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All Journal JEMMA | Journal of Economic, Management and Accounting Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Advanced Multidisciplinary Gemilang: Jurnal Manajemen dan Akuntansi Manajemen Kreatif Jurnal Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Siber Journal of Advanced Multidisciplinary Jurnal Greenation Ilmu Akuntansi Greenation International Journal of Economics and Accounting Dinasti Accounting Review Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Indonesia Economic Journal
Putra, Christophorus Indra Wahyu
Universitas Bhayangkara Jakarta Raya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

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Marketing Communication: Concepts, Creative Strategy, Implementation Agus Suhendra; M. Yusuf Sanny; Kamsariaty; Gratia Atanka Barus; Christophorus Indra Wahyu Putra
International Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i1.518

Abstract

Abstract: Marketing communication articles: concepts, creative strategies and implementation within the scope of marketing management science. This article aims to create hypotheses regarding the relationship between factors, which can then be used for further research in the field of marketing management. The research method used in this research is descriptive qualitative. The data used in this research comes from previous research which is still relevant to the current investigation. Data was collected from leading academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sprott journals. The results of this literature research include: 1) Concepts play a role in marketing communications; 2) Creative strategies play a role in marketing communications; and 3) Implementation plays a role in marketing communications.
Determinants of Strategic Management: an Analysis of Corporate Culture, Business Environment, Performance Measurement, Technological Change, and Leadership Style Wahyu Putra, Christophorus Indra; Widyastuti, Tri
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.748

Abstract

This literature research aims to help hypotheses for future authors in determining research related to strategic management. The research article determining strategic management: analysis of corporate culture, business environment, performance measurement, technological change, and leadership style is a scientific literature article on the scope of human resource management. The approach used in this literature review research is descriptive qualitative. Data collection techniques are using literature studies or reviewing relevant previous articles. The data used in this study are secondary data, which are sourced from academic online media such as Thomson Reuters Journals, Sage, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Springer, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Corporate Culture affects Strategic Management; 2) Business Environment affects Strategic Management; 3) Performance Measurement affects Strategic Management; 4) Technological Change affects Strategic Management; and 5) Leadership Style affects Strategic Management.
Co-Authors abi prasidi Adler Haymans Manurung AGUS SETIAWAN Agus Suhendra Agustian Zen Ajeng Afifah Mustikasari Andrian Andrian Anjasmara, Rengga Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari Ayu Nazira, Nawfa Butar, Cindy Kristina Butar Cahyadi Husadha Carlos, Gerry Juan Cindy Kristina Butar Butar Denny Mahendra Desvita Setyanie Dharma Yudastoro, Fasida Dodi Kurniawan Dody Kurniawan DODY KURNIAWAN DODY KURNIAWAN Elena Syafa Chamilla Ester Rosalina Fikri , Adi Wibowo Noor Gerry Juan Carlos Gerry Juan Carlos Gerry Juan Carlos Ghina Allya Pebriani Gratia Atanka Barus Hadita Hadita Hariyanti Hariyanti Haryudi Anas Hasanuddin Hasanuddin Hasanuddin Hasanuddin Indrianna Meutia, Kardinah Intan Khoirunnisa Yahya Jihan Shafira Josua Panatap Soehaditama Juan Carlos, Gerry Jumawan, Jumawan Kamsariaty Kamsariaty Kamsariaty Kamsariaty, Kamsariaty Kardinah Indriana Meutia Kardinah Indrianna Meutia Kardinah Indrianna Meutia Khairullah Musaid Komariah, Neng Siti Kurniawan, Dodi Lufiana Anggrainie M. Yusuf Sanny Maidani, Maidani Maria Rumiris Tamba Marinda Machdar, Nera Maya Sova Meutia, Kardinah Indrianna mohamad saobari Mohamad Sobari Mohamad Sobari Mohamad Yusuf Kurniawan Mu'tia Zubaidah Muhammad Yusuf Mulyani Setyowati, Tri Murdiono, Jatmiko Natasa Nurwidianti Nazira, Nawfa Ayu Nurwa Putri, Cahyani Prasetyo, Muhammad Ilham Pratiwi Nila Sari Purwoko, Harry Putra Danaya, Bayu Putri, Salsabila Aninda Rasyida Yanuardi Rianto, Muhammad Richo Rizka Nurul Hanifah Rosalina Siagian Rosalina Siagian Sahlan, Fahmi Salsabila Aninda Putri Selvia Annisa Permatasari Siagian, Rosalina Sobari, Mohamad Subagio, Mochammad Sugiyanto - Suhendra, Agus Tamba, Maria Rumiris Tri Widyastuti Triyana Widi Winarso Widi Winarso, Widi Widjanarko, Wirawan Wirawan Widjanarko Wirawan Widjanarko Wirawan Widjanarko Wirawan Widjarnarko Woestho, Choiroel Yoganingsih, Tutiek Yosepha, Sri Yanthy Yuliastuti, Hilda Yunia Prastika Yuniati, Triana Yunita, Tyna Yusuf Kurniawan, Mohamad