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All Journal The Asian Journal of Technology Management (AJTM) International Journal of Social Science and Business MOTIVASI Jurnal Manajemen dan Bisnis AKMENIKA International Journal of Educational Administration, Management, and Leadership Jurnal Arastirma Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 International Journal of Humanities Education and Social Sciences Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Optimal: Jurnal Ekonomi dan Manajemen Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Teknovokasi : Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Kabar Masyarakat (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Journal of Innovative and Creativity Paramacitra : Jurnal Pengabdian Masyarakat Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat IJHABS Jurnal Ilmiah Manajemen Dan Kewirausahaan Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen
Abadi, Rahmat Riwayat
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar
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Socialization of Financial Literacy For Millennial and Z Generations Aslam, Annisa Paramaswary; Pratiwi, Andi Citra; Idris, Muhammad Istiyansyah Ulman; Abadi, Rahmat Riwayat; Syahrul, Khaidir
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 2: Issue 1 (January 2024)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v2i1.1356

Abstract

Socialization were carried out on 2 November 2023 by Zoom platform. This event was organized by Seine Indonesia in collaboration with The FLASH Initiative. The activity was attended by 32 participants from 4 cities in Indonesia, namely Makassar, Jakarta, Surabaya, and Bandung. The first stage of this activity analysed the needs of PKM partners. After discussions and establishing a mission and vision, it was found that there was a need to provide financial literacy materials to the communities in several cities in Indonesia. Consequently, a session on financial literacy socialization was held, covering the importance of financial literacy, the benefits of financial planning, how to plan finances, and investment instruments in Indonesia. This socialization also aimed to protect the public from fraudulent investments. The results of this activity show that the level of financial literacy among Millennial and Z Generations is quite high. This is based on the investment activities they carry out and also financial behaviour such as recording expenses and income. From this financial literacy activity, it can be concluded that education about finance is very important to improve understanding and management of individual finances. Some suggestions that can be given include increasing awareness, giving financial literacy in elementary school, training for the societies, involvement of the private sector, and increasing government support in financial literacy.
Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19 Abadi, Rahmat Riwayat; Haeruddin, M. Ikhwan Maulana; Mustafa, Muh. Yushar; Data, Muh. Umar; Nurjannah, Nurjannah
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 1 (2024): FEBRUARY 2024 - JRBME
Publisher : Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu strategi pemasaran yang menjadi kunci bagi organisasi, khususnya perusahaan/unit bisnis, yaitu strategi promosi. Dalam melakukan strategi promosi ada beberapa cara dan salah satunya yaitu strategi personal selling melalui relationship marketing. Penelitian ini pun kemudian menemukan masalah yang masih sedikit terjawab di dalam literatur pemasaran yakni kia tapa saja yang sebaiknya dilakukan oleh unit bisnis dalam menentukan strategi pemasarannya, terkhusus personal selling melalui relationship marketing di era pasca pandemi COVID-19. Dengan pendekatan metode analisis literatur, penelitian ini kemudian menyimpulkan bahwa secara umum, strategi personal selling melalui relationship marketing pasca pandemi COVID-19 di antaranya: (1) berkembangnya  koneksi digital; (2) fokus pada kebutuhan pelanggan; (3) menyediakan nilai tambah; (4) membangun kepercayaan; (5) personalisasi komunikasi; dan (6) menjaga hubungan jangka panjang.
Impulse Buying Behaviour of Womankind: Triggered By Their Mood and Lifestyle Abadi, Rahmat Riwayat; Abadi, Ridfan Rifadly; Mustafa, Muhammad Yushar; Aslam, Annisa Paramaswary
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.66

Abstract

As it expands, modern retailing must always be able to adapt to the lifestyle trends in society and understand the aspects that influence consumers' shopping behavior by implementing a unique store concept. Shopping has become a habit for some people, including women, who are becoming more numerous and financially empowered. This research was conducted to test and analyze the effect of shopping lifestyle and in-store displays on impulse buying among female consumers who use and buy branded fashion products at the UNIQLO store in Makassar City. The research sample consisted of 100 respondents using a non-probability sampling technique with a purposive method. The data collection method used was a questionnaire with a Likert scale. The data analysis method used was multiple linear regression analysis, which was processed using SPSS version 25. The results showed that shopping lifestyle had a significant effect on impulse buying and in-store displays had a significant effect on impulse buying.
How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City Musa, Muhammad Ichwan; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Syahrul, Khaidir; Abadi, Rahmat Riwayat
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.91

Abstract

This study purpose to support the Indonesia’s government program to become a developed and prosperous country. The sample for this study the millennial generation and Z generation who live Makassar City and have total wealth or investment around IDR 70 million. We use this generations because the next generation has an important role to build and develop the finance sector in Indonesia and will support to become a developed country. The results show that financial literacy, income and financial behavior significantly positive with investment decisions. It is mean that good financial literacy, higher income, and the well financial behaviour will improve the quality of investment decisions.
Pengembangan Literasi Keuangan Berbasis Website dalam Meningkatkan Inklusi Keuangan Menuju Indonesia Emas 2045 Muhammad Ichwan Musa; Muhammad Ilham Wardhana Haeruddin; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Abadi, Rahmat Riwayat
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3754

Abstract

This community service project aims to develop a financial literacy website designed to improve the financial understanding of the Indonesian population, focusing on the key elements necessary for user engagement. The study adopts a mixed-methods approach, combining quantitative data from online surveys and qualitative insights from in-depth interviews and group discussions. The findings reveal that variables such as age, gender, education level, and marital status significantly influence financial literacy and investment decisions. Younger individuals and those with higher levels of education demonstrate superior financial literacy, which in turn affects their investment choices. Additionally, individuals residing in urban areas and those who are married tend to exhibit higher financial literacy. Based on these findings, the project team identified essential user needs, including easy access to information, responsive functionality, and relevant content. The website was developed using technologies such as HTML, CSS, PHP, and CMS to ensure optimal accessibility. Prior to the official launch, comprehensive testing was conducted to verify the website's functionality and compatibility across various devices and browsers. This study contributes to the advancement of financial literacy in Indonesia, with the expectation that the website will support informed investment decisions and contribute to the improvement of economic well-being.
Penguatan Branding Produk Dangke sebagai Produk Unggulan Kabupaten Enrekang Rahmat Riwayat Abadi; Andi Mustika Amin; Syahir Fadli; Ridfan Rifadly Abadi; Kartika Septiary Musa
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni : Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v3i2.550

Abstract

Dangke is a local food product with high nutritional value that has become an inseparable part of the culture and economy of the community. It is made from traditional cheese typical of Enrekang Regency. Despite having great potential as a superior regional product, Dangke micro, small, and medium enterprises (MSMEs) face various obstacles, especially regarding short product durability (expiration date), simple packaging, lack of product innovation, and less than optimal marketing reach. Therefore, strengthening branding and optimizing marketing is crucial to increasing the competitiveness and desirability of Dangke MSMEs. This community service aims to analyze existing conditions, formulate, and implement strategies to strengthen Dangke product branding. The implementation methods include initial surveys, SWOT analysis training, comprehensive training and education on branding (brand identity, visual design), as well as implementation assistance and evaluation of travel impacts. Participatory and community-based approaches are at the heart of this activity. The results of the community service are expected to increase Dangke brand awareness, encourage innovation of derivative products (for example, dangke crackers with innovative flavors and packaging), expand distribution channels (including digital marketing), and ultimately increase sales and income of Dangke MSMEs. This program also has the potential to strengthen the local economy, preserve cultural heritage, and become a model for developing traditional food products in other areas.
Pengenalan dan Pemanfaatan Teknologi Informasi dalam Memulai Pengembangan Bisnis Berbasis Online di Kota Makassar Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Hamka, Rezky Amalia; Rahmat Riwayat Abadi; Farhan, Ahmad
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.4846

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dan calon wirausahawan dalam memanfaatkan teknologi informasi guna mengembangkan bisnis berbasis online. Program dilaksanakan pada Juli hingga Agustus 2024 di Kota Makassar dengan fokus pada pengenalan teknologi digital, penggunaan media sosial, dan platform e-commerce bagi bisnis kecil. Kegiatan inti berupa pelatihan praktis dan pendampingan melibatkan delapan peserta yang terdiri dari lima pelaku UMKM dan tiga calon wirausahawan. Metode yang digunakan mencakup ceramah, diskusi, pelatihan, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman. Hasil menunjukkan peningkatan skor rata-rata dari 43.88 pada pre-test menjadi 80.38 pada post-test, menandakan keberhasilan dalam meningkatkan pengetahuan dan keterampilan peserta. Program ini menunjukkan bahwa pendekatan pelatihan berbasis teknologi informasi dapat membantu pelaku usaha kecil dalam memahami serta menerapkan strategi bisnis digital. Saran untuk pengabdian selanjutnya mencakup pelatihan lanjutan yang lebih mendalam, terutama terkait teknik pemasaran digital yang lebih kompleks.
PENINGKATAN BRANDING DAN PACKAGING PRODUK UMKM UNTUK MENINGKATKAN DAYA SAING DI PASAR DIGITAL Aswar, Nurul Fadilah; Haeruddin, M Ikhwan Maulana; Haeruddin, Muhammad Ilham Wardhana; Aslam, Annisa Paramaswary; Abadi, Rahmat Riwayat
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7735

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian Indonesia, namun banyak di antaranya masih menghadapi tantangan dalam membangun daya saing di pasar digital, khususnya dalam aspek branding dan packaging produk. Berdasarkan data Kementerian Koperasi dan UKM (2023), UMKM menyumbang lebih dari 61% terhadap PDB nasional, namun laporan Katadata (2023) menunjukkan bahwa 73,5% UMKM kesulitan bersaing di platform digital, dengan branding dan kemasan produk sebagai hambatan utama. Melihat realitas ini, program pelatihan "Peningkatan Branding dan Packaging Produk UMKM untuk Meningkatkan Daya Saing di Pasar Digital" dilaksanakan di Desa Kassi, Kecamatan Rumbia, Kabupaten Jeneponto. Metode yang digunakan meliputi penyampaian materi, diskusi interaktif, praktik desain kemasan, serta simulasi pemotretan produk. Hasil pelatihan menunjukkan peningkatan signifikan: peserta kini memiliki identitas merek yang konsisten, dan beberapa peserta melaporkan peningkatan penjualan online pasca pelatihan. Pelatihan ini membuktikan bahwa peningkatan branding dan packaging mampu mendorong UMKM menjadi lebih kompetitif di pasar digital. Ke depan, keberlanjutan program serupa serta dukungan dari berbagai pihak diharapkan dapat memperkuat transformasi digital UMKM secara lebih luas.
Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar Andi Shinta Ria Oktaviani; Chalid Imran Musa; Nurul Fadilah Aswar; Zainal Ruma; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2024

Abstract

This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.0. The results of the study show that (1) Intention to Boycott has a direct negative and significant effect on Brand Image, (2) Brand Exposure has a direct positive and significant effect on Brand Image, (3) Intention to Boycott has a direct negative and significant effect on Purchase Decision, (4) Brand Exposure has a direct positive and significant effect on Purchase Decision, (5) Brand Image has a direct positive and significant effect on Purchase Decision, (6) Brand Image significantly mediates the relationship between Intention to Boycott and Purchase Decision, and (7) Brand Image significantly mediates the relationship between Brand Exposure and Purchase Decision.
Efek Mediasi Citra Merek pada Pengaruh Green Product Terhadap Keputusan Pembelian Konsumen Yotta di Kota Makassar Muh. Yaqhzan; M. Ikhwan Maulana Haeruddin; M. Ilham Wardhana H.; Isma Azis Riu; Rahmat Riwayat Abadi
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6612

Abstract

This research aims to determine the mediating effect of brand image on the influence of green products on consumer purchasing decisions of Yotta in Makassar City. This study uses a type of quantitative research with a descriptive approach. The population in this study was unknown and the sample used amounted to 100 respondents. The sampling technique used purposive sampling. Data collection was carried out using observation and questionnaire methods. The data analysis technique used is Partial Least Square (PLS) using SmartPLS 4 software. The results showed that green products have a positive and significant effect on Yotta's consumer purchasing decisions in Makassar City, green products have a positive and significant effect on Yotta's brand image in Makassar City, brand image has a positive and significant effect on Yotta's purchasing decisions in Makassar City, and brand image is able to mediate the effect of green products on Yotta's consumer purchasing decisions in Makassar City.
Co-Authors A. Afifah Humairah Abadi, Ridfan Rifaldy Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Farhan, Ahmad Amar, Siti Aizah Mahardika Amiruddin Tawe Amiruddin Tawe Andhani, Rima Andi Dewi Angreyan Andi Dewi Angreyani Andi Mustika Amin Andi Shinta Ria Oktaviani Andi Yusril Yasmun Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arkam Susilo Aslam, Annisa Paramaswary Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Data, Muh. Umar Dwi Anugerah Lestari Musa Dwi Nurvania Edar Haeruddin, M. Ilham Wardhana Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti Hasmyati, Hasmyati hasyim, hasyim Ichwan Musa, Muh. Idayanti Nursyamsi Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Ipoatmodjo, Tenri S. P. D Isma Azis Riu Kartika Septiary Musa Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul M Taslim Dangnga M. Ikhwan Maulana Haeruddin M. Ilham Wardhana H. Matthew W. McCarter Muh. Umar Data Muh. Yaqhzan Muh. Yushar Mustafa Muhaimil Sulhaid Musa, M. Ichwan Musa, Muhammad Ichwan Mustafa, Muh. Yushar Mustafa, Muhammad Yushar My Sarah Imran Nur Azizah Nur Indah Atifah Anwar Nurfadillah Nurizzati Nurizzati Nurjannah Nurjannah Nurjannah Nurman Nurman Nurul Fadilah Aswar Paramaswary Aslam, Annisa Parawansa, Dian Anggraece Sigit Pratiwi, Andi Citra Putra, Muh Al Fatah Arief Putri, Annisa Mawaddah Arief Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Risma Risma, Risma Romansyah Sahabuddin Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Syahir Fadli Syahrul, Khaidir Syamsuddin, Andi Reni Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wulansary, Ilma Zainal Ruma