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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen PROFIT : Jurnal Administrasi Bisnis Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Management and Economics Journal (MEC-J) JURNAL MANAJEMEN BISNIS Iqtishoduna: Jurnal Ekonomi Islam PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Akuntansi Bisnis & Manajemen (ABM) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen Carmin: Journal of Community Service Southeast Asian Business Review Jurnal Kewirausahaan dan Inovasi MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara
Christin Susilowati
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Exploration and Exploitation Strategy for Innovation and Competitive Advantage of Companies Hikam, Haikal Muhammad; Rofiaty; Susilowati, Christin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4106

Abstract

This study aimed to analyze the exploration and exploitation strategies implemented by one of the largest orchid producers in East Java. The research method employed a qualitative approach using a case study, with data collection techniques including in-depth interviews, observation, and documentation. The data were analyzed using qualitative descriptive techniques through data reduction, presentation, and systematic conclusion drawing based on field findings. The results show that the company’s exploration strategies in the internal aspect include inclusivity, adaptive culture, digital-based financial management, product and process innovation, as well as the implementation of information systems, while external exploration focuses on value and new market creation, empowerment of plasma farmers, differentiation, and the adoption of new technologies. Meanwhile, internal exploitation strategies involve transparency, strengthened control, employee competency improvement, product and process development, and enhancement of information quality, whereas external exploitation is carried out through value and market improvement, collaboration with plasma farmers, product modification, and optimization of existing technologies. In conclusion, the consistent combination of exploration and exploitation strategies strengthens the company’s competitive position while ensuring the business sustainability in the dynamic orchid industry.  
Co-Authors . Surachman Abanan, Muchammad Zuhri Ramadhani Achmad Zaki Afif, Naufal Ijlal Ahmad Zulkivar La Bonto Aini, Maya Faridhotul Ainur Rofiq Aji Wibowo Angga Setio Priyono Ardhita Widyadhana Aribyan, Mochamad Bintang Armanu Thoyib Athoillah, Moh Barinta, Dunga Dwi Dewantara, Prasetya Putra Diky Ari Pradipta Dunga Dwi Barinta Dyah Sugandini Fada, Nurudin El Fakhri, Erie Awalil Fatchur Rochman Fatchur Rochman Fatchur Rohman Fauzy, Aulia Shabrina Firdaus, Mukhammad Yusuf Naufal Fitriyani Fitriyani Gadis Ghanatika, Gadis Geransha, Rendy Viedo Haritz, Ahmad Nauval Hikam, Haikal Muhammad Hutabarat, Zebath Mega Kartika Indah Permanasari Kharisma, Iffah Nur Kukuh Banendro Kusuma Ratnawati Kusuma Ratnawati La Bonto, Ahmad Zulkivar Manusakerti, Kirana Duiaryane Margono S. Margono Setiawan Maulana, Irfan Adzan Mintarti Rahayu Mintarti Rahayu MS. Idrus Muafi Muafi, ' Mubarok, Muhammad Syahril Mufidha Kartika Yudha Muhammad Syahril Mubarok Mutia Attalia Nizar Nazzal, Ayman Noermijati Noermijati, Noermijati Perdani, Elisabeth Ardiana Wahyu Pervitasari, Salma Arien Putra, Reynaldi Sudarno Putu Adi Putra Arimbawa Rahma Tiara Hakim Rahma Tiara Hakim Ratna Roostika Revita Herbiyanti Sutarto Rila Anggraeni, Rila Rizky Kurniawan Murtiyanto Rofiaty Rofiaty, Rofiaty Rony Arthana Rosita, Ferriyal Siahaan, Andriyuda Siti Aisjah Supandi, Margaretha Natasya Surachman Surachman Sutarto, Revita Herbiyanti Syahri Ramadhan, Syahri Wafi, Azmi Zahran Wati, Cicik Retno Yudistira Arya Sapoetra Yudistira Arya Sapoetra