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Cognitive And Affective Customer Experiences: Antecedent Of Customer Satisfaction Parawansa, Dian Anggraece Sigit; Abadi, Rahmat Riwayat; Aslam, Annisa Paramaswary
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 3 (2023): IJHESS DECEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i3.663

Abstract

The occurrence of the internet in accessing information has changed the way people view shopping activities. Currently, shopping can be done anywhere and anytime without having to do mobility due to the available mobile apps. This study aims to analyze how much influence cognitive customer experiences and affective customer experiences have on customer satisfaction in Fore Coffee consumers who use mobile apps. Methods of data collection using interviews and questionnaires using a Likert scale and determining the sample in this study were 100 respondents using nonprobability sampling technique with purposive sampling method. To analyze the data in this study, multiple linear regression analysis was used with the help of SPSS version 25 software. The findings show that cognitive customer experiences have a significant effect on customer satisfaction, affective customer experiences have a significant effect on customer satisfaction, and cognitive customer experiences and affective customer experiences have a significant effect on customer satisfaction.
Pelatihan Penyusunan Strategi Pengembangan Bisnis Pada Kelompok Usaha Batu Bata Ipoatmodjo, Tenri S. P. D; Musa, M. Ichwan; Riu, Isma Azis; Amin, Andi Mustika; Abadi, Rahmat Riwayat; Aslam, Annisa Paramaswary
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2023:PROSIDING EDISI 5
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak. Pembangunan yang berkelanjutan mampu memberikan peluang bagi banyak orang. Dengan pendapatan yang tinggi untuk menunjangnya, hal ini akan memberikan kesempatan untuk memenuhi kebutuhan dasar seperti tempat tinggal. Bisnis batu bata adalah salah satu dari banyak jenis pekerjaan dalam perekonomian. Salah satu sumber pendapatan masyarakat yang tinggal di Kabupaten Gowa di Provinsi Sulawesi Selatan adalah industri batu bata. Setiap bisnis ingin berkembang, dan salah satu cara untuk mencapainya adalah dengan berupaya meningkatkan pendapatan. Program-program dalam pembangunan masyarakat yang disusun harus memenuhi kebutuhan masyarakat. Adapun perencanaan dalam penyusunan program-program pembangunan atau membangun kegiatan usahanya pada suatu daerah harus dilakukan analisis kebutuhan masyarakat. Bisnis batu bata diperkirakan akan meningkatkan pendapatan masyarakat, dan ketika pendapatan meningkat, kesejahteraan masyarakat dan peluang kerja juga akan meningkat. Agar dapat bersaing, kelompok usaha juga harus fokus pada metode untuk mengembangkan dan mempertahankan usaha yang sudah ada. Analisis SWOT (strength, weakness, opportunity, dan threats) merupakan salah satu metode yang sering digunakan.Kata kunci: bisnis, pengembangan, strategi, SWOT
Pelatihan Penganggaran Material: Studi Kasus Pelalu UMKM Di Kabupaten Majene Anwar Anwar; Romansyah Sahabuddin; Nurman Nurman; Chalid Imran Musa; Rahmat Riwayat Abadi
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1984

Abstract

This service aims to provide knowledge to MSME players to be able to increase the competitiveness and sustainability of their businesses, as well as strengthen their role in the local economy. Apart from that, MSME players can also build efficient local distribution relationships by partnering with local producers or cooperatives to supply raw materials directly, thereby reducing dependence on supplies from outside the city. To overcome these problems, targeted support is needed for MSMEs. This support includes increasing knowledge in budget management, optimizing the use of raw materials, implementing effective procurement strategies, and using modern financial management technology and tools. With concrete and sustainable solutions, it is hoped that MSMEs can increase production capacity, strengthen the local economy, and achieve greater and more sustainable success. Overall, this training succeeded in building a collaborative and sustainable learning community, where participants can continue to share knowledge and experiences for their professional development.
THE INFLUENCE OF ENVIRONMENTAL DYNAMISM, DYNAMICS CAPABILITY, AND FINANCIAL LITERACY ON THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN MAKASSAR CITY Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Wulansary, Ilma; Hamka, Rezky Amaliah; Abadi, Rahmat Riwayat
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.936

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are crucial for the Indonesian economy, especially in Makassar. They contribute significantly to economic activities and public income. According to data from the Makassar City Cooperatives and MSMEs Office in 2021, there are 4,816 registered MSMEs in various sectors such as trade, industry, non-industrial, and others. The trade sector, including fashion and culinary, is particularly dominant in Makassar. However, the performance of MSMEs has experienced a decline. This study focuses on exploring the factors that affect their performance, specifically environmental dynamism, which encompasses environmental changes, government regulations, shifts in consumer demand, innovation, and technology. The adaptability of MSMEs to these environmental changes is a crucial aspect of their performance. Additionally, financial literacy also plays a significant role in improving their performance. The study aims to investigate the influence of environmental dynamism, adaptability, and financial literacy on the performance of MSMEs in Makassar. The research method employed is quantitative, involving interviews, questionnaires, and observations of 100 MSMEs in the trade sector. The research findings indicate that environmental dynamism and financial literacy have a significant impact on the performance of MSMEs, whereas adaptability does not show the same level of significance. Furthermore, the study highlights the importance of financial literacy in the financial management and decision-making processes of MSMEs. This research provides valuable insights into the factors that influence the performance of MSMEs and offers relevant recommendations to enhance the sustainability of the MSME sector in Makassar.
Meningkatkan Penjualan Produk Melalui Pemanfaatan Digital Marketing pada Kerajinan Tenun Sutera Ridfan Rifadly Abadi; Rahmat Riwayat Abadi; Annisa Paramaswary Aslam; Khaidir Syahrul; Andi Dewi Angreyani
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 3 (2024): Mei : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i3.1016

Abstract

Digital development in urban and rural areas is developing unevenly. The development of technology and information tends to still be centered in urban areas. This then makes it difficult for rural communities to compete in increasing their product sales because of limited access to technological tools and information. In addition, people in rural areas still use traditional marketing methods in marketing their products. Through the use of digital marketing, it is hoped that people will be able to increase their sales through this method. The use of digital marketing media as a promotional medium will allow business actors to have a wider reach in finding new customers, so that it is the key to increasing product sales and strengthening their presence in an increasingly competitive market. Based on these conditions, efforts need to be made in utilizing digital marketing to increase sales so that they can generate more sales and be widely known to the public. The initial step taken by the community service team was to provide socialization to the community regarding training on the use of digital marketing that would be applied to the business group.
EFFECTS OF WORKING CAPITAL TURNOVER, CASH TURNOVER, AND RECEIVABLE TURNOVER ON PROFITABILITY Amin, Andi Mustika; Riwayat Abadi, Rahmat; Tawe, Amiruddin; Rifadly Abadi, Ridfan; Paramaswary Aslam, Annisa
MOTIVASI Vol 9, No 1 (2024): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v9i1.7996

Abstract

Purpose– The level of competition between companies is increasing as the business develops, especially when there is intense competition between similar companies. The cigarette industry is growing and becoming increasingly competitive to improve its performance. The cigarette industry significantly reduces the return on assets every year, even though the cigarette industry is a source for the government because taxes and customs are state income and accommodate a large workforce. This study aims to determine the influence of working capital, cash, and receivable turnover on profitability. Design/methodology– The type of research used is an associated method with a quantitative approach. The population in this research is the annual reports of cigarette sub-sector manufacturing companies going public. Samples in this study were taken from 32 companies using a purposive sampling approach. The type of data used in this research is secondary data using financial report data from manufacturing companies in the cigarette industry subsectors in the 2015–2022 period. Multiple linear regression is the data analysis technique employed, while SPSS version 25 is the software used. Findings - The study results show that working capital turnover has no significant effect on profitability, cash turnover significantly affects profitability, and receivables turnover has no considerable impact on profitability.
Influence of Price Cuts and Product Quality on Interest to Buy: Case Study: Yotta Indonesia Rahmat Riwayat Abadi; Andi Dewi Angreyan
International Humanity Advance, Business & Sciences Vol 1 No 1 (2023): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i1.17

Abstract

UMKM Yotta Indonesia is one of the businesses located in Makassar City which has a role in selling in its environment. In this study, three variables were used, namely price discounts (X1), product quality (X2) and purchase intention (Y). This study aims (1) to determine the effect of price discounts on purchase intention (2) to determine the effect of product quality on purchase intention. This type of research is a quantitative research that is descriptive in nature, which aims to describe the effect of each variable. The sample in this study were 50 respondents and this study used accidental sampling. The results of this study indicate that price discounts and product quality have a positive and significant effect on purchase intention.
Socialization of Financial Literacy For Millennial and Z Generations Aslam, Annisa Paramaswary; Pratiwi, Andi Citra; Idris, Muhammad Istiyansyah Ulman; Abadi, Rahmat Riwayat; Syahrul, Khaidir
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 2: Issue 1 (January 2024)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v2i1.1356

Abstract

Socialization were carried out on 2 November 2023 by Zoom platform. This event was organized by Seine Indonesia in collaboration with The FLASH Initiative. The activity was attended by 32 participants from 4 cities in Indonesia, namely Makassar, Jakarta, Surabaya, and Bandung. The first stage of this activity analysed the needs of PKM partners. After discussions and establishing a mission and vision, it was found that there was a need to provide financial literacy materials to the communities in several cities in Indonesia. Consequently, a session on financial literacy socialization was held, covering the importance of financial literacy, the benefits of financial planning, how to plan finances, and investment instruments in Indonesia. This socialization also aimed to protect the public from fraudulent investments. The results of this activity show that the level of financial literacy among Millennial and Z Generations is quite high. This is based on the investment activities they carry out and also financial behaviour such as recording expenses and income. From this financial literacy activity, it can be concluded that education about finance is very important to improve understanding and management of individual finances. Some suggestions that can be given include increasing awareness, giving financial literacy in elementary school, training for the societies, involvement of the private sector, and increasing government support in financial literacy.
Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19 Abadi, Rahmat Riwayat; Haeruddin, M. Ikhwan Maulana; Mustafa, Muh. Yushar; Data, Muh. Umar; Nurjannah, Nurjannah
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 1 (2024): FEBRUARY 2024 - JRBME
Publisher : Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu strategi pemasaran yang menjadi kunci bagi organisasi, khususnya perusahaan/unit bisnis, yaitu strategi promosi. Dalam melakukan strategi promosi ada beberapa cara dan salah satunya yaitu strategi personal selling melalui relationship marketing. Penelitian ini pun kemudian menemukan masalah yang masih sedikit terjawab di dalam literatur pemasaran yakni kia tapa saja yang sebaiknya dilakukan oleh unit bisnis dalam menentukan strategi pemasarannya, terkhusus personal selling melalui relationship marketing di era pasca pandemi COVID-19. Dengan pendekatan metode analisis literatur, penelitian ini kemudian menyimpulkan bahwa secara umum, strategi personal selling melalui relationship marketing pasca pandemi COVID-19 di antaranya: (1) berkembangnya  koneksi digital; (2) fokus pada kebutuhan pelanggan; (3) menyediakan nilai tambah; (4) membangun kepercayaan; (5) personalisasi komunikasi; dan (6) menjaga hubungan jangka panjang.
Impulse Buying Behaviour of Womankind: Triggered By Their Mood and Lifestyle Abadi, Rahmat Riwayat; Abadi, Ridfan Rifadly; Mustafa, Muhammad Yushar; Aslam, Annisa Paramaswary
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.66

Abstract

As it expands, modern retailing must always be able to adapt to the lifestyle trends in society and understand the aspects that influence consumers' shopping behavior by implementing a unique store concept. Shopping has become a habit for some people, including women, who are becoming more numerous and financially empowered. This research was conducted to test and analyze the effect of shopping lifestyle and in-store displays on impulse buying among female consumers who use and buy branded fashion products at the UNIQLO store in Makassar City. The research sample consisted of 100 respondents using a non-probability sampling technique with a purposive method. The data collection method used was a questionnaire with a Likert scale. The data analysis method used was multiple linear regression analysis, which was processed using SPSS version 25. The results showed that shopping lifestyle had a significant effect on impulse buying and in-store displays had a significant effect on impulse buying.
Co-Authors A Muh Ridha R A. Afifah Humairah Abadi, Ridfan Rifaldy Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Farhan, Ahmad Aliya, Sitti Nur Amelia Christina Pairunan Amiruddin Tawe Amiruddin Tawe Andhani, Rima Andi Citra Pratiwi Andi Dewi Angreyan Andi Dewi Angreyani Andi Dewi Angreyani Andi Mustika Amin Andi Shinta Ria Oktaviani Andi Yusril Yasmun Anita Anita Annisa Paramaswary Aslam Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arkam Susilo Aslam, Annisa Paramaswary Auliya Insyani K Bernadus, Joel Glenn Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Data, Muh. Umar Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Musa Dwi Nurvania Edar Fauziah Reski Aprilia Haeruddin, M. Ilham Wardhana Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti Hasmyati, Hasmyati Hasnidar hasyim, hasyim Ichwan Musa, Muh. Idayanti Nursyamsi Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Ipoatmodjo, Tenri S. P. D Irwanto, Denia Isma Azis Riu Kamil, Usman Kartika Septiary Musa Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul Khaidir Syahrul M Taslim Dangnga M. Ikhwan Maulana Haeruddin M. Ilham Wardhana H. M. Ridwan Tikollah Masrurah, Ushwa Dwi Matthew W. McCarter Muh. Umar Data Muh. Yaqhzan Muh. Yushar Mustafa Muhaimil Sulhaid Muhammad Ilham Wardhana Haeruddin Muhammad Nur Dzaky Putra Basir Muhammad Yushar Mustafa Musa, M. Ichwan Musa, Muh Ichwan Musa, Muhammad Ichwan Musdena Musaat My Sarah Imran Natsir, Uhud Darmawan Nur Azizah Nur Fitri Nur Hikmah Nur Indah Atifah Anwar Nurfadillah Nurhaedah Nurhaedah Nurhaedah Nurhalim, Muh Ridho Nurizzati Nurizzati Nurjannah Nurjannah Nurjannah Nurman Nurman Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fadilah Aswar Paramaswary Aslam, Annisa Parawansa, Dian Anggraece Sigit Pratiwi, Andi Citra Putra, Muh Al Fatah Arief Putri, Annisa Mawaddah Arief Qhalby, Zakira Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Risma Risma, Risma Riu, Isma Aziz Romansyah Sahabuddin Ruma, Zainal Rusman DH, Khutbah Nur Safitri, Nuravini Sahade Saleh, Reyna Eka Saputri Santika, Delin Saskiya Febriani Sayba, Sayba Siti Aizah Mahardika Amar Siti Hasbiah Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Syahir Fadli Syahrul, Khaidir Syamsuddin, Andi Reni Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Warani, Yardan Arif Wulansary, Ilma Zahwa Qhayla Ramadhanty Zainal Ruma