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Exploring Women’s Entrepreneurial Leadership and Digital Gamification Marketing in Fashion MSMEs Ariasih, Made Putri; Sumadi Putra, Komang Endrawan; Suarmanayasa, I Nengah; Santi, Ni Wayan Ayu
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8563

Abstract

This study explores the role of women’s entrepreneurial leadership and digital gamification marketing in enhancing the business performance of fashion MSMEs in Bali, Indonesia. Using a qualitative phenomenological approach, data were collected through in-depth interviews, direct observations, and document reviews involving selected women entrepreneurs in Bali’s fashion MSME sector who have successfully implemented both leadership and digital gamification strategies. The snowball sampling technique was applied to identify participants who met specific criteria related to entrepreneurial leadership and digital innovation practices. The findings reveal that women’s entrepreneurial leadership, characterized by empathy, inclusiveness, and collaboration, fosters creativity, innovation, and employee motivation, contributing to organizational growth. Gamification in digital marketing, such as point-based rewards, challenges, and social media engagement, enhances customer loyalty and purchase intention. However, MSMEs face challenges such as limited budgets, technological capacity, and maintaining creative consistency. The synergy between leadership and gamification forms a sustainable model leadership drives innovation and engagement, while gamification strengthens customer relationships and brand loyalty. Although the study emphasizes non-financial outcomes, including financial indicators such as profitability or revenue growth would enrich future analyses of business performance.
Development of Micro, Small, and Medium Enterprises (MSMEs) as an Effort for Economic Recovery Post-COVID-19 Pandemic Ago, Gordius; Mardiah, Ainil; Suarmanayasa, I Nengah; Anwar, Amelia
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.920

Abstract

The purpose of this study was to determine MSME development as an effort to recover the economy after the COVID-19 pandemic. The method used is a qualitative research method with a field research approach, and the research location is in Pamekasan Regency, East Java. The analysis was carried out by researchers using an interactive model from Miles Huberman that is related to the role of the Pamekasan Regency Government, especially the Pamekasan Regency Cooperative Service, in implementing MSME development policies after the COVID-19 pandemic. Data collection in this study was carried out through a literature review by collecting various articles and books related to MSMEs in Pamekasan Regency, interviews, and field documentation according to the research criteria. The results of this study showed that post-Covid 19 pandemic economic recovery efforts, especially in Pamekasan district, have been carried out by the Cooperative Service by providing guidance in the forms of support, enabling, protection, maintenance, strengthening, and maintenance through activities such as training, financial assistance, access to credit, people's businesses (KUR), and others.
Professionalism and Entrepreneurial Motivation Correlation with Economic Growth in East Nusa Tenggara Londa, Yulita; Darmo, Ika Suhartanti; Noor, Laili Savitri; Betan, Abubakar; Suarmanayasa, I Nengah
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1160

Abstract

The purpose of this research is to investigate the correlation between entrepreneurship professionalism and motivation with economic growth in East Nusa Tenggara (NTT). The research methodology employed a descriptive quantitative research method with a population of 50 entrepreneurs, who were also the research sample (saturated sample), located in Manggarai, NTT. The researcher analyzed the correlation between entrepreneurship professionalism and motivation with economic growth in NTT using the product-moment correlation method. Data collection was conducted through literature review and distributing questionnaires to entrepreneurs in Manggarai, NTT. The results of this study indicate a positive correlation between entrepreneurship professionalism and motivation with economic growth in NTT at 3.01%. The analysis score shows that the significance value between entrepreneurship professionalism and economic growth in NTT is 0.003, which is less than the significance level of 0.05. This means that the higher the level of entrepreneurship professionalism in NTT, the greater the possibility of economic growth in the region. Additionally, the results of the test also demonstrate a significant correlation between entrepreneurship motivation and economic growth in Manggarai, NTT, with a significance value of 0.002, which is also less than the significance level of 0.05.
Internal vs. External Locus of Control: A Study of MSME Performance in Singaraja Ariasih, Made Putri; Suarmanayasa, I Nengah
JUSTBEST Journal of Sustainable Business and Management Vol. 4 No. 2 (2024): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.4.2.99-108

Abstract

MSMEs in Indonesia, including those in Singaraja, play an important role in the local economy, but often face challenges in improving their business performance. One of the psychological factors that can affect MSME performance is locus of control, which is divided into internal and external. This study aims to analyze the influence of internal and external locus of control on MSME business performance in Singaraja with a quantitative approach using multiple linear regression analysis. Data were collected from 62 MSMEs in Singaraja through a questionnaire measuring internal locus of control, external locus of control, and business performance. gacorqq The results of the analysis show that internal locus of control has a positive and significant effect on MSME business performance (regression coefficient = 0.354, p-value = 0.003), while external locus of control does not show a significant effect on business performance (regression coefficient = -0.056, p-value = 0.467). This study concludes that MSME owners with internal locus of control are more proactive in managing their businesses, which leads to better business performance. The practical implication of this research is the need for a program that develops internal locus of control for MSME owners to improve their business performance.
Fungsi Sosial Lembaga Perkreditan Desa (LPD) Sebagai Penggerak Utama Pembangunan Ekonomi Desa Ariasih, Made Putri; Suarmanayasa, I Nengah
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 2 (2024): Artikel Periode Research Juli 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i2.1553

Abstract

Penelitian ini meneliti peran signifikan Lembaga Perkreditan Desa (LPD) Desa Adat Tista, Kecamatan Kerambitan, Kabupaten Tabanan, dalam mendukung pembangunan ekonomi lokal dan pembangunan keuangan desa. Dengan landasan filosofi Tri Hita Karana, LPD ini bukan hanya sebagai lembaga keuangan, melainkan juga sebagai entitas yang menjaga keberlanjutan budaya dan keseimbangan dalam masyarakatnya. Melalui studi kualitatif dengan wawancara terhadap krama adat dan pegawai LPD, penelitian ini mengidentifikasi produk unggulan LPD, seperti "Deposito Berjangka" dan "Tabungan Sehat," yang tidak hanya memberikan solusi keuangan inovatif, tetapi juga mendukung pelestarian kegiatan adat dan kesejahteraan masyarakat. Hasil penelitian menunjukkan bahwa LPD Desa Adat Tista berhasil menjalankan perannya dalam konteks sosial, ekonomi, dan budaya sesuai dengan prinsip Tri Hita Karana. Disarankan untuk pengembangan ke depan, LPD perlu terus mengembangkan inovasi produk keuangan, dan penelitian lebih lanjut dapat difokuskan pada analisis dampak sosial dan ekonomi produk unggulan LPD serta penerapan nilai-nilai Tri Hita Karana dalam dinamika masyarakat lokal.
The influence of motivation, work discipline and rotation on the performance of micro credit marketers at bank BRI Singaraja Wayan Agus Parta Sumarta; I Nengah Suarmanayasa; Ni Made Suci
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to ascertain how two or more factors interact. The research location is Bank BRI Singaraja. The subjects in this research were micro credit marketers at Bank BRI Singaraja. The object of this research is motivation, work discipline, rotation on performance. Purposive sampling was employed to choose the 84 participants that made up the study's sample. A Google Form is used to complete a questionnaire as part of the data collecting strategy. This research uses regression analysis methods for figuring out how the independent and dependent variables are causally related. The research results show: (1) The relationship between performance (Y) and motivation (X1). The incentive variable (X1) has a t value of 1.571 according to the t test findings, which is less than the t table value of 1.633. It can be said that motivation (X1) has a negative impact on performance (Y). This means that lower motivation means less performance produced by employees. (2) Evaluating the importance of work discipline's impact (X2) on output (Y). The work discipline variable (X2) has a t value of 1.511 according to the t test findings, which is higher than the t value of 1.633 in the table. Therefore, it can be concluded that performance (Y) is positively and significantly impacted by work discipline (X2). This implies that an employee's performance level will improve with increased job discipline. (3) In order to determine the importance of the rotation (X3) influence on performance (Y), the t test findings indicate that the rotation variable (X3) has a t value of 6.402, which is more than the t value of 1.633 in the table. Job rotation (X3) is proven to be positive and important for performance (Y). This means that employees with regular rotation have a higher level of performance.
Co-Authors Ago, Gordius Ainil Mardiah Andwika, I Gusti Ayu Santi Anthon Masela Anwar, Amelia Ardyani, Ni Putu Evi Arief Billah Asriani, Ni Kadek Dwi Astiti, Komang Ayu Tri Audry Efendy, Shima Bahtiar, Deni Baiq Halimatussakdiah Dea Safhira Deni Bahtiar Devi, Putu Dewi, Ni Putu Yunita Prissilia Dharmawangsa, Made Prima Arya Diarta, I Made Sukma Efendi Efendi Ema Sasmita Dwi Erawati, Ni Made Febriyanthi, Putu Wina ferry dhita saputra Gede Bayu Adhitya Pradana Gede Putu Agus Jana Susila Halimatussakdiah, Baiq Hartini, Luh Putu Yuni Heryanda, Komang Krisna I Gede Angga Adnyana Putra I Gede Aranu Damar Ageng I Gede Astra Wesnawa I Gede Bobi Suryano I Gede Harry Pramana I Kadek Rai Suwena I Komang Agus Triadi I Komang Agus Wira Purnawan I Made Dwi Ade Putra I Made Nindya Hutama I Made Sukma Mahardiana I Putu Suardhana I Wayan Rona I Wayan Widnyana Ida Ayu Hita Widyasanti Ida Bagus Koman Suarmaja Ida Bagus Koman Suarmaja Ignatius Septo Pramesworo Ika Suhartanti Darmo Irmayanti, Putu Agnes Ismayanti, Komang Kristina Iwan Harsono Kadek Erna Agustini Kadek Pratama Dharma Yuda Kadek Yudiana Karismayani, Kadek Ari Ketut Dartia Ketut Yudistira Arli Prasetya Komang Endrawan Sumadi Putra Komang Intan Cahyani Devi Komang Krisna Heryanda Kusuma, I Putu Wira Adi LAUNTU, ANSIR Luh Anggun Meilani Luh Heny Widiasih Luh Putu Santika Dewi Luh Putu Yuni Hartini Luh Sri Astri Muliantari Luna Waskito, Zakiy Ananda Made Amanda Dewanti, Made Amanda Made Pasmi Yuliani MADE PUTRI ARIASIH Made Putri Ariasih Made Tedi Kurniawan MANUABA, Ida Bagus Ngurah Sidharta MASTIASIH, Made Meitriana, Made Ary Ni Kadek Dwi Asriani Ni Kadek Sinarwati NI KADEK SINTYA DEWI Ni Luh Ina Handariani Ni Luh Ina Handariani Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Erawati Ni Made Suci Ni Nyoman Yulianthini Ni Putu Evi Ardyani Ni Putu Setia Dewi Ni Putu Yunita Prissilia Dewi Ni Wayan Ayu Santi . Niluh Nugrahaning Widhi Ningrat, Bisma Noor, Laili Savitri Nur Ayu, Luh Nyoman Fajar Pamungkas, Luky Pande Ni Ketut Santi Pradhana, I Made Aswin Pradyana, Ketut Yoga Prasetya, Ketut Yudistira Arli Pratiwi, Ni Putu Riyoni Cahya Puspayanti, Ketut Wida Putra, Gede Junana Putra, I Gede Angga Adnyana Putri, Vanesa Febriyana Putu Agnes Irmayanti Putu Agus Arta Setiawan Putu Dody Prayoga Putu Ermayanti Putu Indah Rahmawati Putu Indra Christiawan Rahutama Atidira Rajasa, Gede Kusuma rifatul maisaroh Safhira, Dea Sangging, Wayan Devin Amabel Sanjaya, Pattama Putta Laksmi saputra, ferry dhita Sari, Ida Ayu Kade Devita Shima Audry Efendy Siti Aisyah Sora Dipa, Putu Sucipto, Bambang Sumadi Putra, Komang Endrawan SUPADMI, Ni Nyoman Sri Suparyawan, I Wayan Eka Jata Suriantini, Ni Putu Susriyawati, Ketut Ade Triadi, I Komang Agus Trianasari Ulfa, Shazkia Maria Utama, Sanjita Wira Tri Wayan Agus Parta Sumarta Widhi, Niluh Nugrahaning Widiasih, Luh Heny Widiastuti, Bayu Retno Widiawan, I Made Widya Jayananda Wijaya, Dewa Made Satria Wira Purnawan, I Komang Agus Yudiatmaja, Fridayana Yuliani, Made Pasmi Yulita Londa