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All Journal International Journal of Electrical and Computer Engineering JURNAL SISTEM INFORMASI BISNIS Equator Journal of Management and Entrepreneurship Jurnal Ilmu Sosial dan Humaniora Semantik Jurnal Teknologi Karya Ilmiah S.1 Ilmu Keperawatan Speed - Sentra Penelitian Engineering dan Edukasi Jurnal Transformatika Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Ilmu Keperawatan dan Kebidanan Jurnal Informatika Upgris Jurnal Kajian Akuntansi Fokus Ekonomi Stability: Journal of Management and Business Jurnal SITECH : Sistem Informasi dan Teknologi Jurnal Bimas Islam Advance Sustainable Science, Engineering and Technology (ASSET) PROFESSIONAL HEALTH JOURNAL Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Manajemen, Bisnis dan Kewirausahaan INFORMATIKA Dinamika Jurnal Pengabdian Mandiri Community: Jurnal Pengabdian Pada Masyarakat Jurnal Penelitian Sistem Informasi Journal of Manufacturing and Enterprise Information System Jurnal Penelitian Teknologi Informasi dan Sains Community Health Nursing JIPETIK:Jurnal Ilmiah Penelitian Teknologi Informasi & Komputer SWAGATI: Journal of Community Service An International Journal Tourism and Community Review Jurnal Bidan Cerdas International Journal of Health and Medicine Advance Sustainable Science, Engineering and Technology (ASSET) Nursing Care Journal Jurnal Manajemen, Bisnis dan Kewirausahaan
Achmad Solechan
STIKES TELOGOREJO
Religion Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Synergy of Strategic Orientations and Competitive Advantage in Enhancing MSME Marketing Performance Solechan, Achmad; Wardhani, Arisanti Ayu; Shibghatalloh, Ahmad Hafiyyan; Syafrudin, Hasan Aminda
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 2 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i2.105130

Abstract

This study analyzes the influence of entrepreneurial orientation, digital marketing orientation, and innovation orientation on competitive advantage and marketing performance in micro, small, and medium enterprises (MSMEs) in Central Java, Indonesia. Using the SEM-PLS method, data were collected from MSME owners who have adopted digital marketing. The results show that entrepreneurial orientation and digital marketing orientation enhance competitive advantage, which in turn positively impacts marketing performance. However, innovation orientation, although positively contributing to competitive advantage, does not have a significant direct effect on marketing performance. Competitive advantage plays an important role as a mediator between strategic orientation and marketing performance. These findings enrich the strategic management literature by clarifying the still inconsistent role of innovation orientation in MSME performance. Practically, this study recommends that MSME owners and policymakers prioritize entrepreneurial activities and digital strategies to enhance competitiveness and marketing success in a dynamic business environment.
Peran Business Intelligence dalam Meningkatkan Efektivitas Operasional dan Kinerja Perusahaan Achmad Solechan
Jurnal Penelitian Teknologi Informasi dan Sains Vol. 4 No. 1 (2026): : JURNAL PENELITIAN TEKNOLOGI INFORMASI DAN SAINS (JPTIS)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jptis.v4i1.3949

Abstract

This study explores the role of Business Intelligence (BI) in improving operational effectiveness and company performance amid rapid digital transformation, big data, Artificial Intelligence (AI), and data analytics development. Using a Narrative Literature Review (NLR) approach, this study analyzed 48 national and international scientific articles related to BI, firm performance, digital transformation, and big data analytics. The findings reveal that BI positively influences decision-making quality, operational efficiency, organizational agility, innovation capability, marketing effectiveness, customer relationship management, and competitive advantage. Furthermore, integrating BI with Big Data Analytics, predictive analytics, machine learning, and AI enhances organizational responsiveness to dynamic business environments. The study also identifies key success factors for BI implementation, including organizational readiness, management support, technological infrastructure, information quality, and system integration. These findings indicate that BI has evolved from a technological tool into a strategic organizational capability that supports sustainable business performance and digital transformation. This study contributes to the Business Intelligence literature by providing a comprehensive understanding of BI’s strategic role across various industries and organizational contexts.
Peran Sistem Informasi dalam Mendukung Kesuksesan Bisnis Digital : Kajian Narrative Literature Review Achmad Solechan
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 4 No. 2 (2026): Mei: JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v4i2.4065

Abstract

This study aims to analyze the role of information systems in supporting digital business success, particularly among Small and Medium Enterprises (SMEs), using a Narrative Literature Review (NLR) approach. The review examined various national and international scientific articles obtained from Scopus, ScienceDirect, SpringerLink, and Google Scholar databases published between 2021 and 2025. The findings reveal that information systems play a strategic role in improving operational efficiency, decision-making quality, innovation capability, customer engagement, and organizational competitive advantage in the digital transformation era. Technologies such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), cloud computing, Artificial Intelligence (AI), and digital platforms have proven to enhance SME performance and business sustainability. In addition to technological factors, the successful implementation of information systems is influenced by organizational readiness, digital capabilities of human resources, organizational culture, transformational leadership, as well as government support and digital infrastructure. The study also identifies several challenges in SME digitalization, including limited digital literacy, technological readiness, and financial resources. This research contributes theoretically by integrating the perspectives of Resource-Based View (RBV), Dynamic Capability Theory, and Digital Transformation Theory in explaining information systems as strategic organizational resources.
Co-Authors amilatul lutfiyah Anak Agung Istri Sri Wiadnyani Andrey Devi Arisandi, Andrey Andriana, Myra Arisanti Ayu Wardhani Asti Nuraeni Budi Hartono Dera Alfiyanti Dewi Nurjanah Dian Fatkularini, Dian Dian Marlina Dian Novita Handayani Dyah Ismi’anifatun Ellyzabeth Sukmawati Erni Suprapti Estimining Kartyasih Estimining Kartyasih, Estimining Febri Adhi Hilmawan, Febri Febriani, Yusnensi Febrina Sukmaningrum Febryantahanuji Febryantahanuji Fitro Nur Hakim Fitro Nur Hakim Gusana Prinda Erawati Hakim , Fitro Nur Haryo Kusumo Haryo Kusumo Hasan Aminda Syafrudin Indah Umaidah Ira Setiawati Ismonah - Iwan Hermawan Jarot Dian Susatyono Kusumo, Haryo Luqman Khakim Luthfi Zuhdi , Muhammad Magriyanti, Arie Atwa Maratul Mutmainah Maratul Mutmainah, Maratul Maria Dagobercia Uskenat Marina Duwi Hapsari Marlina, Dian Maya Cobalt Angio Septianingtyas Migunani Migunani Muhamad Sidik Musliha, Cici Nafisatun Nisa Natalistyo Natalistyo Natalistyo Niken Sukesi Nisa, Dias Choirun Noeraini, I’ien Novianto, Rizki Nunik Wahyu Lestari, Nunik Nur Fajrin Nur Fajrin, Nur Pepy Ratnasari Prita Adisty Handayani Qorinta Shinta Radhitya, Yogha Reka Wijayani, Reka Reni Veliyanti Reny Yulita Sari, Reny Rika Lolyta Ririn Dwi Jayanti Rissal Efendi Rissal Efendi Rohmad Abidin, Rohmad Rusmiyati Rusmiyati, Rusmiyati Sabatika Setyaningsih, Sabatika Saputro, Alif Budi Sherly Arwinda Arwinda Shibghatalloh, Ahmad Hafiyyan Simon Simon Sinta Nofita Siti Nur Aisah Sonny Hermawanto Sri Hartini Sri Hartini M.A Sri Hartini M.A, Sri Hartini Sri Hartini MA Sri Hartini Mardi Asih, Sri Hartini Sri Puguh Kristiyawati Sulistyaningrum, Danny Putri Susatyono, Jarot Dian Swanny Trikajanti Widyaatmadja Syauqillah, Muhammad Teguh Prasandy, Teguh Toni Wijanarko Adi Putra Trihadi, Dayat VS Tripriyo PS VS Tripriyo PS, VS Tripriyo Widayanti - Widayanti -, Widayanti Yogha Radhitya1 - STMIK ProVisi Semarang Yuli Fitrianto Yulianto, Dodi Yusnensi Febriani