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All Journal Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI Trikonomika: Jurnal Ekonomi Jurnal Ekonomi Modernisasi JURNAL KEBANGSAAN IMAGE DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Bisnis dan Manajemen JRSI (Jurnal Rekayasa Sistem dan Industri) Jurnal Manajemen STIE Muhammadiyah Palopo JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM YUME : Journal of Management Jurnal Plastik Rekonstruksi PERSPEKTIF Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik JIIP (Jurnal Ilmiah Ilmu Pendidikan) INFOKUM Jurnal Kewarganegaraan Jurnal Rekonstruksi dan Estetik Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Accounting Management Business and International Research eProceedings of Management Teknovokasi : Jurnal Pengabdian Masyarakat Journal of General Procedural Dermatology and Venereology Indonesia Journal of Business Management and Economic Development Journal of Community Service and Society Empowerment Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JURNAL ABDIMAS TRANSPORTASI & LOGISTIK jabdimasunipem Proceedings Book of International Conference and Exhibition on The Indonesian Medical Education and Research Institute Journal of Digital Community Services Multidisciplinary Indonesian Center Journal Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal) JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri Journal of Social Science Utilizing Technology
Aditya Wardhana
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Pengaruh Digital Marketing Melalui Instagram Terhadap Brand Awareness Mixue Di Indonesia Zakaria, Meutia; Wardhana, Aditya
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Pemasaran digital ataupun digital marketing ialah kegiatan promosi produk ataupun merek melalui media digitalataupun internet. Beberapa teknik pemasaran digital yang umum dipergunakan diantara lain Search EngineMarketing, Social Media Marketing, Online Advertising, Email Marketing serta lain-lain. Salah satu platform mediasosial yang sering dipergunakan untuk memasarkan produk serta merek ialah Instagram. Kajian ini mempunyaitujuan untuk mengevaluasi efektivitas digital marketing Mixue Indonesia melalui Instagram, seberapa besar brandawareness Mixue Indonesia, serta apakah digital marketing memengaruhi brand awareness Mixue Indonesia.Metode kajian yang dipergunakan ialah kuantitatif dengan digital marketing sebagai variabel independen (X) yangterdiri dari subvariabel context, communication, collaboration, serta connection. Variabel dependen (Y) berupabrand awareness yang terdiri dari indikator brand recognition, brand recall, purchase, serta consumption. Hasilkajian memperlihatkan jika variabel context, collaboration, serta connection memberi pengaruh signifikan secaraparsial terhadap brand awareness, kecuali variable communication. Koefisien determinasi memperlihatkan jika60,4% brand awareness diberi pengaruh oleh digital marketing, sementara 29,6% diberi pengaruh oleh faktorlainnya yang tidak dianalisa pada kajian ini. Total responden pada kajian ini sebanyak 150 followers InstagramMixue Indonesia.Kata Kunci-Mixue, digital marketing, social media marketing, brand awareness, instagram
Pengaruh Shopping Lifestyle, Electronic Word Of Mouth (E-WOM), Dan Discount Terhadap Impulsive Buying Awaliyah, Nadila Rabiatul; Wardhana, Aditya
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Pengaruh Social Media Marketing (Online Communities, Interactiom, Sharing Of Content, Accessibility, Dan Credibility) Terhadap Minat Beli Konsumen Pada Online Store Sociolla Khalida, Nurma; Wardhana, Aditya
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Peran Kompetensi, Lingkungan Kerja, dan Locus of control dalam Meningkatkan Kepuasan Kerja Guru Aris, Affandy Agusman; Wardhana, Aditya; Mapata, Dg.; Rachmawaty, Rachmawaty; Hartini, Hartini
PERSPEKTIF Vol. 13 No. 2 (2024): PERSPEKTIF April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i2.10969

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis: pengaruh secara simultan kompetensi, lingkungan kerja, dan locus of control, terhadap kepuasan kerja guru; pengaruh kompetensi terhadap kepuasan kerja guru; pengaruh lingkungan kerja terhadap kepuasan kerja guru; dan pengaruh locus of control terhadap kepuasan kerja guru. Jenis penelitian ini adalah kuantitatif dengan pendekatan expost facto. Penelitian ini dilakukan di Kota Makassar. Populasi dalam penelitian ini adalah guru yang mengabdi di sekolah dasar negeri berjumlah 105 orang dengan sampel yang digunakan sebesar 83 orang. Teknik penarikan sampel menggunakan teknik simple random sampling. Teknik pengumpulan data dengan wawancara, angket yang diisi dan dijawab oleh responden, dan dokumentasi melalui data-data terkait dengan repsonden. Teknik analisis data menggunakan analisis regresi berganda dengan uji instrumen (uji validitas dan uji reliabilitas), uji asumsi klasik (uji normalitas, uji multikolinearitas), uji regresi linear berganda, uji t, uji F, koefisien determinasi, dengan program SPSS. Hasil penelitian menunjukkan bahwa: secara simultan, kompetensi, lingkungan kerja, dan locus of control berpengaruh secara positif dan signfikan terhadap kepuasan kerja guru; kompetensi berpengaruh secara positif dan signfikan terhadap kepuasan kerja guru; lingkungan kerja berpengaruh secara positif dan signfikan terhadap kepuasan kerja guru; dan locus of control berpengaruh secara positif dan signfikan terhadap kepuasan kerja guru. Temuan ini menjadi masukan bagi para kepala sekolah dan dinas terkait untuk lebih memahami faktor-faktor yang dapat memengaruhi kepuasan kerja guru.
Pengaruh Social Media Marketing Tiktok dan Online Consumer Review terhadap Keputusan Pembelian Produk Skintific Nabilah , Agne; Wardhana, Aditya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1025

Abstract

Technology is becoming an increasingly important part of everyone's life because of its rapid development. Indonesians are currently feeling the benefits of technological advancements, including digitizing entertainment media and creating content (TikTok) which is increasingly popular. In addition, Tiktok offers a Tiktok for business feature called Tiktok Shop. This feature can help businesses expand their market by encouraging creativity in a study conducted to evaluate the potential influence of TikTok's social media marketing and online consumer reviews on purchasing decisions for Skintific-branded products. The focus of this study is quantitative, using descriptive and associative causal research methods. Data was collected through a Google Form questionnaire sent to 96 women between the ages of 15 and 35, all of whom were users of Skintific products and the TikTok app. The sampling method used is non-probabilistic, more specifically intentional sampling. Data analysis was carried out using multiple linear regression, using SPSS version 25 to process the collected data. The results showed that TikTok social media marketing variables and online consumer reviews had a positive and significant influence on the purchase decision of Skintific products, both partially and simultaneously. According to the conclusion drawn from the coefficient of determination, it was established that 52.1% of purchasing decisions for Skintific products are due to the influence of TikTok's social media marketing and online consumer reviews. The remaining 47.9% indicated that other variables not examined in the study also had an impact on purchasing decisions
Pengaruh Brand Image Terhadap Purchase Intention Produk Toyota Astra Motor (TMMIN) di Jawa Barat Muzhaffar, Muhammad Azhar Farrell; Wardhana, Aditya
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1836

Abstract

Abstract The research focused on Toyota Astra Motor (TMMIN) in West Java, given the high sales of the Toyota brand in the region. Car sales data for 2022 shows Toyota's dominance with a significant number of units. In this context, brand image is considered to have a strong influence on consumer purchase intent. The results of the study are known that Brand image has a partial influence on Toyota's Purchase intention in West Java based on the results of the hypothesis test, namely known tcalculate value for the Brand image variable of 15,858 and the ttable value of 1,985. The significance value is 0.000. This means that the calculated value > ttable (15.858 > 1.985) and the significance value is smaller than the level of significance (0.000 < 0.05) then H0 is rejected, H1 is accepted, which means that there is a significant influence between Brand image on the Purchase intention of Toyota Astra Motor products in West Java.Keywords:  Brand Image, Purchase Intention, Product.AbstrakPenelitian ini difokuskan pada Toyota Astra Motor (TMMIN) di Jawa Barat, mengingat tingginya penjualan merek Toyota di wilayah tersebut. Data penjualan mobil tahun 2022 menunjukkan dominasi Toyota dengan jumlah unit yang signifikan. Dalam konteks ini, brand image dianggap memiliki pengaruh kuat terhadap purchase intention konsumen. Hasil penelitian diketahui bahwa Brand image memiliki pengaruhi Purchase intention Toyota di Jawa Barat secara parsial berdasarkan hasil uji hipotesis yaitu diketahui nilai thitung untuk variabel Brand image sebesar 15,858 dan nilai ttabel nya sebesar 1,985. Nilai signifikasi sebesar 0,000. Berarti nilai thitung > ttabel (15,858 > 1,985) dan nilai signifikasi lebih kecil daripada taraf signifikasi (0,000 < 0,05) maka H0 ditolak, H1 diterima, yang artinya terdapat pengaruh secara signifikan antara Brand image terhadap Purchase intention produk Toyota Astra Motor di Jawa Barat.Kata Kunci: Brand Image, Purchase Intention, Produk.
Pengaruh Influencer Terhadap Brand Ambassador Pada Martha Beauty Bar Hermawan, Saskia Apriliana; Wardhana, Aditya
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1632

Abstract

Abstract Influencers and brand ambassadors are two essential elements in marketing strategies that focus on building brand awareness and creating relationships with consumers. Although both have the same goal, which is to increase brand exposure and influence consumer behavior, there are significant differences in how they operate and interact with audiences. The objective of this research is to determine the influence of influencers on brand awareness. This study is quantitative research. The research respondents are 42,900 Instagram users who follow Martha Beauty Bar on Instagram. Purposive sampling is used as the sampling technique for this research, employing a non-probability sample. Simple linear regression is utilized in the data processing of the research, assisted by SPSS 25 windows application. Based on the results of this research, influencers significantly influence brand awareness.Keywords: Influencer, Brand Awareness and Marketing Strategy.Abstrak Influencer dan brand ambassador adalah dua elemen penting dalam strategi pemasaran yang berfokus pada membangun kesadaran merek dan menciptakan hubungan dengan konsumen. Meskipun keduanya memiliki tujuan yang sama, yaitu meningkatkan eksposur merek dan mempengaruhi perilaku konsumen, namun terdapat perbedaan signifikan dalam cara mereka beroperasi dan berinteraksi dengan audiens. Tujuan dari penelitian ini untuk mengetahui pengaruh influencer terhadap brand awareness. Penelitian ini merupakan penelitian kuantitatif. Responden penelitian ini adalah 42.900 merupakan pengguna Instagram yang mengikuti Instagram Martha Beauty Bar. Purposive sampling digunakan sebagai teknik pengambilan sampel untuk penelitian ini, yang menggunakan sampel nonprobabilitas. Regresi linier sederhana digunakan dalam pengolahan data penelitian dan bantuan aplikasi SPSS 25 windows. Berdasarkan hasil penelitian ini, influencer secara signifikan mempengaruhi brand awareness.Kata Kunci: Influencer, Brand Awareness dan Strategi Pemasaran.
The Effect of Social Capital Dimension on Lecture Performance Hartini, Hartini; Sapinah, Sapinah; N, Kristanty Marina Natalia; Wardhana, Aditya; Rahmawati, Rahmawati
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.4458

Abstract

This study aims to determine and analyze the effect of structures, rational and cognitive dimensions of social capital on lecturers’ performance. It employs a quantitative approach to research within the ex post facto design. The sample of the study was 67 respondents from Patompo University. Data were collected using questionnaires and documentations. Data analysis was carried out through analytical activities, which includes prerequisite test analysis and hypothesis testing. The results of the study show that: 1) overall, structural dimension of social capital, rational dimension of social capital, and cognitive dimension of social capital have a positive and significant effect on the lecturer performance; 2) structural dimension of social capital have a positive and significant effect on the lecturer performance; 3) rational dimension of social capital have a positive and significant effect on the lecturer performance; and 4) cognitive dimension of social capital have a positive and significant effect on the lecturer performance. This finding becomes an input for higher education leaders to better understand and provide with insights into which social dimension can affect the performance of lecturers by considering school backgrounds, increasing the lecturer participation thorugh reward system and appropriate performance evaluation models.
WOUND HEALING EFFICACY OF MOIST EXPOSED BURN OINTMENT (MEBO) AND SILVER SULFADIAZINE IN PARTIAL-THICKNESS BURNS: A SYSTEMATIC REVIEW Wardhana, Aditya; Farhana, Nadya
Jurnal Rekonstruksi dan Estetik Vol. 10 No. 2 (2025): Jurnal Rekonstruksi dan Estetik, December 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jre.v10i2.71980

Abstract

Highlights: Superior efficacy between MEBO and SSD in burn patients. Improved Clinical Outcomes of wound healing in burn patients. Natural, Plant-Based Alternative for burn patients.  Abstract: Introduction: Burn injuries are a common global health issue that often require prolonged wound care and can lead to complications such as infections, delayed healing, and surgical interventions. Silver sulfadiazine (SSD) has long been the standard topical treatment for partial-thickness burns, but concerns remain regarding delayed healing and potential side effects. Moist Exposed Burn Ointment (MEBO), a Chinese herbal-based topical agent containing sesame oil, beta-sitosterol, and berberine, has emerged as a potential alternative due to its anti-inflammatory, antimicrobial, and moisture-retaining properties. Method: This systematic review aimed to evaluate the efficacy of MEBO compared to SSD in partial-thickness burn wound healing. A comprehensive search of PubMed, Cochrane, and Science Direct using the terms “MEBO,” “SSD,” “Burns,” and “Wound healing” identified five trials conducted between 2000 and 2008. Result: The results consistently demonstrated that MEBO provided comparable or superior outcomes to SSD, including shorter wound healing time, reduced pain, absence of infection in wound swabs, minimal slough and crust formation, lower complication rates, and reduced need for surgical intervention. Conclusion: These findings suggest that MEBO is an effective and potentially preferable alternative to SSD for managing partial-thickness burn wounds.
Analisis Komparatif Konsumen Dalam Memilih Barbershop Terbaik Di Kota Tegal (Studi Pada Barbershop Harmonis Dan Starsbox) Azumar, Rizal Madha; Wardhana, Aditya
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Industri jasa potong rambut pria di Indonesia, khususnya di Kota Tegal, mengalami perkembangan signifikan denganmunculnya barbershop modern. Penelitian ini bertujuan untuk menganalisis preferensi konsumen terhadap atribut kapster,pelayanan, dan fasilitas dalam memilih barbershop terbaik, dengan fokus pada dua barbershop ternama: BarbershopHarmonis dan Starsbox Barbershop. Metode yang digunakan adalah kuantitatif deskriptif dengan pendekatan AnalyticalHierarchy Process (AHP), melibatkan 97 responden yang merupakan pelanggan aktif dari kedua barbershop tersebut. Hasilpenelitian menunjukkan bahwa atribut kapster dan pelayanan dari Harmonis Barbershop lebih baik dibandingkan Starsbox,sementara dalam hal fasilitas, Starsbox unggul. Pelanggan memprioritaskan pelayanan sebagai atribut terpenting, diikutioleh fasilitas dan kapster. Kontribusi terbesar dalam keputusan memilih barbershop berasal dari pelayanan. Penelitian inimemberikan wawasan praktis bagi pelaku usaha untuk meningkatkan kualitas layanan dan memperkaya literatur perilakukonsumen di sektor grooming pria. Saran untuk penelitian selanjutnya mencakup penambahan atribut seperti harga, lokasi,dan segmentasi demografis konsumen untuk hasil yang lebih komprehensif.Kata Kunci : Preferensi Konsumen, Layanan, Fasilitas, Kapster. Barbershop
Co-Authors Abda Abda ADE RISNA SARI Adzani, Shofi Raihan Agnelia, Revina Anisa Agusman Aris, Affandy Al Hazmi, Nadhil Alief Maulana Aldi Akbar Ana Faizah Anisa Agnelia, Revina Arief Nuryana Arief, Ilham Arif Kuswanto Aris, Affandy Agusman Augiani, A. S Augiani, Amani S. Awaliyah, Nadila Rabiatul Azhari, Nadya Dewi Azumar, Rizal Madha Bando, Nurjannah Budi Harto Budi Harto Budi Prasetiyo, Budi Budi Rustandi Kartawinata Cakranegara, Pandu Adi Christabella, Rininta Citra, Khansa Fairuz Cleopas Martin Rumende Dadang Sudrajat Daya, Mulianah desi kristanti, desi Dien, Siphora Dwikawardhana, Galih Santika Dyah Maharani Dyah Maharani E. Mudjaddid A. Siswanto Deddy N.W.Achadiono Hamzah Shatri EFENDI Eliza Miranda Em Yunir, Em Erni Juwita Nelwan, Erni Juwita Farhana, Nadya Feridita, Audrya Fasya Feroniasanti, Lauda Hafifah, Ariqah Nur Haidar, Zeffan Daffa Fitra Halim, Jessica Hartini Hartini Hartini Hartini, Hartini - Hendy Tannady Hermawan, Saskia Apriliana Hernawan, Moch Arif Ilham Arief Insani, Al Fajrin Irmia Kusumadewi Irzan Soepriyadi Joko Ariawan Kaltha, Karina Kameswari, Varra Awaliah Pinus Kautsar, Raisya Ayu Khalida, Nurma Kispa, Tera Kumalawati, July Kurniasari, Dhita Leonard Nainggolan Liem, Isabella Kurnia Lilik Suryaningsih Lis Lesmini Listiya, Marcella Tirta Mahendra Fakhri Mahir Pradana Mapata, Dg. Marcellus Simadibrata Marcevianto, Kevin Varian Maya Kasmita Melvani, Belvana Putri Moch Arif Hernawan Mohamad Rachadian Ramadan Mujadid, Fajar Muzhaffar, Muhammad Azhar Farrell N, Kristanty Marina Natalia N, NORMIYATI Nabilah , Agne Natasha, Bella Nisrina Kamila Normiyati Normiyati Novialdi . Nurjannah Bando Nuryana, Arief Octovia, Lily Indriani Oklia, Sheila Pelitahati, Puguh Piprim B. Yanuarso, Piprim B. Pratama, Aulya Rahman Putri Pratiwi, Intan Pudjiti, Dyah Juliana Pusponegoro, Erdina Hardiono D Putri, Nandita Melati Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Raharjanti, Natalia Widiasih Rahmawati, Nosita Rahmawati, Rahmawati Ramadhania, Dian Araminta Rania Salsabila Rasyid, Nurhayati M Revi Sesario Revina Anisa Agnelia Ricky Aditya Rismala Dewi Rustam, Musfardi Ryan Firdiansyah Suryawan Salma Nurhaliza Sandhi, Afriyanti Sandora, Normalina Santosa, Arby Mauliddan Sapinah Sari, Ade Risna Sari, Ayu Diandra Satyani, Metta Sesario, Revi Setiawan, Evania Setyowati, Tri Mulyani Soegeng Wahyoedi Sugiarto, Adhrie Sulaiman, Syarifuddin Suryaningsih, Lilik suryawan, ryan firdiansyah Suyuti, Rizal Syah Putra, Syah Syahputra Syahputra Syarif, Akhmad Noviandi Syarifuddin Syarifuddin Tanjunga, Sanjaya F. Tanjunga, Sanjaya Faisal Tedjaatmadja, Chintya Tienni Mariana Simanjorang Tjhin Wiguna Trisnianti, Rika Ulhaq, Moch Daffa Dhiya Valeria, Michelle Veronica, Raja Merlinda Wina Sinaga Winanda, Rizki Aniza Winarno, Gammaditya A. Winarno, Gammaditya Adhibarata Wulandari, Yohannessa Yahya, Muh. Zahra Nabila Afifah Zainuddin Iba Zakaria, Meutia Zidna, An’umillah Arini