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All Journal The Asian Journal of Technology Management (AJTM) International Journal of Social Science and Business MOTIVASI Jurnal Manajemen dan Bisnis AKMENIKA International Journal of Educational Administration, Management, and Leadership Jurnal Arastirma Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 International Journal of Humanities Education and Social Sciences Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Optimal: Jurnal Ekonomi dan Manajemen Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Teknovokasi : Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Kabar Masyarakat (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Journal of Innovative and Creativity Paramacitra : Jurnal Pengabdian Masyarakat Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat IJHABS Jurnal Ilmiah Manajemen Dan Kewirausahaan Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen
Abadi, Rahmat Riwayat
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar
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Journal : IJHABS

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Influence of Price Cuts and Product Quality on Interest to Buy: Case Study: Yotta Indonesia Rahmat Riwayat Abadi; Andi Dewi Angreyan
International Humanity Advance, Business & Sciences Vol 1 No 1 (2023): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i1.17

Abstract

UMKM Yotta Indonesia is one of the businesses located in Makassar City which has a role in selling in its environment. In this study, three variables were used, namely price discounts (X1), product quality (X2) and purchase intention (Y). This study aims (1) to determine the effect of price discounts on purchase intention (2) to determine the effect of product quality on purchase intention. This type of research is a quantitative research that is descriptive in nature, which aims to describe the effect of each variable. The sample in this study were 50 respondents and this study used accidental sampling. The results of this study indicate that price discounts and product quality have a positive and significant effect on purchase intention.
Co-Authors A. Afifah Humairah Abadi, Ridfan Rifaldy Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Farhan, Ahmad Amar, Siti Aizah Mahardika Amiruddin Tawe Amiruddin Tawe Andhani, Rima Andi Dewi Angreyan Andi Dewi Angreyani Andi Mustika Amin Andi Shinta Ria Oktaviani Andi Yusril Yasmun Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arkam Susilo Aslam, Annisa Paramaswary Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Data, Muh. Umar Dwi Anugerah Lestari Musa Dwi Nurvania Edar Haeruddin, M. Ilham Wardhana Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti Hasmyati, Hasmyati hasyim, hasyim Ichwan Musa, Muh. Idayanti Nursyamsi Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Ipoatmodjo, Tenri S. P. D Isma Azis Riu Kartika Septiary Musa Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul M Taslim Dangnga M. Ikhwan Maulana Haeruddin M. Ilham Wardhana H. Matthew W. McCarter Muh. Umar Data Muh. Yaqhzan Muh. Yushar Mustafa Muhaimil Sulhaid Musa, M. Ichwan Musa, Muhammad Ichwan Mustafa, Muh. Yushar Mustafa, Muhammad Yushar My Sarah Imran Nur Azizah Nur Indah Atifah Anwar Nurfadillah Nurizzati Nurizzati Nurjannah Nurjannah Nurjannah Nurman Nurman Nurul Fadilah Aswar Paramaswary Aslam, Annisa Parawansa, Dian Anggraece Sigit Pratiwi, Andi Citra Putra, Muh Al Fatah Arief Putri, Annisa Mawaddah Arief Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Risma Risma, Risma Romansyah Sahabuddin Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Syahir Fadli Syahrul, Khaidir Syamsuddin, Andi Reni Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wulansary, Ilma Zainal Ruma