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All Journal MODUL Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Ilmiah Mahasiswa FEB Indonesian Journal of Pharmaceutical Science and Technology Jurnal Sapa Laut Momentum: Physics Education Journal Jurnal Pembelajaran Prospektif JURNAL AGRIBISAINS CERATA Jurnal Ilmu Farmasi KARST : Jurnal Pendidikan Fisika dan Terapannya ad-Dawaa : Journal of Pharmaceutical Sciences MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Academic Journal of Computer Science Research (AJCSR) These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan International Journal of Economics, Management, Business, and Social Science Jurnal Kesehatan Saintika Meditory GEOGRAPHIA: Jurnal Pendidikan dan Penelitian Geografi Jurnal Ilmiah Bakti Farmasi AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Ilmiah Mahasiswa Fakultas Hukum Universitas Malikussaleh Khazanah : Journal of Islamic Studies PERADABAN JOURNAL of ECONOMIC and BUSINESS Jurnal Pengabdian Masyarakat Bhinneka JURNAL TUNAS PENDIDIKAN ANTHOR: Education and Learning Journal Jurnal Masyarakat Madani Indonesia Jurnal Pendidikan Vokasi dan Seni (JPVS) Jurnal Bisnis dan Komunikasi Digital Asian Journal of Social and Humanities Cahaya: Journal of Research on Science Education Environmental Science Journal (esjo) Technology Sciences Insights Journal ANTHOR: Education and Learning Journal MetaBio : Jurnal Pendidikan Jurnal Akuntansi Bioma : Jurnal Biologi dan Pembelajaran Biologi Jurnal Ilmiah Mahasiswa Pendidikan Geografi
Ayu Wandira
Mahasiswa Jurusan Arsitektur Fakultas Teknik Universitas Diponegoro
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Journal : JURNAL AGRIBISAINS

 1 
Analysis Of Channels, Margins, Farmer's Share And Marketing Efficiency Of Rice Wandira, Ayu; Andani, Apri; Yuristia, Rahmi; Yulianti, Astrina
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18573

Abstract

The rice marketing system in Bengkulu City faces the challenges of long distribution channels and price fluctuations. Marketing efficiency, which is influenced by proper channel selection, plays a crucial role in maximizing farmers' profits and minimizing marketing costs. Bengkulu City, despite experiencing an increase in rice production throughout 2023, must still be balanced with distribution efficiency to optimize the economic value received by farmers and keep prices affordable for consumers. This study aims to analyze the channels, marketing margins, farmer's share, and marketing efficiency of rice. The research was conducted in Rawa Makmur Permai and Dusun Besar with accidental sampling method for farmers (71 people) and snowball sampling for marketing institutions (4 people). Results showed that 87% of farmers sold directly to collectors. The highest marketing margin is Rp.17,500 and the lowest marketing margin is Rp.14,500. Rice marketing channels in Bengkulu City are inefficient based on farmer's share criteria with an average percentage of 47.75% < 70%, based on marketing efficiency criteria, rice marketing channels in Bengkulu City are categorized as efficient, because the EP value < 1% (0.50 < 1). Recommendations include marketing digitalization, strengthening cooperatives, and training to improve farmers' competitiveness.
Co-Authors -, Muchson . Hasmunir, . Abdul Wahab Abdi, Abdul Wahab Adam Malik Ade Indah Sari Agus Muharam Ahmad Fuadi Akhyaruddin Ali, Lalu Usman Andiopenta Purba Andriani, Opi Anggraini, Era Annisa Annisa Apri Andani, Apri Astriani, Dian Astrina Yulianti, Astrina Azqia, Mutiara Nur Bahtiar Bina Aquari Chondro W., Akbar Dedet Erawati Dewi, Rosmala Kurnia Diah P., Intan Dian Miranda Doddy Rusli, Doddy Fachry Abda El Rahman Fatahillah, Fatahillah Fiqri A., Amirul Halili Halili Hamandia, Muhammad Randicha Hamidah . Hanafri, Muhammad Iqbal Hasanudin, Irpan Hikmatiah, Waode Indriani, Putu Lusiana Nati Intan M., Oktabriya Jabbar, Asriullah Kiki Amelia, Kiki Koroh, Tince Dormalin kuntadi, Dedi Kusumawati, Lia LA HEWI, LA Marmawi R . Martono Martono Minata, Fika Muhammad Ramli Muhammad Saleh Muizza, Hana Mulyana, Wa Ode Nasrudin Ningsih, Arum Gati Nomleni, Fransina Thersiana Norrochmat P., Adi Novalia, Ratih Juwita Nugraha, Andi Rohendi Nugraha, Nisfa Fathira Nurarafah, Nurarafah Nurlansi, Nurlansi Nurul Huda nurul latifah O.K, Yetti Ovilia Putri Utami Gumay Parlindungan Nadeak Prameswari, Dita Prastari, Dita Premesti, Rahayu Qurnia, Bdn.Muti Rahmatia Rochman, Abdur Ruslin, Ruslin SENDY PRATIWI RAHMADHANI Septana Bagus Pribadi Septiana, Yolanita Sika A., Dimas Siti Maghfiroh Siti Nurhidayah Solehah, Kurnia Maratus Sulistiyono Sulistiyono Sulistiyono Sulistiyono Suryanto Sosrowidigdo Suryono, Elan Suyati - Tania, Nuril Trimin Kartika, Trimin Ulfa K., Risa Valentina, Annisa Wahyudin, Munifah Widiastuti, Nina Ayu Wilson Sitopu, Joni Yulistia, Melany Yuniar, Dinda Fadila Yuristia, Rahmi Zahrotul, Anisa Zuleha, Zuleha