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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

Pengaruh Price Discount, Fashion Involvement Dan Shopping Lifestyle terhadap Impulse Buying pada Pengguna Produk Fashion E-Commerce Shopee Zahro, Fatimatuz; Hariasih, Misti; Indayani, Lilik
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5839

Abstract

The purpose of this study is to determine and analyze the effect of price discounts, fashion involvement and shopping lifestyle on increasing impulse buying on users of fashion products in e-commerce shopee. This research was conducted using quantitative methods and the population was people who were shopee E-commerce consumers and consumers aged 17 years and over. The sample determination was carried out using non-probability sampling techniques through purposive sampling method so that a sample of 96 respondents was obtained. The types of data in this study include primary data and secondary data, with data collection techniques using questionnaires. Data analysis in this study was carried out using SPSS version 25 which includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, T test, and determination coefficient test (R2). So that the results obtained state that price discount, fashion involvement and shopping lifestyle have an effect on impulse buying.  
Co-Authors A, Fairuzah Abdul Basith Junaidy Abid, Moh. Khusnul Achmad, Syaefudin Ainiyah, Roisatul Aisyah Nur Rohmah Alfan Zuhairi Ammar, Hudzaifah AN NURIL MAULIDA FAUZIAH Andjariani, Endang Wahju Auliya Tama, Faradila Bakheet Ahmed, Bakri Mohammed Deroh, Musdalifah Dewi Salamah, Aini Diah Fauzia Zuhroh Djoko Poernomo Dzulfikri Ekawati, Heny Elfianto, Sonny Ernawati Fadlikah, Umi Farhiyah, Faroh Dina Fasih Bintang Ilhami, Fasih Bintang Fawzani, Nurul Febriyani, Ilda Duwik Fitra , Muh. Naufal Fitriana, Aniqotuzzuhro' Gumelar, Wahyu Retno Hanifiyah, Fitriyatul HASAN SUBEKTI Hidayah, Anis Rofi Hidayah, Maulida Nurul Irham Irham Jijah Septianingrum Khairun Nisa, Anggarani khusnul khotimah Kusroni Kusroni Kusumawati, Rina Latif, Rizqi Abdul Lestari, Iin Widya Lia Afiani Lilik Indayani M. Khusni Mubarok, M. Khusni Mashudi Mashudi Miftahul Huda Misti Hariasih Mizan, Khairul MOHAMMAD BUDIYANTO Muhamad Arif Mahdiannur Muhammad Afif Munachifdill’Ula, Ahmad Nilnal Musdalifah Musdalifah Nalim Nalim Nataria Wahyuning Subayani Noor Amirudin Nur Ali Nur Ila Ifawati nurul khotimah Olyvia Revalita Candraloka, Olyvia Revalita Pahrurroji, Pahrurroji Pramesti K.M, Shinta Prayetno, Eko Puguh Darmawan Putri , Yang Fainy Wigiart Nindya Qamara, Syabina Al Qomari, Nur Radithitya, Adhillah Syafa Rofiatun, Nur Safitri, Ayu Utami Safitriani, Eka Saputri, Fenolia Intan Sari, Astrid Chandra Septianingrum, Jijah Sholicah, Aimmatus Siti Annisa, Siti Siti Helmyati Siti Patonah Sofiyah, Sitti Sonny Elfiyanto Sugeng Iswono SYARIFUDDIN SYARIFUDDIN Tri Suci Ambarwati Umayya, Meigi Safira Ussriya, Lailatul Wijaya, Audy Delanita Wulan, Budhi Rahayu Sri