Article Per Year (5 Year)
p-Index From 2020 - 2025
10.089
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Manajemen Maranatha
Lily Purwianti
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

Published : 88 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen Strategi dan Aplikasi Bisnis

 1 
Analisa pengaruh social media marketing activity terhadap brand loyalty dengan mediasi brand awareness, brand trust, dan brand love Purwianti, Lily; Fionna, Fionna
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1105

Abstract

The study was conducted with the aim to evaluate the effect of social media marketing activity on brand loyalty mediated by brand awareness, brand trust, and brand love. Data were collected through questionnaires given to 260 respondents who live in Batam City, and are fans or users of several fast fashion brands in Indonesia, including zara, stradivarius, h&m, and uniqlo. To analyze the data, the software used is Smart PLS. The results obtained through data analysis state that social media marketing activity has a positive and significant influence on brand loyalty, brand awareness, brand trust, and also brand love. Brand loyalty is positively and significantly influenced by brand awareness, brand trust, and brand love. Brand awareness, brand trust, and brand love also mediate positively and significantly in the influence of social media marketing activity on brand loyalty.
Co-Authors Adi Wilyanto Aliandrina, Dessy Ana Andi Andi Andina Fasha, Andina Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Ariyanto , Hepy Hefri Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chan, Keltine Richelle Chandra, Budi Christiarini, Renny Cuandra, Fendy Daisy, Viona Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edy Yulianto Edy Yulianto Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia, Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Isnaini Nuzula Agustin Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeffrey Andelson Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Keltine Richelle Kenny Marcella Khesi, Khesi Lady Lady, Lady Leon, Winson Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie, Maggie Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nuzula Agustin, Isnaini Nuzula, Isnaini Ohanna, Nida Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Ramadani, Arienda Gitty Ratih Anggraini, Ratih Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Steven Steven Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanto, Stefhani Susanty Susanty, Susanty Tan Phey Lien Tan, Charles Tan, Elvy Tan, Windra Tasya Gebee Hasvia Tommy Ricarto Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Zaman, Mehdar Badrus