Article Per Year (5 Year)
p-Index From 2021 - 2026
9.469
P-Index
This Author published in this journals
All Journal The Asian Journal of Technology Management (AJTM) International Journal of Social Science and Business Journal of Classroom Action Research MOTIVASI Jurnal Manajemen dan Bisnis AKMENIKA International Journal of Educational Administration, Management, and Leadership Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 International Journal of Humanities Education and Social Sciences Jurnal Manajemen Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Benefit : Journal of Bussiness, Economics, and Finance Teknovokasi : Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Kabar Masyarakat (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Journal of Innovative and Creativity Paramacitra : Jurnal Pengabdian Masyarakat Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat IJHABS META - JOURNAL Jurnal Ilmiah Manajemen Dan Kewirausahaan KATALIS : Jurnal Inovasi Pengabdian Masyarakat Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Abadi, Rahmat Riwayat
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 76 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 76 Documents
Search

 1   2   3   4   5 
How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City Musa, Muhammad Ichwan; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Syahrul, Khaidir; Abadi, Rahmat Riwayat
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.91

Abstract

This study purpose to support the Indonesia’s government program to become a developed and prosperous country. The sample for this study the millennial generation and Z generation who live Makassar City and have total wealth or investment around IDR 70 million. We use this generations because the next generation has an important role to build and develop the finance sector in Indonesia and will support to become a developed country. The results show that financial literacy, income and financial behavior significantly positive with investment decisions. It is mean that good financial literacy, higher income, and the well financial behaviour will improve the quality of investment decisions.
Pengembangan Literasi Keuangan Berbasis Website dalam Meningkatkan Inklusi Keuangan Menuju Indonesia Emas 2045 Muhammad Ichwan Musa; Muhammad Ilham Wardhana Haeruddin; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Abadi, Rahmat Riwayat
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3754

Abstract

This community service project aims to develop a financial literacy website designed to improve the financial understanding of the Indonesian population, focusing on the key elements necessary for user engagement. The study adopts a mixed-methods approach, combining quantitative data from online surveys and qualitative insights from in-depth interviews and group discussions. The findings reveal that variables such as age, gender, education level, and marital status significantly influence financial literacy and investment decisions. Younger individuals and those with higher levels of education demonstrate superior financial literacy, which in turn affects their investment choices. Additionally, individuals residing in urban areas and those who are married tend to exhibit higher financial literacy. Based on these findings, the project team identified essential user needs, including easy access to information, responsive functionality, and relevant content. The website was developed using technologies such as HTML, CSS, PHP, and CMS to ensure optimal accessibility. Prior to the official launch, comprehensive testing was conducted to verify the website's functionality and compatibility across various devices and browsers. This study contributes to the advancement of financial literacy in Indonesia, with the expectation that the website will support informed investment decisions and contribute to the improvement of economic well-being.
Penguatan Branding Produk Dangke sebagai Produk Unggulan Kabupaten Enrekang Rahmat Riwayat Abadi; Andi Mustika Amin; Syahir Fadli; Ridfan Rifadly Abadi; Kartika Septiary Musa
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni : Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v3i2.550

Abstract

Dangke is a local food product with high nutritional value that has become an inseparable part of the culture and economy of the community. It is made from traditional cheese typical of Enrekang Regency. Despite having great potential as a superior regional product, Dangke micro, small, and medium enterprises (MSMEs) face various obstacles, especially regarding short product durability (expiration date), simple packaging, lack of product innovation, and less than optimal marketing reach. Therefore, strengthening branding and optimizing marketing is crucial to increasing the competitiveness and desirability of Dangke MSMEs. This community service aims to analyze existing conditions, formulate, and implement strategies to strengthen Dangke product branding. The implementation methods include initial surveys, SWOT analysis training, comprehensive training and education on branding (brand identity, visual design), as well as implementation assistance and evaluation of travel impacts. Participatory and community-based approaches are at the heart of this activity. The results of the community service are expected to increase Dangke brand awareness, encourage innovation of derivative products (for example, dangke crackers with innovative flavors and packaging), expand distribution channels (including digital marketing), and ultimately increase sales and income of Dangke MSMEs. This program also has the potential to strengthen the local economy, preserve cultural heritage, and become a model for developing traditional food products in other areas.
Pengenalan dan Pemanfaatan Teknologi Informasi dalam Memulai Pengembangan Bisnis Berbasis Online di Kota Makassar Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Hamka, Rezky Amalia; Rahmat Riwayat Abadi; Farhan, Ahmad
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.4846

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dan calon wirausahawan dalam memanfaatkan teknologi informasi guna mengembangkan bisnis berbasis online. Program dilaksanakan pada Juli hingga Agustus 2024 di Kota Makassar dengan fokus pada pengenalan teknologi digital, penggunaan media sosial, dan platform e-commerce bagi bisnis kecil. Kegiatan inti berupa pelatihan praktis dan pendampingan melibatkan delapan peserta yang terdiri dari lima pelaku UMKM dan tiga calon wirausahawan. Metode yang digunakan mencakup ceramah, diskusi, pelatihan, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman. Hasil menunjukkan peningkatan skor rata-rata dari 43.88 pada pre-test menjadi 80.38 pada post-test, menandakan keberhasilan dalam meningkatkan pengetahuan dan keterampilan peserta. Program ini menunjukkan bahwa pendekatan pelatihan berbasis teknologi informasi dapat membantu pelaku usaha kecil dalam memahami serta menerapkan strategi bisnis digital. Saran untuk pengabdian selanjutnya mencakup pelatihan lanjutan yang lebih mendalam, terutama terkait teknik pemasaran digital yang lebih kompleks.
PENINGKATAN BRANDING DAN PACKAGING PRODUK UMKM UNTUK MENINGKATKAN DAYA SAING DI PASAR DIGITAL Aswar, Nurul Fadilah; Haeruddin, M Ikhwan Maulana; Haeruddin, Muhammad Ilham Wardhana; Aslam, Annisa Paramaswary; Abadi, Rahmat Riwayat
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7735

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian Indonesia, namun banyak di antaranya masih menghadapi tantangan dalam membangun daya saing di pasar digital, khususnya dalam aspek branding dan packaging produk. Berdasarkan data Kementerian Koperasi dan UKM (2023), UMKM menyumbang lebih dari 61% terhadap PDB nasional, namun laporan Katadata (2023) menunjukkan bahwa 73,5% UMKM kesulitan bersaing di platform digital, dengan branding dan kemasan produk sebagai hambatan utama. Melihat realitas ini, program pelatihan "Peningkatan Branding dan Packaging Produk UMKM untuk Meningkatkan Daya Saing di Pasar Digital" dilaksanakan di Desa Kassi, Kecamatan Rumbia, Kabupaten Jeneponto. Metode yang digunakan meliputi penyampaian materi, diskusi interaktif, praktik desain kemasan, serta simulasi pemotretan produk. Hasil pelatihan menunjukkan peningkatan signifikan: peserta kini memiliki identitas merek yang konsisten, dan beberapa peserta melaporkan peningkatan penjualan online pasca pelatihan. Pelatihan ini membuktikan bahwa peningkatan branding dan packaging mampu mendorong UMKM menjadi lebih kompetitif di pasar digital. Ke depan, keberlanjutan program serupa serta dukungan dari berbagai pihak diharapkan dapat memperkuat transformasi digital UMKM secara lebih luas.
Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar Andi Shinta Ria Oktaviani; Chalid Imran Musa; Nurul Fadilah Aswar; Zainal Ruma; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2024

Abstract

This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.0. The results of the study show that (1) Intention to Boycott has a direct negative and significant effect on Brand Image, (2) Brand Exposure has a direct positive and significant effect on Brand Image, (3) Intention to Boycott has a direct negative and significant effect on Purchase Decision, (4) Brand Exposure has a direct positive and significant effect on Purchase Decision, (5) Brand Image has a direct positive and significant effect on Purchase Decision, (6) Brand Image significantly mediates the relationship between Intention to Boycott and Purchase Decision, and (7) Brand Image significantly mediates the relationship between Brand Exposure and Purchase Decision.
Pengaruh Pemasaran Media Sosial terhadap Niat Beli Ulang Melalui Perceived Value Konsumen Produk Skintific : Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar My Sarah Imran; Anwar Ramli; Siti Hasbiah; Isma Azis Riu; Rahmat Riwayat Abadi
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2058

Abstract

This study aims to analyze the effect of social media marketing on repurchase intention of Skintific products through perceived value by consumers, especially among students of the Faculty of Economics and Business, Makassar State University. The type of research used in this study is quantitative research with an explanatory approach. The population in this study consisted of active students who use Skintific products, with a sample of 150 respondents selected using purposive sampling technique. Data collection was carried out through a Likert scale-based questionnaire distributed to respondents. The data collected is then processed using the SmartPLS 3.2.9 analysis tool and this research method uses Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results showed that social media marketing has a positive and significant influence on repurchase intentions. In addition, social media marketing also has a positive and significant effect on consumer perceived value. Perceived value of consumers is also proven to have a positive and significant effect on repurchase intentions. Further analysis shows that perceived value acts as a significant mediator in the relationship between social media marketing and repurchase intentions.
THE EFFECT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION WITH BRAND AWARENESS MEDIATION ON SCARLETT WHITENING IN MAKASSAR CITY Andhani, Rima; Kurniawan, Agung Widhi; Hasdiansa, Ilma Wulansari; Riu, Isma Azis; Abadi, Rahmat Riwayat
Jurnal Manajemen Vol 5, No 2 (2025): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v5i2.72710

Abstract

Abstract: This study aims to analyze the effect of celebrity endorsement on consumer purchase intention with brand awareness as a mediating variable on Scarlett Whitening products in Makassar City. Celebrity endorsement is one of the most frequently used marketing strategies in the beauty industry, because it is considered capable of forming positive perceptions and attracting consumer buying interest. However, the effectiveness of this strategy can be influenced by the level of brand awareness among consumers. This study uses a quantitative approach with a survey method by distributing questionnaires to respondents who meet the criteria, namely individuals who have never purchased Scarlett Whitening products but have seen advertisements for the product featuring celebrities. The data obtained were analyzed using the Structural Equation Modeling technique based on Partial Least Square. The results of the analysis show that celebrity endorsement has a positive and significant direct influence on brand awareness and purchase intention. In addition, brand awareness is proven to have a positive and significant influence on purchase intention and also mediates the relationship between celebrity endorsement and purchase intention. These findings indicate that brand awareness plays an important role in strengthening the influence of celebrities on consumer purchase intention. Therefore, marketing strategies involving celebrities as endorsers are considered effective, especially when combined with efforts to build strong brand awareness.Keywords: Celebrity Endorsement, Brand Awareness, Purchase Intention, Scarlett Whitening, Makassar.
Pengaruh Harga Terhadap Keputusan Pembelian E-Commerce Tokopedia Dimediasi oleh Brand Image pada Mahasiswa Manajemen Universitas Negeri Makassar Andi Yusril Yasmun; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin; Romansyah Sahabuddin; Rahmat Riwayat Abadi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4360

Abstract

This study aims to determine the effect of price on Tokopedia e-commerce purchasing decisions mediated by brand image on management students of Makassar State University. This study uses a quantitative method with a descriptive approach. The population of this study was 1,607 active students and the sample was taken using a non-probability sampling technique with a purposive sampling method using the slovin formula to determine the sample so that a minimum sample of 94 respondents was obtained. Data were collected through questionnaires and analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) Version 3.29 application. The research results show that (1) Price has a direct, positive and significant influence on Tokopedia e-commerce purchasing decisions, (2) Price has a direct, positive and significant influence on Tokopedia e-commerce brand image, (3) Brand image has a direct, positive and significant influence on Tokopedia e-commerce purchasing decisions, (4) Brand image partially mediates the relationship between price and Tokopedia e-commerce purchasing decisions.
Menganalisis Pengaruh Online Customer Review Terhadap Niat Beli Ulang Melalui Pendekatan SLR Nurfadillah; Wardhana Haeruddin, Muhammad Ilham; Ichwan Musa, Muh.; Riu, Isma Azis; Abadi, Rahmat Riwayat
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.602

Abstract

This study examines the influence of online customer reviews (electronic word-of-mouth eWOM) on repurchase intention through a Systematic Literature Review (SLR) approach. The main objectives are (1) to identify the mechanisms by which online reviews influence repurchase intention, (2) to summarize empirical findings and meta-analyses related to review attributes (valence, volume, quality, credibility, helpfulness), (3) to map mediators (e.g., trust, satisfaction, perceived usefulness) and moderators (e.g., product type, platform, culture), and (4) to identify research gaps and managerial implications. The SLR results consistently demonstrate that online reviews have a significant impact on purchase decisions and repurchase intentionthe effect is mediated primarily by customer trust and satisfaction, and moderated by product type (search vs. experience), platform, and review attributes (text quality, helpfulness, and review variance). Theoretical implications and practical recommendations are presented for researchers and digital marketers.
Co-Authors A Muh Ridha R A. Afifah Humairah Abadi, Ridfan Rifaldy Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Farhan, Ahmad Aliya, Sitti Nur Amelia Christina Pairunan Amiruddin Tawe Amiruddin Tawe Andhani, Rima Andi Citra Pratiwi Andi Dewi Angreyan Andi Dewi Angreyani Andi Dewi Angreyani Andi Mustika Amin Andi Shinta Ria Oktaviani Andi Yusril Yasmun Anita Anita Annisa Paramaswary Aslam Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arkam Susilo Aslam, Annisa Paramaswary Auliya Insyani K Bernadus, Joel Glenn Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Data, Muh. Umar Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Musa Dwi Nurvania Edar Fauziah Reski Aprilia Haeruddin, M. Ilham Wardhana Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti Hasmyati, Hasmyati Hasnidar hasyim, hasyim Ichwan Musa, Muh. Idayanti Nursyamsi Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Ipoatmodjo, Tenri S. P. D Irwanto, Denia Isma Azis Riu Kamil, Usman Kartika Septiary Musa Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul Khaidir Syahrul M Taslim Dangnga M. Ikhwan Maulana Haeruddin M. Ilham Wardhana H. M. Ridwan Tikollah Masrurah, Ushwa Dwi Matthew W. McCarter Muh. Umar Data Muh. Yaqhzan Muh. Yushar Mustafa Muhaimil Sulhaid Muhammad Ilham Wardhana Haeruddin Muhammad Nur Dzaky Putra Basir Muhammad Yushar Mustafa Musa, M. Ichwan Musa, Muh Ichwan Musa, Muhammad Ichwan Musdena Musaat My Sarah Imran Natsir, Uhud Darmawan Nur Azizah Nur Fitri Nur Hikmah Nur Indah Atifah Anwar Nurfadillah Nurhaedah Nurhaedah Nurhaedah Nurhalim, Muh Ridho Nurizzati Nurizzati Nurjannah Nurjannah Nurjannah Nurman Nurman Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fadilah Aswar Paramaswary Aslam, Annisa Parawansa, Dian Anggraece Sigit Pratiwi, Andi Citra Putra, Muh Al Fatah Arief Putri, Annisa Mawaddah Arief Qhalby, Zakira Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Risma Risma, Risma Riu, Isma Aziz Romansyah Sahabuddin Ruma, Zainal Rusman DH, Khutbah Nur Safitri, Nuravini Sahade Saleh, Reyna Eka Saputri Santika, Delin Saskiya Febriani Sayba, Sayba Siti Aizah Mahardika Amar Siti Hasbiah Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Syahir Fadli Syahrul, Khaidir Syamsuddin, Andi Reni Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Warani, Yardan Arif Wulansary, Ilma Zahwa Qhayla Ramadhanty Zainal Ruma