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All Journal Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI Trikonomika: Jurnal Ekonomi Jurnal Ekonomi Modernisasi JURNAL KEBANGSAAN IMAGE DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Bisnis dan Manajemen JRSI (Jurnal Rekayasa Sistem dan Industri) Jurnal Manajemen STIE Muhammadiyah Palopo JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM YUME : Journal of Management Jurnal Plastik Rekonstruksi PERSPEKTIF Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik INFOKUM Jurnal Kewarganegaraan Jurnal Rekonstruksi dan Estetik Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Accounting Management Business and International Research eProceedings of Management Teknovokasi : Jurnal Pengabdian Masyarakat Journal of General Procedural Dermatology and Venereology Indonesia Journal of Business Management and Economic Development Journal of Community Service and Society Empowerment Journal of Social Science Utilizing Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Proceedings Book of International Conference and Exhibition on The Indonesian Medical Education and Research Institute Journal of Digital Community Services Journal of Social Science Utilizing Technology Jurnal Lamellong: Pengabdian Kepada Masyarakat Multidisciplinary Indonesian Center Journal Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Aditya Wardhana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Pengaruh Influencer Terhadap Brand Ambassador Pada Martha Beauty Bar Hermawan, Saskia Apriliana; Wardhana, Aditya
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1632

Abstract

Abstract Influencers and brand ambassadors are two essential elements in marketing strategies that focus on building brand awareness and creating relationships with consumers. Although both have the same goal, which is to increase brand exposure and influence consumer behavior, there are significant differences in how they operate and interact with audiences. The objective of this research is to determine the influence of influencers on brand awareness. This study is quantitative research. The research respondents are 42,900 Instagram users who follow Martha Beauty Bar on Instagram. Purposive sampling is used as the sampling technique for this research, employing a non-probability sample. Simple linear regression is utilized in the data processing of the research, assisted by SPSS 25 windows application. Based on the results of this research, influencers significantly influence brand awareness.Keywords: Influencer, Brand Awareness and Marketing Strategy.Abstrak Influencer dan brand ambassador adalah dua elemen penting dalam strategi pemasaran yang berfokus pada membangun kesadaran merek dan menciptakan hubungan dengan konsumen. Meskipun keduanya memiliki tujuan yang sama, yaitu meningkatkan eksposur merek dan mempengaruhi perilaku konsumen, namun terdapat perbedaan signifikan dalam cara mereka beroperasi dan berinteraksi dengan audiens. Tujuan dari penelitian ini untuk mengetahui pengaruh influencer terhadap brand awareness. Penelitian ini merupakan penelitian kuantitatif. Responden penelitian ini adalah 42.900 merupakan pengguna Instagram yang mengikuti Instagram Martha Beauty Bar. Purposive sampling digunakan sebagai teknik pengambilan sampel untuk penelitian ini, yang menggunakan sampel nonprobabilitas. Regresi linier sederhana digunakan dalam pengolahan data penelitian dan bantuan aplikasi SPSS 25 windows. Berdasarkan hasil penelitian ini, influencer secara signifikan mempengaruhi brand awareness.Kata Kunci: Influencer, Brand Awareness dan Strategi Pemasaran.
The Effect of Social Capital Dimension on Lecture Performance Hartini, Hartini; Sapinah, Sapinah; N, Kristanty Marina Natalia; Wardhana, Aditya; Rahmawati, Rahmawati
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.4458

Abstract

This study aims to determine and analyze the effect of structures, rational and cognitive dimensions of social capital on lecturers’ performance. It employs a quantitative approach to research within the ex post facto design. The sample of the study was 67 respondents from Patompo University. Data were collected using questionnaires and documentations. Data analysis was carried out through analytical activities, which includes prerequisite test analysis and hypothesis testing. The results of the study show that: 1) overall, structural dimension of social capital, rational dimension of social capital, and cognitive dimension of social capital have a positive and significant effect on the lecturer performance; 2) structural dimension of social capital have a positive and significant effect on the lecturer performance; 3) rational dimension of social capital have a positive and significant effect on the lecturer performance; and 4) cognitive dimension of social capital have a positive and significant effect on the lecturer performance. This finding becomes an input for higher education leaders to better understand and provide with insights into which social dimension can affect the performance of lecturers by considering school backgrounds, increasing the lecturer participation thorugh reward system and appropriate performance evaluation models.
Analisis Peran Service Quality dan Brand Awareness dalam Meningkatkan Consumer Satisfaction pada Industri Ritel Food & Beverage (Studi Kasus Foodpedia) Tannady, Hendy; Wardhana, Aditya; Nuryana, Arief; Sesario, Revi; Arief, Ilham; Suryawan, Ryan Firdiansyah; Bando, Nurjannah; Hernawan, Moch Arif
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3929

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling dan sampel penelitian konsumen foodpedia sebanyak 155 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap Kepuasan konsumen dan tidak terdapat pengaruh Brand Awareness terhadap kepuasan konsumen.Kata Kunci: Brand Awareness, Kualitas Pelayanan, Kepuasan Konsumen AbstractThe purpose of this study is to determine whether there is an effect of Brand Awareness and Service Quality on Consumer Satisfaction. This research uses a quantitative approach with purposive sampling technique method and sample of this study is 155 respondents of consumer Foodpedia. The result of this approach that the service quality partially can influenced customer satisfaction and Brand Awareness partially can not influenced customer satisfaction.Keywords: Brand Awareness, Service Quality, Consumer Satisfaction
Analisis Hubungan Stres Kerja, Kompensasi Langsung dan Komitmen Organisasi pada Perusahaan Distribusi Peralatan Kesehatan Nasional Soepriyadi, Irzan; Harto, Budi; Sari, Ade Risna; Kristanti, Desi; Ariawan, Joko; Wardhana, Aditya; Suryaningsih, Lilik; Faizah, Ana
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3934

Abstract

AbstrakPenelitian ini dilakukan berdasarkan masalah yang terjadi pada PT Toyosindo yaitu keluhan karyawan mengenai kompensasi langsung yaitu gaji dan adanya turnover melebihi standar perusahaan. Berdasarkan hal tersebut, dilakukan penelitian untuk mengetahui pengaruh kompensasi langsung dan stress kerja terhadap komitmen organisasi. Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan instrument kuesioner yang dibagikan kepada responden. Sebanyak 55 responden yang terlibat pada penelitian ini adalah sampel jenuh, yang merupakan total populasi karyawan dari PT Toyosindo. Pengukuran variabel untuk uji hipotesis menggunakan uji T dan uji F dengan aplikasi SPSS 25. Hasil riset menyimpulkan bahwa kompensasi langsung berpengaruh signifikan terhadap komitmen organisasi, stres kerja berpengaruh signifikan terhadap komitmen organisasi dan kompensasi langsung dan stress kerja secara simultan berpengaruh terhadap komitmen organisasi. Saran bagi manajemen agar selalu memerhatikan dan memberikan kompensasi yang layak kepada karyawan. Selain itu, perusahaan harus mengoptimalkan komitmen organisasi dan mengurangi tingkat turnover agar perusahaan dapat berjalan dengan baik dan lancar.Kata Kunci: Kompensasi Langsung, Komitmen Organisasi, Stres Kerja AbstractThis study aims to determine the effect of financial compensation and working stress on organizational commitment. This type of research used in this study is to use quantitative methods. In this study, researchers used quantitative data from the results of distributing questionnaires through Google forms. The sample of this research included 55 employees of PT Toyosindo. Measurement of variables to test the hypothesis using the T test and F test. In testing hypothesis, known t count 4,033 > t tabel 2,006 and the significance value 0,000<0,05 which means financial compensation significantly related organizational commitment, t count 2,555 > t table 2,006 working stress has a significant influence on organizational commitment. For the F-test results obtained in this study calculated F value = 40,866 and the value of F table = 3,180 and a significance value of 0.000<0.05.Thus it can be concluded that there is a significant influence between financial compensation and working stress to commitment organizational.Keywords: Financial Compensation, Organizational Commitment, Working Stress
WOUND HEALING EFFICACY OF MOIST EXPOSED BURN OINTMENT (MEBO) AND SILVER SULFADIAZINE IN PARTIAL-THICKNESS BURNS: A SYSTEMATIC REVIEW Wardhana, Aditya; Farhana, Nadya
Jurnal Rekonstruksi dan Estetik Vol. 10 No. 2 (2025): Jurnal Rekonstruksi dan Estetik, December 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jre.v10i2.71980

Abstract

Highlights: Superior efficacy between MEBO and SSD in burn patients. Improved Clinical Outcomes of wound healing in burn patients. Natural, Plant-Based Alternative for burn patients.  Abstract: Introduction: Burn injuries are a common global health issue that often require prolonged wound care and can lead to complications such as infections, delayed healing, and surgical interventions. Silver sulfadiazine (SSD) has long been the standard topical treatment for partial-thickness burns, but concerns remain regarding delayed healing and potential side effects. Moist Exposed Burn Ointment (MEBO), a Chinese herbal-based topical agent containing sesame oil, beta-sitosterol, and berberine, has emerged as a potential alternative due to its anti-inflammatory, antimicrobial, and moisture-retaining properties. Method: This systematic review aimed to evaluate the efficacy of MEBO compared to SSD in partial-thickness burn wound healing. A comprehensive search of PubMed, Cochrane, and Science Direct using the terms “MEBO,” “SSD,” “Burns,” and “Wound healing” identified five trials conducted between 2000 and 2008. Result: The results consistently demonstrated that MEBO provided comparable or superior outcomes to SSD, including shorter wound healing time, reduced pain, absence of infection in wound swabs, minimal slough and crust formation, lower complication rates, and reduced need for surgical intervention. Conclusion: These findings suggest that MEBO is an effective and potentially preferable alternative to SSD for managing partial-thickness burn wounds.
Co-Authors Adzani, Shofi Raihan Agnelia, Revina Anisa Agusman Aris, Affandy Al Hazmi, Nadhil Alief Maulana Aldi Akbar Amalina Fitria, Nur Anisa Agnelia, Revina Arief Ramadhan Arief, Ilham Arif Kuswanto Aris, Affandy Agusman Augiani, A. S Augiani, Amani S. Awaliyah, Nadila Rabiatul Azhari, Nadya Dewi Bando, Nurjannah Budi Harto Budi Rustandi Kartawinata Cakranegara, Pandu Adi Christabella, Rininta Citra, Khansa Fairuz Cleopas Martin Rumende Dadang Sudrajat Daya, Mulianah desi kristanti, desi Dien, Siphora Dwikawardhana, Galih Santika Dyah Maharani E. Mudjaddid A. Siswanto Deddy N.W.Achadiono Hamzah Shatri Efendi Efendi Em Yunir, Em Erni Juwita Nelwan, Erni Juwita Faizah, Ana Farhana, Nadya Feroniasanti, Lauda Hafifah, Ariqah Nur Haidar, Zeffan Daffa Fitra Halim, Jessica Hartini Hartini Hartini Hartini Hartini, Hartini - Hendy Tannady Hermawan, Saskia Apriliana Hernawan, Moch Arif Insani, Al Fajrin Irmia Kusumadewi Irzan Soepriyadi Joko Ariawan Kaltha, Karina Kameswari, Varra Awaliah Pinus Karimah, Benati Kautsar, Raisya Ayu Khalida, Nurma Kispa, Tera Kumalawati, July Kurniasari, Dhita Leonard Nainggolan Liem, Isabella Kurnia Lis Lesmini Listiya, Marcella Tirta Mahendra Fakhri Mahir Pradana Mapata, Dg. Marcellus Simadibrata Marcevianto, Kevin Varian Maya Kasmita Melati Putri , Nandita Melvani, Belvana Putri Miranda, Eliza Mohamad Rachadian Ramadan Mujadid, Fajar Muzhaffar, Muhammad Azhar Farrell N, Kristanty Marina Natalia N, NORMIYATI Nabilah , Agne Natasha, Bella Nisrina Kamila Normiyati Normiyati Novialdi . Noviandi Syarif , Akhmad Nuryana, Arief Octovia, Lily Indriani Oklia, Sheila Pelitahati, Puguh Piprim B. Yanuarso, Piprim B. Pratama, Aulya Rahman Putri Pratiwi, Intan Pudjiti, Dyah Juliana Pusponegoro, Erdina Hardiono D Putri, Nandita Melati Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Raharjanti, Natalia Widiasih Rahmah Kusuma, Tyas Rahmawati, Nosita Rahmawati, Rahmawati Ramadhania, Dian Araminta Rasyid, Nurhayati M Revi Sesario Revina Anisa Agnelia Ricky Aditya Rismala Dewi Rizal S, Muh. Rustam, Musfardi Salma Nurhaliza Sandhi, Afriyanti Sandora, Normalina Santosa, Arby Mauliddan Sapinah, Sapinah Sari, Ade Risna Sari, Ayu Diandra Satyani, Metta Sesario, Revi Setiawan, Evania Setyowati, Tri Mulyani Soegeng Wahyoedi Sugiarto, Adhrie Sulaiman, Syarifuddin Suryaningsih, Lilik suryawan, ryan firdiansyah Suyuti, Rizal Syah Putra, Syah Syahputra Syahputra Syahputra, Syahputra Syarif, Akhmad Noviandi Syarifuddin Syarifuddin Tanjunga, Sanjaya F. Tanjunga, Sanjaya Faisal Tedjaatmadja, Chintya Tenriulan, Andi Tienni Mariana Simanjorang Tjhin Wiguna Trisnianti, Rika Valeria, Michelle Veronica, Raja Merlinda Wina Sinaga Winanda, Rizki Aniza Winarno, Gammaditya A. Winarno, Gammaditya Adhibarata Wulandari, Yohannessa Yahya, Muh. Zainuddin Iba Zakaria, Meutia Zidna, An’umillah Arini