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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Kajian Ekonomi Jurnal Kajian Manajemen Bisnis Jurnal Manajemen Teknologi JDM (Jurnal Dinamika Manajemen) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah KOMPUTASI Jurnal Bisnis dan Manajemen Sumatra Journal of Disaster, Geography and Geography Education Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI International Journal of Community Service Learning Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Referensi : Jurnal Ilmu Manajemen dan Akuntansi Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ekonomi Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Pendidikan dan Keluarga Jurnal Informatika Ekonomi Bisnis Ilomata International Journal of Management Jurnal Manajemen Universitas Bung Hatta Cakrawala Repositori Imwi Jurnal Ecogen Journal of Management and Bussines (JOMB) Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Journal of Comprehensive Science Relevance: Journal of Management and Business Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology e-Jurnal Apresiasi Ekonomi Research Horizon International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Banking & Management Review JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Info Kesehatan
Yunia Wardi
Universitas Negeri Padang
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Journal : Banking

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THE INFLUENCE OF LIVE SALE AND FLASH SALE ON REPURCHASE INTENTION IN THE NEW NORMAL ERA ON SHOPEE CUSTOMERS IN PADANG CITY Wardi, Yunia
Banking & Management Review Vol. 11 No. 1: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v11i1.508

Abstract

This study aims to analyze (1) the effect of live sales on repurchase intentions of Shopee customers in Padang City in the new normal era. (2) The effect of flash sale on repurchase intention of Shopee customers in Padang City in the new normal era. The purpose of this study was to determine the effect of live sales and flash sales on repurchase intentions in the new normal era for Shopee customers in Padang City. This type of research is descriptive quantitative with multiple regression analysis. The population in this study were all Shopee customers in Padang City and the sample in this study were Shopee customers in Padang City who had shopped at least twice during the new normal era and registered on Shopee user accounts. The number of samples in this study were 60 respondents. Data was collected through online questionnaire distribution and data processing was done through SPSS software. The results of this study indicate that (1) Live sale has a positive and insignificant effect on repurchase intentions of Shopee users in Padang City in the new normal era. (2) Flash sale has a positive and significant effect on repurchase intention of Shopee customers in Padang City in the new normal era.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Afriansyah, Femra Aidil Adha Amallia, Chairun Ariza Putri Aulia Putri, Anjely Aurelifa Annisa Friolinda Benni Aziz, Benni Chichi Andriani, Chichi Dewi Anggraini Diah Permata Diza Rahmah Pratiwi Dwita, Vidyarini Ekardo, Afando elida elida Engla Desnim Silvia Ernawati Ernawati Erni Masdupi Fadilla Yessa Fajar Fauzi Fauzi Firmanjaya Saputra, Anggi Hafid Gisen Parastra Hamdi Nur Hary Prastito, Bagus Hasdi Aimon Hasibuan, Anggy Qurnia Ra’afi Hendri, Naldi Hendrik Heri Sandi Husna, Nailal Idris Idris Irsan, Tri Annisa Juita, Popy Citra Kartika Sari, Yona Lasri, Widia Marwan Marwan Mesta, Hendri Andi Mohammad Abdilla Mulfag, Febby Chika Putri Nameto, Melati Putri Nazarwin, Nazarwin Nofriansyah, Nofriansyah Novia Novia Nurani, Khadijah Nurannisa, Nurannisa Okki Trinanda Perengki Susanto Poerwadi, Albertus Yudha Putra, Ridho Sunella Rahmanda, Hadi Rahmayeni, Ilda Rahmi, Syarifa Ramadhan, M. Rohim Ridho Al Fikri, Muhammad Rino Rino Rino Robby Prayudha Sandi, Hendrik Heri Sepdianus, Endang Sianturi, Suretno Samuel Sintya, Rani Siregar, Enni Sari Siregar, Eva Anzani Suhira Sulastri Sulastri Susanti, Ratnaningtyas Susi Evanita Syamsul Amar Tasnidar Tasnidar Thaib, Ilham Trinanda, Okki Trinanda, Okki Tri Ulantari, Nadilla Vidyarini Dwita Wanda Putra, Riki Wardiman, Jery Weldera Purnama Yafi, Muhammad Agra Yani Siregar, Tika Rahma Youmil Abrian Yulianti, Welly Yunita Engriani Zul Fahmi Zulvia, Dewi