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All Journal Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI Trikonomika: Jurnal Ekonomi Jurnal Ekonomi Modernisasi JURNAL KEBANGSAAN IMAGE DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Bisnis dan Manajemen JRSI (Jurnal Rekayasa Sistem dan Industri) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM YUME : Journal of Management Jurnal Plastik Rekonstruksi PERSPEKTIF Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik INFOKUM Jurnal Kewarganegaraan Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Management Accounting Business and International Research eProceedings of Management Teknovokasi : Jurnal Pengabdian Masyarakat Journal of General-Procedural Dermatology & Venereology Indonesia Journal of Business Management and Economic Development Journal of Community Service and Society Empowerment Journal of Social Science Utilizing Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Proceedings Book of International Conference and Exhibition on The Indonesian Medical Education and Research Institute Journal of Digital Community Services Journal of Social Science Utilizing Technology Multidisciplinary Indonesian Center Journal Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)

Aditya Wardhana

Universitas Telkom

Author-ID : 412663

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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The evidence-based topical therapies for management of minor burns in outpatient clinic Dien, Siphora; Miranda, Eliza; Pusponegoro, Erdina Hardiono D; Wardhana, Aditya
Journal of General - Procedural Dermatology & Venereology Indonesia Vol. 1, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Burns are often seen in clinics or hospitals. Majority of burns are minor burns, which can be managed in outpatient setting with satisfactory result. The healing outcome depends on physician’s knowledge and competencies in burn pathogenesis and basic principles of burn care. Initial treatment of burns consists of emergency evaluation, assessment of depth and severity of burns and considerations for referral. The principles of minor wound therapy include cooling, cleansing, pain management, and topical therapy. Recently, many topical agents are available and indicated for first to second degree burn. Silver sulfadiazine (SSD) is the standard treatment; however, it has some limitations. Scientific evidences showed that topical antibiotics do not reduce the incidence of local infection, invasive infection, and mortality of infection. Burns heal faster with hydrogel dressings and some other dressings compared to SSD. There are insufficient evidences to support the use of aloe vera, honey, and negative pressure wound therapy in burns. Moist exposed burn ointment (MEBO®) has been demonstrated to have equal efficacy to SSD.

Pengaruh Digital Marketing Melalui Instagram Terhadap Brand Awareness Mixue Di Indonesia Meutia Zakaria; Aditya Wardhana
eProceedings of Management Vol 10, No 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Pemasaran digital ataupun digital marketing ialah kegiatan promosi produk ataupun merek melalui media digitalataupun internet. Beberapa teknik pemasaran digital yang umum dipergunakan diantara lain Search EngineMarketing, Social Media Marketing, Online Advertising, Email Marketing serta lain-lain. Salah satu platform mediasosial yang sering dipergunakan untuk memasarkan produk serta merek ialah Instagram. Kajian ini mempunyaitujuan untuk mengevaluasi efektivitas digital marketing Mixue Indonesia melalui Instagram, seberapa besar brandawareness Mixue Indonesia, serta apakah digital marketing memengaruhi brand awareness Mixue Indonesia.Metode kajian yang dipergunakan ialah kuantitatif dengan digital marketing sebagai variabel independen (X) yangterdiri dari subvariabel context, communication, collaboration, serta connection. Variabel dependen (Y) berupabrand awareness yang terdiri dari indikator brand recognition, brand recall, purchase, serta consumption. Hasilkajian memperlihatkan jika variabel context, collaboration, serta connection memberi pengaruh signifikan secaraparsial terhadap brand awareness, kecuali variable communication. Koefisien determinasi memperlihatkan jika60,4% brand awareness diberi pengaruh oleh digital marketing, sementara 29,6% diberi pengaruh oleh faktorlainnya yang tidak dianalisa pada kajian ini. Total responden pada kajian ini sebanyak 150 followers InstagramMixue Indonesia.Kata Kunci-Mixue, digital marketing, social media marketing, brand awareness, instagram

Pengaruh Citra Merek Terhadap Loyalitas Konsumen Sepatu Merek Converse Di Kota Cirebon Zeffan Daffa Fitra Haidar; Aditya Wardhana
eProceedings of Management Vol 10, No 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Adanya teknologi yang semakin maju serta didukung faktor lingkungan seperti sosial dan budaya secara cepat.Awal perkembangan trend fashion di indonesia cenderung mencontoh gaya barat, misalnya dalam bahan yangdipakai maupun desain. Dengan adanya trend sepatu yang sangat pesat, maka dari itu produsen sepatumemanfaatkan peluang dalam kenyataan ini dengan berlomba-lomba mengeluarkan berbagai jenis dan merek yangdi keluarkan di Indonesia. Penelitian ini bertujuan untuk meneliti Pengaruh Citra Merek terhadap LoyalitasKonsumen Sepatu Merek Converse di Kota Cirebon.Metode penelitian yang digunakan dalam penelitian ini adalahmetode kuantitaf dengan jenis penelitian analasis deskriptif. Pengambilan sampel dilakukan dengan metode nonprobability sampling dengan jumlah 100 responden. Pengumpulan data dalam penelitian ini dilakukan denganmelakukan penyebaran kuesioner secara online yang disebarkan keseluruh responden, yaitu konsumen sepatuConverse yang terdiri dari Pelajar/Mahasiswa/I 53 responden, Karyawan Swasta 38 responden, serta Wirausaha 9responden. Tehnik analisis data menggunakan analisis regresi sederhana dan analisis deskriptif. Berdasarkan hasilanalisis deskriptif, dari variabel citra merek dapat disimpulkan bahwa Citra Merek dengan nilai 75.6%. LoyalitasKonsumen dengan nilai 74,5%. Pengaruh Citra Merek terhadap Loyalitas Konsumen Sepatu Merek Converse diKota Cirebon termasuk dalam kategori baik. Hasil uji hipotesis menunjukkan bahwa Brand Image berpengaruhpositif terhadap Loyalitas Konsumen.Kata kunci-citra merek, loyalitas konsumen

Pengaruh Social Media Marketing Tiktok dan Online Consumer Review terhadap Keputusan Pembelian Produk Skintific Agne Nabilah; Aditya Wardhana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1025

Technology is becoming an increasingly important part of everyone's life because of its rapid development. Indonesians are currently feeling the benefits of technological advancements, including digitizing entertainment media and creating content (TikTok) which is increasingly popular. In addition, Tiktok offers a Tiktok for business feature called Tiktok Shop. This feature can help businesses expand their market by encouraging creativity in a study conducted to evaluate the potential influence of TikTok's social media marketing and online consumer reviews on purchasing decisions for Skintific-branded products. The focus of this study is quantitative, using descriptive and associative causal research methods. Data was collected through a Google Form questionnaire sent to 96 women between the ages of 15 and 35, all of whom were users of Skintific products and the TikTok app. The sampling method used is non-probabilistic, more specifically intentional sampling. Data analysis was carried out using multiple linear regression, using SPSS version 25 to process the collected data. The results showed that TikTok social media marketing variables and online consumer reviews had a positive and significant influence on the purchase decision of Skintific products, both partially and simultaneously. According to the conclusion drawn from the coefficient of determination, it was established that 52.1% of purchasing decisions for Skintific products are due to the influence of TikTok's social media marketing and online consumer reviews. The remaining 47.9% indicated that other variables not examined in the study also had an impact on purchasing decisions

Influence of Financial Literacy and Frugal Lifestyle on the Concept of Childfree in Childbearing Age Couples (PUS) in West Java Kartawinata, Budi Rustandi; Akbar, Aldi; Wardhana, Aditya; Citra, Khansa Fairuz
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.653

Frugal Living or commonly known as a frugal lifestyle is a lifestyle that places a person's consciousness at the highest level when using the money they have while still paying attention to the value of an item. Many people interpret a frugal lifestyle as a frugal lifestyle, which is not wrong, although when it comes to the word frugal, individuals usually put aside the qualities obtained by adopting a frugal lifestyle. Childfree is a term that is often referred to as a concept when married couples decide to choose a life path of not having or raising children. Frugal Living and Childfree are lifestyles that are widely adopted by society, especially young married couples, for the reason that the decision not to have or raise children is because they do not have enough income so that if they have or raise children it will only increase their obligations which will lead to difficulties in managing them. Family finance. These couples of childbearing age (PUS) believe that frugal living is one of their actions by not having or raising children so that their finances can be managed well. Financial literacy is the ability to understand and use a variety of financial skills effectively, including personal financial management, budgeting, and investing. When you are financially literate, you have a basic relationship with money, and it is a lifelong learning journey. The earlier you start, the better off you will be, because education is the key to success when it comes to money. This research seeks to find a relationship between the literacy level of every young couple in Indonesia and the decision to adopt a frugal and childfree lifestyle, especially in West Java Province.

The Role of Green Trust as an Intervening Variable in the Relationship Between Green Brand Image and Green Perceived Value Towards Purchase Intention in Indonesian Local Fashion Products Wahyoedi, Soegeng; Wardhana, Aditya; Tannady, Hendy
Journal Of Accounting Management Business And International Research Vol 1, No 1 (2022): September 2022
Publisher : CV. Rayyan Dwi Bharata

The issue of environmental damage caused by fashion industry continues to increasing every year accompanied by real conditions that accur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This resesrch was conducted to determine the effect of Green Perceived Value and Green Brand Image on Green Purchase Intentionwith Green Trust as an Intervening variable in the case study on fashion product Sejauh Mata Memandang. The number of samples study werw 170 respondent from consumers Sejauh Mata Memandang and also green consumerism. The technique used in this research is purposive sampling. In this study, it shows that the Green Perceived Value and Green Brand Image variables have a significant effect on Green Trust and also Green Purchase Intention. Green Trust does not have a greater influence on each independent variable and also the dependent variable.

Enhancing Workforce Agility of National Insurance Firm’s Employees by Effective E-Learning Management and Growth Mindset Tannady, Hendy; Wardhana, Aditya; Sudrajat, Dadang
Journal Of Accounting Management Business And International Research Vol 1, No 1 (2022): September 2022
Publisher : CV. Rayyan Dwi Bharata

This study aims to determine the effect of e-learning and growth mindset to workforce agility at Insurance Company XYZ. This study using qualitative approach as well as observation and interview to collect data and information about the problems that might be happen. This study conducted interviews with 5 persons who are the employees of Insurance Company XYZ.In this study it was found that there were various positive and negative impacts. Even tho, the results of this study show that e-learning and growth mindset have an effect on workforce agility at Insurance Company XYZ. Therefore, the researcher give the suggestion for Insurance Company XYZ is to always empower, motivate and provide moral support for the employees to be able to provide the best for the company and not give up easily at work.

Financial Literacy Counseling: Avoiding Fictitious Investments for Teachers and Parents at Taman Indria Kindergarten, Bandung City Fakhri, Mahendra; Wardhana, Aditya
Journal of Community Service and Society Empowerment Том 2 № 03 (2024): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v2i03.1013

The level of financial literacy of Indonesian people is currently showing an encouraging increase, in 2023 the level of financial literacy of Indonesian people will reach 69.7 points, an increase from 2020 of 66.5 points, this means that the level of knowledge and understanding of Indonesian people towards money is in a good position. which is encouraging. This can be seen from the increase in activities in the financial sector, such as now every person has a bank account, which means that every citizen in Indonesia has started to understand about saving, apart from that, Generation Z has now started talking about investment, especially stock investment, this Of course it is encouraging because the literacy skills of Indonesian citizens can be equated with those of other developed countries. The increase in the financial literacy index has of course been encouraging lately, but there are still incidents reported by both the media and social media regarding victims of fraudulent investments. Bodong investment is a term for fraudulent activities under the guise of investment. This usually happens when a party offers an investment with a high rate of return, without risk, which makes people tempted and even decide to follow the investment. In the name of investment, these fraudulent activities never seem to disappear in Indonesia, as if people have never learned from previous experiences. This can happen because even though the level of financial literacy has increased, if someone carries out their activities, their finances are not only always influenced by a high level of intelligence, but they are also affected. by psychological factors, so it is natural that fraudulent investment incidents always occur. This community service activity takes the form of outreach and community outreach to the target community which is divided into two stages. The first stage, planning between the organizer and the target community begins with completing an administrative recommendation form and a letter of willingness for the target which contains roles, duties, principal and functions. The second stage, implementation takes the form of counseling delivered offline (outside the network) taking place in the school hall. This community service activity is actually a form of plan in the form of a digital financial counseling series. So the relevance of one activity to other activities will be designed. Thus, it is still open for the next series of service with coverage not only of the same target community but also the network of the target community itself, in this case the community and other community institutions that are part of the Taman Indria Kindergarten network (parent to Taman Siswa) around the city of Bandung, so that The digital financial literacy target could be more broadly segmented.

the PENGARUH PRODUCT QUALITY AND PRICE TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODY LOTION SCARLETT WHITENING : (Studi Kasus Pengguna Body Lotion Scarlett Whitening di Indonesia) Listiya, Marcella Tirta; Wardhana, Aditya
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.53215

Indonesian people tend to have dry and dull skin due to the higher intensity of sun exposure in the tropical season. Several cities in Indonesia have unhealthy air quality. Gray air is a sign of unhealthy air quality. Consumers must be careful of unwanted things, such as products that do not include BPOM. When consumers feel a need for the goods to be purchased, they begin to make purchasing decisions. The purpose of this research is to understand and evaluate the extent of the impact of product quality on the decision to purchase Scarlett Whitening body lotion, to understand and evaluate the extent of the impact of price on the decision to purchase Scarlett Whitening body lotion products, to assess the extent of the joint impact of product quality and price on the decision purchase Scarlett Whitening body lotion products.This study used quantitative methods and a Cochran sample, with a total of 153 respondents. This study also used questionnaire analysis and literature review. The data analysis techniques used in this research are causal analysis and multiple linear analysis. Conclusions are drawn regarding the relationship between product quality and purchasing decisions based on t count 3.028 and t table 1.984. The results obtained by Ha1 indicate that product quality has a quite significant positive influence on purchasing decisions. This hypothesis can be accepted at the significance level of 0.003. The influence that the price variable has on purchasing decisions can be identified by the calculated t value which exceeds the t table value, namely 7.771 ≥ 1.984. Therefore, it can be concluded that Ha2 is accepted, indicating that there is a significant positive influence of price on purchasing decisions partially. These results support the second hypothesis, which can be accepted with a significance level of 0.000. The influence between product quality and price variables on purchasing decisions reached a percentage of 53.5%, while the remaining 46.5% was influenced by other variables not included in this research. The F test results show that the two variables, namely product quality and price, together have a significant effect of 0.000 ≤ 0.05 and the calculated F value is 86.217 F table, namely 3.07. Thus, it can be concluded that product quality and price together have a significant influence on purchasing decisions for Scarlett Whitening body lotion products.

Social Media Followers Influence Banking Stock Prices in Indonesia Kartawinata, Budi Rustandi; Akbar, Aldi; Wardhana, Aditya; Maharani, Dyah
Journal of Social Science Utilizing Technology Vol. 1 No. 1 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i1.592

Background. Progress in a country can be seen from the development of the capital market, because the capital market plays a very important role in transforming and advancing a country's economy so that it grows and develops. Indonesia is a country known to be rich in natural resources, so the development of capital markets in Indonesia is a step towards sustainable economic development. Purpose. The purpose of this study is to determine the effect of social media on the economic, social and political sectors. Method. The research used is quantitative research with descriptive and verification research methods. Results. The result of this study is that the influence of the number of social media followers on the share price of banks in Indonesia shows a positive correlation between the two. In this context, banks need to utilise social media more effectively as a marketing tool, pay attention to reputation risk management, improve transparency and communication with investors, and strengthen the role of regulators in monitoring the impact of social media.. Conclusion. With this research, there is a finding that in the field of social media, there are variables that influence the financial sector, in this case, company finances, namely the number of followers of a social media platform will influence stock prices. This should be a concern for stakeholders in the business sector to pay attention to social media developments occurring in Indonesia

Co-Authors Affandy Agusman Aris Agne Nabilah Agnelia, Revina Anisa Agusman Aris, Affandy Al Hazmi, Nadhil Alief Maulana Aldi Akbar Amalina Fitria, Nur Anisa Agnelia, Revina Arief, Ilham Arif Kuswanto Augiani, A. S Augiani, Amani S. Azhari, Nadya Dewi Bando, Nurjannah Budi Harto Budi Rustandi Kartawinata Cakranegara, Pandu Adi Christabella, Rininta Citra, Khansa Fairuz Cleopas Martin Rumende Dadang Sudrajat Daya, Mulianah desi kristanti, desi Dg. Mapata Dien, Siphora Dwikawardhana, Galih Santika Dyah Maharani E. Mudjaddid A. Siswanto Deddy N.W.Achadiono Hamzah Shatri Efendi Efendi Em Yunir, Em Erni Juwita Nelwan, Erni Juwita Faizah, Ana Farhana, Nadya Feroniasanti, Lauda Hafifah, Ariqah Nur Halim, Jessica Hartini Hartini Hartini Hartini, Hartini - Hendy Tannady Hernawan, Moch Arif Insani, Al Fajrin Irmia Kusumadewi Irzan Soepriyadi Joko Ariawan Kaltha, Karina Kameswari, Varra Awaliah Pinus Karimah, Benati Kautsar, Raisya Ayu Kispa, Tera Kristanty Marina Natalia N Kumalawati, July Kurniasari, Dhita Leonard Nainggolan Liem, Isabella Kurnia Lis Lesmini Listiya, Marcella Tirta Mahendra Fakhri Mahir Pradana Marcellus Simadibrata Maya Kasmita Melati Putri , Nandita Melvani, Belvana Putri Meutia Zakaria Miranda, Eliza Mohamad Rachadian Ramadan Mujadid, Fajar N, NORMIYATI Natasha, Bella Nisrina Kamila Normiyati Normiyati Novialdi . Noviandi Syarif , Akhmad Nuryana, Arief Octovia, Lily Indriani Oklia, Sheila Pelitahati, Puguh Piprim B. Yanuarso, Piprim B. Pratama, Aulya Rahman Putri Pratiwi, Intan Pudjiti, Dyah Juliana Pusponegoro, Erdina Hardiono D Putri, Nandita Melati Rachmawaty Rachmawaty Rachmawaty Raharjanti, Natalia Widiasih Rahmah Kusuma, Tyas Rahmawati Rahmawati Rahmawati, Nosita Ramadhania, Dian Araminta Rasyid, Nurhayati M Revi Sesario Revina Anisa Agnelia Ricky Aditya Rismala Dewi Rustam, Musfardi Salma Nurhaliza Sandhi, Afriyanti Sandora, Normalina Santosa, Arby Mauliddan Sapinah Sapinah Sari, Ade Risna Sari, Ayu Diandra Satyani, Metta Sesario, Revi Setiawan, Evania Setyowati, Tri Mulyani Soegeng Wahyoedi Sugiarto, Adhrie Sulaiman, Syarifuddin Suryaningsih, Lilik suryawan, ryan firdiansyah Suyuti, Rizal Syah Putra, Syah Syahputra Syahputra Syahputra, Syahputra Syarif, Akhmad Noviandi Syarifuddin Syarifuddin Tanjunga, Sanjaya F. Tanjunga, Sanjaya Faisal Tedjaatmadja, Chintya Tienni Mariana Simanjorang Tjhin Wiguna Valeria, Michelle Veronica, Raja Merlinda Wina Sinaga Winanda, Rizki Aniza Winarno, Gammaditya A. Winarno, Gammaditya Adhibarata Wulandari, Yohannessa Yahya, Muh. Zainuddin Iba Zeffan Daffa Fitra Haidar Zidna, An’umillah Arini

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