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PENGARUH DAYA TARIK WISATA, HARGA DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA SOLO SAFARI DI SURAKARTA Salva Chelsia Putri Frisnanda; Retno Susanti
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5852

Abstract

Solo Safari merupakan salah satu objek wisata di kota Solo yang menawarkan konsep unik dan berbeda, dengan menawarkan konsep wisata alam yang kuat, dipadukan dengan aspek konservasi dan edukasi satwa yang tidak ditemukan di destinasi wisata lain yang ada di kota Solo. Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik wisata, harga dan fasilitas terhadap keputusan berkunjung. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Sumber data yang digunakan yaitu data primer. Sampel dalam penelitian ini sebanyak 100 responden pengunjung objek wisata Solo Safari. Metode pengambilan sampel purposive sampling atau pengambilan sampel dengan karakteristik tertentu. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner dan studi pustaka. Uji Instrumen penelitian ini menggunakan uji validitas dan uji reliabilitas. Uji asumsi klasik menggunakan uji multikolinearitas, autokorelasi, heteroskedastisitas dan normalitas. Teknik analisis data menggunakan analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi (R2). Hasil uji validitas dan reliabilitas menunjukkan bahwa semua item pernyataan kuesioner daya tarik wisata, harga dan fasilitas terhadap keputusan berkunjung dinyatakan valid karena p-value < 0,05, dan reliabel karena Cronbach’Alpha > 0,60. Hasil uji asumsi klasik menunjukkan bahwa semua variabel telah lolos uji multikolinearitas, autokorelasi, heteroskedastisitas dan terdistribusi normal. Hasil analisis regresi linear berganda diperoleh persamaan Y= 3,239 + 0,395 X1 + 0,204 X2 + 0,224 X3. Hasil uji t diperoleh ada pengaruh signifikan daya tarik wisata (X1), harga (X2) dan fasilitas (X3) terhadap keputusan berkunjung pada objek wisata Solo Safari. Hasil uji F diperoleh bahwa model regresi yang digunakan dalam penelitian ini sudah tepat. Hasil uji koefisien determinasi (R2) menunjukkan besarnya sumbangan pengaruh variabel independen terhadap variabel dependen sebesar 51,1%. Sisanya (100%-51,1%)=48,9% diterangkan oleh variabel lain diluar model
Pengaruh Celebrity Endorser, Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk The Originote: Survei Konsumen Pada Generasi Z di Surakarta Safitri, Novi; Retno Susanti
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11798

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser, brand image dan kualitas produk terhadap keputusan pembelian konsumen The Originote pada Generasi Z di Surakarta. Jenis data yang digunakan dalam penelitian ini yaitu data kualitatif yang diubah menjadi data kuantitatif menggunakan skala Likert. Sumber data yang digunakan yaitu data primer. Sampel dalam penelitian ini sebanyak 100 responden pengguna produk The Originote pada Generasi Z di Surakarta. Metode yang digunakan dalam pengambilan sampel yaitu purposive sampling atau pengambilan sampel dengan karakteristik tertentu dengan jumlah 100 responden. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner, studi pustaka dan observasi. Uji instrumen penelitian ini menggunakan uji validitas dan reliabilitas. Uji asumsi klasik menggunakan uji multikolinieritas, autokorelasi, heteroskedastisitas dan normalitas. Teknik analisis data menggunakan analisis deskriptif, analisis regresi linier berganda, uji t, uji F dan koefisien determinasi (R2). Hasil uji validitas dan uji reliabilitas menunjukkan bahwa semua pernyataan mengenai celebrity endorser, brand image dan kualitas produk terhadap keputusan pembelian dinyatakan valid karena ρ-value < 0,05 dan reliabel karena Cronbach’s Alpha > 0,60. Hasil uji asumsi klasik menunjukkan bahwa semua variabel telah lolos uji multikolinieritas, autokorelasi, heteroskedastisitas dan bahwa distribusi normal. Hasil analisis regresi linier berganda diperoleh persamaan Y = 1,700 + 0,215 X1 + 0,417 X2 + 0,303 X3 + e. Hasil uji t diperoleh ada pengaruh signifikan celebrity endorser (X1), brand image (X2) dan kualitas produk (X3) terhadap keputusan pembelian produk The Originote pada Generasi Z di Surakarta. Hasil uji F diperoleh bahwa model regresi yang digunakan dalam penelitian ini sudah tepat. Hasil uji koefisien determinasi (R2) menunjukkan besarnya sumbangan pengaruh variabel independent terhadap variabel dependent sebesar 68,8%. Sisanya (100% - 68,8%) = 31,2% diterangkan oleh variabel lain diluar model, misalnya promosi, inovasi produk dan influencer marketing.
Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Keputusan Siswa Memilih Pelatihan  di LPK Hinode Mandiri Karanganyar (Survei pada Siswa LPK Hinode Mandiri Karanganyar) Irine Mawar Rima Anggraeni; Retno Susanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/1t6db193

Abstract

LPK Hinode Mandiri Karanganyar is an educational and skills institution that focuses on Japanese language training to prepare students who want to study and work in Japan. The research question in this study is whether there is a significant influence of service quality, price, and promotion on students' decisions to choose training at LPK Hinode Mandiri Karanganyar. This study aims to analyze the significance of the influence of service quality, price, and promotion on students' decisions to choose training at LPK Hinode Mandiri Karanganyar. The usefulness of this study is as a basis for consideration and input for LPK Hinode Mandiri Karanganyar, as well as a reference for future research using the same or different variables of service quality, price, and promotion with phenomena that are relevant in the future. The research hypothesis is that service quality, price, and promotion are positively and significantly influential on students' decisions to choose LPK Hinode Mandiri Karanganyar. This study uses a survey method conducted on students who have chosen and registered for training at LPK Hinode Mandiri Karanganyar from 2024 to April 2025. The required data includes the profile, vision, and mission of LPK Hinode Mandiri Karanganyar, the number of students, student responses, respondents' answers regarding service quality, price, promotions, and decision-making. The data source is primary data. Data collection techniques include questionnaires and direct observation. The sampling technique uses a saturated sampling approach with 50 respondents. Data analysis techniques use the SEM method with outer model testing, inner model testing, and hypothesis testing using the SmartPLS 3.0. Outer model test showed that the convergent validity of all questionnaire items was above 0.70, the discriminant validity with the HTMT criterion was less than 1, and the composite reliability value of each variable was greater than 0.70. Therefore, it can be concluded that all questionnaire items are valid and reliable. The results of the inner model test consist of an R2 test value of 0.684, meaning that the decision to choose variable can be explained by the variables of service quality, price, and promotion by 68.4%, while the remaining 31.6% is influenced by other variables outside this research model. The Q2 value is greater than 0, indicating that the variables of service quality, price, and promotion can serve as predictive relevance for the decisionto choose variable. The GoF test yields an SRMR value of 0.091 < 0.1, indicating that the model is increasingly fit, and an NFI value of 0.694 within the range of 0–1, indicating that the model is fit. The hypothesis test shows a p-value of 0.001, indicating that service quality has a positive and significant effect on the decision to choose, price has a p-value of 0.212, indicating that price has a positive but insignificant effect on the decision to choose, and promotion has a p-value of 0.805, indicating that promotion has a positive but insignificant effect on the decision to choose.
Pengaruh Lokasi, Persepsi Harga dan Daya Tarik Wisata Terhadap Keputusan Berkunjung di Pura Mangkunegaran  Surakarta Felix Rajendra Adiyatma; Retno Susanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/c46prc47

Abstract

This study is a survey of tourists visiting Mangkunegaran Palace in Surakarta regarding the influence of location, price perception, and tourist attraction at Mangkunegaran Palace on the decision to visit, using a quantitative approach. The reason this location is the subject of this study is because the issues surrounding the location, price perception, and tourist attraction of Mangkunegaran Palace in Surakarta are interesting to study. The type of data used in this study is quantitative data, and the data source in this study uses primary data. The primary data in this study is the number of tourists visiting Mangkunegaran Palace in Surakarta through questionnaires. The number of samples in this study is not known precisely, so Paul Leedy's formula was used with 100 respondents. The sampling method used was purposive sampling, which is sampling with certain criteria. The data analysis technique used descriptive analysis and inductive analysis, consisting of multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that the variables of location, price perception, and tourist attraction have a positive effect on tourists' decision to visit Mangkunegaran Palace in Surakarta. For further research, it is hoped that the author can use variables that have not been used in this study and employ more varied data collection techniques and methods.
Pengaruh Kepercayaan Merek dana Kualitas Pelayanan Terhadap Loyalitas Pelanggan Shopee dengan Kepuasan Pelanggan Sebagai Pemediasi (Survei pada Mahasiswa Fakultas Ekonomi Unisri Surakarta) Nurcholis, Rochman; Susanti, Retno
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xj753m41

Abstract

Shopee is one of the most popular online shopping platforms in Indonesia. The phenomenon that occurs is the gap between the popularity achieved by Shopee today and the service received by consumers. Negative consumer reviews indicate dissatisfaction with complaints experienced by consumers towards the Shopee marketplace. Consumer distrust of the Shopee brand and the poor quality of electronic services trigger consumer dissatisfaction with the Shopee marketplace which will have an impact on customer loyalty. The purpose of this study is to analyze the influence of brand trust and service quality on Shopee customer loyalty through customer satisfaction as a mediating variable. The population of this study were UNISRI Surakarta students who were Shopee customers, where the number was not known for certain. This study used a sample of 100 students calculated using the Leedy formula. The sampling technique used purposive sampling, with the criteria of students who made purchases at Shopee more than 1 time in the last 3 months. The data collection technique used a questionnaire assessed on a 5-point Likert scale. The data analysis technique used path analysis. The results of the analysis show that brand trust has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, brand trust has a significant effect on customer loyalty, service quality has a significant effect on customer loyalty, customer satisfaction has a significant effect on customer loyalty, customer satisfaction can mediate the effect of brand trust on customer loyalty, customer satisfaction can mediate the effect of service quality on customer loyalty
Co-Authors Abdul Aziz Sholeh Ahmad Daengs GS Alauwiyah, Fatimah Aminuyati Ananda Sukarno, Videllia Chitra Andriani Andriani Anistasya Anita Anita Aprilia Ariyanto Apriliyani, Ria Ardandi, Jefri Ariyanto, Aprilia Asmi, Adhitya Rol Asromi, Asromi Azizah, Sarmeylia Azwardi Azwardi Baktiar Suta Paradigma Baskoro Adi Prayitno Bayu Hendro Wicaksono Bowo Sugiharto Bulan Setyaning Nugraheni Cholilla, Nur Daniati Daniati Deny Aditya Puspasari, Deny Aditya Devi Oktavia Devin Yanuar Hardiyanto Dewi Suyani, Septi Arvika Diana Zuhro Didi Suhendi, Didi Dina Putri Rahayu Dwi Nisa Edwin Pramana Elvira Rosa, Elvira Enny Susanti Erna Retna Safitri Erni Hariyanie Fakhili Gulo Farhan Fariz, Exzan Abdi Felix Rajendra Adiyatma Galih Sartono GS , Achmad Daengs Hana Selfiana Handayani, Nevi Harsono Teguh Santoso Hartarto Junaedi Hidayat, Muhammad Taufiq Hudaidah Hudaidah HUDIN, MUKHLISIN NATA Hutauruk, Yosephine Tania Ichsanudin, Habib Irfan Rizqi Pangestu Irine Mawar Rima Anggraeni Khatijah, Nyayu Khollilu Rohman Kiki Restu Handayani Kristiawati, Indriana Kun Setiono kurniaty, betty Lamidi, Lamidi M. Rizki Islami Marjam Desma Rahadhini Melinda, Anastasia Mutiara Mian Anita Mudinillah, Adam Muhammad Rivai Munntari, Diah Ayu Nanik Nuraini Nata Hudin, Mukhlisin Natasia Tirsa Amanda Nofa Martina Ariani, Nofa Martina Novadilla, Elsa Firanty Novi Safitri Novita Mahastri , Amadea Nur Affandi, Muhammad Nur Fajar Arief Nuraini Handayani Nurcahyo, Setyo Pradita Nurcholis, Rochman Nurini . Nyoman Sumitra Ovitalia Afanda Riani Panji -, Panji Prima, Felix Jonartama Rachman, Fuad Abdur Rahayu Triastity Rahma Indah Yunita Rahmawati, Eva Silviana Ramansyah Hidayat Resa Agustina Perdana Ria Amalia Ria Apriliyani Rina Dewi Rina Kurniati Risa Marta Yati Ryian Dwi Pradana Safitri, Erna Retna Salva Chelsia Putri Frisnanda Sandy, Adie Citra Saputra, Baharudin Andi Sariffuddin Sariffuddin Sartono, Galih Setyaningsih Setyaningsih Soekarno, Roy Adam Sri Wahyuni Sugiono Sutomo Sumarno Sumarno Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Sumiyati Sunarso Sunarso Suprihatmi SW Surya Wahyu Prasetya Tuti Widianti wahyuni, fadela septi Waicang, Yonece Wakhidah Kurniawati Wicaksono, Galih Sakti Widodo Widodo Wijaya, Muhammad Indra Hadi William Gusti Nova Yofi Yanti Zarkasih, muhammad Restu Zulkardi Zulkardi