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Nuriah Yuliati
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : JURNAL HUTAN TROPIS

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PENGUNJUNG KEBUN RAYA MANGROVE GUNUNG ANYAR SURABAYA Laraswari, Ananda Nabila; Soedarto, Teguh; Yuliati, Nuriah
Jurnal Hutan Tropis Vol 13, No 1 (2025): Jurnal Hutan Tropis Volume 13 Nomer 1 Edisi Maret 2025
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v13i1.22178

Abstract

The Mangrove Botanical Garden of Gunung Anyar is the first and only thematic Mangrove Botanical Garden in Indonesia. Covering a total area of 34 hectares, the Mangrove Botanical Garden of Gunung Anyar houses 59 types of mangrove plants. In 2024, there was a decline in visitor numbers, possibly due to the implementation of entrance tickets which were previously not enforced or were free. This change has prompted many visitors to reconsider visiting the Mangrove Botanical Garden of Gunung Anyar. The aim of this study is to analyze the factors influencing visitor satisfaction levels at the Mangrove Botanical Garden of Gunung Anyar. Quantitative data analysis was conducted using SEM-PLS through the Warp-PLS 7.0 application with four variables: service quality, price, facilities, and destination image. In this analysis, researchers collected and processed data from questionnaires distributed to visitors, assigning weights to each Likert scale response. The research findings indicate that service quality has a coefficient path of 0.03 and a significance of 0.36, showing a positive but not significant effect on visitor satisfaction, thus rejecting the hypothesis. Meanwhile, the influence of price, facilities, and destination image on visitor satisfaction demonstrates a positive and significant impact with a significance value of <0.01, thereby accepting the hypothesis. Destination image has the most significant impact on visitor satisfaction, with a path coefficient of 0.48, and the most influential indicator being unique destination image with a path coefficient of 0.897.
Co-Authors Adytia Tri Cahyadi Alfian Farrel A.L Alifia Iga Sutrisno Alifia Oktaviani Sastra Amanda Ayun Salsabila Amanda Ayun Salsabila Ameta Novelia Br Karo Ana Safira Putri Anggi Afifta Volta Anisah, Dhuhro Anwar, Nadhif Syathiril Aprianti, Cyntia Salsabilla Arfiana Dita Arum Sari Assyarif, Hilmy Mufid Baik, Stevi Putri Adolvina Baik, Stevi Putri Afdolvina Bella Rahma Nadia Firdaus Bening Kusumawati Berlian Feby Wijayanti Brilliant Adam Ramadhani Choirul Miftakhul Anam Damayanti, Ade Listia Damayanti, Lucky Dewi Suryani Dewi Suryani Didan Januar Dimas Huddan Kuswanto Dita Atasa Dona Wahyuning Laily Donny Febrianto Egita Ilma Zuwita Eko Nurhadi Eko Priyanto Elisabeth Harmonia Pradita Endang Yektiningsih, Endang Fairus Hanani Faisol Humaidi Faisol Humaidi Fardani, Aprissa Ega Fatchur Rozci Fawwas, Bisma Bayu Putra Nias Febrianto, Angga Wahyu Feby Anggita Prastiwi Feby Lailah Fidhayanti, Anggi Radzma Fitria, Eka Rossalina Halimah, Azki Nur Hamidah Hendrarini Harya, Gyska Indah Hilda Bagas Noveri Himatus Sholihah Hutabarat, Debora Ida Syamsu Roidah Ida Wahyu Romandani Ida Wahyu Romandani Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Ilmi, Sita Nadtifatul Indah Harya, Gyska Indayati Mawarni Indra Tjahaja Amir Indra Tjahaja Amir Indra Tjahaja Amir Ines Paramithasari Isma Widiastuti Jessica Putri Margaretta K Amelia Kurniasari Kholifa, Umi Nur Kurniasari, Desita Syafa Laraswari, Ananda Nabila Lukman Lukman Maharani Setyowati Matseri, Aulia Mariyatul Qibtiyah Maulidya Feni Pratiwi Miftah Nur Erina Mirza Andrian Syah Mohammad Idhom Mubarokah Mubarokah Mubarokah Nahariyah, Rif'atun Nanda Kusuma Melati Natalia, Gracia Christie Novianti, Cahyani Dwi Nugraha, Dewi Amira Eka Nugroho, Sigit Dwi Nugroho, Sigit Dwi Okky Ihzan Satria Pramurdjito Pawana Nur Indah Pebrianti, Putri Wahyu Pramurdjito, Okky Ihzan Satria Prasmita Dian Wijayati Putri Wahyu Pebrianti Qomariyah, Badriyatul Rahayu, Niken Calista Rahmawati, Berliana Raihan Bimo Lazuardi Raihan Bimo Lazuardi Ramadhani, Firizky Rany Rintan Nur Azizah Rhomi Ardiansyah Rhomi Ardiansyah Rizqullah, R. Arya Dhimas Rafi Rohmah, Eva Noviana Maulanur Romandani, Ida Wahyu Rosalina, Dwi Indah Sacharani, Veronika Sheila Sailvian Kennardi Dewanto Sandrina, Linda Saragih, Yolanda Sari, Lutfita Setiyadi, Taufik Shalahuddin Fathan Sheila Alyani Hashifah Shofiyatul Jannah Sigit Dwi Nugroho Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Sudiyarto Sudiyarto Surya Duta Wiharsono Syahnaz, Cindiah Syaikhuddin, NorNor Rahmat Syarif Imam Hidayat Teguh Yulianto, Teguh Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Utomo, Dimas Puji Wachid, Sinta Nur Wasista, Yudha Eka Wibowo, Afini Rifa Wicaksono, Sheptyan Anjas Widiastuti, Leni Winarmo, Sri Tjondro Winarsih, Siti Yuhana Airiza Budianti Yulianti, Risma Zahra, Kinanti Almaska Zhela Maritsya Amir Zulian Wilu Atmaja