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All Journal Jurnal Ilmiah Widya Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Prima Edukasia Jurisprudence JMM (Jurnal Masyarakat Mandiri) Jurnal Basicedu Jurnal Review Pendidikan Dasar : Jurnal Kajian Pendidikan dan Hasil Penelitian Edunesia : jurnal Ilmiah Pendidikan Jurnal Perangkat Lunak Cermin Dunia Kedokteran EduStream: Jurnal Pendidikan Dasar Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Pattimura Proceeding : Conference of Science and Technology IT For Society : Journal of Information Technology Jurnal Pendidikan Jompa Indonesia ASEAN Marketing Journal Paulus Civil Engineering Journal Jurnal Ilmu Ekonomi Mulawarman (JIEM) Journal of the Community Development in Asia Jurnal Basicedu Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Aplikasi Perpajakan Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Annusfy
Ricky Setiawan
Bagian Prostodonsia, Fakultas Kedokteran Gigi Universitas Prof.DR.Moestopo (Beragama)
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : ASEAN Marketing Journal

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Effects of Perceived Trust and Perceived Price on Customers’ Intention to Buy in Online Store in Indonesia Setiawan, Ricky; Achyar, Adrian
ASEAN Marketing Journal Vol. 4, No. 1
Publisher : UI Scholars Hub

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Abstract

Price and trust are important factors that influence customer purchasing decision in online shopping. However, the synergy of these two factors in customer intention to buy still needs to get higher attention. This paper examines the relative influence of perceived trust and perceived price on customers intention to buy, both for customers who have bought item from the store (repeat customers) and who have not (potential customers), and examines whether a difference exists on the strength of influence of price and trust to purchase intention in those groups. Data are analyzed with the multiple group analysis structural equation modeling, comparing the repeat customers and potential customers. The results of this paper reveal that there is no significant difference of effect between perceived trust and perceived price on intention to buy between potential and repeat customers and that perceived trust exerts a stronger effect than perceived price on purchase intentions for both potential and repeat customers of an online vendor. This paper also reveals that while perceived trust exerts a positive influence, perceived price exerts a negative influence on both perceived value and intention to buy.
Co-Authors Achyar, Adrian Ahmad, Syafar Ali Fakhrudin, Ali Almasita, Almasita Amanda, Kartika Budi Arianto, Riska Octavia Asdian, Muhammad Azisah, Andi Nurul Azizah, Diva Agistia Nur A’yunina, Safira Nuri Benaya, Theofilus bintang nusantara, andre Budi Amanda, Kartika Dimas, Kanisius Dwi Yuli Prasetyo Fahmi, Hasanul Farida Istianah Fian, Denny Firdausyi, Marsya Salsabila Firmana, Yosa Nugraha Fitri Yunita Fitriani Fitriani Ganes Gunansyah Gede Sri Darma Ginting, Chris Dayanti Br. Habibatuzzahro, Laila Hariany Idris Hendrik Pandu Paksi, Hendrik Pandu HERU SUBRATA Ika Rahmawati Istiq'faroh, Nurul Jauhari, Yustika Jone P. Sodusta, Donne Juliansyah Roy Kiettikunwong, Narong Leonardo, Yosua Lisvana, Yusmanindya Nanda Putri Mochamad Nursalim Muflikhah, Itsna Muhimmah, Hitta Alfi Mun'im, Abdul Musdalifa Musdalifa Nada, Tsaltsa Ulifatin Noerdiana, Azizah Firdha Novitasari, Kartika Nurmaningsih, Huswatun Octavia Arianto, Riska Pratiwi, Vivi Purwasari, Dwi Rezki Dea Puspita, Ari Metalin Ika Putri Rachmadyanti Putri, Anindita Historiana Qudsyi, Sholita Amirah RACHMADYANTI, PUTRI Rachman, Rais Radjawane, Louise Elizabeth Rafika Uksi Rahman, Delfia Ikhlasiah Rahman, Fajri Fathur Rusly, Riyan Ryketeng, Masdar Safarulli, Luckyta Salsabila Firdausyi, Marsya Sangkala, Masnawaty Sari, Dinda Putri Rahmanda Sari, Wila Aliesta SUJARWANTO Suprayitno Suprayitno Surianto, Nurul Maghfirah ULHAQ ZUHDI WAGINO Winda Ayu Virginia Wulandari Wulandari Yunita, Yustina Zaenal Abidin Zakia Zamania, Zeni Zamania, Zeni Zakia