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All Journal JURNAL ILMIAH M-PROGRESS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Kewarganegaraan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Sistim Informasi dan Teknologi International Journal of Integrative Sciences Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian West Science SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi dan Keuangan West Science West Science Interdisciplinary Studies West Science Social and Humanities Studies Journal of Management, Entrepreneurship and Tourism International Journal of Psychology and Health Science Jurnal Manajemen Almatama Indonesian Journal of Innovation Multidisipliner Research Fundamental and Applied Management Journal
Bekti Setiadi
Sekolah Tinggi Penerbangan Aviasi, Jakarta, Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (Studi Kasus Pada Konsumen Wardah di Kelurahan Grogol Utara) Rayka Fitria; Dilawatil Hikmah; Meikol Benned; Bekti Setiadi
Jurnal Manajemen Almatama Vol. 4 No. 1 (2025): Maret
Publisher : Jurnal Manajemen Almatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58413/jma.v4i1.486

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, kualitas produk dan harga terhadap keputusan pembelian. Metode yang digunakan adalah kuantitatif, dengan pengambilan data melalui kuesioner yang diisi oleh 100 responden. Hasil penelitian ini adalah: Nilai (4,540 > 1,984) dan diperoleh nilai signifikan sebesar 0,000 < 0,05. Oleh karena itu H0 ditolak dan Ha diterima sehingga dapat disimpulkan bahwa citra merek secara parsial berpengaruh positif serta signifikan terhadap keputusan pembelian. Nilai(3,950 > 1,984) dan diperoleh nilai signifikan sebesar 0,000 < 0,05. Oleh karena itu H0 ditolak dan Ha diterima sehingga dapat disimpulkan bahwa kualitas produk secara parsial berpengaruh positif serta signifikan terhadap keputusan pembelian. Nilai (3,792 > 1,984) dan diperoleh nilai signifikan sebesar 0,000 < 0,05. Oleh karena itu H0 ditolak dan Ha diterima sehingga dapat disimpulkan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian. Nilai (91,992 > 2,70), dengan nilai signifikan sebesar 0,000 yang lebih kecil dari taraf signifikansi 0,05, maka H0 ditolak atau Ha diterima sehingga dapat disimpulkan bahwa citra merek, kualitas produk dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian. Sementara itu nilai koefisien korelasi (R) sebesar 0,861 yang berarti menunjukkan adanya korelasi atau hubungan yang sangat kuat antara citra merek, kualitas produk dan harga terhadap keputusan pembelian. Besarnya nilai Adjusted R Square (Adj.) adalah 0,734 atau 73,4 % yang berarti variabel-variabel bebas dapat menerangkan perubahan pada variabel keputusan pembelian sebesar 73,4% sedangkan sisanya sebesar 26,6% diterangkan oleh factor- faktor lain diluar penelitian.
The Influence of Influencer Credibility, Impulsive Buying, and Perceived Enjoyment on Social Commerce Impulse Buying of Food and Beverage Products Bekti Setiadi; Nawiyah Nawiyah; Agung Widarman; M. Adik Rudiyanto; Iwan Henri Kusnadi; Arnold Sultantio Hutabarat
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1595

Abstract

The purpose of this study is to analyze the effect of Influencer Credibility, Impulsive Buying and Perceived Enjoyment on Social Commerce Impulse Buying of food and beverage goods. The study was conducted quantitatively through the survey of respondents who purchased food and beverage goods through social commerce platforms. Data collection was conducted using online questionnaires with the purposive sampling method. The data was analyzed using multiple linear regression. The findings indicate that Influencer Credibility, Impulsive Buying, and Perceived Enjoyment have a partial and simultaneous positive and significant impact on Social Commerce Impulse Buying. The most important variable to affect Social Commerce Impulse Buying is Impulsive Buying. The results of the study show that the motives of impulse buying on social commerce platforms are affected by the credibility of influencers, impulsive behavior tendencies and the joyful purchasing experience. This research adds to the literature on digital marketing development, social commerce, and consumer behavior. It also provides practical implications for food and beverage businesses to develop better digital marketing strategies.
Perceived Inclusiveness of Ground Handling Services and National Airline Brand Image: The Mediating Role of Passenger Experience among Passengers with Disabilities Bekti Setiadi; Binu Nuryadi; Muchdir Ahmad Ronoatmojo
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i3.1399

Abstract

This study examines whether passengers with disabilities' perceptions of inclusive ground handling services are associated with their inclusive passenger experience and the brand image of the national airline they most recently used, and whether passenger experience mediates this relationship. A quantitative explanatory design was applied to survey data from 300 passengers with disabilities selected purposively based on direct experience with airport ground services. The model was estimated using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4. The measurement model showed satisfactory indicator reliability, internal consistency, convergent validity, and discriminant validity. Perceived Inclusive Ground Handling Services had a positive effect on Inclusive Passenger Experience (β = 0.455, p < 0.001) and National Airline Brand Image (β = 0.217, p < 0.001), while Inclusive Passenger Experience positively affected National Airline Brand Image (β = 0.330, p < 0.001). The indirect effect through Inclusive Passenger Experience was also significant (β = 0.150, p < 0.001), indicating partial mediation. PLSpredict produced positive Q²predict values for all endogenous indicators; prediction errors were consistently lower than the linear-model benchmark under RMSE, although the MAE comparison was mixed. The findings therefore concern passenger-perceived inclusiveness at observable service touchpoints rather than internal organizational capability. They show that accessible facilities, competent and responsive staff, clear communication, and coordinated assistance can shape an inclusive travel experience and, through that experience, contribute to airline brand image.
Co-Authors Adam Ramadhan Agung Widarman Andriya Risdwiyanto Andriya Risdwiyanto Arnes Yuli Vandika Arnold Sultantio Hutabarat Asri Ady Bakri Astuti, Enny Diah Azmieti Kurnia Sinta Basneldi Basneldi Binu Nuryadi C Susmono Widagdo Dana Aswadi Daniel Tulasi desi kristanti, desi Devin Mahendika Dewantara, Rizki Dewi Ulfah Arini Didin Sjarifudin, Didin Dilawatil Hikmah Dilawatil Hikmah Endah Suci Damayanti Erny Sulistyaningsi Fahmi Abdullah Harlina, Sitti Ian Astarina Mas'ud Ilham Arief Ira Nurmala Iwan Harsono Iwan Henri Kusnadi Jacsy Tubalawony Joned C. Saksana Josua Panatap Soehaditama Juhaini Alie Jumawan Kamsariaty Kiki Setyawati Kraugusteeliana Kraugusteeliana Loso Judijanto M Badrun Tamam M. Adik Rudiyanto Margareta Manalu Mas'ud Muhammadiah Meikol Benned Muchdir Ahmad Ronoatmojo Muhamad Masrur MUHAMMAD YUSUF AR Natalia Ayu Nawiyah Nawiyah Neila Aisha Ni Desak Made Santi Diwyarthi Ninin Nurhidayati Nuraeni Primadi Candra Susanto Rachmat Pramukty Rahmi Setiawati Rayka Fitria Rhena J Sarwo Eddy Wibowo SETIAWAN JODI, I WAYAN GEDE ANTOK Silvy Sondari Gadzali Siti Komariah Hildayanti Suriadi Tengku Riza Zarzani N Tiok Wijanarko Tri Susilowati Tyahya Whisnu Hendratni Wenny Desty Febrian Wenny Desty Febrian Febrian Yendri, Okma Yufrinalis, Marianus Yuliani Istiqomah