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All Journal Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI Trikonomika: Jurnal Ekonomi Jurnal Ekonomi Modernisasi JURNAL KEBANGSAAN IMAGE DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Bisnis dan Manajemen JRSI (Jurnal Rekayasa Sistem dan Industri) Jurnal Manajemen STIE Muhammadiyah Palopo JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM YUME : Journal of Management Jurnal Plastik Rekonstruksi PERSPEKTIF Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Indonesian Journal of Anesthesiology and Reanimation (IJAR) INFOKUM Jurnal Kewarganegaraan Jurnal Rekonstruksi dan Estetik Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Accounting Management Business and International Research eProceedings of Management Teknovokasi : Jurnal Pengabdian Masyarakat Journal of General Procedural Dermatology and Venereology Indonesia Journal of Business Management and Economic Development Journal of Community Service and Society Empowerment Journal of Social Science Utilizing Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Proceedings Book of International Conference and Exhibition on The Indonesian Medical Education and Research Institute Journal of Digital Community Services Journal of Social Science Utilizing Technology Jurnal Lamellong: Pengabdian Kepada Masyarakat Multidisciplinary Indonesian Center Journal Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Aditya Wardhana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Pengaruh Influencer Terhadap Brand Ambassador Pada Martha Beauty Bar Hermawan, Saskia Apriliana; Wardhana, Aditya
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1632

Abstract

Abstract Influencers and brand ambassadors are two essential elements in marketing strategies that focus on building brand awareness and creating relationships with consumers. Although both have the same goal, which is to increase brand exposure and influence consumer behavior, there are significant differences in how they operate and interact with audiences. The objective of this research is to determine the influence of influencers on brand awareness. This study is quantitative research. The research respondents are 42,900 Instagram users who follow Martha Beauty Bar on Instagram. Purposive sampling is used as the sampling technique for this research, employing a non-probability sample. Simple linear regression is utilized in the data processing of the research, assisted by SPSS 25 windows application. Based on the results of this research, influencers significantly influence brand awareness.Keywords: Influencer, Brand Awareness and Marketing Strategy.Abstrak Influencer dan brand ambassador adalah dua elemen penting dalam strategi pemasaran yang berfokus pada membangun kesadaran merek dan menciptakan hubungan dengan konsumen. Meskipun keduanya memiliki tujuan yang sama, yaitu meningkatkan eksposur merek dan mempengaruhi perilaku konsumen, namun terdapat perbedaan signifikan dalam cara mereka beroperasi dan berinteraksi dengan audiens. Tujuan dari penelitian ini untuk mengetahui pengaruh influencer terhadap brand awareness. Penelitian ini merupakan penelitian kuantitatif. Responden penelitian ini adalah 42.900 merupakan pengguna Instagram yang mengikuti Instagram Martha Beauty Bar. Purposive sampling digunakan sebagai teknik pengambilan sampel untuk penelitian ini, yang menggunakan sampel nonprobabilitas. Regresi linier sederhana digunakan dalam pengolahan data penelitian dan bantuan aplikasi SPSS 25 windows. Berdasarkan hasil penelitian ini, influencer secara signifikan mempengaruhi brand awareness.Kata Kunci: Influencer, Brand Awareness dan Strategi Pemasaran.
The Effect of Social Capital Dimension on Lecture Performance Hartini, Hartini; Sapinah, Sapinah; N, Kristanty Marina Natalia; Wardhana, Aditya; Rahmawati, Rahmawati
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.4458

Abstract

This study aims to determine and analyze the effect of structures, rational and cognitive dimensions of social capital on lecturers’ performance. It employs a quantitative approach to research within the ex post facto design. The sample of the study was 67 respondents from Patompo University. Data were collected using questionnaires and documentations. Data analysis was carried out through analytical activities, which includes prerequisite test analysis and hypothesis testing. The results of the study show that: 1) overall, structural dimension of social capital, rational dimension of social capital, and cognitive dimension of social capital have a positive and significant effect on the lecturer performance; 2) structural dimension of social capital have a positive and significant effect on the lecturer performance; 3) rational dimension of social capital have a positive and significant effect on the lecturer performance; and 4) cognitive dimension of social capital have a positive and significant effect on the lecturer performance. This finding becomes an input for higher education leaders to better understand and provide with insights into which social dimension can affect the performance of lecturers by considering school backgrounds, increasing the lecturer participation thorugh reward system and appropriate performance evaluation models.
WOUND HEALING EFFICACY OF MOIST EXPOSED BURN OINTMENT (MEBO) AND SILVER SULFADIAZINE IN PARTIAL-THICKNESS BURNS: A SYSTEMATIC REVIEW Wardhana, Aditya; Farhana, Nadya
Jurnal Rekonstruksi dan Estetik Vol. 10 No. 2 (2025): Jurnal Rekonstruksi dan Estetik, December 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jre.v10i2.71980

Abstract

Highlights: Superior efficacy between MEBO and SSD in burn patients. Improved Clinical Outcomes of wound healing in burn patients. Natural, Plant-Based Alternative for burn patients.  Abstract: Introduction: Burn injuries are a common global health issue that often require prolonged wound care and can lead to complications such as infections, delayed healing, and surgical interventions. Silver sulfadiazine (SSD) has long been the standard topical treatment for partial-thickness burns, but concerns remain regarding delayed healing and potential side effects. Moist Exposed Burn Ointment (MEBO), a Chinese herbal-based topical agent containing sesame oil, beta-sitosterol, and berberine, has emerged as a potential alternative due to its anti-inflammatory, antimicrobial, and moisture-retaining properties. Method: This systematic review aimed to evaluate the efficacy of MEBO compared to SSD in partial-thickness burn wound healing. A comprehensive search of PubMed, Cochrane, and Science Direct using the terms “MEBO,” “SSD,” “Burns,” and “Wound healing” identified five trials conducted between 2000 and 2008. Result: The results consistently demonstrated that MEBO provided comparable or superior outcomes to SSD, including shorter wound healing time, reduced pain, absence of infection in wound swabs, minimal slough and crust formation, lower complication rates, and reduced need for surgical intervention. Conclusion: These findings suggest that MEBO is an effective and potentially preferable alternative to SSD for managing partial-thickness burn wounds.
Analisis Komparatif Konsumen Dalam Memilih Barbershop Terbaik Di Kota Tegal (Studi Pada Barbershop Harmonis Dan Starsbox) Azumar, Rizal Madha; Wardhana, Aditya
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Industri jasa potong rambut pria di Indonesia, khususnya di Kota Tegal, mengalami perkembangan signifikan denganmunculnya barbershop modern. Penelitian ini bertujuan untuk menganalisis preferensi konsumen terhadap atribut kapster,pelayanan, dan fasilitas dalam memilih barbershop terbaik, dengan fokus pada dua barbershop ternama: BarbershopHarmonis dan Starsbox Barbershop. Metode yang digunakan adalah kuantitatif deskriptif dengan pendekatan AnalyticalHierarchy Process (AHP), melibatkan 97 responden yang merupakan pelanggan aktif dari kedua barbershop tersebut. Hasilpenelitian menunjukkan bahwa atribut kapster dan pelayanan dari Harmonis Barbershop lebih baik dibandingkan Starsbox,sementara dalam hal fasilitas, Starsbox unggul. Pelanggan memprioritaskan pelayanan sebagai atribut terpenting, diikutioleh fasilitas dan kapster. Kontribusi terbesar dalam keputusan memilih barbershop berasal dari pelayanan. Penelitian inimemberikan wawasan praktis bagi pelaku usaha untuk meningkatkan kualitas layanan dan memperkaya literatur perilakukonsumen di sektor grooming pria. Saran untuk penelitian selanjutnya mencakup penambahan atribut seperti harga, lokasi,dan segmentasi demografis konsumen untuk hasil yang lebih komprehensif.Kata Kunci : Preferensi Konsumen, Layanan, Fasilitas, Kapster. Barbershop
Pengaruh Pemanfaatan Strategi Social Media Marketing Instagram Dan Keunggulan Produk Terhadap Purchase Intention Pada Gen Z Konsumen Produk Kosmetik Mad For Makeup Feridita, Audrya Fasya; Wardhana, Aditya
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui efek dari taktik pemasaran media sosial, khususnya Instagram,dan keunggulan produk terhadap minat beli pelanggan Gen Z terhadap produk kosmetik Mad For Makeup. Penelitianini menggunakan pendekatan kuantitatif yang dikombinasikan dengan pendekatan deskriptif. Data dikumpulkanmelalui survei yang dibagikan kepada 130 anggota Gen Z yang pernah mengakses konten Instagram Mad For Makeup.Untuk menguji validitas, reliabilitas, dan hubungan antar variabel, data diproses menggunakan program SmartPLSdan SPSS. Hasil penelitian menunjukkan bahwa pendekatan pemasaran Instagram Mad For Makeup yang digunakanoleh pelanggan Gen Z meningkatkan keinginan untuk membeli produk. Penggunaan konten visual yang menarik,interaksi aktif dengan pengikut, dan kolaborasi dengan influencer dinilai berhasil meningkatkan ketertarikan dankedekatan pelanggan dengan merek. Sementara itu, keunggulan produk, terutama pada aspek desain kemasan yangestetik, keunikan, inovasi, serta kualitas bahan yang sesuai preferensi Gen Z, juga terbukti secara signifikanmendorong minat beli. Kedua faktor ini saling melengkapi dalam membentuk preferensi, keyakinan, dan keputusanGen Z untuk memilih produk Mad For Makeup di tengah persaingan industri kosmetik. Temuan ini menegaskanpentingnya integrasi strategi pemasaran digital dengan pengembangan produk yang inovatif dan relevan dengankebutuhan konsumen sasaran sebagai kunci sukses dalam meningkatkan minat beli pada segmen pasar generasiZ.bahwa strategi pemasaran yang optimal melalui media sosial serta inovasi dan keunggulan dalam produk kosmetiksangat berperan dalam meningkatkan minat beli konsumen Gen Z.Kata Kunci : Social Media Marketing, Keunggulan Produk, Purchase Intention
Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Melalui Citra Merek Sebagai Variabel Mediasi Pada Smartphone Xiaomi Di Indonesia Ulhaq, Moch Daffa Dhiya; Wardhana, Aditya; Prasetiyo, Budi
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Penelitian ini dilaksanakan melalui tujuan agar dapat mengetahui seberapa jauh pengaruh promosi beserta harganyakepada keputusan pembelian smartphone Xiaomi di Indonesia, dengan citra merek sebagai variabel yang memediasihubungan tersebut. Latar belakang penelitian ini berangkat dari tingginya tingkat persaingan di industri smartphone,khususnya di pasar Indonesia, serta pentingnya strategi pemasaran dalam memengaruhi perilaku konsumen.Metodeyang digunakan pada melaksanakan penelitian ini yaitu melalui pendekatan kuantitatif yang memakai metodeanalisis dengan penggunaan PLS ataupun kepanjangannya “Partial Least Square”. Data dikumpulkan melaluipenyebaran kuesioner terhadap seluruh 100 respondennya dengan berupa pengguna maupun yang pernah membelismartphone Xiaomi. Hasil penelitian menampilkan bahwasanya promosi beserta harga memengaruhi dengan positifkepada adanya keputusan pembelian, bisa dengan ataupun tidak langsung melalui citra mereknya. Pada citra mereksendiri dimiliki juga pengaruh yang positif terhadap adanya keputusan pembelian serta terbukti mampu menjadivariabel mediasi dalam hubungan antara promosi beserta harga kepada adanya keputusan pembelian. Berdasarkantemuan ini, dapat disimpulkan bahwasanya promosi yang menarik, harga yang kompetitif, dan citra merek denganterbilang kuat merupakan suatu faktor penting yang dapat memberikan dorongan kepada konsumen agar melakukanpembelian.Kata kunci: Promotion, Price, Brand Image, Purchase Decision, Xiaomi.
Association Between Burn Excision Timing and Mortality in ICU Burn Patients: A Two-Year Retrospective Study Wardhana, Aditya; Farhana, Nadya; Leksono, Tiara Putri
Indonesian Journal of Anesthesiology and Reanimation Vol. 8 No. 1 (2026): Indonesian Journal of Anesthesiology and Reanimation (IJAR)
Publisher : Faculty of Medicine-Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ijar.V8I12026.17-21

Abstract

Introduction: Severe burn injuries requiring Intensive Care Unit (ICU) admission are strongly associated with high mortality, particularly in patients with extensive total body surface area (TBSA) involvement, sepsis, and mechanical ventilation. Surgical excision is widely recommended as a component of burn care. However, its association with survival in critically ill burn patients remains debated, especially in low-resource settings. Objectives: To evaluate the association between burn excision timing and mortality outcomes in ICU-admitted burn patients. Methods: This retrospective cohort study was conducted at a burn unit referral hospital in Jakarta, Indonesia, from January 2023 to December 2024, and included 130 ICU-admitted burn patients. The intervention was burn excision, either early or delayed, compared with nonoperative management. Data were analyzed to determine mortality outcomes using chi-square testing, with p < 0.05 considered significant. Results: Among the included patients, most sustained flame burns involving more than 40% TBSA, with burn depth ranging from superficial dermal to full-thickness. Surgical burn excision was performed in 71.5% of cases. Mortality occurred in 44 patients in the early excision group, with early tangential excision conducted in 52.3% (68/130). Delayed excision, primarily due to late presentations and referral system delays, was performed in 25 patients with 10 deaths. Of the 35 patients who did not undergo excision, 32 died prior to surgical intervention. Statistical analysis revealed a significant association between excision timing and mortality outcome (p < 0.001), suggesting that surgical excision was associated with improved survival compared to non-operative care. Conclusion: These findings suggest that burn excision is associated with improved survival in critically ill populations. However, the retrospective design and survivor bias mean this association is not causal.
Co-Authors Abda Abda Adzani, Shofi Raihan Agnelia, Revina Anisa Agusman Aris, Affandy Al Hazmi, Nadhil Alief Maulana Aldi Akbar Amalina Fitria, Nur Anisa Agnelia, Revina Arief Ramadhan Arief, Ilham Arif Kuswanto Aris, Affandy Agusman Augiani, A. S Augiani, Amani S. Awaliyah, Nadila Rabiatul Azhari, Nadya Dewi Azumar, Rizal Madha Bando, Nurjannah Budi Harto Budi Prasetiyo, Budi Budi Rustandi Kartawinata Cakranegara, Pandu Adi Christabella, Rininta Citra, Khansa Fairuz Cleopas Martin Rumende Dadang Sudrajat Daya, Mulianah desi kristanti, desi Dien, Siphora Dwikawardhana, Galih Santika Dyah Maharani E. Mudjaddid A. Siswanto Deddy N.W.Achadiono Hamzah Shatri Efendi Efendi Eliza Miranda Em Yunir, Em Erni Juwita Nelwan, Erni Juwita Faizah, Ana Farhana, Nadya Feridita, Audrya Fasya Feroniasanti, Lauda Hafifah, Ariqah Nur Haidar, Zeffan Daffa Fitra Halim, Jessica Hartini Hartini Hartini Hartini, Hartini - Hendy Tannady Hermawan, Saskia Apriliana Hernawan, Moch Arif Insani, Al Fajrin Irmia Kusumadewi Irzan Soepriyadi Joko Ariawan Kaltha, Karina Kameswari, Varra Awaliah Pinus Karimah, Benati Kautsar, Raisya Ayu Khalida, Nurma Kispa, Tera Kumalawati, July Kurniasari, Dhita Leksono, Tiara Putri Leonard Nainggolan Liem, Isabella Kurnia Lis Lesmini Listiya, Marcella Tirta Mahendra Fakhri Mahir Pradana Mapata, Dg. Marcellus Simadibrata Marcevianto, Kevin Varian Maya Kasmita Melati Putri , Nandita Melvani, Belvana Putri Mohamad Rachadian Ramadan Mujadid, Fajar Muzhaffar, Muhammad Azhar Farrell N, Kristanty Marina Natalia N, NORMIYATI Nabilah , Agne Natasha, Bella Nisrina Kamila Normiyati Normiyati Novialdi . Noviandi Syarif , Akhmad Nuryana, Arief Octovia, Lily Indriani Oklia, Sheila Pelitahati, Puguh Piprim B. Yanuarso, Piprim B. Pratama, Aulya Rahman Putri Pratiwi, Intan Pudjiti, Dyah Juliana Pusponegoro, Erdina Hardiono D Putri, Nandita Melati Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Raharjanti, Natalia Widiasih Rahmah Kusuma, Tyas Rahmawati, Nosita Rahmawati, Rahmawati Ramadhania, Dian Araminta Rasyid, Nurhayati M Revi Sesario Revina Anisa Agnelia Ricky Aditya Rismala Dewi Rizal S, Muh. Rustam, Musfardi Salma Nurhaliza Sandhi, Afriyanti Sandora, Normalina Santosa, Arby Mauliddan Sapinah, Sapinah Sari, Ade Risna Sari, Ayu Diandra Satyani, Metta Sesario, Revi Setiawan, Evania Setyowati, Tri Mulyani Soegeng Wahyoedi Sugiarto, Adhrie Sulaiman, Syarifuddin Suryaningsih, Lilik suryawan, ryan firdiansyah Suyuti, Rizal Syah Putra, Syah Syahputra Syahputra Syahputra, Syahputra Syarif, Akhmad Noviandi Syarifuddin Syarifuddin Tanjunga, Sanjaya F. Tanjunga, Sanjaya Faisal Tedjaatmadja, Chintya Tenriulan, Andi Tienni Mariana Simanjorang Tjhin Wiguna Trisnianti, Rika Ulhaq, Moch Daffa Dhiya Valeria, Michelle Veronica, Raja Merlinda Wina Sinaga Winanda, Rizki Aniza Winarno, Gammaditya A. Winarno, Gammaditya Adhibarata Wulandari, Yohannessa Yahya, Muh. Zainuddin Iba Zakaria, Meutia Zidna, An’umillah Arini