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All Journal Jurnal Reviu Akuntansi dan Keuangan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Media Ekonomi dan Manajemen Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis Iqtishoduna: Jurnal Ekonomi Islam AKURASI: Jurnal Riset Akuntansi dan Keuangan SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Economics and Business Aseanomics Jurnal STEI Ekonomi Indonesian Journal of Islamic Education Studies (IJIES) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Indonesian Journal of Business, Accounting and Management PROGRESIF DINAMIKA ILMU: Jurnal Pendidikan Akademika : Jurnal Pemikiran Islam Journal of Accounting, Management and Economics Research Research of Economics and Business Indonesian Journal of Islamic Education Studies (IJIES) INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Akurasi Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Hendryadi Hendryadi
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Bridging Generations: The Mediating Role of Job Satisfaction in the Relationship Between Adaptation, Loyalty, Culture, and Performance among Gen Z Employees Rizky Zafira, Yuni; Syahrul Effendi; Hendryadi
Journal of Economics and Business Aseanomics Vol. 10 No. 1 (2025): JANUARI-JUNI 2025
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v10i1.5481

Abstract

This research aims to test whether employee adaptation, employee loyalty, and organizational culture influence employee performance through job satisfaction among KFC employees in the Cempaka area. This research uses a quantitative associative research approach, which was measured using a SEM PLS-based method with SmartPLS 4. The population of this study were KFC employees in the Cempaka area. The sample was determined based on the census sampling method, with a total sample of 78 KFC employees in the Cempaka area. The data used in this research is primary data. The data collection technique uses a survey method by distributing questionnaires, testing hypotheses using the path coefficient. The research results prove that partially employee adaptation, employee loyalty and organizational culture have no effect on employee performance. Then employee adaptation has no effect on job satisfaction, while employee loyalty and organizational culture have an effect on job satisfaction. Job satisfaction cannot mediate the influence of employee adaptation, employee loyalty, and organizational culture on employee performance
Editorial: Navigating modern challenges: Integrating Islamic Ethics in philanthropy, consumer behavior, and organizational practice. Hendryadi, Hendryadi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 5 No 2 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v5i2.1107

Abstract

This issue of Serambi Journal (Vol 5, No. 2, 2023) presents a multifaceted exploration of Islamic ethical principles applied to contemporary economic and organizational challenges. The collection features five groundbreaking studies that examine Indonesia's philanthropic landscape, the interplay between scarcity marketing and Islamic religiosity in consumer behavior, the role of Islamic work ethics in promoting employee voice behavior, the connection between financial well-being and compulsive buying among students, and the adaptive application of al-Ujrah principles during the COVID-19 pandemic. Together, these studies demonstrate the enduring relevance of Islamic values in addressing modern socioeconomic issues while offering practical insights for enhancing organizational effectiveness, promoting responsible consumption, and strengthening community resilience through Islamic frameworks.
Editorial: Navigating modern Muslim consumerism: Behavioral insights, digital influence, and sharia financial innovation Hendryadi, Hendryadi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v5i3.1323

Abstract

This edition of Serambi Journal, Vol. 5, No. 3 (2023), presents a compelling examination of contemporary Muslim consumer behavior and financial practices in the digital age. The collection features four pioneering studies that explore the complex interplay between social psychology, digital literacy, and Islamic economic principles. Research spans from analyzing the social, psychological, and financial literacy dimensions of Muslim consumer behavior to investigating the determinants behind Muslim women's visits to viral social media destinations. The issue further addresses the crucial role of digital literacy in preventing Islamic banking fraud. This edition also reveals an in-depth assessment of the performance of tabarru' underwriting funds in Indonesia's sharia insurance sector. Collectively, these studies offer valuable insights for policymakers, financial institutions, and marketers seeking to understand and serve the modern Muslim market while maintaining alignment with Islamic ethical principles..
Editorial: Navigating the modern marketplace: Integrating faith, ethics, and behavior in the digital age Hendryadi, Hendryadi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 6 No 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v6i2.1491

Abstract

A Note from the Editorial Team, We are pleased to present this diverse and thought-provoking edition of Serambi Journal (Volume 2, Number 3, 2024). This issue serves as a critical lens through which we examine the complex intersection of contemporary professional life, technological disruption, and enduring Islamic principles. The collected research does not merely observe trends; it actively seeks to reconcile the dynamics of the modern world with a value-based framework. The papers in this edition address a central, pressing question: How do we maintain our ethical and spiritual compass in a world of digital noise, competitive pressures, and evolving workplace paradigms? The answers, as our contributors demonstrate, lie in a thoughtful synthesis of faith and practice.
Editorial: Advancing Islamic economics: Integrating finance, empowerment, and technology for sustainable growth. Hendryadi, Hendryadi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 6 No 3 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v6i3.1509

Abstract

This editorial introduces a special issue dedicated to the operationalization of Islamic economic principles in the modern world. The collection of research presented herein explores the critical intersection of Sharia-compliant finance, strategic marketing, and community empowerment. Topics range from practical banking mechanisms—such as credit scoring systems and risk management for home financing—to broader socio-economic studies on empowering Micro, Small, and Medium Enterprises (MSMEs) and agricultural communities. The issue also addresses the pivotal role of digital technology and the halal lifestyle in attracting a new generation to Islamic banking. Collectively, these studies provide a comprehensive roadmap for building a resilient, ethical, and inclusive economic ecosystem grounded in Islamic values, demonstrating their relevance and application from individual consumer behavior to national economic sustainability.
Editorial: Navigating modern economic landscapes: Digital Sharia trends, behavioral insights, and inclusive growth Hendryadi, Hendryadi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 7 No 1 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i1.1556

Abstract

This editorial introduces a compelling collection of research that explores the dynamic intersections of digital transformation, Islamic behavioral finance, and sustainable economic development. The studies in this issue examine how digital platforms—from social media to QRIS payment systems—are reshaping investment behaviors, consumer patterns, and financial inclusion within Sharia-compliant frameworks. Key themes include the influence of herding behavior in Islamic capital markets, the role of halal consumption on physical well-being, and the impact of foreign and Sharia investment on Indonesia's economic trajectory. Additionally, this issue addresses critical issues such as inflationary pressures on welfare, patient satisfaction in healthcare services, and user perceptions of Sharia mobile banking. Collectively, these works highlight the evolving role of Islamic principles in guiding ethical and rational economic behavior in increasingly digital and globalized contexts.
Editorial: Fostering sustainable development: Integrating entrepreneurship, Islamic ethics, and community empowerment in contemporary economics Hendryadi, Hendryadi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i2.1575

Abstract

This edition of Serambi Journal explores sustainable development through entrepreneurship, Islamic ethics, and community economic empowerment. It examines how students develop their entrepreneurial intentions and looks at how digital innovation is changing Islamic philanthropy. Several studies in this edition focus on what drives consumer and member loyalty in halal markets and Islamic cooperatives, highlighting the importance of Sharia compliance, product quality, and trust. The research also addresses financial inclusion strategies, spiritual leadership, and agricultural welfare assessment. Overall, this edition reveals an integrated approach to economic development that aligns traditional Islamic values with modern economic challenges. These studies provide policymakers, educational institutions, and Islamic financial institutions with helpful insights to advance sustainable and ethical economic practices.
Social Influence, Self Awareness, and Social Media in Sustainable Fashion Purchase Intention as Far as the Eye Sees Generation Z: The Role of Perceived Value Septiana, Nia; Salomo Anthonino Kumenaung, Dean; Faruqi, Faris; Hendryadi, Hendryadi
Journal of Accounting, Management, and Economics Research (JAMER) Vol 4 No 2 (2026): JANUARY 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jamer.v4i2.334

Abstract

Objective: This study examines the effects of social influence, self-awareness, and social media on sustainable fashion purchase intention among Generation Z, with perceived value as a mediating variable. Methods: A quantitative causal-associative approach was applied. Data were collected through online questionnaires distributed via Google Forms to Generation Z respondents aged 18–27 who were familiar with sustainable fashion products. A total of 190 valid responses were analyzed using SmartPLS. Findings: The results show that social influence, social media, and perceived value positively and significantly affect sustainable fashion purchase intention among Generation Z, while self-awareness has a positive but insignificant effect. Moreover, self-awareness and social media significantly influence perceived value, whereas social influence does not. Perceived value mediates the effects of self-awareness and social media on purchase intention but does not mediate the effect of social influence. Originality and Contributions: This study enriches empirical research on sustainable fashion consumption among Generation Z in Indonesia and emphasizes the role of perceived value as a partial mediator. Focusing on Sejauh Mata Memandang consumers, the findings offer practical insights for sustainable fashion marketing strategies.
A Dual Role of Content Marketing in Linking Brand Awareness and Product Quality to Purchase Intention Novianty, Triyanisa; Faruqi, Faris; Hendryadi, Hendryadi
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5854

Abstract

This study examines the effects of brand awareness and product quality on purchase intention, with content marketing acting as both a mediating and moderating variable. The research was conducted at Tuku Coffee Cempaka Putih, a well-known coffee brand among Generation Z consumers. Using a quantitative approach, data were collected from 381 respondents through purposive sampling and analyzed with Jamovi 2.6.19. The findings reveal that brand awareness and product quality have positive and statistically significant direct effects on purchase intention. Content marketing plays a dual role by significantly mediating and strengthening the relationship between brand awareness, product quality, and purchase intention, with medium-to-strong effect sizes. These results indicate that effective social media–based content marketing enhances brand recall and perceived product quality while amplifying their influence on consumers’ purchase intentions. The novelty of this study lies in demonstrating the simultaneous mediating and moderating roles of content marketing within a single empirical model, particularly among Generation Z consumers in the coffee retail industry. Practically, the findings offer valuable insights for brand managers, digital marketers, and SME owners in developing strategic content marketing to strengthen brand positioning, expand market reach, and build long-term customer loyalty
Reciprocal Relationship between Subjective Well-Being, Social Media Engagement and Compulsive Buying Behavior Derriawan, Derriawan; Hendryadi, Hendryadi; Suryani, Suryani; Savitri Noor, Laili; Okrivina, Amelia
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 1 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p02

Abstract

This study aimed to investigate the interplay between subjective well-being (SWB), social media engagement (SME), and compulsive buying behavior (CBB). It explored long-term and reciprocal connections among these factors using a longitudinal design with a 2-wave investigation of 226 employees from various sectors in Jakarta, Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) cross-lagged analysis found that SWB at Time 1/Time 2 negatively predicted SME and CBB at the same times, indicating long-term influences. Additionally, SME at Time 1 and CBB at Time 2 significantly predicted SWB at Time 2. The study also found a positive relationship between SME and CBB at both times. This research contributes to the literature by empirically examining the reciprocal relationship among SWB, SME, and CBB, focusing on the association between SWB and CBB. Keyword: compulsive buying behavior; reciprocal relationship; social media engagement; subjective well-being; longitudinal
Co-Authors A Halim Achmadi Achmadi Achmadi Achmadi Achmadi Achmadi Ade Nur Rohim Ali Akhmadi Ali Akhmadi Amelia Okrivina Ani Cahyadi Ani Cahyadi Aulia Keiko Aziizah, Yaafi'ah Baharuddin, Gunawan Billah, Faiq Dean Salomo Kumenaung Derriawan Derriawan Derriawan Derriawan Derriawan Derriawan, Derriawan Dewi Trisnawati Diana Purnamasari Donant Alananto Iskandar, Donant Alananto Edy Purwanto Edy Purwanto Effendi, Syahrul Eky Septiawan Faruqi, Faris Fazreen, Syahira Fitri, Rosdiana Gatot Prabantoro Gustiawan, Deni Hanuna Shafariah Harimurti Wulandjani Imron HR Imron HR Imron HR, Imron HR Indra Satria Isah Shehu Mohammed Itang Itang Kusumaningrum, Hesti Laili Savitri Noor M. Munir Syam AR M. Munir Syam AR Malik, Hafiz Abdul Samee Megayani Megayani Mulyadi Mulyadi Mulyadi Mustika, Maya Nawasiah, Nana Neng Ria Kanita, Neng Ria Nikita Puspita Ing Endit Novianty, Triyanisa Okrivina, Amelia Oktrivina, Amelia Pingki Rizki Cahyani Pradilla, Sabhita Aufa Prayoga, I Made Andika Preztika Ayu Ardheta Rachma Zannati Rachma Zannati Rimi Gusliana Mais Rizky Zafira, Yuni Rosdiana Fitri Roy Budiharjo S. Suryani S. Suryani Salomo Anthonino Kumenaung, Dean Savitri Noor, Laili Septiana, Nia Sitti Marijam Thawil Sitti Marijam Thawil, Sitti Marijam Sugiono, Edi Supriadi Thalib Suryani SURYANI Suryani Suryani Swarmilah Hariani Syahrul Effendi Toto Rusmanto TRI ASTUTI Trisnani Indriati Tryas Chas Biandani Tyahya Whisnu Hendratni Uun Sunarsih Veithzal Rivai Zainal Wasi Widayadi Yohan H Wibowo Yulius Dharma Yusup, Alfiah Fill Kholqi