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Pengaruh Brand Association, Brand Reliability, Dan Brand Intention Terhadap Brand Loyalty: Studi Kasus Pada Indihome Kota Bogor Wibisono, Sandy; Clarita, Teresa; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.2062

Abstract

This study aims to determine whether Brand Association, Brand Reliability, and Brand Intention have a partial and simultaneous effect on Brand Loyalty. The population in this study are consumers who have used Indihome in the city of Bogor with a total sample of 150 people. The sampling method used is a non-random sampling method. The data analysis method used is multiple linear regression analysis to determine the effect of Brand Association, Brand Reliability, and Brand Intention on Brand Loyalty. Data testing was performed using IBM SPSS Statistics 24 Software. The results of this study are as follows: (1) Brand Association partially affects Brand Loyalty with a t-count value greater than t table (3.333> 1.65). (2) Brand Reliability partially affects Brand Loyalty with the t value greater than t table (2.709> 1.65). (3) Brand Intention partially affects Brand Loyalty with the value of t count greater than t table (4.565> 1.65). (4) Brand Association, Brand Reliability, and Brand Intention simultaneously have a positive and significant effect on Brand Loyalty with a calculated F value greater than F table (122.265> 2.67) and a significance value of 0.000. (5) The three independent variables (Brand Association, Brand Reliability, and Brand Intention) are able to explain variations in the dependent variable (Brand Loyalty) by 72%, while 28% Brand Loyalty is influenced by other independent variables. Keywords: Brand Association, Brand Reliability, Brand Intention, and Brand Loyalty
The Influence Of Service Quality, Product Quality, And Brand Image On Purchasing Decisions: Case Study of Nako Kebon Jati Bogor Coffee Sulistiono, Sulistiono; Maghfirah, Annisah Al; Astrini, Danti
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2539

Abstract

This study aims to determine the effect of Service Quality, Product Quality, and Brand Image on Purchasing Decisions of Nako Kebon Jati Coffee. The number of samples is 385 respondents. The sampling method used is purposive sampling. The data analysis method used is Multiple Regression Analysis to find out whether service quality, product quality, and brand image can influence purchasing decisions on Kebon Jati Nako coffee. Data Processing Using the Statistical Package for the Social Science (SPSS). From the research results, the following data were obtained: (1) Service quality has a positive and significant effect on purchasing decisions for Kebon Jati Nako coffee. (2) Product quality has a positive and significant effect on purchasing decisions for Kebon Jati Nako Coffee. (3) Brand Image has a positive and significant effect on Purchasing Decisions. (4) Service Quality, Product Quality, and Brand Image simultaneously have a positive and significant effect on Purchasing Decisions. Keywords: Service Quality, Brand Quality, Brand Image, Purchasing Decision
BIOLOGI REPRODUKSI IKAN BELANAK (Planiliza subviridis) DI PERAIRAN PANTAI CILINCING, TELUK JAKARTA Susilowati, Dwi Indah; Sulistiono, Sulistiono; Riani, Etty; Wahyudewantoro, Gema; Muis, Muis; Ismail, Ismail
Jurnal Teknologi Perikanan dan Kelautan Vol 15 No 3 (2024): OKTOBER 2024
Publisher : Fakultas Perikanan dan Ilmu Kelautan, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24319/jtpk.15.259-269

Abstract

Kegiatan antropogenik memicu pencemaran air di pantai Teluk Jakarta, yang dapat mengancam keberadaan stok ikan belanak (Planiliza subviridis) di perairan tersebut. Penelitian ini bertujuan untuk mengkaji biologi reproduksi ikan tersebut di perairan Pantai Cilincing. Pengambilan sampel dilakukan selama 6 bulan (Februari-Juli 2023) di perairan tersebut menggunakan alat tangkap jaring insang berukuran mata jaring 0,5-1,5 inchi. Total sampel ikan belanak yang terkumpul sebanyak 204 ekor (jantan 123 ekor dan betina 81 ekor), dengan distribusi ukuran panjang 15,50-26,25 mm. Hasil penelitian menunjukkan bahwa nilai nisbah kelamin (J/B) adalah 1,5:1. Berdasarkan tingkat kematangan gonad, ikan belanak cukup banyak ditemukan dalam keadaan matang gonad dan spent pada bulan Juni-Juli. Nilai rataan Indeks Kematangan Gonad (IKG) ikan belanak terendah dan tertinggi adalah pada bulan Mei dan Juli (jantan), dan pada bulan April dan Juli (betina). Indeks kematangan gonad ikan belanak pada betina lebih tinggi daripada jantan. Ukuran pertama kali matang gonad pada ikan belanak mulai dari TKG IV pada ukuran 163-175 mm (jantan) dan 150-162 mm (betina). Musim pemijahan terjadi pada bulan Juli dengan potensi reproduksi cukup tinggi. Fekunditas ikan belanak berkisar 267.333-956.676 butir telur. Berdasarkan distribusi telurnya ikan belanak diduga memiliki tipe pemijahan total spawner.
Pengaruh Kepemimpinan, Motivasi dan Kinerja Pegawai Terhadap Kepuasan Kerja pada Kantor Kecamatan Ngantru Kabupaten Tulungagung Sulistiono, Sulistiono; Santyo Rusandy, Deby
Otonomi Vol 24 No 2 (2024): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v24i2.6320

Abstract

The purpose of this research is to know and analyze the influence of leadership, the motivations and performance of employees to the satisfaction of employment at the district office Ngantru Tulungagung regency .This research uses descriptive quantitative methods. The population and samples of all office employees, there were 22 responders. Data insertion method using questionnaire, field observation and literature method. While data analysis uses linear regression analysis. The research shows that leadership, The staff's motivations and performance have an effect on employees' satisfaction. It is supported by the result of r square or coefficient determination (KD) shows 90.6 % so interpreted if variable X1 (leader), X2 (motive) and X3 (employee performance) have a contribution of 90.6 % to variable Y (job satisfaction) and 9.4 % are influenced by other factors besides variable X. In addition, in the f count 68,347 receive is worth of 0,000 sig. Thus showing that the f count > f table or 68,347 > 3,13 with the sig 0,000 < 0,05. Thus received hypothesis. While on the outcome of the t count for partial that leadership, motivation and the employee performance led to satisfaction of employees at the district office Ngantru Tulungagung regency
Food and Feeding Habits of Bilih Fish Mystacoleucus padangensis (Bleeker, 1852) In Naborsahan River, Toba Lake, North Sumatera Suryanti, Ani; Sulistiono, Sulistiono; Muchsin, Ismudi; Kartamihardja, Endi Setiadi
Journal Omni-Akuatika Vol 13, No 2 (2017): Omni-Akuatika November
Publisher : Fisheries and Marine Science Faculty - Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1328.455 KB) | DOI: 10.20884/1.oa.2017.13.2.197

Abstract

The bilih fish Mystacoleucus padangensis did a migration of the lake to the river that empties into the lake to spawn. This study aimed to determine whether migratory fish bilih ate when and what kind of natural foods consumed by bilih fish in it migration habitat. The study was conducted in Naborsahan River, Toba lake, North Sumatra. Sampling was done every 1 hour using Cast net. The results showed that bilih fish keep doing the feeding activity and having diurnal when migrated. The natural food bilih fish in the river and Toba lake was same, it was the phytoplankton of the class Bacilariopiceae. Natural food bilih fish that found in it intestine were phytoplankton include Rhizosolenia, Synedra, Gonatozygon, Closterium, Surirella, Pinnularia, Oscillatroria, Melosira, Gyrosigma, Aulacoseira and Zooplankton among others Creseis, Tubifex and Daphnia. The type of natural food  that  nostly found  in bilih fish intestines were phytoplankton from the genus Synedra Bacilariopiceae with Index of Preporedance (IP) is 97.9 %. Based on the composition of the natural food that was dominated, bilih fish was categorized as the plankton feeder.
PENGARUH CURRENT RATIO (CR), DEBT TO EQUITY RATIO (DER) DAN INVENTORY TURNOVER (ITO) TERHADAP NET PROFIT MARGIN (NPM) PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE TAHUN 2018-2022 Sulistiono, Sulistiono; Nur, Basyiruddin
Ekonis: Jurnal Ekonomi dan Bisnis Vol 25, No 2 (2023): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v25i2.4258

Abstract

This research purposes to determine the effect of the current ratio, debt to equity ratio and inventory turnover on net profit margins in food and beverage subsector industrial companies listed on the Indonesia Stock Exchange for the 2018-2022 period as many as 10 (ten) companies. This research method uses quantitative with data collection methods using purposive sampling. Disclosure of financial performance, management is expected to improve company performance. The results of this study obtained the results that (1) the significance value of the current ratio is 0.525 greater than 0.05 (0.525 0.05) so that it can be concluded that the current ratio has no effect on the net profit margin; (2) the significance value of the debt to equity ratio is 0.255 greater than 0.05 (0.255 0.05) so it can be concluded that the debt to equity ratio has no effect on the net profit margin; (3) the inventory turnover significant value is 0.677 greater than 0.05 (0.677 0.05) so it can be concluded that inventory turnover has no effect on the net profit margin; (4) Together the significance value of the current ratio is 0.073, the significance value of the debt to equity ratio is 0.050 and the significance value of inventory turnover is 0.346, where the values of the three variables namely the current ratio and inventory turnover have values above 0.05 (0.073 0.05 and 0.346 0.05), while the debt to equity ratio has a value equal to 0.05 so it can be concluded that together the current ratio, debt to equity, and inventory turnover has no effect on the net profit margin.Keywords: current ratio (cr); debt to equity ratio (der); inventory turnover (ito); and net profit margin
Digital Entrepreneurship on Purchase Decisions: Analysis of Content-Based Business, Online Store, and Business Matchmaking Mulyana, Mumuh; Rainanto, Bambang Hengky; Sulistiono, Sulistiono; Fadillah, Adil; Said, Jamaliah
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.29

Abstract

Backgrounds: The advancement of technology has significantly impacted various sectors, including food and beverage (F&B) companies. Previously, trading, shopping, and promotion activities were conducted directly, but now these activities are primarily online. Consequently, F&B owners need distinctive characteristics and effective use of digital media to stay competitive.Purpose: This study aims to determine the influence of digital entrepreneurship on purchase decisions within F&B companies in West Java, Indonesia.Design/methodology/approach: A quantitative research method was employed, surveying 100 respondents from F&B consumers using purposive sampling. Data were collected through a structured questionnaire and analyzed with Structural Equation Modeling (SEM) using SmartPLS v.4.0, including validity and reliability tests.Findings/Results: The study found a significant impact of digital entrepreneurship on purchase decisions. Positive influences were noted in content-based business, community-based business, matchmaking business, and promotion. However, the online store variable showed a positive but statistically insignificant effect.Conclusion: The results underscore the importance for F&B proprietors to strategically integrate digital entrepreneurship elements to enhance and optimize purchase decision dynamics.Originality/value (State of the art): This research highlights the growing significance of digital entrepreneurship in the F&B sector, offering insights into how various digital strategies influence consumer purchasing behavior, which is crucial for adapting to the evolving market landscape. Keywords: digital entrepreneurship, social media, digital marketing strategies, promotional content, purchase decisions.
Distribution Scylla spp. in Estuarine of Donan River, Eastern Segara Anakan, Cilacap: Distribusi Scylla spp. di Perairan Estuari Sungai Donan Segara Anakan Bagian Timur, Cilacap Sulistiono, Sulistiono; Yahya, Nurul Musyariafah; Riani, Etty
Habitus Aquatica Vol 2 No 1 (2021): Habitus Aquatica : Journal of Aquatic Resources and Fisheries Management
Publisher : Department of Aquatic Resources Management, Faculty of Fisheries and Marine Science, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/HAJ.2.1.1

Abstract

Mangrove forests are ecosystems that make up coastal areas and river estuaries. The examples of mangrove ecosystems found in Indonesia are in Segara Anakan, Central Java. One of the aquatic biota with the economic value found in the mangrove forest ecosystem is the mud crab (Scylla spp.). The purpose of this study was to assess the distribution of mangrove crabs (Scylla spp.) to the presence of mangrove species in the mouth of the Donan River, Segara Anakan. A sampling of crabs and observations of mangrove vegetation were carried out at five stations spread from the river to the sea. The results showed that there were three types of mangrove crabs caught in the vicinity of the study, namely Scylla tranquebarica, S. olivacea, and S. serrata. The types of mangroves found include Rhizophora apiculata, R. mucronata, Avicennia rumphiana, A. alba, A. officinalis, and Nypa. Regression analysis showed that mangrove density correlated with the abundance of Scylla tranquebarica and Scylla olivacea, but contradicts the abundance of Scylla serrate. PCA analysis showed that the Crab species Scylla tranquebarica and Scylla olivacea were associated with mangroves of Avicennia alba, Avicennia rumphiana, and Rhizophora apiculata. Meanwhile, Scylla serrata crabs are associated with Avicennia officinalis.
Food Habit and Reproduction of Long Whisker (Macrones gulio) at Majakerta Waters, Indramayu, West Java, Indonesia: Kebiasaan Makan dan Reproduksi Ikan Lundu (Macrones gulio) di Perairan Majakerta, Indramayu, Jawa Barat, Indonesia A.M. Simanjuntak, Johansen; Sulistiono, Sulistiono
Habitus Aquatica Vol 2 No 2 (2021): Habitus Aquatica : Journal of Aquatic Resources and Fisheries Management
Publisher : Department of Aquatic Resources Management, Faculty of Fisheries and Marine Science, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/HAJ.2.1.71

Abstract

Ikan lundu (Macrones gulio) merupakan salah satu ikan ekonomis penting dan banyak dimanfaatkan oleh masyarakat sebagai bahan pangan. Kajian mengenai aspek makanan dan reproduksi ikan lundu sebagai dasar dalam pengelolaan ikan tersebut masih sangat minim. Tujuan penelitian ini adalah mengkaji aspek kebiasaan makanan dan reproduksi ikan lundu yang mencakup jenis makanan, kelimpahan makanan, rasio kelamin, tingkat kematangan gonad, ukuran ikan pertama kali matang gonad, indeks kematangan gonad, fekunditas, dan diameter telur. Penelitian dilakukan selama tiga bulan, pada bulan Desember 2014–Februari 2015. Total ikan contoh yang diamati (n= 201 ekor ikan), terdiri dari 98 ekor ikan jantan dan 103 ekor ikan betina. Hasil penelitian menunjukkan bahwa ikan lundu termasuk ikan omnivora yang cenderung karnivora, dengan makanan utama berupa krustasea. Rasio kelamin ikan jantan dan ikan betina 1,0:1,1. Ikan betina lebih dahulu matang gonad dari pada ikan jantan. Fekunditas ikan lundu adalah 3100–24459 butir telur dengan modus penyebaran dua puncak yang mengindikasikan tipe pemijahan secara partial.
Biodiversity and Relationship Between Phytoplankton and Aquatic Environment in the Majakerta Coastal Waters, Indramayu, West Java, Indonesia: Keanekaragaman Hayati dan Hubungan Fitoplankton dengan Lingkungan Perairan di Perairan Pesisir Majakerta, Indramayu, Jawa Barat, Indonesia Widyarini, Happy; Sulistiono, Sulistiono; Pratiwi, Niken T.M.; Damar, Ario
Habitus Aquatica Vol 3 No 1 (2022): Habitus Aquatica : Journal of Aquatic Resources and Fisheries Management
Publisher : Department of Aquatic Resources Management, Faculty of Fisheries and Marine Science, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/HAJ.3.1.1

Abstract

Coastal area of Majakerta has a high potential fishery resource and it is commonly utilized by the surrounding community. The fluctuation on the aquatic environment around the coastal area can affect the sustainability of the phytoplankton. Sampling of this study was conducted once in each month at four stations distributed from river to the sea from December 2014 to May 2015, aiming to evaluate biodiversity and relationship between phytoplankton and the aquatic environmental condition in that coastal area. Based on the observation, phytoplankton in Majakerta coastal area consisted of six classes, i.e., Bacillariophyceae (36 genera), Cyanophyceae (7 genera), Dinophyceae (5 genera), Chlorophyceae (4 genera), Zygnemaphyceae (2 genera) and Euglenophyceae (2 genera). Based on the phytoplankton diversity index, it can be inferred that the value is relatively low. There were two habitat groups, namely group 1 (Station 1 and 2; river and estuary) and group 2 (Station 3 and 4; sea), which have influencing parameters: turbidity, pH, and salinity.
Co-Authors . Zairion A. M. Simanjuntak, Johansen A.M. Simanjuntak, Johansen Abrilliant, Putri Salma Achmad Fahrudin Ade Mulyana, Ade Adi Hendarso, Septa Adil Fadillah Agus Alim Hakim Agus Muji Santoso Agustinus M Samosir Aji, Tegar Laras Pandu Allan Erwandy Nenobais Ani Suryanti Any Kurniawati Any Kurniawati Arde Lindung Pambudi Arfiati Ulfa Utami Arganata, Febryan Dimas Ario Damar Astriani, Imaniar Astriani, Imaniar Astriani Astrini, Danti Awwali, Aliza Tinur Ayu Ervinia Azis Purwantoro Basyiruddin Nur Budhi Utami Carissa Carissa, Carissa Clarita, Teresa Dawi, Mario Raja Sani Dediyanto, Kristian Diah Etika Maharatih Setiarina Dian Tri Rinawati Dinulislam, Annisa Dwi Ari Budi Retnani Dwi Ari Budiretnani Dwi Yuni Wulandari Edy Safni Rosa Endi Setiadi Kartamihardja, Endi Setiadi Ernawati , Yunizar Etty Riani Fadly Y Tantu Fahriza, M Raffi Fahsani, Donny Fatryani, Dita Febrianessa, Nadya Feby Indriana Yusuf Firmansyah, Muhammad Fikri Fitri, Rini Nur Gema Wahyudewantoro, Gema Hariadi, Rangga Dwigana Harmono, Setyo Haryono Haryono Hefni Effendi Herawati, Elysabet Hermanto, Dedy Tri Ichsan Ismail, Muhammad IDA RAHMAWATI Imas Cintamulya Indra Cahyadinata, Indra Indrajaya, Indrajaya Insani, Gilang Taufan Ismail Ismail Ismudi Muchsin Issirep Sumardi Istiqlaliyah, Hesty Kusumayanti, Diah Maghfirah, Annisah Al Maria Ulfa Marisa Marisa Megandhi Gusti Wardhana Mekaniwati, Ani Melinda, Tresna Mohammad Mukhlis Kamal Muchtar, Sephia Herliana Muis Muis, Muis Mumuh Mulyana Nabillah, Firja Hasanah Nadya Adharani Nadzifah, Bintang Khoirun Nandya Fitri Rachmawati Nasution, Syahroma Husni Nasution, Syahroma Husni Nedya, Hanifah Niken T.M. Pratiwi Niken Tunjung Murti Pratiwi Noviani, Ertika Noviastuti, Nina Nurisnaini, Neni Nurul Widayati Nurwijayanti Okvitasari, Astri Rino Orchidta, Shofia Ananda Pambudi, Arde Pertiwi, Niken T. M. Poppy Rahmatika Primandiri Rahmat Kurnia Rainanto, Bambang Hengky Ramadhanti, Nida Arista Ramdani, Muhamad Ridwan RIDWAN AFFANDI Rini, Riris Setya Risky Aswi R, Risky Ristiana Dyah Purwandari Romanus Edy Prabowo Ronauli, Eva Cristine Rosyid Ridho Rusandy, Deby Santyo Said, Jamaliah Salsabilla, Tsalista Santi, Susi Saputri, Eka Nur Sari, Devi Anita Sembiring, Rinawati Simanjuntak, Charles P H Siti Zubaidah Soedharman, Dedi Soedharman, Dedi Soetikno Wirjoatmodjo, Soetikno Sulami, Evi Sulistianti, Ina Sulistiyowati, Tutut Indah Sulistyowati, Dwi Indah Susanto, Agung Hermawan Susilowati, Dwi Indah Syafarina, R. Syaifullah Syaifullah Syarifah, Meilita Tantonio, Michael Claudius Tussadiyah, Fadzillah Wahidin, Nurhalis Waluyo Waluyo Wibisono, Sandy Widodo, R. Widyarini, Happy Wiharjo, Rahmat Yumirwan Wildan Nurussalam Wildan, Dudi Muhammad Yahya, Nurul Musyariafah Yitno Purwoko Yudhi Nugroho, Chris Tomy Yulia Nurendah Yuniar, Sucifa Thita Ziidani, Virginia