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Gender differences in the effects of self-congruity on tourist happiness and revisit intentions in ecotourism areas Kumenaung, Dean Salomo Anthonino; Hendryadi, Hendryadi; Faruqi, Faris; Effendi, Syahrul
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1551

Abstract

The research investigated the relationship between self-congruity, perceived happiness, and the intention to revisit an ecotourism destination, mainly focusing on Generation Z in Jakarta. A total of 246 participants were analyzed using multi-group structural equation modeling (SEM). The findings revealed a strong positive correlation between self-congruity and happiness and between self-congruity and the intention to revisit. Additionally, happiness was found to influence the intention to revisit positively. The study also examined how gender differences affect the relationships among self-congruity, happiness, and the intention to revisit. This research provides insights into the connections between self-congruity, happiness, and the desire to return to ecotourism sites, especially among Gen Z travelers. Furthermore, exploring gender differences enhances our understanding of the factors that shape travel behavior and intentions in the context of ecotourism.
DETERMINAN MANEJEMEN LABA: PERAN LIABILITAS PAJAK TANGGUHAN DAN LEVERAGE Eky Septiawan; Yohan H Wibowo; Hendryadi Hendryadi
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 2 No 2 (2020)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/akurasi.v2i2.193

Abstract

This study aims to provide empirical evidence regarding the effect of deferred tax liabilitie and corporate leverage on earnings management. The object of research is companies included in the LQ45 index listed on the Indonesia Stock Exchange in the period 2014-2018. Hypothesis testing uses panel data regression with the help of the EVIEWS program. The test results show that the deferred tax liabilities have no significant effect on earnings management, while leverage is proven to significantly affect earnings management. The practical implications and suggestions outlined in the article.
Strategi Kualitas Layanan dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Biliar Aziizah, Yaafi'ah; Billah, Faiq; Fazreen, Syahira; Faruqi, Faris; Hendryadi, Hendryadi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i2.1613

Abstract

This community service activity aims to increase sales by 45% within three months compared to the previous quarter, through enhanced customer satisfaction and loyalty by optimizing service quality at Kedai Om Bew & Billiard, located at Ruko Marco, Jatiluhur, Jatiasih District, Bekasi City, West Java. The activity adopts an action research approach, focusing on employee training to improve service skills and monitoring customer satisfaction through surveys and direct observation. The evaluation of human resource strategies is carried out in cycles, including planning, implementation, observation, and reflection. The results indicate that service quality improvement significantly contributes to customer satisfaction, increasing from 46.5% to 93%, and repeat purchases reach 92%. Thus, improving service quality has proven effective in building customer loyalty and supporting sales growth at Kedai Om Bew & Billiard.
Penerapan theory of reasoned action: studi kasus pada wisata sejarah Purwanto, Edy; AR, M. Munir Syam; Hendryadi, Hendryadi
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2991

Abstract

Penelitian ini menggunakan theory of reasoned action sebagai teori dasar dalam penelitian ini. Dalam penelitian ini ditambahkan variabel pengetahuan sebagai variabel yang juga dapat mempengaruhi niat konsumen untuk mengunjungi tempat wisata sejarah. Objek dalam penelitian ini adalah tempat wisata sejarah di Kabupaten Sumenep. Sampel dalam penelitian ini sebesar 200 responden yang diambil melalui teknik purposive sampling. Adapun kriteria responden yang digunakan yaitu repsonden mengetahui tentang wisata sejarah di Kabupaten Sumenep. Data diperoleh melalui penyebaran kuisioner kepada responden. Adapun pengujian hipotesis dilakukan dengan analisis regresi linier berganda. Penelitian ini menemukan bahwa variabel sikap terhadap perilaku tidak memiliki pengaruh yang siginifikan terhadap niat untuk berkunjung. Sedangkan variabel norma subyektif dan pengetahuan memiliki pengaruh yang signifikan terhadap niat seseorang untuk berkunjung ke obyek wisata sejarah yang ada di Kabupaten Sumenep
Strategi Promosi melalui Media Sosial dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Billiard Fazreen, Syahira; Billah, Faiq; Aziizah, Yaafi'ah; Faruqi, Faris; Hendryadi, Hendryadi
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.199

Abstract

This community engagement program aims to enhance exposure and increase sales for a microenterprise by implementing a social media-based digital marketing strategy. The partner for this program is Kedai Om Bew & Billiard, targeting Generation Z with moderate income, active on social media, and having a high social lifestyle. The method used is an action research approach through intensive mentoring in creating regular marketing content on Instagram and TikTok platforms. The results show a significant improvement in digital reach, with 631 profile visits and 39,227 views on TikTok, 2,565 profile visits and 68,183 views on Instagram. The evaluation was conducted through engagement analysis and visitor surveys, revealing increased customer interest and interaction. Implementing this digital marketing strategy contributed to a 52.54% increase in sales compared to the previous quarter. These findings demonstrate that promotional digitalization through social media is an effective solution to support the growth of MSMEs in the digital era.
Unraveling the Impact of Psychological Contract Breach on Work Engagement and Life Satisfaction in Generation Z Yusup, Alfiah Fill Kholqi; Hendryadi, Hendryadi
Research of Economics and Business Vol. 3 No. 2 (2025): SEPTEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v3i2.414

Abstract

This study examines the relationship between psychological contract breach, work engagement, and life satisfaction in Generation Z individuals working in various sectors in Jakarta. Using a quantitative approach, data were collected through questionnaires distributed to 158 respondents aged 21 to 27 years working in various sectors. The sampling technique employed was purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) with Confirmatory Factor Analysis (CFA) and regression tests via Jamovi software. The study's results indicate that psychological contract breach has a negative and significant impact on life satisfaction. In contrast, life satisfaction has a positive and significant impact on work engagement. In addition, psychological contract breach also harms work engagement, both directly and indirectly, through its impact on life satisfaction. This study provides new insights into the complex dynamics between psychological contract breach and work engagement, especially in understanding the engagement of Generation Z employees.
The relationship between work stress, life satisfaction and burnout in employees in Jakarta Prayoga, I Made Andika; Hendryadi, Hendryadi
Indonesian Journal of Business, Accounting and Management Vol. 7 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/ijbam.v7i2.6

Abstract

This study aims to analyze the relationship between work stress, life satisfaction, and burnout among employees in Jakarta. The research method employs a quantitative approach, collecting data through questionnaires distributed to 119 employee respondents in the Jakarta area. The research instruments used have been tested for validity and reliability. The data analysis techniques applied were Confirmatory Factor Analysis (CFA) and regression testing using Jamovi to validate the relationship model between variables. The results of the study show that: (1) Work stress has a positive and significant effect on burnout; (2) Burnout has a negative and significant effect on life satisfaction; (3) Work stress has a positive and significant effect on life satisfaction, but this effect becomes negative when mediated by burnout. These findings reveal the critical role of burnout as a mediator variable that reverses the direction of the relationship between work stress and life satisfaction. Article Information:Received 10/31/2024 / Revised 11/6/2024 / Accepted 11/27/2024 / Online First 12/20/2024
Cyberloafing: A preliminary study from Indonesian workers Hendryadi, Hendryadi; Mustika, Maya
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1109

Abstract

The primary objective of this study was to create a comprehensive measurement scale for cyberloafing from the perspective of Generation Z in Indonesia. The research was conducted in two stages. The first stage involved 145 participants for initial validity, and the second stage included 214 respondents for the final validation. Two distinct factors were identified through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA): personal interest and social cyberloafing. These factors comprised 11 items, providing a more in-depth understanding of cyberloafing and its prevalence in Gen Z populations. The article also discussed the study's limitations and provided recommendations for future research.
A Developing Model Of Relationship Among Service Quality, Consumer Satisfaction, Loyalty and Word of Mouth In Islamic Banking Suryani, S.; Hendryadi, Hendryadi
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 7 No. 1 (2015)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v7i1.1357

Abstract

This  research  aims  to  develop  a  measurement  tool  of  service  quality  in  Islamic banking sector, and examine its relationship among satisfaction, word of mouth (WOM),  and  consumer  loyalty.  A  convenience  sampling  of  235  respondents collected  from  seven  locations  in  the  Lhokseumawe,  Aceh.  Partial  least  square -structural equation modeling- (PLS-SEM) was used to test the research hypotheses. The results revealed that the quality of service has four dimensions, they are: service portfolio and assurance/SPA, tangibles/TAN, reliability of communication/COM, and Islamic values/IVA. The PLS-SEM results suggest that SPA and COM are dominant factors affecting satisfaction, and satisfaction were significantly related to WOM and loyalty. Loyalty also positively and significantly related to WOM.DOI:10.15408/aiq.v7i1.1357
Bridging Generations: The Mediating Role of Job Satisfaction in the Relationship Between Adaptation, Loyalty, Culture, and Performance among Gen Z Employees Rizky Zafira, Yuni; Syahrul Effendi; Hendryadi
Journal of Economics and Business Aseanomics Vol. 10 No. 1 (2025): JANUARI-JUNI 2025
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v10i1.5481

Abstract

This research aims to test whether employee adaptation, employee loyalty, and organizational culture influence employee performance through job satisfaction among KFC employees in the Cempaka area. This research uses a quantitative associative research approach, which was measured using a SEM PLS-based method with SmartPLS 4. The population of this study were KFC employees in the Cempaka area. The sample was determined based on the census sampling method, with a total sample of 78 KFC employees in the Cempaka area. The data used in this research is primary data. The data collection technique uses a survey method by distributing questionnaires, testing hypotheses using the path coefficient. The research results prove that partially employee adaptation, employee loyalty and organizational culture have no effect on employee performance. Then employee adaptation has no effect on job satisfaction, while employee loyalty and organizational culture have an effect on job satisfaction. Job satisfaction cannot mediate the influence of employee adaptation, employee loyalty, and organizational culture on employee performance