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Arifin, M Bahri
Fakultas Ilmu Budaya Universitas Mulawarman
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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AN ANALYSIS OF SYNTACTICAL DEVIATION IN ED SHEERAN'S SELECTED SONG LYRICS Abdul Gafur; M. Bahri Arifin; Famala Eka Sanhadi Rahayu
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 5, No 4 (2021): Oktober 2021
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v5i4.4754

Abstract

The objectives of this research are to find out the types and the functions of syntactical deviation used in Ed Sheeran’s selected song lyrics. This analysis includes to qualitative method. This research used seven famous songs of Ed Sheeran as the source of data. The data were taken from the lines of the seven selected songs of Ed Sheeran that considered to have syntactical deviation. Through the findings of the analysis, there were 7 (seven) types of syntactical deviation namely double negation, omission, deviation of verb, deviation of preposition, deviation of article, anastrophe, and hypallage were employed in the selected songs of Ed Sheeran. The omission type was the most frequently used in the song lyrics of Ed Sheeran. Functionally, it is to indicate an omission of unnecessary words or information. It means that the lyrics of the song mostly omitted by Ed Sheeran, it is to make the song denser which means it talks a lot in a brief statement and also match with the melody or music. Otherwise, overgeneralization, deviation of noun, deviation of pronoun, and hysteron proteron were not found in the selected songs of Ed Sheeran, because those types of syntactical deviation cannot represent the motives that Ed Sheeran want to convey in his song lyrics.
IMPLICATURE IN THE PROPOSAL MOVIE Aprillia Miftaqul Wijiningtias; M Bahri Arifin; Ririn Setyowati
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 5, No 2 (2021): April 2021
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v5i2.3944

Abstract

The purposes of this research were to find out all utterances by the main characters Margaret Tate and Andrew Paxton that contains implicature and its context in The Proposal movie. This research was categorized as qualitative research and used content analysis approach. The researcher used The Proposal (2006) movie as the source of data. The data were taken from the utterances between the main characters Margaret Tate and Andrew Paxton that contained implicature based on implicature theory by Grice and its context used context theory by Hymes. The findings reveal that the researcher got 23 data of conversational implicature and 14 data of conventional implicature. 15 data from 23 data of conversational implicature are done by Andrew. From the data that the researcher found, component of the context that prominent between Andrew and Margaret was participants. From 15 data of conversational implicature done by Andrew, the contexts of participant are vertical dimension. Vertical dimension is a component that relates to social factors such as age or social status. The seven data of this research were vertical dimension of social status between Margaret as a boss and Andrew as her assistant. Then, the other eight data were social status of both of Margaret and Andrew as a fake lover. The context of participant in this research became the benchmark for the researcher to find the implied meaning.
THE ANALYSIS OF CODE SWITCHING IN ELEANOR YOUNG IN CRAZY RICH ASIANS FILM Wilis Haryo Sumantri; M. Bahri Arifin; Ririn Setyowati
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 5, No 3 (2021): Juli 2021
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v5i3.4119

Abstract

The research focused on the types of code switching in Eleanor Young and the factors that influenced her using that code switching in Crazy Rich Asians Film. This film was about the woman who has a rich boyfriend from Singapore. Eleanor is the mother of that man. In some situation, there were some possibility that she used code switching. There are two theories that used in this research to answer two research questions. First, the researcher used the theory of types of code switching by Hoffman to analyze the type of code switching that used by Eleanor Young. Second, the researcher used theory by Hoffman to analyze the reason of the using that code switching.The data source were dialogue from Eleanor and the interlocutors in Crazy Rich Asians Film. The research design was descriptive qualitative method. The method of data collection was by collected the dialogue which categorized as code switching. The researcher provided the data in dialogues from Crazy Rich Asians film.Based on the analysis, the researcher drew two conclusion. First, this research showed Eleanor Young used inter sentinental switching, which happened between clause or sentence boundary. Second, there were three factors that influenced Eleanor Young used code switching. There were talking about particular topic, quoting somebody else, and repetition used for clarification.
AN ANALYSIS OF SEMANTIC DEVIATION IN MAROON 5'S SONG LYRICS IN ALBUM V Gina Anggraeni; M. Bahri Arifin; Famala Eka Sanhadi Rahayu
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 6, No 2 (2022): April 2022
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v6i2.5488

Abstract

ABSTRACT Song lyric is a literary work that contains the outpouring of personal feelings, emotions, and expressions of soul-shaped experiences in the form of the composition of words in a song. This finding is qualitative research using stylistic approach, which aims to identify types and functions of semantic deviation found in Maroon 5 song in album V. The utilized theories in this research are semantic deviation by Heinrich F. Plett (2010) and Laurence Perrine (1963). The data were lines which contained semantic deviations in Maroon 5 song in album V. The results of the research are as follows. First, eight out of twelve types of semantic deviation, there are in Maroon 5 song in album V, namely: 1) pleonasm, 2) oxymoron, 3) metaphor, 4) irony, 5) simile, 6) hyperbole, 7) paradox, and 8) litotes. Metaphor is the prominent type used in this work. This finding indicates that the songwriter tends to deliver his ideas through some comparisons. It is because metaphor gives the broadest freedom for creativity, but it also looks interesting. Second, there are four functions found, i.e: 1) to bring additional imaginary, 2) to add emotional intensity, 3) to afford imaginative pleasure, and 4) to say much in brief compass. To bring additional imaginary is the dominant function. This is because Adam Levine has the tendency to make his song lyrics by using interesting expression, and it imagined as if it was real.Keywords: stylistics, semantic deviation, Maroon 5 album V ABSTRAK Lirik lagu merupakan karya sastra yang berisi curahan perasaan pribadi, emosi, dan ekspresi pengalaman berbentuk jiwa berupa susunan kata-kata dalam sebuah lagu. Temuan ini adalah penelitian kualitatif dengan pendekatan stilistika, yang bertujuan untuk mengidentifikasi jenis dan fungsi deviasi semantik yang terdapat pada lagu Maroon 5 di album V. Teori yang digunakan dalam penelitian ini adalah penyimpangan semantik oleh Heinrich F. Plett (2010) dan Laurence Perrine (1963). Data berupa baris-baris yang mengandung penyimpangn semantik pada lagu Maroon 5 album V. Hasil penelitian adalah sebagai berikut. Pertama, delapan dari dua belas jenis penyimpangan semantik terdapat pada lagu Maroon 5 di album V, yaitu: 1) pleonasm, 2) oxymoron, 3) metafora, 4) ironi, 5) simile, 6) hiperbola, 7) paradoks , dan 8) litotes. Metafora adalah tipe utama yang digunakan dalam karya ini. Temuan ini menunjukkan bahwa penulis lagu cenderung menyampaikan idenya melalui beberapa perbandingan. Karena metafora memberikan kebebasan seluas-luasnya untuk berkreasi, tetapi juga terlihat menarik. Kedua, ada empat fungsi yang ditemukan, yaitu: 1) untuk membawa tambahan imajiner, 2) untuk menambahkan intensitas emosional, 3) untuk membeli kesenangan imajinatif, dan 4) untuk mengatakan banyak di kompas singkat. Untuk membawa imajiner tambahan adalah fungsi yang dominan. Hal ini karena Adam Levine memiliki kecenderungan membuat lirik lagunya dengan ekspresi yang menarik, dan dibayangkan seolah-olah nyata.Kata Kunci: stilistik, penyimpangan semantic, Maroon 5 album V
AN ANALYSIS OF PRESUPPOSITION ON BRAD COHEN’S CHARACTER IN FRONT OF THE CLASS MOVIE Kenedi Wahyu Saputra; M. Bahri Arifin; Setya Ariani
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 5, No 4 (2021): Oktober 2021
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v5i4.5063

Abstract

The objectives of this research were to describe the types of presupposition used by the main character in Front of the Class movie and identify the meanings of utterances containing presupposition used by main character in Front of the Class movie. Yule‟s theory of presupposition is used by the researcher to answer the formulated research questions. This  research  was  a  qualitative  study  applying  descriptive-qualitative method. The subject of this research is a movie entitled Front of the Class directed by Peter Werner. The data were some scenes including the utterances said by speaker and heard by hearer. The data analysis was conducted by identifying and classifying the data to find the inferences. The findings of the research are as follows: in Front of the Class movie, all Yule‟s six types of presupposition are found. Those are; existential presupposition, factive presupposition, non-factive presupposition, lexical presupposition, structural presupposition and counterfactual presupposition. The meanings of utterances containing presupposition used by main character in Front of the Class movie  are gained by analyzing the context because in pragmatic study, context is essential to figure out the implied meaning. The context of the Brad Cohen's utterances in Front of the Class movie is gained through three factors. They are; the participants,  the context of situation and  the shared knowledge.
THE STRATEGIES OF NEGATIVE AND POSITIVE POLITENESS USED BY BRAD’S UTTERANCES IN FRONT OF THE CLASS MOVIE Ayu Susana; M. Bahri Arifin; Ririn Setyowati
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 6, No 1 (2022): Januari 2022
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v6i1.5254

Abstract

ABSTRACTPoliteness plays an important role in keeping a conversation run well. However, there are still some difficulties in playing polite and proper language for communication. Considering these phenomena, a study of politeness strategy was conducted. In this research, the researcher analyzed the use of politeness strategies especially positive and negative politeness in Front of the Class movie. The purposes of this research were to find out the kinds of positive politeness strategies, negative politeness strategies, and factors influencing Brad Cohen in using positive and negative politeness strategies in the movie. The research method in this research was descriptive qualitative research, the theory of politeness strategies by Brown and Levinson (1987) was used to analyze the four two of politeness strategy. The result of this research showed that there were twenty-seven utterances represented two politeness strategies used by Brad Cohen in Front of the class movie. Twenty-one utterances represented a positive politeness strategy and six utterances represented a negative politeness strategy. In positive politeness strategy 6: avoid disagreement and strategy 11: be optimistic are strategies that many researchers find in the film. Meanwhile, in negative politeness, they are only 2 strategy that the researcher found in the movie they are strategy 3: be pessimistic and strategy 5: give deference which both had the same amount of data. There are 2 factors influencing the choice of politeness strategies used by Brad Cohen in Front of the class movie. They are payoff and the circumstances. Twenty-seven utterances categorized as politeness strategies, twenty-one of them belong to positive politeness strategy, so that positive politeness strategy is the most dominantly used by Brad Cohen in Front of the class movie.Keyword: Negative Politeness, Positive Politeness, Factor Influence, Front of the class movie ABSTRAKKesopanan memainkan peran penting agar percakapan tetap berjalan dengan baik. Namun demikian, masih terdapat beberapa kesulitan dalam memainkan bahasa yang sopan dan pantas untuk komunikasi. Melihat fenomena tersebut, maka dilakukan studi tentang strategi kesantunan. Dalam penelitian ini, peneliti menganalisis penggunaan strategi kesantunan khususnya kesopanan positif dan negatif dalam film Front of the class. Tujuan dari penelitian ini adalah untuk mengetahui macam-macam strategi kesantunan positif, strategi kesantunan negatif, dan faktor-faktor yang mempengaruhi Brad Cohen dalam menggunakan strategi kesantunan positif dan negatif dalam film tersebut. Metode penelitian dalam penelitian ini adalah penelitian kualitatif deskriptif, teori strategi kesantunan oleh Brown dan Levinson (1987) digunakan untuk menganalisis dua jenis strategi kesantunan. Hasil penelitian menunjukkan bahwa terdapat dua puluh tujuh ujaran yang merupakan dua strategi kesantunan yang digunakan oleh Brad Cohen di film Front of the class. dua puluh satu ucapan mewakili strategi kesantunan positif dan enam ucapan mewakili strategi kesopanan negative. Dalam kesantunan positif, strategi 6: hindari ketidaksepakatan dan strategi 11: optimis adalah strategi yang banyak ditemukan peneliti dalam film tersebut. Sedangkan dalam kesantunan negatif, hanya ada 2 strategi yang peneliti temukan dalam film tersebut yaitu strategi 3: pesimis dan strategi 5: memberi hormat yang keduanya memiliki jumlah data yang sama. Ada 2 faktor yang mempengaruhi pemilihan strategi kesantunan yang digunakan oleh Brad Cohen dalam film Front Class. Mereka adalah imbalan dan keadaannya. Dua puluh tujuh ujaran dikategorikan sebagai strategi kesantunan, dua puluh satu diantaranya termasuk dalam strategi kesantunan positif, sehingga strategi kesantunan positif paling dominan digunakan oleh Brad Cohen dalam film Front of Class.Keyword: Kesopanan negatif, kesopanan positif, factor yang mempengaruhi, film Front of the Class
PEMALI DALAM MASYARAKAT ETNIK BANJAR DI KOTA SAMARINDA: SUATU TINJAUAN SEMIOTIKA Annisa Akhlak; M. Bahri Arifin; Syamsul Rijal
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 3, No 2 (2019): April 2019
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.448 KB) | DOI: 10.30872/jbssb.v3i2.1780

Abstract

Penelitian ini membahas tentang makna pemali dalam masyarakat etnik Banjar yang berada di Kota Samarinda. Adapun tujuan dari penelitian ini ialah untuk mengetahui pemali apa saja yang dilaksanakan dan tidak dilaksanakan oleh masyarakat etnik Banjar dan menentukan makna terkandung di dalam budaya pemali masyarakat etnik Banjar.Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif dan termasuk dalam jenis penelitian lapangan. Data penelitian ini berupa budaya pemali yang diperoleh dari observasi dengan informan yang mengetahui dan masih melaksanakan budaya pemali yang berada di kota Samarinda. Data dikumpulkan dengan metode wawancara, rekam dan catat. Data dianalisis dengan teknik reduksi data, transkrip data, dan penyajian data.Hasil dari penelitian ini berupa temuan makna pemali dengan menggunakan teori semiotika yang dilihat dari makna denotatif atau pemaknaan tingkat satu yaitu makna sebenarnya atau sesuai dengan kamus, konotatif atau pemaknaan tingkat dua yaitu merupakan bentuk akibat yang menjadi tanda, serta akan menjadi mitos yang sekaligus menjadi simbol budaya Banjar. Penelitian ini mengumpulkan lima puluh pemali yang terbagi menjadi dua yaitu, pemali yang tidak dilaksanakan dan pemali yang dilaksanakan. This study discussed the meanings of pamali in Banjar ethnic living in Samarinda City. It aimed to find out the types of pamali performed and not performed by the Banjar ethnic community and to determine the meanings contained in the pamali according to the culture of Banjar ethnic society. This study applied a qualitative approach with the descriptive method and it was categorized as a field study. The data of this research were in the forms of pamali culture obtained from the informants who understood and still performed the pamali culture existing in Samarinda City. The data were collected through interview, recording, and note-taking. The data were analyzed by using data reduction, data transcription, and data display. The findings of this study were in the forms of pamali with their meanings by using a semiotic theory which was seen from their denotative meanings or the first level of meaning analysis, namely the real meaning or the meaning according to the dictionary. Their connotative meaning of the second level of meaning analysis was the effects which were in the forms of signs, and they would become myths and symbols of Banjar culture. This study collected 50 pamali which were divided into two types, the pamali which were not performed and those which were performed.
BUDAYA PEMALI DALAM MASYARAKAT ETNIK TORAJA DI KOTA SAMARINDA: SUATU TINJAUAN SEMIOTIKA Risna Dwi Astuti; M. Bahri Arifin; Syamsul Rijal
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 4, No 4 (2020): Oktober 2020
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v4i4.2850

Abstract

Pemali merupakan salah satu bentuk tradisi lisan yang digunakan sebagai bentuk larangan paling halus dan sopan. Salah satu masyarakat yang masih mengamalkan pemali adalah masyarakat etnik Toraja. Penelitian ini membahas tentang makna tanda semiotika pemali yang ada dalam masyarakat etnik Toraja. Penelitian ini bertujuan untuk (1) mengetahui pemali apa saja yang ada pada masyarakat etnik Toraja di Kota Samarinda; (2) mendeskripsikan makna yang terkandung pada pemali masyarakat etnik Toraja di Kota Samarinda. Penelitian ini termasuk penelitian lapangan menggunakan pendekatan kualitatif dengan model pemerian deskriptif. Data penelitian ini berupa teks pemali yang diketahui dan dilaksanakan oleh masyarakat etnik Toraja di Kota Samarinda, sedangkan sumber data dalam penelitian ini, yaitu informan dari masyarakat etnik Toraja yang menetap di Kota Samarinda. Pengumpulan data dilakukan dengan teknik wawancara, perekaman dan pencatatan. Kemudian, data dianalisis dengan menggunakan teori semiotika Roland Barthes yang melihat tanda dalam dua tingkat pemaknaan, yaitu pemaknaan tingkat satu (denotasi) dan pemaknaan tingkat dua (konotasi). Hasil penelitian ini menunjukkan bahwa makna tanda pada tingkat pemaknaan kedua menjelma menjadi mitos. Dari 47 rumusan pemali yang diketahui dan dilaksanakan oleh masyarakat etnik Toraja di Kota Samarinda terdapat 5 pemali yang berkaitan dengan kesehatan, 6 pemali yang berkaitan dengan dengan keselamatan, 3 pemali berkaitan dengan rezeki dan 1 pemali berkaitan dengan jodoh.
PEMALI DALAM MASYARAKAT ETNIK JAWA DI KOTA SAMARINDA: SUATU TINJAUAN SEMIOTIKA Chandika Aryzona; M. Bahri Arifin; Syamsul Rijal
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 5, No 2 (2021): April 2021
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v5i2.3379

Abstract

Penelitian ini membahas tentang interpretasi makna tanda pemali dalam masyarakat etnik Jawa yang berdomisili di Samarinda. Adapun tujuan dari penelitian adalah untuk mengetahui pemali apa yang diketahui serta dilaksanakan oleh masyarakat etnik Jawa dan makna tanda yang tekandung dalam pemali yang dilaksankan oleh masyarakat etnik Jawa. Penelitian ini merupakan penelitian lapangan serta menggunakan pendekatan kualitatif denga metode deskriptif. Data penelitian ini berupa pemali yang didapatkan melalui informan yang mengetahui tentang budaya pemali dan masih melaksanakannya. Selanjutnya, data dikumpulkan dengan metode wawancara, rekam, dan catat. Kemudian, dianalisis dengan teknik reduksi data, transkip data, dan penyajian data. Hasil dari penelitian ini ditemukan makna tanda pada setiap pemali dengan menggunakan teori semiotika teori kebohongan (The Theory Of Lie) milik Umberto Eco yang dapat dilihat dari dan makna konotatif /metafora (tanda mengelabui atau membohongi) adalah bentuk akibat yang akan menjadi tanda pemaknaan tingkat dua dan makna denotatif atau makna nyata (sebenarnya) yang sesuai kamus adalah pemaknaan tingkat satu, sehingga dari pemali tersebut akan diketahui tanda mana yang mengelabui (konotatif) serta makna sebenarnya (denotatif) pada pemali masyarakat etnik Jawa. Dalam penelitian ini didapatkan 103 pemali yang diketahui dan 30 pemali yang dilaksanakan.
PEMALI DALAM BUDAYA MASYARAKAT ETNIK SUNDA DI KOTA SAMARINDA: TINJAUAN SEMIOTIKA Tri Ulandari; M. Bahri Arifin; Syamsul Rijal
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni dan Budaya Vol 6, No 1 (2022): Januari 2022
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v6i1.5270

Abstract

ABSTRAKPemali merupakan sebuah budaya atau tradisi yang berbentuk lisan dan bagian adat istiadat yang selalu berada dalam ingatan masyarakat. Secara umum, pemali menggunakan untaian kata indah dan nilai tinggi. Salah satu etnik di Indonesia yang masih menerapkan pemali meski telah melakukan migrasi, yaitu etnik Sunda. Penelitian ini bertujuan untuk mengetahui pemali-pemali yang masih dilaksanakan dan diwariskan secara turun temurun. Kepercayaan terhadap pemali di Indonesia terbilang cukup tinggi karena merupakan sesuatu yang dianggap suci atau sakral. Pemali menjelaskan makna tanda dalam masyarakat etnik Sunda. Penelitian ini termasuk penelitian lapangan dengan pendekatan kualitatif yang dipaparkan secara deskriptif. Data penelitian ini, yaitu pemali yang disampaikan dan diterapkan oleh masyarakat etnik Sunda. Adapun sumber data adalah masyarakat etnik Sunda yang telah menjadi penduduk di Kota Samarinda Provinsi Kalimantan Timur. Teknik pengumpulan data yang digunakan, yaitu teknik wawancara. Adapun teknik analisis data yang digunakan, yaitu teknik analisis semiotika. Hasil penelitian menunjukkan bahwa pemali-pemali yang hanya diketahui dan pemali yang diketahui serta dilaksanakan berhubungan dengan mata pencaharian. Sedangkan pemali yang masih diterapkan, berlaku bagi anak gadis, anak kecil  wanita hamil dan semua kalangan. Pemali tersebut berkaitan dengan kesehatan, keselamatan, rezeki, dan jodoh yaitu pemali yang mengatur kegiatan sehari-hari. Sedangkan pemali yang masih dilaksanakan oleh masyarakat etnik Sunda di Kota Samarinda sangat erat kaitannya dengan etos yang dimiliki oleh etnik Sunda, yaitu cageur (sehat), bageur (baik), bener (benar), singer (mawas diri), wanter (berani), dan pinter (cerdas). Maka makna yang terkandung dalam pemali juga mengatur hidup agar terbentuk karakter sesuai dengan falsafah hidup etnik Sunda. Adapun nilai yang terkandung dalam pemali yang dilaksanakan, yaitu: (a) nilai sosial, yaitu nilai yang mengatur hubungan manusia dengan manusia, manusia dengan alam, dan manusia dengan Sang Pencipta, (b) nilai moral, dan (c) nilai etika sebagai tuntunan dalam bertingkah laku.Kata Kunci: semiotika, pemali, masyarakat etnik Sunda ABSTRACTPemali is a culture or tradition that is oral and passed down from generation to generation. The belief in pemali in Indonesia is quite high because it is something that is considered sacred. Pemali becomes part of the customs that are always in the memory of the community. In general, pemali uses strings of beautiful words and high scores.  One of the ethnic groups in Indonesia that still applies pemali even though they have migrated is the Sundanese ethnic group. This study aims to determine the pemali that is still being implemented and to explain the meaning of the sign in the Sundanese ethnic community. This research includes field research with a qualitative approach that is described descriptively. The data of this research, namely pemali submitted and applied by the Sundanese ethnic community. The data source is the Sundanese ethnic community who have inhabited and become residents of Samarinda City, East Kalimantan Province.  The data collection technique used is the interview technique. The data analysis Technique used is the semiotic analysis technique. The results showed that the only known and implemented pemali are related to livelihoods. Meanwhile, pemali, which is still being applied, applies to girls, small children, pregnant women and all groups. Pemali is related to health, safety, sustenance, and a match, namely pemali who regulates daily activities. Meanwhile, pemali which is still carried out by Sundanese ethnic communities in Samarinda City is closely related to the ethos possessed by Sundanese ethnicities, namely cageur (healthy), bageur (good), bener (correct), singer (introspective), wanter (brave),  and smart (smart). So the meaning contained in pemali also regulates life in order to form a character in accordance with the philosophy of life of the Sundanese ethnic group. The values contained in pemali are implemented, namely: (a) social values, namely the values that govern the relationship between humans and humans, humans and nature, and humans and the Creator, (b) moral values, and (c) ethical values as guidance in behavior.Keywords: Semiotics, denotation, connotation, myth, and pemali
Co-Authors Aan Komariah Abd. Rahman Abdul Basir Abdul Gafur Ali Kusno Ali Kusno Amiruddin Amiruddin Andika Rahman Annisa Akhlak Aprilia, Anissa Dwi Apriliani, Putri Salsabilah Aprillia Miftaqul Wijiningtias Arif Mazhuri Saputro Asnan Hefni Asnan Hefni Ayu Susana Azainil Azainil Azkiya, Ziyan Bibit Suhatmady Chandika Aryzona Chris Asanti Chris Asanti Daynikita Merisabel Della Amelya Indah Lestari DESI NATALIA, DESI Devi Indah Anggreeni Diding Nurdin, Diding Ester Noertjahjo Fahmi Shifa' Ushudur Fahrul Rozi Famala Eka Sanhadi R. Fatimah M. Ferry Fitra Jaya Fevi Wulandari Fransiska Yuanita Gevorg T. Malashenko Gina Anggraeni Hasyim, Sayid Ferhat Heri Yansyah Hutapea, Maria C. L. Ian Wahyuni Ibrahim, Zulfah Indah Sari Lubis Indah Sari Lubis Indah Sari Lubis Indah Sari Lubis, Indah Sari Inna N. Rykova Irhana, Amalia Kenedi Wahyu Saputra Lili Abdullah Rozak Macshury, Ajeng Irma Maharani Saskia Puteri Maria Teodora Ping, Maria Teodora Mayang Hima Sari Merciana S. Sumual Meydli Dwiayu Garaga Mikhail E. Kosov Mirawati Mirawati Mohammad Siddik Mursalim Mursalim Mursalim Mursalim Muthiatur Rizkiyah Nainggolan, Filipus Nainggolan, Olleta Vichi Narsela Adung Nasrullah Nasrullah Nasrullah Nasrullah Nisyah, Khairun Nita Maya Valiantien Nopita Tombang Novi Syahfitri Novia Rizky Rimadhani Nurmala, Devi Nurul Hamidah Olesya V. Dudnik Olga A. Grishina Presly Rosalina Munthe Priskila Ekawati Anggana Pasande Purwanti Rahayu, Famala Eka Sanhadi Rahayu, Fita Nur Rajja Rajja Rakhmad Syarif Rendis Febrimadani Ririn Setyowati Ririn Setyowati Ririn Setyowati Ririn Setyowati Risna Dwi Astuti Rujina, Rujina Sartika Dewi Max, Jonthan Irene Setya Ariani Singgih Daru Kuncara Siti Natasya Febri Rhamadani Siti Seliyanti Aneira Husain Solikhin, Nurul Hadi Solly Aryza Subli, Ach Sudirman, Eka Pratiwi Sudirman, Khairul Sutiwi Indriani Candra Syaiful Arifin Syamsul Rijal Syamsul Rijal Tawakal, Alamsyah Tri Ulandari Vadim V. Ponkratov Vitaloca, Izzah Wahyudi, Rino Tri Wahyuni, Ian Wahyuni, Mery Wasis Sirutama Widya Atillah Widyatmike Gede Mulawarman Wijaya, Angga Rinaldy Wilis Haryo Sumantri Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Winora, Anisa Yahya, Masrur Yofi Irvan Vivian Yofi Irvan Vivian, Yofi Irvan Yudista, Rensiana Yulinda Ari Wardani Yuni Kartika, Yuni