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All Journal Jurnal Riset Kimia JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) Jurnas Nasional Teknologi dan Sistem Informasi Jurnal Litbang Industri Jurnal Biologi Tropis Jurnal Mitra Pendidikan Jurnal Pertanian Agros JURNAL EDUCATION AND DEVELOPMENT Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurnal Pengabdian Magister Pendidikan IPA Minda Baharu JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Agrotek Indonesia Business Innovation and Entrepreneurship Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Eduscience (JES) Jurnal Pembelajaran dan Biologi Nukleus JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) Didaktik : Jurnal Ilmiah PGSD STKIP Subang International Journal Of Science, Technology & Management (IJSTM) SIMBIOSA Jurnal Ekonomi Indo-MathEdu Intellectuals Journal Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Communicator Sphere Jurnal Litbang Industri Jurnal Pengabdian Masyarakat Gemilang (JPMG) Research of Service Administration Health and Sains Healthys Journal of Comprehensive Science Journal of Accounting and Finance Management (JAFM) International Journal of Science and Environment Jikom: Jurnal Informatika dan Komputer JURNAL MAHASISWA AGROTEKNOLOGI (JMATEK) Jurnal Agro Estate Student Research Journal Jurnal Bima Jurnal Ilmiah Nusantara Jurnal Mahasiswa Pendidikan JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Kimia Unand
Dini Hariyati Adam
Program Studi Agroteknologi, Fakultas Sains Dan Teknologi, Universitas Labuhanbatu, Sumatera Utara, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : JURNAL AKADEMIK EKONOMI DAN MANAJEMEN

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PENGARUH STRATEGI PEMASARAN DIGITAL DAN HARGA TERHADAP VOLUME PENJUALAN PRODUK HNI-HPAI DI AGEN HALAL MART AGENCY CENTER ASIH MTQ MUARA BULIAN Evi Kholishoh Ainuz Zulva; Sukatin Sukatin; Raden Hebat Kurnia; Dini Haryati
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.4551

Abstract

This study aims to analyze the effect of digital marketing strategies and prices on sales volume at the Halal Mart Agency Center Asih Agent. This study uses a quantitative method. to research a certain population or sample. The population in this sample is the number of consumers who purchase HNI HPAL products in 2023. The data collection techniques used by researchers are observation, interviews and questionnaires. The analysis technique used is multiple linear regression to measure the effect of independent variables (digital marketing strategies and prices) on the dependent variable (sales volume). The results of this study indicate that there is a significant influence between digital marketing strategies on sales volume, there is a significant influence between prices on sales volume and there is a significant influence between digital marketing strategies and prices on sales volume
Co-Authors Afrizal Ahyar Nasution Akbar, Ricky Ali Akbar Ritonga Angga Putra Juledi Anjar, Agus Aprilyani, Rizka Ardiansyah Ardiansyah Ayu Putri Septiyani, Ika Badrul Ainy Dalimunthe Badrul Ainy Dalimunthe Badrul Ainy Dalimunthe Badrul Ainy Dalimunthe Burhanuddin, Burhanuddin Dandy Stiawan Debbie Aryani Tribudhi Delia Masmudah Desi Sari Putri Marpaung Dimas Ariansyah Putra Dinar Sukma Tantra E Bahruddin Eli Purwati Elysa Rohayani Hasibuan Elysa Rohayani Hasibuan Elysa Rohayani Hsb Elysa Rohayani Hsb Evi Kholishoh Ainuz Zulva Fitra Syawal Harahap Fitra Syawal Harahap Fitri Aini Nasution Galang Diki Trenaldi Gultom, Maharani Gusmarlia, Fefy Haley Davitson Wisanta Glen Rumahorbo Hamzar Suyani Harahap FS Harahap, Fitra Syawal Hasibuan, Elysa Rohayani Hasibuan, Mila Nirmala Sari Herlina Manik Hery Widijanto Hilwa Walida Hilwa Walida Hsb, Elysa Rohayani Husnul Mukti Ida Ayu Putu Sri Widnyani Ika Ayu Putri Septyani Ika Chastanti Ilham Wahyudi Indah Ariyani Br Sinurat Indah Fitria Rahma Irma Yani Irmayanti Irmayanti . Irmayanti . Joko Prianto Juledi, Angga Putra Junita Junita Kamsia Dorliana Sitanggang Khairul Rizal Kuswandi, Haris Laia, Sadarman Jaya Laura Theresia LELISARI, LELISARI Lestari , Widya Maharani Gultom Mahdayeni Mas Wahyudi Masrizal . Meza Silvana Mila Nirmala Sari Hasibuan Mila Nirmala Sari Hasibuan Muhamad Nasir Muhamad Nasir, Muhamad Muhammad Yusup Muharram, Moh Mustamu, Novilda Elizabeth Mustamu, Novilda Elizabeth Nasution, Zulfikar Nazliah, Rahmi Nicko Andika Putra Nirmala Sari Hasibuan, Mila Novilda Elizabeth Mustamu Novilda Elzabeth Mustamu Nurhikmah Nurhikmah Pane, Rahmadani Predi Ramanda Puja Irawan Putra, Dimas Ariansyah Putri Septyani, Ika Ayu Putri, Dea Helmalia Qishty, Muhammad Yasar R.Indra Kusuma Jaya Raden Hebat Kurnia Rahmat Hidayat Rahmi Nazliah Rambe, Putra Azhari Riksandi Putra Nainggolan Rina Masruroh Rinaldi Rustam Risma, Bella Ritonga, Noni Rizal, Khairul Rohani Rohani Rohani Rohani Rohani Rosintan Simanjuntak, Lydia Safni Safni Sanzae Nova Sepriani , Yusmaidar Sepriani, Yusmaidar Siagian, Tengku Surya Siallagan, Ricardo Siregar, Erdiansyah Sitanggang, Kamsia Dorliana Siti Hartati Yusida Saragih Siti Zahara Siti Zahara Saragih Sitorus, Sahat Parulian Soeharjoto Soeharjoto Suhermi, Suhermi Sukatin Sukatin Surya Ramadani Pane, Risky Surya, Adi Susilo Sudarman Syawal Harahap, Fitra Syofriza Syofyan Toni Suganda Tri Wahyuni Walida , Hilwa Walida, Hilwa Widya Lestari Willy Cahya Nugraha Willy Cahya Nugraha, Willy Cahya Willyans, Riza Yasir Mahendra Nasution Yeni Septia Devi Yuda Frastia Yudi Pratama Putra Pakpahan Yudi Triyanto Yusmaidar Sepriani Yusmaidar Sepriani Yusmaidar Sepriani Zilawati Zulfan Ilham Zulkifli Musannip Efendi Siregar Zunaidy Abdullah Siregar