Article Per Year (5 Year)
p-Index From 2021 - 2026
5.099
P-Index
This Author published in this journals
All Journal Pastura; Journal Of Tropical Forage Science J@TI (TEKNIK INDUSTRI) JURNAL SAINS PEMASARAN INDONESIA Jurnal Pendidikan dan Pengajaran Animal Agricultural Journal Jurnal Bisnis dan Manajemen Jurnal Penelitian dan Pengembangan Pertanian Jurnal Ilmu-Ilmu Pertanian Indonesia SITEKIN: Jurnal Sains, Teknologi dan Industri Journal of the Indonesian Tropical Animal Agriculture Semesta Teknika Journal of Agro Complex Info-Teknik Jurnal Informatika Upgris AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Panggung Animal Production : Indonesian Journal of Animal Production Jurnal Teknoinfo Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Compiler IJID (International Journal on Informatics for Development) Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JURNAL TEKNOLOGI INFORMASI Jurnal Pengembangan Penyuluhan Pertanian Soedirman Economics Education Journal Jurnal Agroplasma Jurnal Teknologi Dan Sistem Informasi Bisnis JURNAL GEOGRAFI Geografi dan Pengajarannya Visual Heritage: Jurnal Kreasi Seni dan Budaya Jurnal Penelitian dan Pengembangan Pertanian Jurnal Pengabdian kepada Masyarakat Nusantara ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Kajian Ilmiah Paedagogie: Jurnal Pendidikan dan studi ISlam Jurnal Litbang Provinsi Jawa Tengah Jurnal Tika JUSTIN (Jurnal Sistem dan Teknologi Informasi) Bulletin of Pedagogical Research Jurnal Kajian Ilmu Pendidikan (JKIP) PERTANIAN TROPIK International Journal of Agriculture System Journal of Tropical Crop Science and Technology Lontara Journal Of Health Science And Technology Dinamika Kerajinan dan Batik: Majalah Ilmiah Jurnal Komtika (Komputasi dan Informatika)
Sumarsono Sumarsono
Faculty Of Animal Agriculture, Diponegoro University, Tembalang Campus, Semarang 50275
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search
Journal : Performance

 1 
ANALISIS PEMBELIAN PRODUK BARU YANG TIDAK DIRENCANAKAN PADA TOKO ONLINE Nugraha, Wahyu Fitrayanto; Sumarsono, Sumarsono
Performance Vol 16 No 2 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.135 KB)

Abstract

This study analyzed the replication of unplanned purchases at online stores that exist in the kaskus.us fjb seen from the intentions and consumers of psychological factors as a stimulus, a case study at 77 kaskus.us fjb users. This study uses new variable product knowledge, consumer's esteem, consumer's excitement, e-wom, on impulse buying intention and impulse buying behavior. The study revealed that; new product knowledge and consumer's excitement to have a positive relationship to impulse buying intention. Note also that the new product knowledge, consumer's esteem, and word of mouth have a positive relationship to impulse buying behavior. And also found that a positive relationship to impulse buying on impulse buying behavior intention.
ANALISIS PENGARUH KEBUDAYAAN, SOSIAL, KEPRIBADIAN DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SHAR’E (Survei pada nasabah Bank Muamalat Indonesia Cabang Purwokerto Darmawati, Dwita; Subekti, Bambang; Setyawati, Sri Murni; Sumarsono, Sumarsono
Performance Vol 6 No 1 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.809 KB)

Abstract

The aims of research are first to find out and analyze the effect of culture, social, personality and psychology on buying decision of shar’e product. The second it aims to find out and analyze which of the four factors has the greatest effect on buying decision of Shar’e product. Sample of this research consist of 100 customer of Bank Muamalat Indonesia Purwokerto Branch. Path analysis is the instrument used to find out the direct or indirect effect of the four variables on customers buying decision. Based on the result of analysis using F-test and t-test shows that that only personality variable (X3) and psycology variable (X4) have significant effect on Shar’e product buying decision, as they are greater than t-table Next based on the result of calculation, it has got that Path coeficient of personality variable greater than Path coefficient of psychology variable. It shows that effect of personality variable is greater than psychology variable.
VARIABEL ANTESEDEN KEPUASAN DAN PENGARUHNYA TERHADAP LOYALITAS KONSUMEN Latif, Hanif Abdul; Astogini, Dwiwiyati; Sumarsono, Sumarsono
Performance Vol 23 No 2 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.296 KB)

Abstract

The purpose this study to identify and analyze the effect antecedent variable of satisfaction that is web design, web navigation, costumized preview, website quality, service quality, and perceived value to consumer loyalty of Lazada.co.id. The sample in this study there were 155 respondents who are consumers of Lazada.co.id in Jakarta region. Convenience sampling method used in the determination of the sample. Data was analyzed using Equational Structural Modeling (SEM). These results indicate web design has no effect on web quality, web navigation has positive effect on web quality, customized preview has no effect on web quality, web quality has no effect on perceived value, service quality has positive effect on perceived value, perceived value has positive effect on satisfaction,satisfaction has positive effect on consumer loyalty.
ANALISIS SIKAP DAN PENGETAHUAN KONSUMEN TERHADAP ECOLABELLING SERTA PENGARUHNYA PADA KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN Sumarsono, Sumarsono; Giyatno, Yayat
Performance Vol 15 No 1 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.697 KB)

Abstract

The purposes of this study are: 1) To obtain an overview of consumer’s knowledge level of the environmental information on eco-friendly product. 2) To obtain an overview of consumers attitude towards consumption behavior impact on the environment. 3) Knowing the effect of consumer’s knowledge and Consumer attitudes towards the environment on eco-friendly product purchasing decisions. Descriptive qualitative analysis and multiple linier regression analysis used to analyze the data. The results of 80 respondents indicate that 1) the level of consumer’s knowledge on the environmental information on product packing is low. 2) Consumers attitudes towards consumption behavior impact on the environment is positive. 3) There is no positive effect of consumer’s knowledge to ward eco-friendly product purchasing decisions. 4) There is a positive effect of consumer’s attitudes toward eco-friendly product purchasing decisions.
PENGARUH PRODUK, LOKASI DAN LAYANAN TERHADAP KEPUASAN PELANGGAN SERTA KEPUASAN PELANGGA TERHADAP NIAT PEMBELIAN ULANG Cahyadi, Apdian; Sumarsono, Sumarsono
Performance Vol 18 No 2 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.986 KB)

Abstract

The purpose of this study to analyze the influence of service, location, product and customer satisfaction impact customer satisfaction on repurchase intention. Analysis tool that is used Stuctural Equation Model (SEM). The results of this study is the service, location and product positive effect on customer satisfaction and customer satisfaction has a positive effect on repurchase intention.
PENGARUH EFEKTIVITAS IKLAN PESAING, ATRIBUT PRODUK, DAN PERILAKU MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PRODUK INDOMIE Hidayatullah, Syamsul; Astogini, Dwiwiyati; Sumarsono, Sumarsono
Performance Vol 23 No 1 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.32 KB)

Abstract

The research entitled “effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie. The aim of this research is to analyze the effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie to other brand. Data collection method use questionnaire with a sample 100 respondents from economics and business faculty of Jenderal Soedirman university students who have switched from Indomie to other instant noodle brand. The data is analyzed by using multiple linier regression, meanwhile the significance level use partial test (t test).The result shows that competitor advertisement effectiveness, product attribute, and variety seeking behavior have positive significant effect to brand switching behavior of Indomie. Based on this research, managers are recommended to increase the advertising frequency, increase the quality of product, do endorsement, expand the taste variety, and also give innovation to every detail of product or pricing in order to minimalize brand switching behavior of consumer.
MANAJEMEN PENDIDIKAN ANAK USIA DINI/PAUD Darmawati, Dwita; Subekti, Bambang; Sumarsono, Sumarsono
Performance Vol 10 No 1 (2009): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.024 KB)

Abstract

This study aims to find out and analyze in depth how the strategic management of early childhood in North Purwokerto district Banyumas. The strategy used in this research is case study. The data required is about the history and development of early childhood up, Vision, Mission, Goals and strategies, early childhood programs, data on the implementation of early childhood, data on customer satisfaction. These data were collected through interviews, observation and questionnaires. Based on data analysis and discussion, concluded that the strategic formulation in early childhood usually do not go well. The study also concluded that the performance aspects of early childhood visits from satisfied customers (parents) in general is good. This study provides implications, the need for long-term strategy formulation, or surveys of consumers with different indicators.
Co-Authors A Setiadi, A Adriani Darmawati Ahmad Zamzami Alfi Rachmansyah Anggraeny Iskandar, Siska Restu Anisa Widiawati Anton Setiawan Honggowibowo Ardhiansyah, N. Arizald Gobel, Mario Agapito As-Syafiq, M.M. Asmoro, Zherlin Asnawi, Choerun Astogini, Dwiwiyati Atisina, Supardi Ayu N.F.A, Fatma Bagus Pratama, Endyatna Puthut Bambang W.H.E Prasetiyono, Bambang W.H.E C. I. Sutrisno Cahyadi, Apdian Cahyo, B.A.W.N. Civic Julian Pradewa D. Fatchullah D.W. Widjajanto D.W. Widjajanto D.W. Widjayanto Deden Fatchullah Dedy Hariyadi Dedytha Nur Annisa Desyandri Desyandri Devi Permatasari Didik Wisnu Widjajanto Dwi Nugraheny, Dwi Dwita Darmawati E. Pangestu E.D. Purbajanti E.D. Purbajanti Eko Pangestu Elizabeth Nurmiyati Tamatjita Endang Dwi Purbajanti Ersyada, Azza Ibraisama Evy Kusumaningrum F. Kusmiyati Fachrurrohman, Rozi Arfin Fathurrahman, Muhammad Ikhsan Fiona Fajarditta Firanti, Annisa Firnanda, Zulfa Imudadiyah Fitriyani, Norma Latief Florentina Kusmiyati Freddy Gena Ghufron, Subhan Girsang, Agus Fryaldo Hakiki, Kharisma Nur Hamdi Mayulu Handoyo Handoyo Hardandrito, Awan Gumilang Harun, Herlinda Mahdania Hazna Zafira Zafira Heni Irawati Hesti Reva Helva Ari Zahmi Hidayatullah, Syamsul Holyness Nurdin Singadimedja Hu Hong-Qing Ibrahim, Anam Ida Ayu Putu Sri Widnyani Imani, Wulan Hasnada Indriati, Suci Jiang Guanjie Jumiati Jumiati K. Karno Karno Karno Khairunnisa, Arawinda Latif, Hanif Abdul Limbang K. Nuswantara, Limbang K. Lukiwati, D.R.Lukiwati Mafazan, Mukhamad Richo Mahmud, Muhammad Bahaudin Mawaddah, Putri Riayatul Mayasari , Andhika MESRA MESRA, MESRA Minto, Minto Muflihah, Nur Muh Nur Aslam Muh. Fahrurrozi Musdalifah Musdalifah Musdalifah, Indah N. Ardhiansyah Novianto, Kurnia Rizki Novrianto, Novrianto Nudin, Salamun  Rohman Nugraha, Fadhil Adi Nugraha, Wahyu Fitrayanto Nurahmanto, Hendra Nurcahyani Dewi Retnowati Nurhadi Nurullah, Bahar Pamungkas, Suryo Bintang Praditya, Intan Puguh Jati Nugroho Purwoko, Agus Putri Utami, Anifah Rahmawan, Sulung Rahmawati, Levianita Razin, Muhammad Rejeki, Wahyu Andi Ridhayani, Ridhayani Rifaya Dania Sari Risna Wati Riyandi, Riki Rudiarto, Ari S. Anwar Sabrina, Alya Salsabila, Khairiah Sembiring, Rinawati Septianto, Rivcky Sri Murni Setyawati Subandi Subandi Sudjatmogo Sudjatmogo Suhayati, Maya Sunarso . Surahmanto Suryana, Sendy Aditya Susetyaningsih, Retno Susilo Budiyanto suswati suswati Sutardi Sutardi Sutarno Sutarno Sutarno Sutarno Sutarwadi Sutarwadi, Sutarwadi Syafe’I, Imam Syaka, Annisa Khodista Thanesya, Attria Thaqibul Fikri Niyartama Tirta, Akbar Maulana Titik Ekowati Totok Yulianto Turrini Yudiarti Ulhaq, M. Naufal Usmanan, Indra Viata Rahmawati Vicky Dwi Wicaksono Widiyanto Widiyanto Widya Yolanda Widyati Slamet Wintolo, Hero Y. Liani Yayat Giyatno, Yayat Yoga Yuniadi Yuana, Budy Rolly Yuliani Indrianingsih Zakiya, ana Tsurayya