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All Journal IQTISHODUNA JAM : Jurnal Aplikasi Manajemen Naturalis : Jurnal Penelitian Pengelolaan Sumberdaya Alam dan Lingkungan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Asia-Pacific Management and Business Application Jurnal Media Agribisnis (MeA) Indonesian Journal of Agricultural Research Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Journal of Agri Socio Economics and Business ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Agroteknologi dan Pertanian (JURAGAN) Jurnal Pengabdian kepada Masyarakat Metta : Jurnal Ilmu Multidisiplin Jurnal Ekonomi KARYA: Jurnal Pengabdian Kepada Masyarakat Agroindustrial Journal Formosa Journal of Multidisciplinary Research (FJMR) Procedia of Social Sciences and Humanities Jurnal Sanitasi Profesional Indonesia Journal Community Service Consortium E-JRM Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis JENDELA PENGETAHUAN Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Flora: Jurnal Kajian Ilmu Pertanian dan Perkebunan Hidroponik: Jurnal Ilmu Pertanian dan Teknologi dalam Ilmu Tanaman Tumbuhan : Publikasi Ilmu Sosiologi Pertanian dan Ilmu Kehutanan IPSSJ Jurnal Agroteknologi dan Pertanian (JURAGAN)
Satria Putra Utama
Universitas Islam Malang
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Pengaruh Inovasi Financial Technology, Influencer Media Sosial, dan Locus of Control Terhadap Minat Investasi Generasi Z Putra, Dicky Pratama; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of fintech innovation, social media influencers, and locus of control on investment interest of generation Z. The quantitative method was used with a survey of 90 FEB UNISMA students of class of 2021 selected through purposive sampling. Data analysis used SPSS 27 software. The research instrument has passed the validity and reliability test. The analysis was carried out using multiple linear regression. The results showed that fintech innovation and social media influencers have a significant positive effect on investment interest. Conversely, locus of control has no significant effect. This research model is simultaneously significant with a coefficient of determination of 0.567 so that 56.7% of the variation in investment interest can be explained by the independent variables. Keywords: Financial Technology Inovation, Media Social Influencers, Locus of Control, Investment Interest
Pengaruh Komitmen Organisasi, Motivasi, Lingkungan Kerja Dan Kepemimpinan Islami Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan Unisma) Sutriman, Indah Ayu; Rizal, Mohammad; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of organizational commitment, Motivation, Work Environment and Islamic Leadership on Employee Performance. Data were taken using purposive sampling from 76 respondents through a questionnaire with a Likert Scale. Data analysis was performed using multiple linear regression and hypothesis testing (F test and t test). The results showed that simultaneously, the four variables had a positive and significant effect on employee performance (significance 0.000 < 0.05). However, partially organizational commitment, Work Environment and Islamic Leadership did not have a positive and significant effect on employee performance. Significance 0.072, 0.384 and 0.165 > 0.05). Keywords: Organizational Commitment, Motivation, Work Environment, Islamic Leadership and Employee Performance. 
Pengaruh Customer Experience, Kepuasan Pelanggan, Dan Brand Image Terhadap Loyalitas Pelanggan Pada Produk Glad2glow (Studi Kasus Pada Mahasiswa Pengguna Produk Glad2glow Di Kota Malang) Amalia, Rizqi; Asiyah, Siti; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the highly competitive beauty industry, companies face increasing challenges in maintaining customer loyalty amid the proliferation of similar skincare products. This study examines the influence of customer satisfaction, brand image, and customer experience on customer loyalty, using Glad2Glow as a case study a skincare brand distributed in Indonesia that competes directly with both local and international brands. Employing a quantitative research method, data were collected from 100 Glad2Glow customers in Malang through purposive sampling and analyzed using SPSS version 22. The findings reveal that all three variables customer experience, brand image, and customer satisfaction have a positive and significant impact on customer loyalty both partially and simultaneously. Multiple linear regression analysis indicates that brand image has the strongest influence, followed by customer satisfaction and customer experience. The results also emphasize that improving emotional and sensory experiences, responding effectively to customer complaints, and building a strong, trustworthy brand image are crucial strategies to retain customers. The study concludes that a holistic approach integrating these factors can help companies like Glad2Glow sustain customer loyalty in a saturated market. Future research is recommended to expand geographic coverage and include other potential variables such as brand trust, price sensitivity, and customer engagement. Keywords: Customer Loyalty, Customer Experience, Brand Image, and Customer Satisfaction 
Pengaruh Employer Branding dan E-recruitment terhadap Minat Generasi Z untuk Melamar Pekerjaan di Perusahaan Retail (Studi Pada Perusahaan Retail di Kota Malang) Awanji, Muhammad Rif’an; Mawardi, Muhammad Cholid; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of employer branding and e-recruitment on Generation Z's interest in applying for jobs at retail companies in Malang City. The research is motivated by the rise of digital strategies in the recruitment process and the importance of employer branding in attracting job seekers, particularly from Generation Z.This research uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents, consisting of active students and recent graduates in Malang. The analysis technique employed is multiple linear regression using SPSS software.The results of the study show that both employer branding and e-recruitment have a positive and significant effect on Generation Z's job application interest. Partially, e-recruitment has a more dominant influence than employer branding. These findings indicate that effective digital recruitment processes and a strong employer image can increase Generation Z's interest in applying for jobs at retail companies. Keywords  : Employer Branding, E-Recruitment, Job Application Interest, Generation Z, Retail Company 
Pengaruh Digital Marketing, Perilaku Konsumen Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen (Studi Kasus Konsumen Equal Coffee) Hermawan, Gugus; Rizal, Mohammad; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and determine the influence of Digital Marketing, Consumer Behavior, and Consumer Satisfaction on Consumer Loyalty (A Case Study of Equal  Coffee Consumers). This research is a quantitative study. The sampling technique was carried out using Lemeshow’s formula, resulting in a total of 90 samples. The data used in this study is primary data obtained by distributing questionnaires to visitors of Equal  Coffee Malang. To address the research problem, SPSS was utilized, employing instrument tests such as validity and reliability tests, normality tests, classical assumption tests including multicollinearity and heteroscedasticity tests, multiple linear regression analysis, and hypothesis testing using the F-test, t-test, and the coefficient of determination test. The results of this study indicate that Digital Marketing has a significant positive effect on Consumer Loyalty, Consumer Behavior has a significant positive effect on Consumer Loyalty, and Consumer Behavior has a significant positive effect on Consumer Loyalty. Keywords: Digital Marketing, Consumer Behavior, Consumer Satisfaction, Consumer Loyalty
Co-Authors . antony . antony, . Abdul Kodir Djaelani Abdurrahman Suwardi Achmad Agus Priyono Adelia, Keysya Afiandi, Dian Agus Martono AGUS SUSATYA Agustin, Deva Ahmad Subhan Mahardhani Akmal, Saif Ali, Risa Risanti Amalia, Rizqi Andi Irawan Andi Irawan Anisa Zairina Anisa Zairina Anriana, Nina Apri Andani Apri Andani, Apri Aprianto, Enggar Arsiyanto, M. Tody Asih Gumexzer Volinty Assaabiqotul Mardliyah Atin Utami Atra Romeida Aulia Aufa Diana Awanji, Muhammad Rif’an Azzahra, Intan Nirwana Bambang Sumantri Barchia, M. Faiz Basalamah, Muhammad Ridwan Benny Pratama Bosko Purba Bosko Purba, Bosko Butmen Marito H Butmen Marito H, Butmen Damres Uker Deddy Bakhtiar, Deddy Defi Ermayendri Denny Wijaya Denny Wijaya Didik Suprayitno Douni, James Byekher Dwi Maryani Emlan, Emlan Erdiana, Alifiah Nur Ertanto, Bobby Essy Anesta Asdami Esther Meylina Sipahutar Fadilah Fadilah Fatchur Rochman Gita Mulyasari Hanim, Fadia Hanis Putri Kurnia Wati Hasta Ningsih, Dina Heri Kusriyanto Hermawan, Gugus Ilmatul Horijah Indarwanto, Indarwanto Indra Cahyadinata Indra Cahyadinata, Indra Irnad Irnad Irnad, Irnad Kartika Rose Rachmadi Khadijah, Tiffany Siti Khalikussabir, Khalikussabir Lenny Marlina Lenny Marlina, Lenny Mahardhani, Ahmad Subhan Mawardi, Muhammad Cholid Merry Rien Merry Rien, Merry Modiana, Yani Quarta Mohammad Rizal, Mohammad Muhamad Mustopa Romdhon Muhammad Nasaruddin Muhammad Nasaruddin, Muhammad Muslim, Shohib Mustopa Ramdhon Mustopa, M. Nola Windirah Nola Windirah Nugraha, Yan Yan S. Nur Hidayati Nuril Anwar Nuril Anwar, Nuril Paulina, Julinta Pratiwi, Revita Widya Prawito, Priyono Puspita Sari Putra, Dicky Pratama Putri Maisarohtussa’diyah Putri Suci Asriani Putri Suci Asriani Putri, Anggun Eva Ardita Qolbi, Syafira Naurin Rachma, N Rachmad Junaria, Rachmad Rahmad Junaria Rahmad Junaria, Rahmad Ramdhon, Mustopa Randhiki Gusti Perdana, Randhiki Gusti Rani, Eka Ranti Uchera Redy Badruddin Redy Badruddin, Redy Redy Badrudin Redy Badrudin Reflis Reflis Reflis Reflis Reflis Reflis, Reflis Restianingrum, Lika Reswita Reswita Reswita Reswita, Reswita Rijal, Muhammad Saifur Rika Indriyati Rini Susanti Rois Arifin Rois Arifin Romdhon, Muhamad Mustopa Rondhon, M. Mustopa Rosa Intan Delavia Rozi Wahyudi Rozmiza Bidin Sahidatul Hasanah Sama’ Iradat Tito Sandy, M. Ilwanda Sania, Nila Alin Saputra, Eko Adi Sari, Risca Kurnia Sari, Serlinda Purnama Sari, Silvi Permata Sevty Maya Dewi Fatikhah Sinta Fathiyar Maulida Siska Sri Wahyuni Siska Sri Wahyuni, Siska Sri Siti Asiyah Sri Sugiarti Sri Sugiarti Sriyoto Sriyoto Sriyoto Sriyoto, Sriyoto Sudarmiatin Sukatno Supriono Supriono Susilo, Agung Tri Sutriman, Indah Ayu Syahlahudhin Al Ayufhi syuhada, esa arung Theo Albino Tiffany Siti Khadijah trisusilo, agung Utami, Atin Widyastuti, Diane Wiryono Wiryono, Wiryono Wulansari, Pitri Wuryanta, Aloysius Gonzage Eka Wenats Yan Yan S. Nugraha Yani Quarta Mondiana Yar Johan, Yar Yenita Ekasari Yudhy Harini Bertham, Yudhy Harini Yuliarso, M.Zulkarnain Zainal Arifin Zuhriati Zuhriati Zuhriati, Zuhriati Zulfia Memi Mayasari