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All Journal Jurnal Reviu Akuntansi dan Keuangan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Media Ekonomi dan Manajemen Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis Iqtishoduna: Jurnal Ekonomi Islam AKURASI: Jurnal Riset Akuntansi dan Keuangan SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Economics and Business Aseanomics Jurnal STEI Ekonomi Indonesian Journal of Islamic Education Studies (IJIES) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Indonesian Journal of Business, Accounting and Management PROGRESIF DINAMIKA ILMU: Jurnal Pendidikan Akademika : Jurnal Pemikiran Islam Journal of Accounting, Management and Economics Research Research of Economics and Business Indonesian Journal of Islamic Education Studies (IJIES) INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Akurasi Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Hendryadi Hendryadi
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
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Strategi Promosi melalui Media Sosial dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Billiard Fazreen, Syahira; Billah, Faiq; Aziizah, Yaafi'ah; Faruqi, Faris; Hendryadi, Hendryadi
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.199

Abstract

This community engagement program aims to enhance exposure and increase sales for a microenterprise by implementing a social media-based digital marketing strategy. The partner for this program is Kedai Om Bew & Billiard, targeting Generation Z with moderate income, active on social media, and having a high social lifestyle. The method used is an action research approach through intensive mentoring in creating regular marketing content on Instagram and TikTok platforms. The results show a significant improvement in digital reach, with 631 profile visits and 39,227 views on TikTok, 2,565 profile visits and 68,183 views on Instagram. The evaluation was conducted through engagement analysis and visitor surveys, revealing increased customer interest and interaction. Implementing this digital marketing strategy contributed to a 52.54% increase in sales compared to the previous quarter. These findings demonstrate that promotional digitalization through social media is an effective solution to support the growth of MSMEs in the digital era.
Co-Authors A Halim Achmadi Achmadi Achmadi Achmadi Achmadi Achmadi Ade Nur Rohim Ali Akhmadi Ali Akhmadi Amelia Okrivina Ani Cahyadi Ani Cahyadi Aulia Keiko Aziizah, Yaafi'ah Baharuddin, Gunawan Billah, Faiq Dean Salomo Kumenaung Derriawan Derriawan Derriawan Derriawan Derriawan Derriawan, Derriawan Dewi Trisnawati Diana Purnamasari Donant Alananto Iskandar, Donant Alananto Edy Purwanto Edy Purwanto Effendi, Syahrul Eky Septiawan Faruqi, Faris Fazreen, Syahira Fitri, Rosdiana Gatot Prabantoro Gustiawan, Deni Hanuna Shafariah Harimurti Wulandjani Imron HR Imron HR Imron HR, Imron HR Indra Satria Isah Shehu Mohammed Itang Itang Kusumaningrum, Hesti Laili Savitri Noor M. Munir Syam AR M. Munir Syam AR Malik, Hafiz Abdul Samee Megayani Megayani Mulyadi Mulyadi Mulyadi Mustika, Maya Nawasiah, Nana Neng Ria Kanita, Neng Ria Nikita Puspita Ing Endit Novianty, Triyanisa Okrivina, Amelia Oktrivina, Amelia Pingki Rizki Cahyani Pradilla, Sabhita Aufa Prayoga, I Made Andika Preztika Ayu Ardheta Rachma Zannati Rachma Zannati Rimi Gusliana Mais Rizky Zafira, Yuni Rosdiana Fitri Roy Budiharjo S. Suryani S. Suryani Salomo Anthonino Kumenaung, Dean Savitri Noor, Laili Septiana, Nia Sitti Marijam Thawil Sitti Marijam Thawil, Sitti Marijam Sugiono, Edi Supriadi Thalib Suryani SURYANI Suryani Suryani Swarmilah Hariani Syahrul Effendi Toto Rusmanto TRI ASTUTI Trisnani Indriati Tryas Chas Biandani Tyahya Whisnu Hendratni Uun Sunarsih Veithzal Rivai Zainal Wasi Widayadi Yohan H Wibowo Yulius Dharma Yusup, Alfiah Fill Kholqi