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Journal : informatika

Strategi Komunikasi Global Dalam Praktik Pemasaran Global Jubaidah, Siti; Pasaribu, Yogi Oriena; Nurleli, Nurleli; Suhairi, Suhairi
Jurnal Informatika Vol 12, No 1 (2024): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/informatika.v11i1.5398

Abstract

This research is based on the desire to analyze the role of global communication strategies in current global marketing practices where competition is high. The analytical tool is a qualitative method used by the author, namely to fill in the data or information collected with the final result in the form of writing. This method is used to describe and explain management strategies for dealing with waqf problems through collecting information and studying documents, such as e-books, journal articles and papers. The ideas that will be put forward highlight: first, the concept of global marketing communications; second, variables that influence global communication; third, global marketing communications strategy; fourth, the benefits of global marketing communications. The research results concluded that the marketing activities implemented were based on a planned strategy design based on the results of an analysis of the competitive conditions of a product's industry at various levels of the product life cycle, which needed to be communicated between the company and the target market. In this activity, global marketing communication is very important, because through appropriate marketing communication in accordance with culture, life style, buying habits, consumer consumption patterns, communication media, target consumers.
Peranan Strategis Internet Dalam Pemasaran Global Haliza, Nurul; Munawwarah, Sy Haura; Nazara, Bobby Sapriman; Suhairi, Suhairi
Jurnal Informatika Vol 12, No 1 (2024): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/informatika.v11i1.5400

Abstract

The internet is not only a promotional tool, but also plays a key role in facilitating global distribution, cross-border communication, and in-depth data analysis. With its ability to reach consumers around the world through websites, social media and e-commerce platforms, the internet creates global connectivity that allows companies to capitalize on opportunities in international markets quickly and efficiently. The use of the internet is also shaping a new paradigm in customer interaction, enabling deep direct and real-time engagement between companies and consumers across different walks of life. This research was conducted using qualitative techniques. Through a qualitative approach, data is collected through literature studies and document analysis relevant to the theme of this research. The purpose of this work is to illustrate how the strategic role of the internet in global marketing not only changes the way businesses communicate, but also leads to strategic innovations to optimize brand presence, overcome cross-border challenges, and achieve success in an increasingly integrated global market.
Kebijakan Produk Standarisasi International Radiyyah, Afif Fathanah; Manurung, Nabila Tasya Nurhafifah; Hasibuan, Sovy Muti Ardianty; Suhairi, Suhairi
Jurnal Informatika Vol 12, No 1 (2024): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/informatika.v11i1.5401

Abstract

International product standardization policies are related to the dynamics of global trade and the complexity of the current global market. In an ever-evolving and globally connected environment, harmonization of product standards is important to facilitate the more efficient flow of goods and services across borders. Differences in national standards between countries can be a major obstacle in international trade. Therefore, a uniform and compatible standardization policy throughout the world is essential to create a fair and open trading environment for all market participants. This research aims to determine the use of standardization in Indonesia and what benefits are obtained from implementing product standardization policies.
Co-Authors Abdul Aziz Rusman Agus Alimuddin Ahmad Khoiri Ahmadi, Fikri Aljuned, Raihani Azzahra Alyanisa, Fahriza Amelia, Silvia Ananda, Fitri Tia Ananda, Syahla Anandani, Thalia Angi, Nur Fadila Annisa, Moza Apriliani, Nadya Aqwa Naser Daulay Araudha, Nadra Aris Kukuh Prasetyo Arrasyid, Abduh Malik Ahmad arya winata, reihan AULIA, RIZKA Aulia, Windi Ayu Wulandari Azzahra Nst, Annisaa Putri Batubara, Putri Apriana Batubara, Putri Apriani Bayani, Luthfiah Nur Bi Rahmani, Nur Ahmadi Bin Has, Qois Azizah Cahya Agitsna, Sisca Amini Chaerunnissa, Afifah Dalimunte, Rodiah Deri, Muhammad Fhareza Dharma, Budi Eko Purnomo Fahmi Habib, Muhammad Fajarini, Nurhalisah Farhan, Mh Farida Hanum Fatmawati Maryan Ali, Fatmawati Maryan Fauzi, Said Ihsan ferdyansyah, mico Fikrianda, Rifki Gunawan, Gempa Habib, Muhammad Fahmi Hafiza, Nur Haliza, Nurul Hanum, Sastriani Harahap, Efni Yulia Santri Harahap, Muhammad Ikhsan Harnita, Rizki Hasanah, Aulia Hasibuan, Sovy Muti Ardianty Helmi, Halimah Hidayana, Nugrhainy Hidayat, Alfy Hsb, Sovy Muti Ardianty Hulu, Rita Dwi Lestari Husna, Fitri Maulida Husnah, Muslimatul Hutabarat, Cindy Claudia Ihsan Fauzi, Said Indah Lestari, Indah Indahsari, Lily Nur Indradewa, Rhian irma yunita Ismail Ismail Iswanti, Putri Kahar, Muhammad Hazil Ali Khairani, Ismi Khairi, Ulfah Amirah Khinaya, Mutiara Khotijah Khotijah Manurung, Nabila Tasya Nurhafifah Mariska, Refi Marpaung, Fitri Nadilla Maulana, Choirul Mazruk, Sherina Said Muhammad Hasby Munawwarah, Sy Haura Munthe, Ira Hairun Nisa Mutsalim Khareng Nasution, anisyah Risky Nasution, Khairunnisak Nasution, Riska Arianti Nasution, Sabrina Nasution, Zulhasby Assidqy Nazara, Bobby Sapriman Ningsi P, Silfira Ayu Nirwana, Devi Nur Ahmadi, Nur Nurhazizah, Nurhazizah Nuri Aslami Nurleli, Nurleli Nursantri Yanti Nurul Jannah Octavia, Dindy Rizka Pasaribu, Yogi Oriena Permana Pane, Arya Duta Prameswari, Ardhia Pratama, Muhammad Indra Purba, Dinda Rahmayani Putra, Musdiansyah Putri Ramadhani, Putri Putri, Dinda Karunia Putri, Siti Annisa Radiyyah, Afif Fathanah Rahmah, Mutiara Ramadhani, Nabila Reitandi, Reitandi Rianti, Irna Ritonga, Nurul Amelia Pratiwi Rizal, Nanda Amyrul Saing, Chairul Nazar Samad, Khairunnisa Abd Santi, Jumara Saputra, Afriyan Arya Saragih, Ramadian Magvira Saragih, Siti Khofifah Simanjorang, Ramayanti Simatupang, Adriansyah Simbolon, Rizki Anggiani Siregar, Cai Siregar, Jamaluddin Sitepu, Elfran Dinata Siti Jubaidah, Siti Suri, Dian Mei Surya Sirait, Mentari Kinanti Suwantoro, Suwantoro Suwifania, Jihan Syafira, Dinda Syafrizal, Muhammad Syahputra Sagala, Rizky Karina Syahputri, Ria Anjriani Tarigan, Dinda Pratiwi Tia, Resa Shin Tria Ulin, Tuti Uljannah, Annisa Utami, Vivi Ayudhia Wahyuni, Erika Sri Wulandari, Juwita Putri Yasmita, Hafsyah Yoga, Riski Fadila Yulistia, Sinar Hafif Zahra, Putri