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Journal : E-JRM

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PENGARUH CITRA MEREK, CITRA PERUSAHAAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Islam Malang) Suparman Suparman; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTTarget of this research is to know influence brand image, company image and product quality by simultan to decision purchasing smartphone Samsung and influence brand image, company image and product quality by parsial to decision purchasing smartphone Samsung. This research type is research explanatory. This research done at University of Islamic Malang. Population in this research is all students Faculty Economics University of Islamic Malang year 2013-2016 amounting to 2435 student while research sampel amount 96 student with sampling technique purposive sampling method. Result of research indicate that brand image, company image and product quality have an effect by simultan to decision purchasing of Samsung smartphone. Brand Image, company image and product quality by parsial have an effect to decision purchasing of Samsung smartphone.Keywords : Brand Image, Company Image, Product Quality, Decision Purchasing 
Co-Authors abd rizky fauzy r Abdul Taram Ahmad Zaki Aja Avriana Said Ali Hanafiah Nasution Amanda Kania Diandini Amiruddin Saleh Andi saharuddin Anggi Widia Anggi Widia Khairunisa Anita Ardiyanti Ardiansa Ardiansa Arif Efendi A.S. Aris Sunarya Arsi Arsi Arum Setiawan Asep Suhendar Ayunda Gustiani Putri Badjuri Badjuri Bintang Siti Fadilah Brenda Syahirah Budiharto Budiharto Chairil Anwar Chumidach Roini Dadang Rosmana Dewi Anggraeni Dife Nur Tiara Dimas Deworo Puruhito Diniatik Diniatik Dody Safnul Effendy Effendy Eka Fransiska Elfita Elfita Eny Dwi Lestariningsih Erise Anggraini Fadhil Yazid Garcia Iktia Gracia Zephaniah Hadi, Moh. Solikul Hamdan Alawi hanifa zakiah muslimah Harman Hamidson Harmini, Harmini Hasan Hamid Hasan, Muh hasbi hasbi Herman Sugianto Hustna Dara Sarra I.G.P. Wigena Ibnu Amar Ibrahim Ibrahim Ichwannudin Ichwannudin Ichwanuddin Ichwanuddin Ika Ismurdiyahwati Imanuel Rivaldo Ira Dwi Rachmani Irma Handayani Judiono Judiono Kalvin Albert Parinding Kasni Astutik Khalila Zahra Maharani Khodijah Khodijah KHOIRUL ANWAR Ksatriyo Pinandito Kusbianto Kusbianto Laendatu Paembonan Leonard Dharmawan Limatahu, Iqbal M. A. Firmansyah M. Heru Dwiyanto Maharani Azzahra Marieska Verawaty Meriah Kita Deliana N Meriah Kita Deliani N Mimma Gustianingtyas Mira Mutiyani Mochamad Nasrullah Monica Alesia Muzakir Nabhila Manisya Netti Aryani Niar Niar Niku Saputra Novrian Novrian Nuraeni Dwi Dharmawati Nuryanti Nuryanti Priska Natasya Priyo Susilo Putiryani S Putriyani S Rahmadani Rahmadani Rais Firlando Ratu Chiandita Razman Razak Rici Tri Harpin Rici Tri Harpin Pranata Robin Berlin Sahputra Halawa Rois Arifin Ruhamah Ruhamah Rully Nur Septiana Embisa Saidang Saidang Saini Salwa Putri Awalina Sarwani Sarwani Shella Apriyani Br Surbakti SITI HERLINDA Siti Zubaidah Sofi Siti Selviyanti Soleha Soleha Sri Kadarwati Sri Kamariyah Subowo Subowo Sukri Sukri Sutisna Riyanto Suwandi Suwandi Suwardi Suwardi Tantra Sakre Thezha El Hutapea Tri Rusti Marlina Triyansyah Triyansyah Triyono Triyono Wahyuningsih Wahyuningsih YULIA PUJIASTUTI Yunita Yunita Yunus Busa