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All Journal Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Medikora: Jurnal Ilmiah Kesehatan Olahraga Economic Journal of Emerging Markets Sosiohumaniora JURNAL SAINS PERTANIAN EQUATOR Journal of Educational, Health and Community Psychology Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan UNEJ e-Proceeding Journal of English Literacy Education JRK (Jurnal Riset Komunikasi) Jurnal Pendidikan Islam Indonesian Kesmas Indonesia: Jurnal Ilmiah Kesehatan Masyarakat Journal TABARO Agriculture Science Jurnal Psikologi Teori dan Terapan EKONOMIS : Journal of Economics and Business Jurnal Pertanian Agros Jurnal Penelitian Pengelolaan Daerah Aliran Sungai SEIKO : Journal of Management & Business Halaman Olahraga Nusantara : Jurnal Ilmu Keolahragaan Jurnal Agregasi CCIT (Creative Communication and Innovative Technology) Journal @is The Best [Accounting Information System & Information Technology Business Enterprise] Jurnal Ekonomi Manajemen Sistem Informasi Matrik : Jurnal Manajemen dan Teknik Industri Produksi Jurnal Pendidikan Manajemen Perkantoran (JPManper) PROPORSI : Jurnal Desain, Multimedia dan Industri Kreatif Civil Service : Jurnal Kebijakan dan Manajemen PNS Mutawatir : Jurnal Keilmuan Tafsir Hadith Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pendidikan Islam Jurnal Administrasi Publik dan Pembangunan (JPP) INSANtek – Jurnal Inovasi dan Sains Teknik Elektro Proceeding of Mulawarman Pharmaceuticals Conferences Prosiding Konferensi Nasional PKM-CSR Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Abdimas Perbanas Jurnal Teknik Mesin Sinergi Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Pendidikan Dasar Jurnal Pendidikan Islam Indonesia Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Riset Ekonomi dan Akuntansi International Journal of Management Research and Economics Jurnal Elektronika dan Teknik Informatika Terapan Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Pendidikan Islam Intellektika: Jurnal Ilmiah Mahasiswa Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Riset Pembelajaran Kimia Jurnal Ilmiah Multidisiplin Ilmu Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Sains dan Kesehatan Kajian Administrasi Publik dan ilmu Komunikasi
Suryanto Suryanto
Faculty of Economics, Sebelas Maret University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Produk Over The Counter (OTC) PT. LAPI Laboratories dalam Meningkatkan Awareness dan Citra Positif Arvian Brian Reyhanto; Suryanto Suryanto
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 5 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i5.6655

Abstract

Penelitian ini menganalisis strategi komunikasi pemasaran produk Over The Counter (OTC) PT LAPI Laboratories dalam meningkatkan awareness dan citra positif di masyarakat. Persaingan ketat industri farmasi menuntut perusahaan tidak hanya fokus pada kualitas produk, tetapi juga efektivitas komunikasi. Penelitian dilakukan di Kota Semarang pada 25 Agustus hingga 25 September 2025 dengan pendekatan kualitatif studi kasus. Data diperoleh melalui wawancara mendalam dengan lima informan kunci, terdiri atas kepala bagian marketing komunikasi, staf, dan pihak yang terlibat langsung dalam aktivitas branding. Analisis data menggunakan thematic analysis. Hasil menunjukkan bahwa strategi komunikasi mencakup integrasi media digital dan konvensional, edukasi publik melalui konten kesehatan, serta pemanfaatan jaringan apotek dan tenaga medis. Tantangan utama meliputi regulasi iklan obat, keterbatasan sumber daya, dan persaingan pasar. Implikasi strategi terbukti meningkatkan brand awareness sekaligus memperkuat citra positif perusahaan. Penelitian ini memberikan kontribusi teoretis pada kajian komunikasi pemasaran farmasi serta rekomendasi praktis bagi penguatan daya saing produk OTC di Indonesia.
REPRESENTASI DISABILITAS DALAM FILM ANIME “JOSEE, THE TIGER, AND THE FISH” MENGGUNAKAN ANALISIS SEMIOTIKA ROLAND BARTHES Nur Windha Garnita; Suryanto Suryanto
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 5 (2025): Oktober : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/mewxvd66

Abstract

This study aims to analyze the representation of people with disabilities in the anime film Josee, the Tiger, and the Fish using Roland Barthes' semiotic approach. The study is motivated by the social perception that often simplifies people with disabilities into figures worthy of pity or mere inspiration, necessitating a critical examination of symbolic and narrative constructions in popular media. The research method applied is qualitative descriptive with a semiotic analysis strategy, where data were collected through in-depth observation of the film and literature review from various scientific references on disability representation and semiotics. The results indicate that the character Josee is represented multidimensionally, including emotional, social, and aspirational aspects, alongside visual and verbal symbols that convey an inclusive and humane understanding of people with disabilities. These findings emphasize the importance of sensitive and complex narratives in popular media to influence audience perception and provide a realistic understanding of the experiences of people with disabilities. In conclusion, the film not only entertains but also contributes to social and cultural learning about inclusivity, while encouraging media producers to create fairer characters and storylines.
Risk Management Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe Suryanto Suryanto; Rhian Indradewa; Edi Hamdi; Ketut Sunaryanto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 1 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i1.2941

Abstract

PT. LogisMe Berkat Bersama (LBB) is a Limited Liability Company (PT) engaged in the business of providing Business-to-Business (B2B) warehousing and logistics solutions. LogisMe has the tagline "One Stop Logistics Solutions" with end-to-end solution coverage starting from the provision of warehousing and logistics operational equipment such as forklifts, material handling and cleaning equipment, provision of spare parts and technicians in order to meet the maintenance needs of these operational equipment, warehouse racking design, warehouse and logistics operational consultant services to the provision of a digital platform for monitoring units rented by customers in real-time. This document outlines the implementation of a risk management strategy for the business plan of LogisMe, a Material Handling Rental Services startup company. The framework adopted is based on the ISO 31000:2018 standard and focuses on integrating risk manage.  the report is returned to the risk mitigation supervisor to be checked that it has met the requirements and stored in the company's cloud repository, disseminated to all employees and company stakeholders. Monitoring is carried out to understand and prevent risks that occur as a strategy to gain a competitive advantage for the company.
Peran TikTok sebagai Alat Digital Marketing dalam Meningkatkan Stream Count dan Pendapatan Musisi: (Studi Kasus: Viralisasi Lagu "Mangu" oleh Fourtwnty) Muhammad Ilham Topik Hidayat; Suryanto Suryanto
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Oktober : Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i4.1208

Abstract

This study aims to analyze the role of TikTok as a digital marketing tool in increasing the number of streams and musicians' income, with a case study of the viralization of the song "Mangu" by Fourtwnty. Using a qualitative approach with a case study method, this study explores the dynamics of the virality of music content on the TikTok platform and its impact on the digital music ecosystem. The results show that the virality of songs is not solely triggered by algorithms, but also by the power of emotional narratives, the relevance of lyrics to the user experience, and the active participation of the audience in the form of production. This phenomenon is driving cross-platform conversions, where TikTok users are switching to streaming services such as Spotify and YouTube, thereby increasing digital royalties and opening up live performance opportunities for musicians. Organic marketing strategies based on audience engagement have proven to be effective in creating broad and sustainable exposure, especially among the digital native generation. This research confirms that TikTok is not only an entertainment platform, but also a strategic medium in building music branding and monetizing works creatively. These findings provide important implications for independent musicians and the music industry in designing adaptive and participatory promotional strategies in an increasingly competitive digital economy.
Peran Media Instagram Dinas Perdagangan Koperasi Usaha Kecil dan Menengah Kabupaten Demak sebagai Sumber Informasi Pegawai Yusuf Lukman Hakim; Suryanto Suryanto
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1281

Abstract

This study aims to find out how Instagram is used by the Demak Regency Trade, Cooperatives, Small and Medium Enterprises Office as a source of information for employees. The research uses a qualitative method with a case study approach conducted from 1–30 August 2025. Data was obtained through interviews, observations, and documentation of the agency's Instagram account. The results of the study show that Instagram is used as a means of publishing official activities and information, but it is not optimal due to limited human resources, a long upload process, and monotonous content. Based on the theory of Uses and Gratifications and Media Richness Theory, the effectiveness of digital communication requires the ability to present interesting and relevant information so that the message conveyed can meet the needs of internal audiences. Other findings show that some employees have not made Instagram the main source of information due to a lack of content updates and a lack of visual variation. Therefore, it is recommended that social media management be carried out more professionally through improving admin competence, content calendar planning, and better internal coordination to ensure the consistency and quality of published information. Thus, Instagram can function more optimally as an official communication medium.
Co-Authors A Alif Mubarak A Muhammad Iqbal Abdul Hafidz Abdul Rahman Afandi Maulana Ahmad Gadang Pamungkas Akbar Muchtar Akbar Tanjung Ali Kamal Umar Anam A Andi Reno Aria Gumara Andodo C Anton Noornia Anung Priambodo Apollo Apollo Aprih Santoso Ari Sulfani Arif Budi Raharjo Arimbi Dewi Arman Jaya Arvian Brian Reyhanto Athaya Khairani Ningtyas Aulia Rahel Bambang Hermanto Bambang Sigit Amanto Barka Amanah Bukman Lian, Bukman Bunari Bunari Candra Andodo Candra Purnawan Dani Manesah Dany Dwi Noviantio Darwatan Derajat Defi Pujianto Devananda Satria Nugraha Dewi Retno Suminar Dicky Hariyanto Didik Arifin Dyan Evita Santi Edi Hamdi Ekaningtyas Widiastuti Endah Rusnaryati Endah Saptutyningsih Endo Dardjito Evi Sri Budiani Fakih Hidayat Febby Sonia Gilang Dwi Prayoga Hanggoro Aji Al Kautsar Hari Basuki Haris Saputro Heri Juniawan Heru Pratomo AL Heryanto Heryanto Ibrahim, Akhmad Fadli Idi Dimyati Indradewa, Rhian Isjoni Isjoni Iswahyudin Hasan Iwan Sukoco Jamal Jamal Jani Khoerani Jihaan Nabiilah Kadarsih Kadarsih Kamriani Kamriani Ketut Sunaryanto La Ode Musa Leni Deli Lutfi Zaidi M. Fariz Rizantha M.G. Bagus Ani Putra Massugianto Massugianto Medi Adeyanto Sapan Mugi Rahardjo Muhammad Ilham Topik Hidayat Muhammad Julham Hamzah Muhsin Lambok Ilvira Musrady Mulyadi Nur Ulfah Nur Windha Garnita Nurbaiti Fadhilah Nurhidayati Nurhidayati Okid Parama Astirin Poni Sukaesih Kurniati Putra, Muhammad Juliansyah Putri Aulia Putri Faizah Ameviasari Rahning Utomowati Ratna Eka Suminar Remigius Tandioga Ricki Sastra Ridwansa Ridwansa Rizky Juliansar Yasin Rizky Pramuditha Rohma Rifani Rosnina Rosnina Rudi Yanuar Rudianda Sulaeman Rusidi Rusidi Sarah Maulidina Septina Asih Widuri Setya Nugraha Silvia Lestari Siti Harwanti Sonong Sri Wahyuni Sri Watmah Suhardi Suhardi Sukma Abadi Sumantri Sumantri Syaadah Dwi Sagita Syamsu Eka Rinaldi Syamsul Ph.D M.A. Hadi Teguh Muslim Titiek Israwati Tony Wijaya Ummy Kalsum Mustam Vina Iasha Wahyu Ekowati Wahyudin Wahyudin Wawan Wawan Yosefina Marijke Watofa Yusuf Lukman Hakim Zulela Ms Zulkifli Akmar Zulkifli Harahap