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All Journal Jurnal Dedikasi Jurnal Gamma Jurnal Ilmu Ternak KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Ruas (Review of Urbanism and Architectural Studies) Solidarity: Journal of Education, Society and Culture Jurnal Otomasi Kontrol dan Instrumentasi KHOZANA: Jurnal Ekonomi dan Perbankan Islam Agrisocionomics: Jurnal Sosial Ekonomi Pertanian ANIMA Indonesian Psychological Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Penelitian dan Pengukuran Psikologi: JPPP Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Syntax Fusion : Jurnal Nasional Indonesia Jurnal Puruhita Makara Human Behavior Studies in Asia Journal of Animal Research and Applied Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Environmental and Agriculture Management Journal of Engineering and Technological Sciences
Adi Sutanto
Universitas Muhammadiyah Malang
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Implementing the Quality Function to Improve the Organic Vegetable Quality Maulina Yuanita; Adi Sutanto
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 02 (2023): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i02.29280

Abstract

This research delves into the pivotal role of quality management in sustaining organic vegetable production, underscoring its profound connection to consumer satisfaction and subsequent impact on purchasing decisions. Within the organic market, predominantly catering to the upper to middle-class demographic in Batu, East Java, Indonesia, consumer preferences dictate heightened product specifications and, consequently, necessitate a focus on quality. To fortify market presence, this study advocates for the direct involvement of organic farmers throughout the entire production-to-marketing continuum, transforming them into not just cultivators but entrepreneurs. In the face of escalating competition, product quality emerges as a paramount subsystem requiring prioritization. The study employs the quality function method for planning and developing pertinent organic vegetable products aligned with consumer interests, identifying areas for improvement. The primary objective is to ascertain consumer demands and devise corrective measures to augment satisfaction. Employing the online survey method, participants were limited to consumers who had purchased organic vegetable products from Batu-based farmers in East Java at least twice. Analyzing the data revealed that consumer prioritized quality attributes encompassed vegetable cleanliness, product pricing, and ease of accessibility. Notably, technical interventions such as the implementation of Good Handling Practices, Internal Control System (ICS), and enhancing service quality during organic vegetable cultivation significantly influenced consumer interest attributes, fostering heightened satisfaction. This study contributes valuable insights for organic farmers and stakeholders seeking to optimize product quality in response to evolving consumer demands.
Hydroponic on the Rise: A Study of Consumer Behavior and Purchase Intentions Asgami Putri; Jabal Tarik Ibrahim; Adi Sutanto; Syafrani Syafrani; Dedi Zargustin; Desma Harmaidi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 10, No 1 (2026): Maret 2026
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v10i1.26724

Abstract

This study aims to analyze buyer behavior in selecting hydroponic vegetable items. The sample consisted of 100 respondents who had previously purchased hydroponic vegetables. The investigation was conducted using Structural Equation Modeling (SEM) based on variance, particularly employing the Partial Least Squares (PLS) approach. The results show that cost positively influences purchasing decisions, product quality positively affects consumer characteristics, and consumer taste has a positive and significant effect on purchasing decisions for hydroponic vegetables. In contrast, the relationships between cost and consumer characteristics, product quality and purchasing decisions, consumer characteristics and purchasing decisions, consumer taste and consumer characteristics, as well as trends with both purchasing decisions and consumer characteristics, were found to be negative or statistically insignificant, indicating no meaningful impact on the decision to buy hydroponic vegetables. Consumer taste was found to be shaped by specific factors such as personal health consciousness, prior experience with hydroponic products, and exposure to healthy lifestyle trends on social media. Data were collected through a structured questionnaire consisting of multiple indicator statements related to price perception, product quality, consumer preferences, and demographic attributes. However, this study has several limitations, including a relatively small sample size limited to 100 respondents, a geographically restricted research area (Pekanbaru City), and the use of self-reported data, which may introduce response bias. Future studies are recommended to use larger and more diverse samples and to incorporate additional variables such as environmental awareness, marketing exposure, and cultural influences to strengthen the generalizability of the findings.
EFEKTIFITAS FEED ADDITIVE HERBAL TERHADAP KINERJA PRODUKSI DAN EFISIENSI BIAYA PADA USAHA AYAM PEDAGING DI ERA TANPA AGP: THE EFFECTIVENESS OF HERBAL FEED ADDITIVES ON PRODUCTION PERFORMANCE AND COST EFFICIENCY IN BROILER CHICKEN FARMING IN THE POST-AGP ERA Luluk Lailatun Nurjanah; Adi Sutanto; Aris Winaya
Journal of Animal Research and Applied Science Vol. 6 No. 2 (2025): Desember 2025
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/aras.v6i2.42757

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh pemberian aditif pakan berbahan herbal terhadap kinerja produksi dan efisiensi biaya pada ayam pedaging di era tanpa penggunaan Antibiotic Growth Promoter (AGP). Penelitian menggunakan rancangan acak lengkap dengan empat perlakuan, yaitu P0 (pakan komersial tanpa aditif herbal), P1 (pakan + 1% jamu herbal), P2 (pakan + 2% jamu herbal), dan P3 (pakan + 3% jamu herbal), masing-masing dengan lima ulangan. Parameter yang diamati meliputi konsumsi pakan, pertambahan bobot badan harian (PBBH), konversi pakan (FCR), indeks produksi, dan biaya produksi. Hasil penelitian dianalisis statistik deskriptif dengan menghitung data kemudian dijadikan data rata-rata. Hasil penelitian menunjukkan bahwa pemberian aditif pakan herbal berpengaruh terhadap peningkatan kinerja produksi ayam pedaging. Dosis 2% (P2) menghasilkan performa terbaik dengan rata-rata PBBH 61,61 g/ekor/hari, FCR 1,30, dan indeks produksi 401,6. Secara ekonomi, meskipun biaya pakan meningkat akibat penambahan bahan herbal, efisiensi produksi juga meningkat sehingga biaya per ekor menurun sekitar 7–8% dibanding kontrol. Hasil ini membuktikan bahwa aditif pakan herbal dapat dijadikan alternatif yang efektif dan berkelanjutan untuk menggantikan AGP dalam usaha ayam pedaging modern
Co-Authors Agustini, Sulisttyo Mulyo Ahmad Ahmad Ahmad Tohri Ahmad Yani ahmad yani Ali Saifudin Anas Tain Angelica, Putri Aris Winaya Asgami Putri Baarimah, Abdullah O. Bahtiar, Jesslyn Baiq Farhatul Wahidah Ce Siong, Chen D. Putra, Teguh Desma Harmaidi Didit Haryadi Drs. Abullah Masmuh, MSi., Drs. Abullah Dwi Okta Indriani Elly Kismini Elviya, Faiza Erni Hawayanti Esther Irawati Setiawan Fadly Husain Fanny Widadie Febri Arif Cahyo Wibowo FIRMANSYAH, VERA Fulgentius Danardana Murwani Gunawan Tanuwidjaja Gunawan, Dyah Ayu Permatasari Hari K. Lasmono I Ketut Eddy Purnama Ida Hamidah Ide Bagus Siaputra Iman, Takbil Imanuel Hitipeuw Imbang Dwi Rahayu Iswahyudi Iswahyudi Jabal Tarik Ibrahim Jannah, Shaqina Rahmiatul Khan, Arsalaan Khan, Muhammad Imran Khan, Nasir Khan, Rawid Kristian, Yosi Kuncoro Bayu Prasetyo Lina Aryati Listiari Hendraningsih Luluk Lailatun Nurjanah Maesy, Maesy Mandala Putra, M. Fadhil Mariamah, Mariamah Maulina Yuanita Mauridhi Hery Purnomo Mirna Zena Tuarita MP Editor, Ir. Abdul Malik, MP Muchsiri, Muchtaruddin Muhammad Imam Munandar Muhammad Muhammad Natalya, Lina Noor Harini Nugraheni, Nina Nugroho Trisnu Brata Nurfikrillah Suriansyah, M. Sultan Nurwijayanti Prof. Dr. Ir. Wahyu Widodo, MP., Prof. Dr. Ir. Wahyu Rahmatullah, Sarif Ramu, Madhusudhan Bangalore Ridwan, Muh. Rais Rini Iswari Rusdiana, Nur Devi Arum Salsabiila, Annisa Sary, Dian Puspita Siaputra, Ide Bagis Siti Aslimah Soheh, Moh Sutanto, Willi Suwito Suwito Suyatno Suyatno Suyatno Suyatno SYAFRANI SYAFRANI Tobias, Antonius Archie Tri Marhaeni Pudji Astuti Triawan, Farid Tricahyadi, Anggi Ursia, Nela Regar Usman, Bilal Victoria Kristina Ananingsih Wahab, Mohamed Mubarak Abdul Wahid Muhammad Shodiq Wahyu Widodo Wahyu Widodo Wahyu Widodo, Wahyu Widodo,, Wahyu Wahyudin Wahyudin Warkoyo . Widyasti, Rima Widyotriatmo, Augie Wirawan, Yohanes Richo YANTO YANTO Yetti, Musafri Yih-Jing Huang, Ellen Yulianto Hadi Zaman, Lukman