbuhan dan perkembangan ekonomi suatu negara. UMKM muncul dari orang-orang yang memiliki inisitif dan keberanian dalam mendirikan usaha atau bisnis. Jumlah UMKM di Indonesia terus mengalami peningkatan termasuk di provinsi Sumatera khususnya di kelurahan Helvetia Timur. Banyak potensi yang ada di kelurahan Helvetia Timur yang bisa dimanfaatkan untuk diolah menjadi kegiatan bisnis atau usaha. Untuk menciptakan peluang usaha baru maka diperlukan orang-orang kreatif dan inovatif dalam mengembangkan bisnisnya. Pengabdian ini bertujuan untuk memberiakan motivasi kepada masyarakat agar tertatik untuk mengembangkan potensi yang dimilinya agar dapat menciptakan dan mengembangkan kegiatan usaha atau bisnis baru.
The Impact of Customer Relationship Management (CRM) on Achieving Customer Loyalty of CV. Tifa Permai Medan: Dampak Customer Relationship Management (CRM) Terhadap Tercapainya Loyalitas Pelanggan CV. Tifa Permai Medan Benny Lim; Mega Sanjaya; Darwan Tanady; Elyzabeth Wijaya; Agus Susanto
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.584 KB) | DOI: 10.56338/jks.v2i1.736

Abstract

As the traditional economy disappeared competition increasingly appears in the new dimensions, customers become the main elements of all organizational activities. A lot of companies are not just attracting customers, but are working at building long term relationships with customers. Knowing your customers better will enable you to serve them better and keep them loyal forever. This is the main theme of Customer Relationship Management (CRM). Customer loyalty, on the other hand, is the result of an organization’s creating a benefit for customers so that they will maintain and increasingly repeat business with the organization. CV.TIFA PERMAI finds out some of their customers no more coming back to use their service or buying their product. They also find out there it’s difficult to see a reliable and holistic view of all customer interactions. From this problem caused them to lost revenue of mishandling and losing potential sales opportunities. With intense competition and the recession of sale has been difficult maintain of customer loyalty for companies nowadays. The problem identifications in the company are “How strong does customer relationship management impact on achieving the customer loyalty at CV. Tifa Permai Medan?” The writer uses the indicators of customer relationship management are information sharing, customer involvement, long-term partnership, joint problem solving, and technology based CRM by Ru-Jen, Chen, and Chiu (2010) and according to Lehman and Winer ( 2005:240) the indicators of customer loyalty are aware, repeated purchase, attracted/ happy, more order and advocates. In analyzing data, the writer used some methods such as statistics, the validity test, reliability test, normality test, correlation test, determination test, linear test, and hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result which means that customer relationship management has a strong impact on achieving the customer loyalty at CV. Tifa Permai Medan. From the calculation of determination test, the writer found out and concluded that customer relationship management has impact on achieving the customer loyalty.
The Impact of Niche Marketing Towards Sales at Pt Sardana Indah Berlian Motor Medan Jung Sen; Agus Susanto; Elyzabeth Wijaya; Felix Leonardi; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4516

Abstract

The company launches the new Strada Triton HD-X. The aim is to know whether there is an impact on how niche marketing of this company can initiate a good outcome towards the sales of the company by doing research. Research will be done in the company and the population taken will be customers of this company that consist of 1,000 people. In this study, the sample that will be taken is 10% of population or 100 people. The questionnaires will contain 12 questions. The Mean of variable X is 4.28 and that of variable Y is 4.37. Most of the validity tests on both variables show high validity. The coefficient of correlation test is 0.74. Determination test results in 54.61% while the hypothesis test results in 7.4. From the data analysis, the writer has finally compiled his research that the data of questionnaires are valid to be processed on this skripsi. Niche marketing can be used in the company to gain profit from smaller market segments. Majority of the customers are males who are 30 years and above and from entrepreneurs’ classes. The correlation of the variables shows a strong positive relationship, in which it explains how strong the impact of niche marketing toward sales and the data can be trusted. Along with the other tests, hypothesis test shows that the null hypothesis must be rejected while the alternative hypothesis must be accepted.
Peran Adopsi AI Dalam Memediasi Mindset Digital Terhadap Kompetensi Profesional Dosen Kosasih, Hengky; Eddy Harnjo, Elyzabeth Wijaya, Susanto Susanto, Devia Febrina,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10701

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Penelitian ini bertujuan untuk menganalisis pengaruh mindset digital terhadap kompetensi profesional dosen melalui adopsi kecerdasan buatan (AI) pada dosen tetap di Kampus IT&B. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi dan sampel yaitu dosen tetap sebanyak 51 orang. Teknik analisis yang digunakan adalah SEM-PLS dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa mindset digital berpengaruh positif dan signifikan terhadap adopsi AI dan kompetensi profesional dosen. Adopsi AI juga memediasi secara signifikan hubungan antara mindset digital dan peningkatan kompetensi profesional dosen. Temuan ini menunjukkan bahwa pengembangan mindset digital yang kuat dapat mempercepat adopsi AI yang pada akhirnya meningkatkan kompetensi profesional dosen. Implikasi dari penelitian ini adalah mendorong institusi pendidikan tinggi untuk membangun mindset digital yang kuat di kalangan dosen serta mendukung integrasi AI dalam proses pengajaran guna meningkatkan kualitas pengajaran dan kompetensi profesional dosen. Kata Kunci: Minset; Kompetensi; AI; Dosen; SEM
The Role of Perceived Organizational Support (POS) and Innovative Work Behavior (IWB) on SMEs Performance with Organizational Trust as Mediation Variable Wijaya, Elyzabeth
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.270

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This study aims to analyze the relationship between perceived organizational support (POS) and organizational trust, analyze the relationship between innovative work behavior (IWB) and organizational trust, analyze the relationship between perceived organizational support (POS) and performance, and analyze the relationship between innovative work behavior (IWB). ) on performance, analyzing the relationship between organizational trust variables and performance. This type of research is associative research, namely research that aims to determine the relationship between two or more variables. Each research indicator was measured using a Likert scale 1-5 point scale and the degree of agreement from strongly agree to strongly disagree. The analytical tool used in this study was SEM based on PLS (Partial Least Square,  the respondents of this study are 276 SME owners in Banten Indonesia. The results of the hypothesis test showed that The results of the hypothesis test show that the variable perceived organizational support (POS) has niot  significant effect on organizational trust, the innovative work behavior (IWB) variable has a positive and significant effect on organizational trust, the variable perceived organizational support (POS) has a positive and significant effect on performance, the innovative work behavior (IWB) variable has a positive and significant effect on performance, the organizational trust variable has not significant effect on SMEs performance. Innovative work behaviour has no significant effect on performance through organizational trust, organizational trustdoes not mediate the relationship between Innovative work behaviour and performance. Perceived organizational support has no significant effect on performance through organizational trust, organizational trust does not mediate the relationship between Perceived organizational support on performance
The Impact of Green Knowledge and Servant Leadership on Green Innovation through Green Self-Efficacy in Toba Caldera Geopark Faris, Salman; Sagala, Lapiti Gokmatua; Wijaya, Elyzabeth; Albert, Albert; Hassim, Affendy Abu
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.27847

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Research Aims: This study explores the contribution of green knowledge and servant leadership to green innovation, with green self-efficacy acting as a mediating variable, within the context of hospitality enterprises in the Toba Caldera Geopark region. It aims to examine how green self-efficacy mediates the relationship between green knowledge, servant leadership, and green innovation, addressing an empirical gap in geotourism-related studies in Indonesia.Design/Methodology/Approach: A quantitative approach was employed, with data collected from 80 hospitality employees operating in the Toba Caldera Toba Caldera Geopark area using structured questionnaires. The relationships among the variables were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM).Research Findings: The findings show that both green knowledge and servant leadership significantly and positively influence green self-efficacy. Furthermore, green self-efficacy is confirmed as a significant mediator in the relationship with green innovation. The indirect effects mediated by self-efficacy were found to be stronger than the direct effects, emphasizing the role of psychological confidence in fostering employee-driven innovation.Theoretical Contribution/Originality: This study contributes to the literature on sustainable hospitality management by highlighting the role of self-efficacy in green innovation models. It also expands the understanding of how green knowledge and servant leadership interact to promote environmentally friendly behavior in hospitality enterprises.Practical Implications: The study underscores the need for hotel management to enhance environmental training programs and adopt a servant leadership style that encourages green initiatives. It provides practical strategies for improving sustainability efforts in hospitality businesses, especially in geotourism destinations.Research Limitations/Implications: The study is limited by its geographic focus on the Toba Caldera Geopark region, and its findings may not be directly applicable to other regions or sectors. Future research with a broader sample and across diverse geotourism contexts is needed to generalize the results.
The Impact Of Organizational Culture Toward Organizational Competitiveness At Pt. Goenta Jaya Medan Javerson Simamora; Eddy Gunawan; Felix Leonardi; Elyzabeth Wijaya; Ester
Jurnal Kolaboratif Sains Vol. 9 No. 1: Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.10443

Abstract

The purpose of this research is to analyze the impact of organizational culture toward competitiveness at PT. Goenta Jaya Medan, the data is obtained through interview and questionnaire. There are 32 respondents from the company which only work in the office and supervisor only in company. Whereby the data analysis using descriptive statistic (mean, median, mode), validity, reliability, coefficient of correlation, regression analysis and hypothesis test. The result from the data is all valid, reliable and normal. so the data can be used for further analyze. There has a significant impact the organizational culture toward organizational competitiveness, where Ha accepted and Ha rejected Zcount = 4.776> Ztable = 1,96. Determination (r2) = 85.6% prove that organizational culture impact 85.6% toward organization competitiveness. The writer intends to give some recommendations which are outbound, happy weekend, monthly meeting and open-minded discussion, switching work day and give appreciation and recognition.
Pemberdayaan Ekonomi Komunitas GPDI Kristus Gembala Melalui Pelatihan Menjahit dan Pemasaran Produk di Binjai Siahaan, Maya; Brina, Melda; Munawaroh D, Masyitoh Beby; Wijaya, Elyzabeth; Pohan, Yuli Arnida
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1171

Abstract

Pengabdian masyarakat ini bertujuan untuk menganalisis upaya pemberdayaan ekonomi yang dilakukan oleh GPDI Kristus Gembala di Binjai melalui pelatihan menjahit dan pemasaran produk. Pelatihan ini diharapkan dapat meningkatkan keterampilan anggota komunitas dalam menjahit serta memperkenalkan mereka pada strategi pemasaran produk, khususnya di pasar lokal. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik wawancara dan observasi langsung kepada peserta pelatihan dan pengelola program. Hasil penelitian menunjukkan bahwa pelatihan ini tidak hanya meningkatkan keterampilan teknis dalam menjahit, tetapi juga memperkuat kemampuan peserta dalam memasarkan produk mereka melalui media sosial dan strategi pemasaran sederhana. Selain itu, pemberdayaan ini berkontribusi pada peningkatan pendapatan ekonomi komunitas, menciptakan peluang usaha baru, dan memperbaiki kualitas hidup anggota komunitas. Penelitian ini menyimpulkan bahwa pelatihan keterampilan dan pemasaran produk dapat menjadi strategi efektif dalam pemberdayaan ekonomi komunitas, khususnya di daerah Binjai, yang dapat direplikasi oleh komunitas lain di daerah berbeda.
Memberdayakan Dosen melalui Kepemimpinan Pelayan: Pengaruh Literasi Digital dan Adaptasi Budaya Agus Susanto; Elyzabeth Wijaya; Hendry Hendry; Septa Diana Nabella; Yandra Rivaldo
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.781

Abstract

This study examines the impact of digital literacy and adaptable culture on lecturer performance, with servant leadership as a mediating variable. The Institute of Information Technology and Business executed the study, with several lecturers participating as responders. Digital literacy is a crucial component in the age of technological transition, whereas adaptable culture signifies an institution’s capacity to adjust to evolving environmental conditions. This study proposes that servant leadership, prioritizing service-oriented leadership, mediates the association among digital literacy, adaptable culture, and lecturer performance. This study uses a validated questionnaire to gather data through a quantitative methodology and survey technique. We employ route analysis methodologies to examine the interrelationships among variables. The study’s outcomes are anticipated to elucidate how digital literacy and adaptable culture might enhance professor performance by reinforcing servant leadership conduct. These findings hold significant implications for formulating higher education policies, particularly in addressing the challenges of the digital age and the intricacies of the professional landscape. This study offers theoretical contributions by enhancing the comprehension of the interplay between digital literacy, corporate culture, and leadership within an academic framework.
Meningkatkan Kepuasan Kerja di Perguruan Tinggi: Peran Keterbukaan Budaya, Kepemimpinan Pelayan, dan Kejenuhan Kerja Elyzabeth Wijaya; Martin Martin; Debora Tambunan; Amin Hou; Sabaruddin Chaniago
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.793

Abstract

This study explores the role of burnout as a mediating variable in the relationship between cultural openness, servant leadership, and lecturers’ job satisfaction at Institut Bisnis Informasi Teknologi dan Bisnis, Medan City. In higher education, cultural openness and servant leadership are essential factors contributing to job satisfaction. However, high workloads can lead to burnout, potentially diminishing the positive effects of both factors. This study employs a quantitative approach, using a survey conducted with 51 lecturers as respondents. The results indicate that cultural openness significantly affects job satisfaction, reinforcing the importance of transparent communication and respect for diversity in fostering a supportive work environment. Conversely, servant leadership does not significantly affect job satisfaction or burnout, suggesting that this leadership style is less effective in the context of this study. Additionally, burnout does not significantly influence job satisfaction directly or as a mediating variable. These findings underscore the need to strengthen cultural openness as a key factor in enhancing lecturer job satisfaction. Furthermore, this study offers theoretical contributions to understanding the relationship between organizational culture, leadership, burnout, and job satisfaction while providing practical insights for policy development in higher education institutions.