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A culture-based public relations perspective on the traditional performing art of “Caci” Manafe, Yermia Djefri; Andung, Petrus Ana; Ali, Mohd Nor Shahizan
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.58116

Abstract

Background: Caci performance art is a vital cultural asset of the Manggarai community in East Nusa Tenggara Province. However, the rapid advancement of internet-based technologies poses a significant threat to the survival of traditional forms of folk media, including Caci as a traditional game. As such, an effective communication strategy is essential to preserving the noble cultural values embedded in Caci and promoting its significance to a broader audience. Purpose: This study explored the forms of culture-based public relations activities associated with Caci and analyzed the communicative functions of art within this context. Methods: The study used an ethnographic approach. The informant’s involvement in this research includes serving as a primary source during interviews, guiding participant observations, and consulting on research findings to ensure the accuracy of the data. Results: The findings indicated several culture-based public relations activities linked to Caci, including community relationship-building, bentang cama as a forum for planning, Caci as a vehicle to reinforce the masculinity of Manggarai men, post-performance evaluation, and public communication regarding the cultural significance of Caci. Conclusion: Caci performance art encapsulates key components of public relations, encompassing the stages of fact-finding, planning, communication, and evaluation. These stages reinforce the role of Caci as a tool for executing culture-based public relations strategies. Furthermore, the Caci ritual, as a traditional performance serves as social, magical-religious, and entertainment functions. Implications: Public relations research can be expanded through a cultural perspective aligned with local community values. Additionally, traditional performing arts like Caci can be effective tools in PR strategies, fostering innovative, culturally grounded approaches. The study also emphasizes the need to preserve and promote traditional arts as essential to cultural identity in the face of advancing internet technology. 
COMMUNICATION STEREOTYPES OF FEMALE SMOKERS: A Case Study on Teenage Employees at Point Pool & Lounge in Kupang City Mandolang, Wesley; Andung, Petrus Ana; Sowe Leuape, Emanuel
ASPIRATION Journal Vol. 3 No. 2 (2022): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i2.67

Abstract

There are many female smokers in Kupang City and they are often encountered. One of them is at the entertainment venue, Point Pool & Lounge. This has made the researcher interested in studying further the communication of stereotypes towards female smokers. The purpose of this study is: to describe the communication of stereotypes towards teenage female smokers who work at Point Pool & Lounge and 2 to find out the reasons women become smokers who work at Point Pool & Lounge. This type of research is qualitative with a case study method. The theory used is Labeling Theory. Data collection techniques in this study are in-depth interviews, documentation, and observation. The results of this study show that (1) female smokers are seen as naughty women and they get a double stigma in their interaction with the social environment and (2) the reason teenage girls smoke is due to social factors and cigarettes as a medium of expression as well as changes in social construction and lifestyle.
Perspektif suku Dawan tentang kampanye komunikasi bencana menggunakan Natoni Andung, Petrus Ana; Messakh, Jokobis Johanis; Doko, Meryana Micselen
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 1 (2025): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i1.10201

Abstract

The utilization of various local wisdoms in disaster mitigation efforts has been widely implemented, including in South Central Timor Regency. However, the effectiveness of these methods in delivering disaster communication messages—specifically in terms of practicality, reliability, and message strength—has not been thoroughly examined. This study aims to explore the perceptions of the people of West Timor, particularly those living in disaster-prone areas, regarding the effectiveness of Natoni as a medium for disaster communication campaigns. This study employs a qualitative research design, specifically a case study method. Data collection techniques include in-depth interviews and participant observation. Data analysis was conducted using the Miles and Huberman interactive analysis model. The findings show that the Dawan community has a positive perspective on the use of Natoni as a folk medium for disaster communication campaigns. Natoni can be utilized as a platform to embed disaster education messages within its performances. The Dawan people of West Timor view Natoni as an effective folk medium for conveying disaster education messages. Natoni is considered powerful in delivering messages due to its integral role in sacred traditional rituals, making the messages more trusted and adhered to by the community. Academically, this study emphasizes the importance of researching traditional media as an effective tool for disseminating development information, particularly in rural areas with limited technological access. Practically, the study reinforces previous research that local wisdom-based folk media possesses the reliability to convey development messages in rural communities.
SYMBOLIC CONVERGENCE IN THE INDEPENDENT MEN OF FLOBAMORA COMMUNITY Killa, William Gilbert; Andung, Petrus Ana; Jelahut, Felisianus Efrem
ASPIRATION Journal Vol. 4 No. 2 (2023): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v4i2.69

Abstract

This research aims to analyze the fantasy themes that are formed and build cohesiveness and describe the symbolic convergence that is formed in the Independent Men of Flobamora community. The theory used is symbolic convergence theory. This research is a qualitative descriptive study with a fantasy theme analysis method, which uses data collection techniques using observation, focus group discussions, interviews, and document study. The research results show that the Independent Men of Flobamora community in building its cohesiveness occurs in a continuous process. starting from the process of forming a collective identity which is the basis for creating fantasy themes. The process of forming a collective identity and cohesiveness begins with the stigma and discrimination experienced by members of the Independent Men of Flobamora community. This experience is shared in a message exchange process which then experiences message dramatization followed by the creation of symbolic interactions that lead to symbolic convergence. The dramatized message gets responses from other participants which form a series of fantasies.
PENGARUH DISRUPSI INOVASI TERHADAP LOYALITAS PENDENGAR RADIO Rihi Tugu, Putri Azalia; Rantelobo, Kalvein; Ana Andung, Petrus
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.73

Abstract

Konvergensi dan disrupsi teknologi telah membawa perubahan signifikan dalam industri penyiaran radio, termasuk Radio Republik Indonesia (RRI) Kupang. Perkembangan teknologi digital, seperti layanan streaming, aplikasi mobile, dan media sosial, memungkinkan radio untuk tetap relevan di era digital. Namun, perubahan ini juga menghadirkan tantangan terhadap kepuasan dan kesetiaan pendengar. Penelitian ini bertujuan untuk menganalisis pengaruh konvergensi dan disrupsi teknologi terhadap tingkat kepuasan pendengar RRI Kupang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain studi kasus. Data dikumpulkan melalui survei menggunakan kuesioner yang disebarkan kepada pendengar RRI Kupang. Teknik analisis data yang digunakan meliputi uji regresi untuk mengidentifikasi hubungan antara variabel konvergensi teknologi, disrupsi media, kepuasan, dan kesetiaan pendengar. Hasil penelitian menunjukkan bahwa konvergensi teknologi memiliki pengaruh positif yang signifikan terhadap kepuasan pendengar. Implementasi streaming online, aplikasi mobile, dan interaksi melalui media sosial meningkatkan fleksibilitas dan kenyamanan dalam mengakses siaran radio. Namun, disrupsi teknologi juga membawa tantangan, seperti pergeseran preferensi pendengar ke platform digital lain, termasuk layanan streaming musik dan podcast. Meskipun demikian, RRI Kupang tetap memiliki pendengar setia yang menghargai konten dan nilai lokal yang ditawarkan. Penelitian ini memberikan wawasan mengenai dinamika industri penyiaran radio dalam menghadapi tantangan digital. Rekomendasi utama adalah peningkatan strategi digitalisasi, diversifikasi konten, serta interaksi yang lebih intensif dengan pendengar melalui berbagai platform digital guna mempertahankan loyalitas mereka.
Pemanfaatan Kearifan Lokal sebagai Folk Media untuk Komunikasi Krisis Bencana Andung, Petrus Ana; Uding, Ermenilda Putri; Levis, Leta Rafael
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4539

Abstract

Kupang Regency, East Nusa Tenggara (NTT) Province is categorized as a natural disaster-prone area with various threats. Based on BNPB data, Kupang Regency is among the 10 high-risk districts in NTT Province during 2015-2022, with a disaster risk index value of 173.50 in 2022, which has increased by 5.02 compared to 2020. The results of the pre-research found that the communities in Merbaun and Toobaun villages, Kupang Regency have various hereditary local wisdom in managing nature. These local wisdoms are believed to have the potential to become traditional communication tools for disaster mitigation to make the community disaster resilient. Therefore, this research aims to explore the forms of local wisdom that act as folk media for disaster crisis communication and build a crisis communication model through the utilization of local wisdom. This research uses a constructivistic paradigm with a qualitative research type. The research method uses a case study with data collection techniques of in-depth interviews, and involved observation. The data analysis technique uses the Miles Huberman interactive model. The results showed that the community empowered local wisdom as a traditional communication tool for the benefit of disaster crisis communication. These folk media can be classified into several types, namely shouting, climate-friendly agricultural systems, traditional early warning systems, and oral and written customary laws.
Penerapan Digital marketing Melalui Instagram Sebagai Media Promosi : (Studi Etnografi Virtual Pada Akun Instagram @ambuja.kitchen) Brian Sino, Leonardo; Petrus Ana Andung; Maria V.D.P Swan
Deliberatio: Jurnal Mahasiswa Komunikasi Vol 5 No 1 (2025): April 2025
Publisher : Prodi Ilmu Komunikasi FISIP Undana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59895/deliberatio.v5i1.555

Abstract

Digital marketing menjadi salah satu aspek penting yang perlu diterapkan dalam konteks pemasaran di era digital. Ambuja memanfaatkan akun instagram @ambuja.kitchen sebagai wadah untuk mendukung aktivitas pemasaran digital serta mendorong promosi yang efektif. Tujuan penelitian ini adalah untuk mengetahui penerapan Digital marketing melalui rutinitas bermedia di akun instagram @ambuja.kitchen, serta mengetahui strategi penerapan Digital marketing melalui instagram sebagai media promosi di akun instagram @ambuja.kitchen. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi virtual. Data-data penelitian dikumpulkan melalui observasi virtual, wawancara, dan studi dokumentasi, kemudian dianalisis menggunakan teknik analisis data Miles dan Huberman. Hasil penelitian ini menunjukkan bahwa penerapan Digital marketing melalui instagram @ambuja.kicthen mencakup beberapa rutinitas bermedia, yakni rutinitas membuat perencanaan konten, membuat konten, memonitor dan membalas komentar serta direct message (DM), menganalisis engagement dan kinerja konten, serta mengevaluasi hasil konten. Dalam menjalankan strategi Digital marketing melalui instagram sebagai media promosi, @ambuja.kitchen melakukan beberapa strategi, 1) yakni menyajikan konten yang menarik, 2) membangun hubungan baik dengan pelanggan, 3) melakukan optimalisasi profil, 4) memanfaatkan berbagai fitur instagram untuk menunjang promosi, 5) memberikan informasi event, promo, dan diskon, dan 6) bekerja sama dengan influencer dan konten kreator. Strategi-strategi ini diarahkan guna menunjang tercapainya tujuan pemasaran digital yang efektif, mencapai target pasar yang tepat, menjaga persaingan bisnis, hingga menciptakan loyalitas pelanggan. Dari perspektif teori AIDDA, strategi yang diterapkan @ambuja.kitchen secara keseluruhan dilakukan sebagai upaya pemasaran yang efektif dalam menarik perhatian, membangkitkan minat, menumbuhkan keinginan, mendorong keputusan untuk membeli, dan akhirnya mendorong aksi atau pembelian.
Pengaruh Konvergensi Media Terhadap Kepuasan Pendengar RRI Kupang Rihi Tugu, Putri Azalia; Rantelobo, Kalvein; Andung, Petrus Ana
Jurnal Riset Komunikasi Vol 16, No 1 (2025)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/jrk.v1i1.30575

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konvergensi media terhadap tingkat kepuasan pendengar radio RRI Kupang. Media konvergensi mengacu pada pertemuan berbagai platform media tradisional dan digital, sementara disrupsi teknologi menggambarkan perubahan besar yang disebabkan oleh perkembangan teknologi digital, seperti layanan streaming dan aplikasi seluler. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei untuk mengumpulkan data dari 300 pendengar aktif RRI Kupang. Data dianalisis menggunakan regresi linear untuk menilai hubungan antara konvergensi media dengan kepuasan pendengar. Hasil penelitian menunjukkan bahwa konvergensi media berpengaruh signifikan terhadap tingkat kepuasan pendengar RRI Kupang. Penelitian ini memberikan rekomendasi agar penelitian lanjutan dapat menambahkan variabel lain  seperti  konten siaran, dan juga usia pendengar. Kepada RRI Kupang juga disarankan agar senantiasa melakukan variasi siaran agar mempertahankan loyalitas pendengar di era digital.
Transformasi Komunikasi Antarbudaya di Perbatasan Indonesia–Timor Leste Melalui Media Sosial Facebook Taka, Elvira Leonita; Andung, Petrus Ana; Nope, Hotlif Arkilaus; Konradus, Blajan; Dupe, Frengky
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 14 No. 1 (2025): Komunikatif : Jurnal Ilmiah Komunikasi
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v14i1.7370

Abstract

The border communities of Indonesia and Timor Leste present intriguing social and cultural phenomena. The social relations between these border communities in both countries remain strong due to kinship ties and historical proximity, despite being separated by national administrative boundaries. The aim of this study is to analyze the cross-cultural communication patterns of the Indonesia-Timor Leste border communities through Facebook social media and to explore the meanings attached to digital interactions on social media by these communities. This qualitative research adopts an interpretive paradigm, employing a media ethnography methodology. Data collection was carried out through observations and in-depth interviews with community members, including youth, women, and community leaders. The findings indicate that social media has brought about a transformation in cross-cultural communication within the border communities, where Facebook has "replaced" conventional communication that previously relied on physical visits for socio-cultural activities between the Indonesia-Timor Leste border populations. The border communities also perceive the use of Facebook as a space to strengthen kinship, preserve cultural identity, and support local border economic activities. However, this study also identifies negative impacts of Facebook use, such as disputes arising from misinterpretations in digital communication, which are often resolved through culturally-based conflict resolution mechanisms. Overall, this research demonstrates that social media not only functions as a communication tool but also as a cultural space in which the Indonesia-Timor Leste border communities maintain their connectivity, identity, and solidarity. ABSTRAK Masyarakat perbatasan Indonesia dan Timor Leste menyimpan fenomena sosial dan budaya yang menarik. Relasi sosial masyarakat perbatasan di kedua negara ini tetap terjalin erat karena adanya ikatan kekerabatan dan kedekatan historis, meskipun terpisah oleh batas administratif negara. Tujuan dari penelitian ini adalah menganalisis pola komunikasi antarbudaya masyarakat perbatasan Indonesia–Timor Leste melalui media sosial Facebook dan mengeksplorasi makna yang dilekatkan masyarakat perbatasan terhadap interaksi digital di media sosial. Penelitian kualitatif ini menggunakan paradigma interpretatif, dengan metode etnografi media. Teknik pengumpulan data dilakukan melalui observasi, dan wawancara mendalam dengan masyarakat, termasuk pemuda, perempuan, dan tokoh masyarakat. Temuan penelitian menunjukkan bahwa media sosial telah membawa transformasi dalam komunikasi antarbudaya pada masyarakat perbatasan di mana Facebook “menggantikan” komunikasi konvensional yang mengandalkan kunjungan fisik untuk aktifitas sosial budaya di kalangan masyarakat perbatasan Indonesia-Timor Leste. Masyarakat perbatasan juga memaknai penggunaan Facebook sebagai ruang untuk memperkuat kekerabatan, mempertahankan identitas budaya, dan mendukung kegiatan ekonomi lokal perbatasan. Namun, penelitian ini juga menemukan dampak negatif dari penggunaan Facebook berupa perselisihan akibat salah tafsir dalam komunikasi digital, yang kerap diselesaikan melalui mekanisme penyelesaian konflik berbasis budaya. Secara keseluruhan, penelitian ini menunjukkan bahwa media sosial tidak hanya berfungsi sebagai alat komunikasi, tetapi juga sebagai ruang budaya di mana masyarakat perbatasan Indonesia-Timor Leste mempertahankan keterhubungan, identitas, dan solidaritas mereka.
DINAMIKA INTERAKSI PARASOSIAL ANTARA VIRTUAL IDOL PLAVE DENGAN PENGGEMARNYA PLLI: (Studi Etnografi Virtual pada Channel YouTube @plave_official) Azizah, Lulu Ayu; Petrus Ana Andung; Fitria Titi Meilawati
Deliberatio: Jurnal Mahasiswa Komunikasi Vol 5 No 2 (2025): Oktober 2025
Publisher : Prodi Ilmu Komunikasi FISIP Undana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59895/deliberatio.v5i2.743

Abstract

Perkembangan teknologi digital membawa perubahan dalam komunikasi, dari media satu arah menjadi interaktif. Salah satu inovasi komunikasi digital adalah kehadiran virtual idol, tokoh yang hadir melalui avatar dan dapat berinteraksi secara nyata di ruang digital. PLAVE, boy group virtual asal Korea Selatan, menggunakan teknologi untuk berperan sebagai idol di YouTube dan membangun hubungan dengan penggemarnya, PLLI. Penelitian ini bertujuan menganalisis bagaimana PLAVE membangun kedekatan emosional melalui interaksi yang dimediasi teknologi. Pendekatan yang digunakan adalah kualitatif dengan metode etnografi virtual. Teknik pengumpulan data dilakukan melalui observasi virtual, dokumentasi, studi pustaka, dan analisis konten. Analisis data menggunakan analisis isi dan tematik, dengan pengkodean terbuka berdasarkan dimensi kehadiran sosial dan interaksi parasosial. Hasil penelitian menunjukkan bahwa PLAVE membangun persona melalui strategi direct address, obtrusiveness, dan persistence. Kehadiran mereka didukung karakter visual, kemampuan idol, serta narasi worldbuilding dari agensi VLAST. Teknologi seperti motion capture, face tracking, dan real-time graphics memungkinkan ekspresi emosi secara langsung. Fitur komentar dan live chat YouTube memperkuat kesan interaksi dua arah. PLAVE, meskipun virtual, mampu membangun interaksi parasosial yang kuat. Penelitian ini berkontribusi dalam memahami komunikasi di media baru dan bagaimana teknologi menjadikan interaksi virtual terasa nyata.
Co-Authors Abner P. R. Sanga Ali, Mohd Nor Shahizan Anisyah Melani Sabrina Antonia Bara Benge Tani Antonia Bara Benge Tani Aslam, Muhammad Azizah, Lulu Ayu Beka, Yunias Lopes Brian Sino, Leonardo Carolin Mboeik Christian J. Balalembang Clarisha Windrati Suseno Dian Wardiana Sjuchro Dinda Lisna Amilia Doko, Meryana Micselen Dupe, Frengky Emanuael S. Leuape Emanuel S. Leuape Emanuel Sowe Leuape Epifanius Putra Oro Felisianus Efrem Jelahut Ferly Tanggu Hana Ferly Tanggu Hana Ferly Tanggu Hana Fitri Titi Meilawati Fitria Titi Meilawati Fitria Titi Meilawati Fransisca Monica Riberu Hany Petronela Adriana La’azar Harry Harry Henny L.L Lada Herman E. Seran Herman Elfridus Seran Hermina Surya I Gusti A R Pietriani Islamiyah, Diah Juan A. Nafie Juan Ardiles Nafie Juan Ardiles Nafie Juvanty Godelva Tunliu Kabnani, George Paulus Kalvein Rantelobo Killa, William Gilbert Konradus, Blajan Laurencia Steffanie Mega Wijaya Kurniawati La’azar, Hany Petronela Adriana Leonard Lobo Letuna, Mariana A. N. Leuape, Emanuel Sowe Levis, Leta Rafael Liliweri, Aloysius Liufeto, Yaveth Y. Mandolang, Wesley Maria Eka Bonita Putri Maria V. D. P. Swan Maria V.D.P Swan Maria Y. Nara Maria Yulita Nara Mariana A. Noya Letuna Mariana A.N. Letuna Meilawati, Fitria Titi Mesah, Aditya I.P. Messakh, Jokobis Johanis Monas, Paru Paulus Monika Wutun Mufid Salim Muhammad Aslam Nafie, Juan A. Nafie, Juan Ardiles Nara, Maria Yulita Ngaddi, Wulan Triyeni Nof Andjela Hawali Nope, Hotlif Arkilaus Nope, Hotlif Arkilaus Nope, Hotlif Arkilaus Pietriani, I Gusti Ayu Rina Purwanti Hadisiwi Quidora Ledo Soera Ratih Melisa Kapitan Rihi Tugu, Putri Azalia Rihi Tugu, Putri Azalia Riwu Tadu, Simson Roky Konstantin Ara Rustono Farady Marta Sebastianus V. Fouk Runa Seran, Herman Elfridus Shara M. Da Costa Silvania Mandaru Silvania S.E. Mandaru Silvinus Wou Soepeni R A H Dikky Sowe Leuape, Emanuel Suki, Melfri Swan, Maria Via Dolorosa Pabha Taga Doko, Hanna Taka, Elvira Leonita Tuhana, Veki Edizon Uding, Ermenilda Putri Yermia Djefri Manafe Yoan E. Nahak Yohanes K.N. Liliweri Yohanes K.N. Liliwery Yunias Lopes Beka